Thinkbait

Founder | Thinkbait

Vampire Digital

Founder | Authority Marketing & Content Expert

Pinnacle VA

Founder | Remote business support manager

self-employed

Public Service Interpreter for Bristol City Council.

Freelance translator.

Hungarian Translator | Public Service Interpreter

Airbus

Covered various roles throughout my career at Airbus, such as Archivist, Administrator, Secretary / Executive Assistant, Skills & Competence Manager for Materials & Processes Centre of Excellence, & Communications Manager for the Landing Gear department.

Communications Manager | Executive Assistant | Skills & Competence Manager |

iPSL (Intelligent Processing Solutions Limited)

Bank administrator

Kunnsag Media Kht.

Youth programme, News Editorial & Presenting on live TV & Radio

Writer/Journalist for Korosi Lap - regional weekly newspaper.

Journalist, News/Programme Editor & Presenter

Content to die for | Sophisticated copywriting & LinkedIn growth services for Founders & Entrepreneurs | LinkedIn Strategy for personal & business brands | Not a pain in the neck | Founder @ Vampire Digital

For thinkers, for seekers, for anyone feeling the tension of being human in an over-automated world. For those who are tired of noise, shortcuts, and of being spoon-fed content that demands nothing of them…

If you are tired of all the clickbait.
I offer you Thinkbait.

Beyond better content, Thinkbait is a rebellion, a call to think deeper, write truer, and create with intention at a time when speed is worshipped above substance. It’s my answer to a cultural moment that prizes automation over imagination, and optimisation over originality.

Creating the Thinkbait way means choosing depth over dopamine. It means writing that stays with your reader long after they scroll further, and language that refuses to flatten itself for the algorithm.

My work explores what it means to stay human in a system increasingly built to replace human nuance. I write about the philosophical implications of AI, the erosion of creative integrity, and the slow extinction of thought in an age obsessed with efficiency.

I am a Human Intelligence Defender and AI Commentator, speaking on the future of creativity, the ethics of automation, and the irreplaceable intelligence of the human mind.

With over seven years of experience working with global SaaS, B2B, and tech founders, from Harvard and MIT researchers to reality TV personalities, I’ve helped leaders build audiences that think, feel, and follow. My agency, Vampire Digital, is positioned as a deliberate resistance to the AI-content flood: a home for human writing that converts through connection.

Before founding Vampire Digital, I spent twelve years in corporate communications and began my career as a journalist, writing investigative pieces and cultural commentary that demanded rigour, and truth-telling — qualities that now underpin every story my team and I craft for clients.

If you’re seeking a keynote speaker, AI ethics panellist, or media voice who can translate the human condition into intelligent conversation, I’d love to collaborate. As a champion of human thought and creativity, I’m not afraid of voicing my stance, even if that means going against the grain.

And if you’re a founder, investor, or thought leader ready to break out of the content hamster wheel and create something extraordinary, my team and I can help you:

❗️ Command attention in your industry 
❗️ Attract high-value clients while you focus on your business 
❗️ Position yourself as the undisputed authority in your field

Let’s build something that outlives the algorithm. 

👉🏼 https://calendly.com/chat-vampiredigital/20-min-vampire-consult

Zsike Peter 🧛🏻‍♀️

I never understood why getting these right is so hard for you native English speakers, so here you go. 

Just ask the Hungarian with English as her third language. 

If I sound like a snob, I may have earned it. 😘😂

Signed,
The Hungarian who speaks better English than your autocorrect.


📌 Edited to add: the dyslexic amongst you are naturally excused for this abhorrent behaviour.

While I do take my grammar seriously, this fun Sunday post was done in jest - not with the intention of hurting anyone's feelings whose grammar may not always be impeccable. I'm not without fault, that's for sure.

Zsike Peter 🧠

Somewhere between Leeds and Sheffield, I left one of 10 special copies of Thinkbait on a train.

Signed, sealed, and expectantly waiting to be found.

No algorithm chose its reader this time… Chance did.

This is how The Thinkbait Trail begins.

A breadcrumb experiment in attention, one book at a time.

Let’s see how going analog mixes with the digital. 

Will you be the one finding your very own THINKBAIT?

No alternative text description for this image

At 18, I went undercover in a brothel.

Not your average teenage rite of passage.

But speaking with some of those trafficked girls and then writing up that story got me a scholarship to one of Hungary’s top universities.

And more importantly, it taught me something no textbook ever could:
If you follow the crowd, you disappear.

