Thinkbait

Founder | Thinkbait

Vampire Digital

Founder | Authority Marketing & Content Expert

Pinnacle VA

Founder | Remote business support manager

self-employed

Public Service Interpreter for Bristol City Council.

Freelance translator.

Hungarian Translator | Public Service Interpreter

Airbus

Covered various roles throughout my career at Airbus, such as Archivist, Administrator, Secretary / Executive Assistant, Skills & Competence Manager for Materials & Processes Centre of Excellence, & Communications Manager for the Landing Gear department.

Communications Manager | Executive Assistant | Skills & Competence Manager |

iPSL (Intelligent Processing Solutions Limited)

Bank administrator

Kunnsag Media Kht.

Youth programme, News Editorial & Presenting on live TV & Radio

Writer/Journalist for Korosi Lap - regional weekly newspaper.

Journalist, News/Programme Editor & Presenter

Content to die for | Sophisticated copywriting & LinkedIn growth services for Founders & Entrepreneurs | LinkedIn Strategy for personal & business brands | Not a pain in the neck | Founder @ Vampire Digital

For thinkers, for seekers, for anyone feeling the tension of being human in an over-automated world. For those who are tired of noise, shortcuts, and of being spoon-fed content that demands nothing of them…

If you are tired of all the clickbait.
I offer you Thinkbait.

Beyond better content, Thinkbait is a rebellion, a call to think deeper, write truer, and create with intention at a time when speed is worshipped above substance. It’s my answer to a cultural moment that prizes automation over imagination, and optimisation over originality.

Creating the Thinkbait way means choosing depth over dopamine. It means writing that stays with your reader long after they scroll further, and language that refuses to flatten itself for the algorithm.

My work explores what it means to stay human in a system increasingly built to replace human nuance. I write about the philosophical implications of AI, the erosion of creative integrity, and the slow extinction of thought in an age obsessed with efficiency.

I am a Human Intelligence Defender and AI Commentator, speaking on the future of creativity, the ethics of automation, and the irreplaceable intelligence of the human mind.

With over seven years of experience working with global SaaS, B2B, and tech founders, from Harvard and MIT researchers to reality TV personalities, I’ve helped leaders build audiences that think, feel, and follow. My agency, Vampire Digital, is positioned as a deliberate resistance to the AI-content flood: a home for human writing that converts through connection.

Before founding Vampire Digital, I spent twelve years in corporate communications and began my career as a journalist, writing investigative pieces and cultural commentary that demanded rigour, and truth-telling — qualities that now underpin every story my team and I craft for clients.

If you’re seeking a keynote speaker, AI ethics panellist, or media voice who can translate the human condition into intelligent conversation, I’d love to collaborate. As a champion of human thought and creativity, I’m not afraid of voicing my stance, even if that means going against the grain.

And if you’re a founder, investor, or thought leader ready to break out of the content hamster wheel and create something extraordinary, my team and I can help you:

❗️ Command attention in your industry 
❗️ Attract high-value clients while you focus on your business 
❗️ Position yourself as the undisputed authority in your field

Let’s build something that outlives the algorithm. 

👉🏼 https://calendly.com/chat-vampiredigital/20-min-vampire-consult

Zsike Peter 🧛🏻‍♀️

I never understood why getting these right is so hard for you native English speakers, so here you go. 

Just ask the Hungarian with English as her third language. 

If I sound like a snob, I may have earned it. 😘😂

Signed,
The Hungarian who speaks better English than your autocorrect.


📌 Edited to add: the dyslexic amongst you are naturally excused for this abhorrent behaviour.

While I do take my grammar seriously, this fun Sunday post was done in jest - not with the intention of hurting anyone's feelings whose grammar may not always be impeccable. I'm not without fault, that's for sure.

Zsike Peter 🧠

Somewhere between Leeds and Sheffield, I left one of 10 special copies of Thinkbait on a train.

Signed, sealed, and expectantly waiting to be found.

No algorithm chose its reader this time… Chance did.

This is how The Thinkbait Trail begins.

A breadcrumb experiment in attention, one book at a time.

Let’s see how going analog mixes with the digital. 

Will you be the one finding your very own THINKBAIT?

No alternative text description for this image

At 18, I went undercover in a brothel.

Not your average teenage rite of passage.

But speaking with some of those trafficked girls and then writing up that story got me a scholarship to one of Hungary’s top universities.

And more importantly, it taught me something no textbook ever could:
If you follow the crowd, you disappear.

