Zoltan A. Vardy

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

Investor & Board Member

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

AI won’t fix your broken sales process.

50 ambitious founders in one room in Prague.
One big theme.

AI is powerful.
But it won’t save weak fundamentals.

What actually moves the needle in early-stage B2B?
Founder-led sales.

Not outsourced belief.
Not premature hires.
Not “let’s automate it and hope.”

We unpacked:
✅ Why founders should run the first 20-30 sales conversations themselves
✅ Why bad qualification kills more deals than bad pitching
✅ Why hiring a sales rep too early is often a very expensive mistake
✅ And why clarity beats AI tooling every single time

I could feel the shift in the room.
And in conversations with founders who bought a copy of The Launch Code, my book on founder-led sales.

Ideas turning into action plans.
Noise turning into structure.

My favorite moment?
The fireside chat with my former client, Radek Novotný, co-founder of Superface.ai.

No theory.
No LinkedIn soundbites.
Just what actually works inside an AI-first startup building real revenue.

Huge thanks to  Innovate Prague , Czech Founders, and Startup Kitchen  for curating such a sharp group of builders.

Now I’m curious: If you’re an early-stage B2B founder...

👉 What’s harder right now?

Building pipeline -- or building the right sales structure behind it?

Let’s compare notes.

#b2bsales #founders #startups #entrepreneurship

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TLC Book

Stop waiting for the perfect time! Get a FREE chapter of my book on founder-led sales and start growing➡️ https://tinyurl.com/4js3p86z

TLC Book #2

Discover the mindset and strategies to master founder-led sales—sign up for a FREE chapter ➡️ https://tinyurl.com/4js3p86z

TLC Book #3

Startups thrive on hustle.
Scaleups thrive on systems.

Where are you on that journey?

TLC-High-ticket deals

Early-stage founder? Learn how The Launch Code will help you close more high-ticket deals➡️ https://tinyurl.com/yseb2h7v


Club Globalis Link

TLC Buy Book Amazon

Unlock the blueprint to mastering founder-led sales. The Launch Code is NOW AVAILABLE on Amazon➡️ https://mybook.to/thelaunchcode 

Online Book Release Registration

Hungary Book Release

Yes! Sign me up for The Launch Code book release event in Budapest ➡️ https://lu.ma/8lh2r7qb

Romania Book Release

Yes! Sign me up for the founder-led sales event in Bucharest ➡️ https://lu.ma/82n6akdm

TLC Book - Free & Buy

Get The Launch Code's first chapter FREE or buy it on Amazon - CLICK HERE ➡️ https://tinyurl.com/3wcn2tb8

Nothing Ventures podcast

Watch or listen here ➡️
1️⃣ Spotify: https://lnkd.in/dM5ZyNHq
2️⃣ Apple: https://lnkd.in/dg7KjR_E
3️⃣ YouTube: https://lnkd.in/dj3k2EEP

TLC-Accelerate rev growth

Ready to boost revenue growth? Check out The Launch Code and learn how ➡️ https://tinyurl.com/ytnbzd74


Speaker Reel Plug

For those who missed it — here’s what those four lucky people saw 👇

https://youtu.be/hYaXkDkF80U

Next time, bring friends. I’m worth the ears. 😇

Grow Your B2B SaaS podcast

Watch or listen to the podcast here ➡️
1️⃣ YouTube: https://tinyurl.com/wfu4yrvx
2️⃣ Spotify: https://tinyurl.com/48kkkm3a
3️⃣ Apple: https://tinyurl.com/3297nnra

Startup Revolution podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/a42knu5m

LaunchPod podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/3nadxxxa

Make It Happen Mondays Podcast

Watch or listen to the podcast here ➡️
https://tinyurl.com/48uatz4s

TLC Audio Book

Buy The Launch Code audiobook here ➡️
✅ Amazon: https://mybook.to/thelaunchcode
✅ Audible US: https://tinyurl.com/2v9nau72
✅ Audible UK: https://tinyurl.com/y9mreb4p
✅ Apple Books: https://tinyurl.com/yspdadu4


Warsaw Events - Sept 2025

Register here to attend these events ➡️
✅ Google For Startups: https://tinyurl.com/ybrvr864
✅ Venture Cafe Warsaw: https://tinyurl.com/4k6hancc

Benson Boone

What was your “front row moment” with a brand, artist, or company?