That same mindset landed me my first journalism job, my first TV gig, and now... It’s what makes clients say things like:

“Got my signed contract from your lead this morning!! The first of many I'm sure... superb work team 👏”

“We’re about to close our first deal off the back of your work worth around £15k.”

That’s the power of writing the Thinkbait™️ way.

Not clickbait.
Not regurgitated, recycled, repurposed-for-the-hundredth-time fluff.
But work that stops people mid-scroll. Work that lands.

You don't need to be louder.
Thinkbait content is about being sharper. More real. More memorable. More you.

I’m opening the doors to just two new clients.

If you’ve been meaning to up your content game, build a brand that commands attention, and actually close deals - this is your moment.

Let’s talk... in my DMs.



----
💬 Context for the brothel story (yes, really):

I was 18.
I’d applied for a competitive journalism & English double degree scholarship and made it to the final shortlist. For the last round, they asked each of us to write a hard-hitting exposé.

Most people chose school lunches or youth unemployment.

I… snuck into a Hungarian brothel.

I interviewed the women working there, wrote about the conditions, and smuggled the whole thing into the editors the next day.

They gave me the scholarship.
And a job.

I wasn't after sensationalism.... but I wanted to do what no one else dared to do. 

And that’s stayed with me ever since.
Being different is better than being better.

AI won’t save your LinkedIn reach.

The solution might surprise you...

Being human is the answer!
Shocking concept, I know.

But the algorithm still prefers creators who move, speak, engage and show an actual pulse.

Today at 2pm GMT, I’m taking a small group through what really drives visibility on this platform, and why posting more content is the least important part.

If you want your posts to be seen by actual humans, preferably your ideal clients (not bots, not your mum, not your cat), come join us.

Limited seats left.

OH, and if you register, you're in for the raffle to win a signed copy of my limited edition book, THINKBAIT!

Be there, or forever hold your guru growth hacks!

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

That peer-reviewed study from MIT about your brain rotting on ChatGPT is completely wrong.

I know this because I use it all the time, and I’ve 666X’d my output of utter nonsense, and I feel smarter than most of you.

In fact, you too can achieve peak nonsense productivity by buying my exclusive prompt pack, guaranteed to help you post 17 AI-generated thoughts (the leadershipy kind) before breakfast. 

We all know, anecdotal evidence and my personal opinion pulled from the warm depths of my backside are far more trustworthy than peer-reviewed research done by actual scientists.

Comment ‘NONSENSE’ if you want to make money while you sleep, bro.

…

If you’re exhausted by that exact brand of AI-hype nonsense… 

The “steal my three hacks that’ll make you rich overnight” posts, the ghostwritten guru wisdom, the “authentic” carousels written by seven interns and a 50 shades of beige chatbot… then it’s time for something else.

🧠 The Thinkbait Sessions are back. 🧠

Live on Zoom, twice a month.
Low cost.
No filler talk.
No templates.
No upsell in the outro.

Just the exact strategies I use with clients who prefer results over recycled marketing-bro gospel.

What we’ll cover:

❗️Building a relevant audience that cares, not just one that scrolls past
❗️Earning trust before chasing meaningless follower counts
❗️Writing with your unmistakably human voice, not AI with ADHD and delusions of grandeur
❗️Turning attention into clients who want to work with you without turning into a parody of yourself

First live session:

Wednesday 19 November 2025
2:00–3:00 p.m. GMT

Other time zones:

• 9:00–10:00 a.m. ET
• 8:00–9:00 a.m. CT
• 6:00–7:00 a.m. PT
• 3:00–4:00 p.m. CEST
• 4:00–5:00 p.m. EEST

💸 Investment: £50 GBP (~$65 USD)

AND…
Attend and you’ll be entered into a raffle to win a special-edition, hand-signed copy of my book, Thinkbait.

Limited run. High ink. Original content.
No platitudes. No templates. No mercy.

Come for the strategy.
Stay for the relief of never having to touch an ex-Twitterati hustle-broligarch’s template ever again.

📌 Limited to 20 seats only, so we have time for everyone’s questions!

See you live, or forever hold your growth hacks.

Register here: https://luma.com/13setvbs

We’ve been conditioned to value immediacy.

We want the post that goes viral, the spike of engagement, endless likes and reposts.
But short attention isn’t proof of relevance or authority. It’s only proof of appetite.

Compound content, the sort of content people revisit, quote, and even steal from… this is what builds authority.

The returns are slow, but they are cumulative.

Reputation is simply the interest you earn on consistency.

Patience, it turns out, is a better algorithm than any we have yet invented.

How do you manufacture applause?