That same mindset landed me my first journalism job, my first TV gig, and now... It’s what makes clients say things like:

“Got my signed contract from your lead this morning!! The first of many I'm sure... superb work team 👏”

“We’re about to close our first deal off the back of your work worth around £15k.”

That’s the power of writing the Thinkbait™️ way.

Not clickbait.
Not regurgitated, recycled, repurposed-for-the-hundredth-time fluff.
But work that stops people mid-scroll. Work that lands.

You don't need to be louder.
Thinkbait content is about being sharper. More real. More memorable. More you.

I’m opening the doors to just two new clients.

If you’ve been meaning to up your content game, build a brand that commands attention, and actually close deals - this is your moment.

Let’s talk... in my DMs.



----
💬 Context for the brothel story (yes, really):

I was 18.
I’d applied for a competitive journalism & English double degree scholarship and made it to the final shortlist. For the last round, they asked each of us to write a hard-hitting exposé.

Most people chose school lunches or youth unemployment.

I… snuck into a Hungarian brothel.

I interviewed the women working there, wrote about the conditions, and smuggled the whole thing into the editors the next day.

They gave me the scholarship.
And a job.

I wasn't after sensationalism.... but I wanted to do what no one else dared to do. 

And that’s stayed with me ever since.
Being different is better than being better.

AI won’t save your LinkedIn reach.

The solution might surprise you...

Being human is the answer!
Shocking concept, I know.

But the algorithm still prefers creators who move, speak, engage and show an actual pulse.

Today at 2pm GMT, I’m taking a small group through what really drives visibility on this platform, and why posting more content is the least important part.

If you want your posts to be seen by actual humans, preferably your ideal clients (not bots, not your mum, not your cat), come join us.

Limited seats left.

OH, and if you register, you're in for the raffle to win a signed copy of my limited edition book, THINKBAIT!

Be there, or forever hold your guru growth hacks!

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

That peer-reviewed study from MIT about your brain rotting on ChatGPT is completely wrong.

I know this because I use it all the time, and I’ve 666X’d my output of utter nonsense, and I feel smarter than most of you.

In fact, you too can achieve peak nonsense productivity by buying my exclusive prompt pack, guaranteed to help you post 17 AI-generated thoughts (the leadershipy kind) before breakfast. 

We all know, anecdotal evidence and my personal opinion pulled from the warm depths of my backside are far more trustworthy than peer-reviewed research done by actual scientists.

Comment ‘NONSENSE’ if you want to make money while you sleep, bro.

…

If you’re exhausted by that exact brand of AI-hype nonsense… 

The “steal my three hacks that’ll make you rich overnight” posts, the ghostwritten guru wisdom, the “authentic” carousels written by seven interns and a 50 shades of beige chatbot… then it’s time for something else.

🧠 The Thinkbait Sessions are back. 🧠

Live on Zoom, twice a month.
Low cost.
No filler talk.
No templates.
No upsell in the outro.

Just the exact strategies I use with clients who prefer results over recycled marketing-bro gospel.

What we’ll cover:

❗️Building a relevant audience that cares, not just one that scrolls past
❗️Earning trust before chasing meaningless follower counts
❗️Writing with your unmistakably human voice, not AI with ADHD and delusions of grandeur
❗️Turning attention into clients who want to work with you without turning into a parody of yourself

First live session:

Wednesday 19 November 2025
2:00–3:00 p.m. GMT

Other time zones:

• 9:00–10:00 a.m. ET
• 8:00–9:00 a.m. CT
• 6:00–7:00 a.m. PT
• 3:00–4:00 p.m. CEST
• 4:00–5:00 p.m. EEST

💸 Investment: £50 GBP (~$65 USD)

AND…
Attend and you’ll be entered into a raffle to win a special-edition, hand-signed copy of my book, Thinkbait.

Limited run. High ink. Original content.
No platitudes. No templates. No mercy.

Come for the strategy.
Stay for the relief of never having to touch an ex-Twitterati hustle-broligarch’s template ever again.

📌 Limited to 20 seats only, so we have time for everyone’s questions!

See you live, or forever hold your growth hacks.

Register here: https://luma.com/13setvbs

We’ve been conditioned to value immediacy.

We want the post that goes viral, the spike of engagement, endless likes and reposts.
But short attention isn’t proof of relevance or authority. It’s only proof of appetite.

Compound content, the sort of content people revisit, quote, and even steal from… this is what builds authority.

The returns are slow, but they are cumulative.

Reputation is simply the interest you earn on consistency.