That point where you went from interested to fully invested?

👇 Drop it in the comments — I’m collecting examples for a follow-up post.

Office vs Home

✅If you're in-office full-time: what’s the biggest upside for you?

▶️And if you're remote-first: what do you think people miss most about the office?

Fire my client

This wasn’t an easy decision.
But I’ve learned the hard way: saying “no” early often protects your time, energy, and reputation later.

Curious to hear from other consultants, coaches, and founders:

What’s your biggest red flag in a new client relationship?

TLC Bootcamp

Curious how we structure the TLC Bootcamp behind the scenes?

Drop a message and I’ll DM you the 3-pillar framework I use to build a founder’s sales system from scratch.

VP Training

Get my free video training that helps founders:
•	Cut the fluff
•	Test their message with prospects
•	Increase clarity (and conversions)

👉 Check the link: https://tinyurl.com/2cd6cndv


Quit or conquer

Will you quit at 5PM today, or conquer what's left?
Reminder: consistency beats intensity. Every time.

👇What’s ONE thing you're committed to finishing today?


Measure to manage

If you’re not sure what to track, start with one metric tied directly to revenue.

For example:
→ Weekly sales calls booked
→ Email response rate
→ Avg. deal size by funnel stage

Clarity beats complexity.
What’s your go-to metric right now?


When to give up

TLC Tour Thanks

Vicket value prop

One thing that surprised us in this case: the product didn’t need to change. Just the way it was explained.

Messaging gives you strategic clarity about who it’s for and what changes for them.

👉 What’s one positioning mistake you’ve seen (or made) that cost traction?


Founder not product

Someone messaged me after this post and said:
“Selling still feels like begging.”

Totally get it.
That feeling is more common than you think...even in the boardroom.

But what if sales wasn’t about asking…
…but about offering clarity, direction, and momentum?

What’s your biggest mindset shift around sales?


Annual accomplishments

Reading through my own list made me realize how much I overlook the small wins.

But those “small” moments -- the tough calls, the messy fixes, the late-night emails -- often deliver the real breakthroughs.

What’s one underrated win you’re proud of this year?


Destination Plan

PRO TIP: If you're stuck on Step 2 (milestones), reverse-engineer it:

👉 Ask: “What would need to be true by Q1 to hit my year-end goal?”

This makes your strategy way more actionable.


Do less, not more

⚠️ Reminder: Saying “yes” to everything is saying “no” to what matters.
Drop your “STOP” below - your clarity could help someone else.


Spartan recommitment

Recommitment doesn’t need confidence. Just a first step.

What’s one small move you’re making this week?


VP Training podcast

I mentor entrepreneurs to help them build a repeatable, founder-led sales process that doesn’t collapse under stress.

If you're tired of winging it or second-guessing your strategy, let’s talk.

📩 DM me if you're ready to sell with structure (and sanity).


Czech Founders event

ANK book launch event

This is exactly why people hate cold emails.

One fake reference and trust is gone.

What’s the worst or most ridiculous cold email you’ve ever received?

Hetkoznapi Peldakepek podcast

medient-consulting

central-european-theme-parks-ltd

the-launch-code

mentor-equity

Co-founder & CEO at Superface, recognized by Gartner - an Agentic Skills platform enabling AI agents to accomplish complex tasks | Serial B2B Entrepreneur | 🌊🏄‍♂️ Surfer, Kitesurfer, Snowboarder

Innovate Prague

Czech Founders

Startup Kitchen

Sales & GTM Advisor to Scale-Ups | Scaling Founder-Led Businesses from $1M to $10M ARR | $2B+ Closed | Ex-SVP Global Sales, NBCUniversal | Keynote Speaker

Tegnap délelőtt újra bebizonyosodott számomra.

A cégalapítói értékesítés nem elmélet.
Hanem napi túlélési gyakorlat.

Az MVÜK Zrt. közösség tagjaival telt ház előtt beszélgettünk arról, hogyan lehet rendszert építeni az improvizáció helyett.

Mert a legtöbb alapító nem sales rendszert működtet.
Hanem hősként menti a bevételt.

És ez egy ideig működik.