Easy.
You tell people when to clap.
You give them a script.
And you make them feel like they’re part of something.

That’s the whole game … online and off.

Last week, at the Long Haul Leader Summit in Cambridge (hosted by the brilliant Chris Ducker ), I decided to test this theory with a little social experiment.

I told the audience about my father — a Transylvanian butcher who has no idea what I actually do. When I explain that I run a ghostwriting and content agency, he just blinks and asks, “So… you write for the internet?”
“Yes, Dad.”
“Are you famous then?”
“Not quite.”

Cue disappointment. Because, in his mind, if I don’t have a Wikipedia page, he’s failed as a father.

So I turned to the audience and said, “Today, I’d like your help to make my father proud.”

We were going to make me look internet famous.

I asked Chris to re-announce me WrestleMania-style.
I asked the crowd for standing ovations, name-chanting, wolf whistles, fainting … full-blown chaos.

They delivered beautifully!
And for a few minutes, I felt like a famous rockstar. 😂


—-

What you see online isn’t always what it seems. 

Some people have simply mastered the art of manufacturing attention… all the right words, the lighting, the applause, the illusion of scale. 

AI will only accelerate that noise. 

But the ones who’ll stand out will be those who are the most human. 
The ones who still write, speak, and show up without all the manufactured choreography.

Literature raised me gently, then taught me how to kill with a well-placed sentence.

What are you reading this weekend?

YOU + ME
Tomorrow...
I am looking for five participants. Are you in?

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

Bridging Gaps & Building Bonds | Communication Consultant for Executives, HR Leaders & DEI Directors | Creating a Culture of Connection, Inclusion & Belonging | Available for Coaching | Training | Speaking |

People need to feel seen and heard.

Communication is critical.

Wrong doesn't cut it. 

You gotta get it right. 

Sometimes you need another opinion. You need a new perspective. You need a different point of view.

Let's get real: There are times when you need an outsider to drive your inside game.

Figuring out what to say and how to say it is a beast, especially when it comes to successful messaging because effective communication can be a real pain in the rump.

Discovering the best way to communicate with your crew, captivate your clients, and connect with the world that exists outside of your organization (as well as your personal thought bubble) can feel like a mind-numbing maze, especially with regard to equity, inclusion, and belonging in the digital age. 

This is where I come in to help.

With the mind of a scientist, the heart of coach, and the spirit of a savvy strategist, I talk the talk and walk the walk in ways that will take your business or personal communication project to the next level.

Through customized workshops, presentations, and consulting sessions, I’ll help you discover what works and doesn’t work for your unique situation. 

A master educator and recognized expert in message development for ethical team building, diverse leadership presence, and inclusive audience engagement, I have been coaching on the art and science of communication for 20+ years. 

I have worked with corporations, higher education institutions, and I’ve even had the distinct privilege to work with homeless women who are survivors of sexual abuse—one of the greatest honors in my life.

If you could use an honest perspective, then please reach out today. I can’t wait to hear your story and help you come up with original strategies and savvy solutions that work for you.

At this point, that voice in your head is asking:

"Why should we work together?"

"What does Dr. J. offer that's unique?"

Answer:

I have an intuitive grasp of the obvious.

I'm a peripheral visionary, which means I see stuff off-to-the-side.

I don't have an ebook to offer you, and I don't have a content template to tempt you, because my vision board was burned at the stake...by my mom.

You might be thinking: "Was that a joke?"

Yeah, a bad one.

But what I do is no joke...

I'm in the business of belonging by connecting people, one conversation at a time. 

I've developed a simple sauce that has helped over 18,897 people connect in the moments that matter most.

I'm available for coaching, workshops, and talks.

If you could use a helpful perspective that works, then reach out today.

Dr. J. Rodríguez, Ph.D. 💬💥

The algorithm didn’t save me.


A nurse, with kindness in her voice, did.


A few years ago, I found myself sitting in a hospital gown, hair-net crooked, thumbs up, waiting for a simple surgery.

Not my most glamorous moment.

But what happened next taught me more about human-centered leadership than any AI keynote, conference panel, or futurist forecast.


A nurse asked what I did for a living.

“I’m a professor,” I whispered, half-drowsy, half-awake.

Her eyes widened.
“Angie! Florence! We’ve got a professor over here!”

Suddenly I had an audience — nurses, techs, staff — all circling around, talking about school, fear of statistics, the struggle of learning, and the pride of pushing through.

There I was:
half-asleep, half-dressed, and fully present.

And somehow, that was enough.


What struck me wasn’t the attention.
It was the connection.