Patience, it turns out, is a better algorithm than any we have yet invented.

Literature raised me gently, then taught me how to kill with a well-placed sentence.

What are you reading this weekend?

YOU + ME
Tomorrow...
I am looking for five participants. Are you in?

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

The Ideas Lab London

I write books and mentor people on creating a business they love from scratch, fixing a business that is no longer working for them, or scaling something in a way that is sustainable and meaningful.

I grew up without any of the natural skills required for entrepreneurship: sales, marketing, focus, persistence, optimism, and yet somehow I've managed to make it work. Now I'm passionate about helping other people like me make a living doing something they really care about.

Many of my clients want a business that is meaningful and allows them creative expression just as much as they want to make money out of it. I get it because I am the same.

Follow me for advice on marketing, social media, writing books, running launches, creating successful offers, and closing sales without manipulation plus some creative inspiration, occasional thoughts on the near future and a sprinkling of amusing memes.

Owner

Deloitte

Head of a Digital Media and Media Asset Management consultancy team at Deloittes.

Joined because I thought it would make my CV look good. Ironically it just made me never want to have a job ever again for the rest of my life (which I have so far succeeded in keeping to).

Tried to sell hugely expensive consulting to broadcasters around what was then a new technology (Media Asset Management). Given the benefits weren't properly proven yet on said new technology no one wanted to pay Deloitte a fortune just to consult on it.

So I quit to consult independently to the BBC and other broadcasters - making me a lot cheaper to hire and getting me paid a lot more. Everybody wins (including Deloitte who were probably pretty sick of me at that point).

Senior Managing Consultant

Citria / Protege 

European technology consultancy supplying systems integration and ebusiness solutions for clients such as ebookers, BBC and Barclaycard. Pioneered solutions for online video including searchable video, Media Asset Management, multi-platform content publishing for broadcasters.

I loved working at a company full of passionate, friendly people at a critical moment in the dot com boom. It felt like the online world was evolving so fast, news stories would change in the course of just a few hours.

At one point I was leading a team of 15 people despite having no discernible management skills. 

I got to play with exciting new technologies and proselytise about the near future where every media company would produce content in multiple formats for multiple platforms. 

Unfortunately the company did not survive the dot com crash and 9/11.

CTO Digital Media Division

Avid Technology

Software developer on special effects products Illusion and Matador for the Parallax division of Avid.

Provided onsite support and development for Disney Feature Animation in Los Angeles during creation of “Dinosaur” movie with Avid’s collaborative production tools.

Parallax was a small company full of lovely people who were annoyingly also geniuses. My software development pinnacle was writing some multi-threaded code to get video into a Silicon Graphics computer off a remote-controlled digital betacam tape. 

But I was wondering at the time what I really wanted to do with my life. I looked around and thought a) I will never be as good a programmer as the others here and b) I don't think I really want to be.

Anyway Avid Technology who owned us went and bought our main competitor and said we either needed to go live in Montreal or take redundancy. Montreal is a cool city (well, bloody freezing actually in the winter) but the option to strike out on my own with a bit of redundancy cash as cushion was too tempting so I went off to freelance for a time.

R&D Engineer

Omnibus Systems

One of the original 3 developers who created the first version of the Omnibus System which went on to control TV stations all over the world.

When I left college I didn't really want a job but it hadn't yet crossed my mind I could work for myself. I saw an advert for this job stuck on the wall at the Uni and it said they were a small company making technology for television and I thought that sounded interesting.

I ended up joining a company founded by a couple of guys who had real creative flair in technology plus a few personality flaws. Back then I was pretty weird anyway so I'm sure I was no picnic to work with but the result was a fairly unhealthy working culture. We managed to produce some ground-breaking stuff despite this.

I look back on writing a bezier-rendering routine in assembler and can't help be impressed at myself.

When the BBC bought our system to control the whole of a TV studio in TV Centre using touch screens (20 years before the iPad was invented) it was quite a moment. Omnibus caught on and the company expanded quickly.

Software Engineer

I help people turn their ideas & expertise into #1 businesses, books and brands. I'm author of 3 bestselling books translated into 10 languages.

taplio

The Battle

Zsike Peter 🧛🏻‍♀️

John Spencer Williams

Followers

Posts

Engagements

Likes

Performance ScoreZsike Peter 🧛🏻‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zsike Peter 🧛🏻‍♀️

John Spencer Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zsike Peter 🧛🏻‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZsike Peter 🧛🏻‍♀️'s LinkedIn Performance