Ami igazán megfogott, az a kérdések minősége volt:

✔️ Hogyan delegáljak úgy értékesítést, hogy ne essen vissza a bevétel?
✔️ Mikor válik a cégalapítói értékesítés a növekedés akadályává?
✔️ Hogyan lesz a “kapcsolati tőkém” helyett skálázható rendszer?

Pont ezért szeretek ilyen közegben beszélni.

Itt mindenki első kézből felel a bevételért.

A délelőtt számomra különösen fontos volt: ez volt A növekedés kódja c. könyvem debütálása.

30 év. 200+ vállalkozás.
Egy azonnal használható rendszerbe sűrítve.

Köszönöm a meghivást Iglódi Csaba-nak és Janos Horvath-nak, és a jelenlévő vállalkozóknak az aktív figyelmet és a bátor kérdéseket.

👉Most hozzátok fordulok:
Alapítóként hol akad el jelenleg az értékesítési folyamatod?
______________________________
For my international audience: 

Yesterday morning reminded me of something important:

Founder-led sales is not theory.
It’s daily survival.

At a full-house session with company owners, we discussed how founders can move from improvising revenue to building scalable sales systems.

The real challenge isn’t closing deals.
It’s knowing when founder-led sales becomes the bottleneck to growth.

The event was also special because it marked the debut of the Hungarian version of my book, 𝙏𝙝𝙚 𝙇𝙖𝙪𝙣𝙘𝙝 𝘾𝙤𝙙𝙚 — 30 years and 200+ companies distilled into a practical, immediately applicable framework.

#b2bsales #founders #növekedés #vállalkozás

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Cold emails like this destroy trust, not build it.

I received this message last week, claiming:

“As mentioned previously, we have a family office interested in investing in your industry...”

Here’s the thing: 
❌ I never spoke to this person. 
❌ I don’t have a team member who shared my info. 
❌ I’m not an investable business. I’m a solopreneur.

This is the kind of lazy outreach that gives cold emails a bad rap.

It’s vague, impersonal, and misaligned. 

The result? A missed opportunity -- and a burned bridge before the first conversation even begins.

Cold outreach can work. But only when it’s done with:
✅ Precision: Know who you're talking to (and why). 
✅ Context: Reference real interactions, not imagined ones. 
✅ Relevance: Tailor the ask to match the person’s reality.

Want to build meaningful business connections? 

Start with respect. 
Do your homework. 
Show genuine intent.

If you’re sending emails that sound like this, it’s time to upgrade your approach.

Ever received one like this? 

👇Drop a comment — let’s raise the bar.

#solopreneur #founders #coldoutreach #trustbuilding #b2bmarketing #salesethics

graphical user interface, text, application, email

You’re not building a product. You’re building a business.

Had a conversation with a SaaS founder recently. Brilliant team. 

Beautiful roadmap. Zero traction.

Why? 

Because they were obsessing over features... and ignoring the one voice that actually matters:

👉 The person who’s supposed to buy it.

This is the most common trap I see with tech founders: They build for what’s possible, not for what’s needed. 

They fall in love with the product, instead of the problem.

A business only exists if someone pays for what you’ve built. 
Until then, it’s just a project.

Talk to your buyers more than your backlog. 
Revenue is the loudest form of product validation.

#founderlessons #saas #b2bsales #productmarketfit #startups #buildwhatmatters #techfounders #customerdiscovery

Some moments make you stop and realize how far the journey has taken you.

Business Fest Szeged provided one of those moments.

In one day:

➡️I shared lessons from working with 200+ founders across 24 countries about founder-led sales and building predictable revenue.

➡️ Entrepreneurs lined up to buy copies of my book A növekedés kódja (The Launch Code) at the Líra stand.

➡️And I had the privilege of chatting on stage with Attila Kecsmar, co-founder and CEO of Antavo AI Loyalty Cloud.

A company I invested in more than 10 years ago.

Today, I support it as chairman.

Watching Antavo grow into a global category leader has been an incredible journey.

Days like this remind me of three things:

👉 Share what you learn. 
👉 Support great founders early. 
👉 Keep showing up.

You never know where consistent effort will lead.

But with focus, agility, and persistence, progress compounds.

So I’m curious...

👉 What long journey are you building today?