No algorithm curated that moment.
No AI system facilitated that exchange.
No dashboard optimized that level of care.

It was simply humans turning toward one another.

A real-time reminder that:

Authenticity invites authenticity.
Attention creates connection.
Care is contagious.


In a world where everything feels automated, accelerated, and “optimized,” we forget:

Human-centered leadership isn’t a technique.
It’s a temperature.
People feel it the moment you walk in.


AI can analyze, automate, and accelerate.
But it can’t replace the warmth of a human voice saying,
“Hey, we’re here with you.”

So here’s my weekly reflection:

We can do incredible things with AI.
But the moments that matter?
They’re still human-made.

Communicating with CARE
is still beyond compare.

Have a great day.
Stay human out there.

You got this.

AI can’t automate empathy —


and the one skill too many leaders underestimate.


Everyone’s asking:

“How do I get ahead with AI?”
Wrong first question.

The better question is:
“Who do I become as a leader with AI?”


Because here’s the paradox of this moment:

As AI gets smarter,
human skills get scarcer.


And what becomes priceless?

1️⃣Empathy.
2️⃣Trust.
3️⃣Psychological safety.

The quiet, steady work of showing up with care.


AI can sort data.
AI can draft emails.
AI can summarize a meeting you barely stayed awake in.


But AI cannot:

◼️Sit with someone’s fear without trying to fix it.

◼️Hear the sentence they didn’t say, but deeply meant.

◼️Hold a hard conversation with dignity, not domination.


That’s your lane.
That’s our work.


When machines take on more routine tasks,
the remaining space becomes human-to-human leadership —
the space where empathy is not optional,
it’s oxygen.


Leaders who turn to their teams and say,

“Your voice still matters here.
Your worth isn’t measured by what an algorithm can automate.”


…those leaders win.
In culture.
In trust.
In performance.
In retention.


That’s what I call ethical cognizance in action:
identity, intentionality, agency, context, awareness —
all oriented toward care beyond compare.

◼️Care as advantage.
◼️Care as cadence.
◼️Care as crucible of creation —
where meeting the other as sacred isn’t “soft,”
it’s strategic.


Because when you lead with empathy and AI:

You don’t just speed up workflows.
You deepen connection.

You don’t just cut costs.
You cultivate belonging.

You don’t just adopt tools.
You activate people.


So ask yourself:

If AI is the amplifier,
what is it amplifying in you?

Fear or curiosity?
Control or compassion?
Efficiency at all costs, or empathy at the center?


If you’re ready to build a leadership practice where
empathy + AI = sustainable advantage —
where you use powerful tools without losing your human touch —

Drop a comment.
Send a DM.


Or simply say:

“I want to lead with empathy in the age of AI.”


I got your back.
Let’s build leaders who don’t just use AI…
They care with it.

The fastest way to fall behind in the AI era?


Lead like it’s 2019.


Everyone’s racing to “learn AI.”

But very few are asking the deeper question:

“What parts of me need to evolve to lead with AI, not just use it?”


Here’s the secret nobody teaches in business school:

AI won’t expose your technical gaps first.
It will expose your leadership gaps.

Because the skills that matter most in the AI era aren’t aging out —
they’re aging up.


The leaders who thrive with AI aren’t the ones with:

✔ The fanciest titles
✔ The longest tenure
✔ The most polished résumés

They’re the ones with:

◼️Curiosity over complacency
◼️Humility over hubris
◼️Ethical cognizance over autopilot authority


These aren’t soft skills.
They’re strategic skills.
They’re your new competitive advantage.


Because AI changes the tasks of work —
but it’s human-centered leadership that shapes the texture of work.


When leaders introduce AI without care, they create:

– more fear than focus
– more suspicion than stability
– more burnout than breakthroughs


But when leaders reskill themselves first, they create cultures where AI:

– augments people
– amplifies purpose
– accelerates potential


This is the heart of what I call ethical cognizance —
identity, intentionality, agency, context, awareness —
the inner architecture of leadership in the age of AI.


Three ways to upskill your leadership with AI this month (without burning out):


1️⃣ Let AI challenge your thinking, not your worth.

Feed it your ideas.
Ask it to critique your assumptions.
Let curiosity fuel your growth.


2️⃣ Practice humility as a strategic move, not a personal weakness.

Say: “Show me a better way.”
Invite your team to teach you something new.
Humility builds trust faster than expertise ever will.


3️⃣ Put ethical cognizance in the cockpit, not the cargo hold.

Before using any AI tool, ask:
Who does this help?
Who does this hurt?
Who does this honor?
That’s the leadership that lasts.