#b2bsales #founders #startups #entrepreneurship

“I didn’t hear anything new... but I needed to hear it again.”

That’s the feedback I often get when I speak at events on B2B sales and entrepreneurship.

For a long time, I wasn’t sure how to take that. 
Was that a compliment? 
A critique?

But I’ve come to realize -- it’s neither. 
It’s something better:

💡 It’s clarity. 
💡 It’s timing. 
💡 It’s the right message, said the right way, at the right moment.

Because in sales, leadership, and startups -- the real challenge isn’t knowing what to do. 

It’s doing it consistently. 
It’s hearing something obvious... and finally having it land.

That’s what I aim for when I speak. 

Not just to inspire, but to anchor the truth in a way people can’t ignore.

If you're planning a team offsite, leadership session, or corporate event -- and you want someone who’ll say what needs to be said (with zero fluff), let’s talk.

#speaker #salesleadership #entrepreneurship #founderlife #startuplessons #growthmindset #clarityoverhype

Miért nem záródnak a nagyobb B2B ügyleteid miközben az ajánlatod jó? 🤔

A legtöbb cégalapító nem az értékesítéssel küzd.
Hanem azzal, hogy nincs mögötte rendszer.

Ha B2B cégalapító vagy, ez most neked szól.

Az elmúlt 30 évben 2 milliárd dollár értékű B2B megállapodás lezárásában vettem részt.

Pontosan látom, hol és miért akad el a növekedés.

Most egyedi lehetőséged van velem személyesen végigvenni:

✅ Hol szivárog a bevételed?
✅ Miért nem konvertálnak a nagyobb dealek?
✅ Hol kellene fókuszálnod?

Ha 𝗺á𝗿𝗰𝗶𝘂𝘀 𝟮𝟱-𝗶𝗴 𝗺𝗲𝗴𝗿𝗲𝗻𝗱𝗲𝗹𝗲𝗱 a lira()hu-n 𝘼 𝙣ö𝙫𝙚𝙠𝙚𝙙é𝙨 𝙠ó𝙙𝙟𝙖 című könyvemet, részt veszel az előrendelési nyereményjátékban.

🥇 60 perces stratégiai konzultáció Velem
🥈🥉 Partvonal ajándék könyvcsomagok

Ne inspirációt keress.
Építs rendszert.

Március 25-ig még beszállhatsz.

👇Keresd a linket az első kommentben.

There is no magic bullet in sales. Just this.

Two months ago, I sat across from a founder who had just lost their biggest client.

Not because the product didn’t work. Not because the pricing was off. But because their sales system relied on hope — not structure.

No pipeline review. No follow-up cadence. No clear positioning.

They were winging it, like so many do.

Here’s the truth I’ve learned over 30 years in B2B sales, startups, and scaleups:

📌 Motivation fades.
📌 Hacks stop working.
📌 Shortcuts lead nowhere.

What works? Systems.

The kind that drive clarity. 
Create momentum. 
And make boring consistency your biggest asset.

Sales isn’t about feeling inspired. 
It’s about doing the work when it’s uncomfortable. 
Saying the hard thing when it matters.
And showing up, again and again.

I don’t sell hype. 
I sell structure. 
The kind founders can apply today -- and scale tomorrow.

If you’re tired of advice that sounds good but changes nothing, this is for you.

Want to see how I help founders turn experience into predictable revenue? 

DM me.

#b2bsales #startups #founders #salesleadership #predictablerevenue

I realized something amazing the other night. 

For the first time, many of the people who shaped my career journey can now read The Launch Code in their own language.

We celebrated the release of the Hungarian edition of my book, A növekedés kódja, now available in bookstores across the country.

When I looked around the room, I concluded this wasn’t really just a book launch event.

It was a celebration of...

✅ My amazing former colleagues from TV2 Média Csoport Zrt.
✅ Clients who trusted me years ago, and 
✅ Friends and family who influenced the person I am today. 

They all filled the space at KLUSTER Co-working. 

And each conversation felt like revisiting a different chapter of my journey.

Seeing people from so many stages of my life reminded me that no company, no book, and no milestone is ever built alone.

Thank you to everyone who shared this special day with me.

A special thank you to clients Ákos Gergely DOQSYS Business Solutions Ltd. and Peter Kalmar [eureka]  for joining me on stage to share their stories and how our work together helped them build their companies.

And finally, thank you to Enikő Mária Domján, who's supported The Launch Code and me for six years, and who brought her "A game" as event hostess.

👇 So here's what I want to know: if you could gather people from every chapter of your life in one room…

Who would be there?

#entrepreneurship #founders #startups #leadership

If you’re not passionate about the problem, you’ll never survive the process.

Spoke to a founder recently who's building an event networking app.

The goal? 
Help participants connect more easily at business events. 

Sounds promising... until I asked a simple question:
“How many events have you actually been to?”

“...One.” 

And the idea wasn’t even his. It was his co-founder’s.

There it was. 

No insight. 
No energy. 
No connection to the problem.

Just someone going through the motions, building a business they didn’t believe in.

And here’s what happens when you do that: 
👉 You stop talking to users 
👉 You avoid the hard conversations 
👉 You build features no one asked for 
👉 You burn cash chasing activity, not traction

Founders! You can’t fake passion. 

You have to want the outcome. 

You have to feel the pain you're solving.

Otherwise, you're just writing code and burning runway.

Build what you care about, or don’t build at all.

#founderlessons #startupmistakes #eventtech #foundermarketfit #startups #productmarketfit #passionmatters #buildwhatmatters

A növekedés nem stratégia kérdése.
Hanem rendszeré.

𝗠á𝗿𝗰𝗶𝘂𝘀 𝟭𝟮-é𝗻 𝗮 Business Fest Szeged-en két oldalról vizsgáljuk meg a növekedés kérdését.

Az előadásomban megmutatom, miért a tudatosan felépített, alapító-vezérelt értékesítési rendszer a túlélés és a skálázás alapja bizonytalan piaci környezetben.

26 ország, 200+ alapító tapasztalata alapján egy konkrét, azonnal alkalmazható bevételnövelő rendszerrel fogsz távozni.

A fireside chat során Attila Kecsmar-al, 𝗮𝘇 Antavo AI Loyalty Cloud 𝗮𝗹𝗮𝗽í𝘁ó-𝗖𝗘𝗢-𝗷á𝘃𝗮𝗹 arról beszélgetünk, hogyan járult hozzá ez a szemlélet az Antavo globális növekedéséhez.

Elmeséli...

✅ Hogyan lesz egy szegedi startupból globális, enterprise SaaS vállalat?
✅ Mi változik, amikor a helyi ambíció nemzetközi növekedéssé válik?
✅ És hol bukik el a legtöbb cég skálázás közben?

Stratégia az egyik oldalon.
Valós skálázási tapasztalat a másikon.
Rendszer és végrehajtás.

Ez a kombináció különbözteti meg a stagnálást a valódi növekedéstől.

A rendezvényen debütál a könyvem magyar kiadása is:
𝘼 𝙉ö𝙫𝙚𝙠𝙚𝙙é𝙨 𝙆ó𝙙𝙟𝙖 (The Launch Code) – a helyszínen elérhető és dedikálom.

Ha B2B alapító, CEO vagy sales vezető vagy,
és nem inspirációt, hanem rendszert akarsz – 
ott a helyed.

👉Találkozunk Szegeden?

________

For my international audience...

On March 12 at Business Fest Szeged, I will give a keynote on why structured, founder-led sales is the foundation of survival and growth in tough markets. I'll also lead a fireside chat with Attila Kecsmar, co-founderr & CEO of Antavo, about what it takes to scale an enterprise SaaS business from Szeged to a global market leader.

I will also debut the Hungarian edition of my book, The Launch Code, called A Növekedés Kódja, available on site with book signing.

#vallalkozas #startup #ertekesites #novekedes #businessfest

No, your outreach isn’t bad.
It’s just not relevant.

Bad messages talk about you.
Great messages solve their problem.

Use this 5-step structure next time:
👉 Desired outcome
👉 The pain they feel now
👉 Your solution
👉 Simple CTA
👉 Proof it works

It takes 15 seconds to read.
But instantly makes you worth talking to.

Most founders overcomplicate it.
Buyers don’t want poetry. They want clarity.

💬 How would your outreach change if you rewrote it from your buyer’s perspective?