So here’s the real question:

Are you training your team for the AI era…
or are you training yourself first?


If you’re ready to evolve your leadership with curiosity, humility, and care beyond compare—

Drop a comment.
Send a DM.

Or simply say:

“I’m ready to reskill my leadership for the age of AI.”


Let’s build leaders who don’t just survive AI —they rise with it.

Boom.

The biggest threat to leadership isn’t AI.


It’s your refusal to adapt.


We keep talking about “AI replacing jobs.”
But here’s the quieter truth:

◼️AI isn’t replacing leaders.
◼️AI is replacing leaders who stopped learning.


In the AI era, the most dangerous sentence in leadership is:

“I’ve always done it this way.”


The leaders who thrive now aren’t the ones with:

◼️the fanciest titles

◼️the longest tenure

◼️the perfect résumé


They’re the ones with:

1️⃣ curiosity over complacency

2️⃣ adaptability over ego

3️⃣ systems thinking over siloed control


AI is changing the tasks of work.
But it’s human-centered leadership that will shape the texture of work.

Because when you introduce AI without care, you create:

◼️more fear than focus

◼️more suspicion than stability

◼️more burnout than breakthroughs


But when you reskill your leadership for the AI era, you begin to:

1️⃣ ask better questions, not just demand faster answers

2️⃣ design workflows that honor humans, not just metrics

3️⃣ build cultures where AI augments people instead of erasing them


That’s my lane.
That’s my laboratory.
That’s the work I do.


I call it human-centered leadership in the age of AI, grounded in ethical cognizance:
identity, intentionality, agency, context, awareness.


Leaders who practice this approach don’t just adopt new tools.

They transform old habits.
They rebuild trust.
They reimagine culture.


So here’s the real question:

Not “Will AI take your job?”
But “Will your current leadership habits survive AI?”


If you're ready to reskill your leadership for the AI era —
to lead with courage, curiosity, and care —

Drop a comment.
Send a DM.

Or simply say:

“Dr. J, I’m ready to evolve.”


Let’s build leaders who rise with AI, not run from it.


Drop the mic. 

Boom.

AI can write your emails with flair. 


But it can’t repair your broken team.


That’s the paradox of progress.

We’re building machines that can automate tasks—
but we’re still fumbling with the human parts.


LinkedIn’s CEO called this dilemma the “super messy middle.”

Where AI accelerates output—
but tension, misalignment, and burnout quietly spread.


That’s why emotional intelligence isn’t optional anymore.

It’s foundational.

◼️Adaptability.
◼️Empathy.
◼️Awareness.

Not just buzzwords.
The architecture of future-ready leadership.

In my work, I help organizations:

1️⃣ Detect early signs of burnout
2️⃣ Infuse empathy into workflows
3️⃣ Blend AI tools with ethical, human-centered design

The result?

In one recent project:
Admin time dropped by 41%
Culture scores jumped 27%
In just months.


Because technology doesn’t fix people.
People fix people.


So here’s the question:

What human-centered step are you taking this week?

Comment below—let’s reimagine what leadership looks like.


DM me the word “INTEGRATE” if you want help designing a workplace where AI and emotional intelligence work together.

—

◼️My friends know me as Dr. J.

◼️I'm helping teams build AI-powered, human-first workplaces.

◼️Because technology should serve us—not replace us.

The best conversations aren’t just output.


Why should AI be?


We’re entering an era where AI is no longer just a tool.


It’s a partner in process.

A partner in progress.


A dialogic thread in the unfolding of thought.


This experience isn’t about deterministic input and output.

It’s about the simultaneity of meaning.

Interplay. 
Inter-subjectivity. 
Emergent awareness.


This interplay reminds me of ethical cognizance.


When I talk about ethical cognizance, I mean this:

A heartful, mindful way of relating—
where identity, intentionality, agency, context, and awareness
thread through every exchange.


AI, in this frame, is not a script to be executed.

It’s a thread of digital dialogue to be followed,
looped, questioned, and woven back into who we are becoming.


Bottom line: Human-centered leadership in the AI era isn’t about control.

It’s about capacity.
To notice, to play, to engage with care.


So I ask:

Are you threading meaning or just pulling strings?

Let’s rethink how we think—with each other, and with AI.


—Dr. J

Helping leaders create dialogue that matters in the age of AI.

taplio

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Zsike Peter 🧛🏻‍♀️

Dr. J. Rodríguez, Ph.D. 💬💥

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The Battle

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Dr. J. Rodríguez, Ph.D. 💬💥

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