#outboundsales #b2bsales #founders #startups

This one is for my Hungarian network 🇭🇺

Hadd kezdjem egy kényelmetlen kérdéssel.
Alapítóként, cégvezetőként vagy B2B szolgáltatóként volt már olyan érzésed, hogy

✅  jó a termék,
✅ van érdeklődés,
✅ mégsem záródnak a nagyobb megállapodások?

A legtöbb alapító nem a terméke miatt nem nő.

Hanem mert az értékesítés nincs rendszerbe rakva.

A tavaly megjelent The Launch Code könyvem most magyarul is elérhető

A növekedés kódja: Értékesíts úgy, mint a legsikeresebb vállalkozók címmel,
 és március 17-én személyesen is beszélgetünk róla Budapesten.
📍 KLUSTER Coworking

Ott lesz velem két korábbi ügyfelem: Ákos Gergely és Peter Kalmar.
 
Ez nem motivációs este lesz.

Amiről szó lesz:

💭 Hogyan lesz az ad hoc értékesítésből működő struktúra,
 a bizonytalanságból fókusz.

💭 Hogyan lehet cégalapítóként magabiztosan lezárni nagyobb B2B ügyleteket.

Ha B2B-ben építed a céged, szerintem érdemes ott lenned.

Találkozzunk március 17-én. 🚀

Regisztráció és további információk az eseményben! 👇

KLUSTER

CEO @ DOQSYS Business Solutions Ltd. | S2P Automation Advisory | SAP Ariba Expertise | Digital Transformation | Strategic BPO Solutions

Work shouldn’t suck! | Founder & CEO @ [eureka] | Transforming workplace culture through immersive learning journeys | Learning experiences designed for remote and teams, powered by play. 🧠🎲

A legtöbb vállalkozás nem a termék miatt akad el.
Hanem az értékesítés miatt.

Ha cégalapító vagy, ezt az eseményt nem érdemes kihagynod.

𝗠á𝗿𝗰𝗶𝘂𝘀 𝟭𝟳-é𝗻 a KLUSTER Coworkingben (Astoria) mutatjuk be 𝘼 𝙣ö𝙫𝙚𝙠𝙚𝙙é𝙨 𝙠ó𝙙𝙟𝙖 című új könyvemet.

De ez nem egy klasszikus könyvbemutató lesz.

Egy őszinte beszélgetés arról, hogyan tudják az alapítók az értékesítést
küzdelemből → tudatos, felépíthető és skálázható rendszerré alakítani.

Vendégeim két sikeres ügyfélem és alapító:

👉 Ákos Gergely (DOQSYS Business Solutions Ltd.)
👉 Peter Kalmar ([eureka])

Beszélgetünk a saját növekedési tapasztalataikról.

Mi működött.
Mi nem.
És mit csinálnának ma másképp.

A beszélgetés után közönség Q&A, ahol felteheted a legégetőbb B2B értékesítési kérdéseidet.

A helyszínen dedikált példányt is vásárolhatsz a könyvből.

A részvétel ingyenes, de a helyek száma korlátozott.

Ha érdekel, regisztrálj – és találkozunk március 17-én.

👇Link az első kommentben

#b2bsales #startups #founders #entrepreneurship #novekedeskodja

When startup growth slows, founders usually respond the same way:
More leads.
More calls.
More activity.

But here’s the uncomfortable truth: more conversations don’t necessarily mean more revenue.

In B2B sales, one of the biggest hidden growth levers is qualification.

When founders confuse curiosity with buying intent, pipelines fill with “opportunities” that were never real deals.

The result?
Time lost.
Energy drained.
Forecasts built on sand.

The founders who scale fastest learn a simple discipline early: disqualify faster.

In my latest newsletter I also explore:
• Why structure transforms chaotic sales into predictable growth
• A podcast throwback to the principles behind The Launch Code
• And the remarkable story of a solo developer who built a billion-dollar AI project

Because in the end, success in sales rarely comes from intensity.

It comes from discipline.

View newsletter: Master your B2B startup sales

When growth slows, most founders default to one solution: More leads. More calls. More activity. But in B2B sales, volume rarely fixes the real proble

Open article: The hidden growth lever most founders miss by Zoltan A. Vardy • 2 min read

The hidden growth lever most founders miss

This is exactly where most outbound strategies break down.

Not because cold outreach doesn’t work, but because it’s done without discipline.

At The Launch Code, we emphasize one core principle:
👉 Relevance beats volume. Every time.

Spray-and-pray emails don’t just fail, they actively damage your credibility.

Strong outbound is built on:
✔ Clear targeting
✔ Real context
✔ Genuine intent

When you get this right, cold outreach stops feeling “cold”, and starts opening real conversations.

If your pipeline isn’t converting, it’s often not a volume problem. It’s a qualification and messaging problem

Ever received one like this?

👇Drop a comment, and let’s raise the bar.

5K+ leaders trained 🌎Sellers miss quota❓Our AI coaches you like top 0,01% of sellers & leaders❗Unsure of AI use cases❓➤ Read THIS profile👇

❓𝐓𝐨𝐨 𝐟𝐞𝐰 sales 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 or leads? Poor 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞? 
❓Low 𝐰𝐢𝐧 𝐫𝐚𝐭𝐞? Not enough B2B 𝐝𝐞𝐚𝐥𝐬 closed? 
❓Inconsistent, 𝐮𝐧𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞?
❓𝐍𝐨𝐭 a scalable 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 and sales process?

🏆 In 90 days, we deploy 𝐀𝐈 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐩𝐬 that book qualified 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 24/7 – 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 extra 𝐡𝐞𝐚𝐝𝐜𝐨𝐮𝐧𝐭 –  build your predictable 𝐁𝟐𝐁 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐞𝐧𝐠𝐢𝐧𝐞, then train your 𝐬𝐚𝐥𝐞𝐬 𝐬𝐤𝐢𝐥𝐥𝐬 with our research-backed FORCED™ sales methodology. 

▶︎ 𝐏𝐚𝐲 only 𝐟𝐨𝐫 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 in sales. 

𝐇𝐚𝐜𝐤𝐞𝐫𝐥𝐲 𝐖𝐨𝐫𝐤𝐞𝐝 𝐖𝐢𝐭𝐡: Google, Veritas, T-Mobile, ZoomInfo, Alliant, PwC, ABB, Hubspot, etc.

➤➤ 𝐖𝐇𝐀𝐓 𝐈𝐒 𝐍𝐄𝐗𝐓
📅 𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐀𝐮𝐝𝐢𝐭 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐏𝐥𝐚𝐧 – 𝟏𝟎𝟎% 𝐟𝐫𝐞𝐞, 𝐧𝐨 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭.
CLICK HERE: www.hackerly.org
✉ zelenka@hackerly.org


________________________

☎️ 𝐌𝐎𝐑𝐄 𝐀𝐁𝐎𝐔𝐓 𝐏𝐄𝐓𝐑 𝐙𝐄𝐋𝐄𝐍𝐊𝐀:
𝐓𝐡𝐞 𝐆𝐨-𝐓𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐚𝐜𝐡 
𝐁𝐞𝐡𝐢𝐧𝐝 $𝟖𝟎𝐌+ 𝐢𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐓𝐞𝐜𝐡 𝐅𝐢𝐫𝐦𝐬

Petr’s journey led from 𝐛𝐫𝐞𝐚𝐤𝐝𝐚𝐧𝐜𝐢𝐧𝐠, 𝐟𝐚𝐢𝐥𝐞𝐝 startups and burnout to 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐫𝐞𝐭𝐢𝐫𝐞𝐦𝐞𝐧𝐭 at 34. Mentored by 300+ global business leaders since age 22, Petr 𝐬𝐜𝐚𝐥𝐞𝐝 𝐚 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐰𝐢𝐭𝐡 𝟏𝟏𝟎% 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 (𝟑 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐚 𝐫𝐨𝐰) and launch 𝟒 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐥𝐲 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 across the EU and USA.

Petr 𝐜𝐨𝐚𝐜𝐡𝐞𝐝 8𝐊+ 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐢𝐧 𝟏𝟔 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, from high-growth startups to giants like T-Mobile, AXA, Merck, ABB, Uber and IKEA. As a 𝐆𝐨𝐨𝐠𝐥𝐞 Launchpad 𝐬𝐩𝐞𝐚𝐤𝐞𝐫 and 𝐓𝐞𝐜𝐡𝐒𝐭𝐚𝐫𝐬 𝐌𝐞𝐧𝐭𝐨𝐫, he’s guided founders in sales, GTM, leadership, and org design, 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 $𝟖𝟎𝐌+ 𝐢𝐧 𝐜𝐥𝐢𝐞𝐧𝐭 𝐠𝐫𝐨𝐰𝐭𝐡.

His ability to connect GTM, org psychology, B2B sales and leadership is why 𝐏𝐰𝐂 accepted 𝐡𝐢𝐦 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 a 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 (JBR). A 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 Revenue Architect at Winning By Design and a negotiation graduate from 𝐇𝐚𝐫𝐯𝐚𝐫𝐝, Petr integrates tactical B2B sales, culture, neuroscience and GTM into practical systems.

Petr Zelenka

Pokud prodáváš v B2B a nemáš metodiku, neřídíš sales.

Tvrdé tvrzení?
Možná. 

Ale po 470 byznys týmech vidím pořád to samé:
Obchodníci improvizují.
Manažeři hasí.
CEO se diví forecastu.

A přitom existují sales systémy, které řeší přesně tyhle situace — podle typu dealu, složitosti nákupu i vyspělosti týmu.

Ne, neexistuje jedna „správná“ metodika.
Ale některé z nich jsou lepší. 
Některé z nich jsou vhodnější přímo pro vás. 

👇 Tohle je 20 frameworků, které stojí za to znát — ne nazpaměť, ale prakticky:

SPIN – chytré otázky místo tlačení produktu
SNAP – když prodáváš lidem, co nemají čas
GAP Selling – práce s rozdílem mezi dneškem a ideálem
SPICED – kvalifikace očima kupujícího
MEDDIC – realita enterprise nákupů
MEDDPICC – ještě hlubší verze pro složité dealy
CHAMP – výzva, autorita, priorita
NEAT – potřeba, dopad, přístup, timing
Sandler – psychologická kontrola procesu
Challenger – učíš, vyrušuješ, měníš status quo
Insight Selling – objevování hodnoty spolu se zákazníkem
Command of the Sale – držíš tempo i směr
Strategic Selling – kdo má vliv, kdo rozhoduje
Target Account Selling – týmový útok na velké účty
Winning by Design – systémový GTM přístup
Buyer Facilitator – pomáháš kupujícímu rozhodnout se
Sales Acceleration Formula – data + škálování
Buyer-Centric Selling – hodnota, kterou zákazník skutečně cítí
Science of Selling – behaviorální věda v praxi
Value Selling – funkce → byznys dopad

Ale teď ta důležitá část:

📌 Nepotřebuješ všech dvacet.

Potřebuješ jednu, která sedí:

- typu tvých dealů
- úrovni tvého týmu
- délce nákupního procesu
- a realitě tvého trhu

Bez metodiky jedeš na náhodu.
S metodikou máš jasný systém.
A systém poráží talent.

🔥ANO, můj oblíbený je FORCED sales metodika.
Když dáte do Googlu: "Petr Zelenka - FORCED sales metodologie" - vyběhne vám, co to je a v čem je jiná.

👇 Jaký framework používáte vy — nebo který si chceš konečně nastudovat do hloubky?

AI revenue systems & B2B sales skills 🎯 Pay only for results | Book a Free Sales Audit | 470+ teams mentored

Chceš zabít dobrý deal během 5 vteřin?

Stačí jedna věc:
znejistět při námitce.

Většina obchodníků bere námitky jako problém.
Ve skutečnosti jsou to signály:

„Něčemu nerozumím.“
„Tady vidím riziko.“
„Ještě mi něco chybí k rozhodnutí.“

Jsou to kontrolky. Ne stopka.

Rozdíl mezi průměrným a profi obchodníkem?
Ten první reaguje impulzivně. Improvizuje.
Ten druhý má plán. Skript.

❌ „Hmm… to je zajímavé…“
❌ „To jsem ještě neslyšel…“
❌ „No, víte…“

A je hotovo.
Klient přebírá volant. Ty jedeš na sedačce spolujezdce.

Skutečný profík:
– s námitkami počítá dopředu
– ví, které přijdou v jaké fázi
– má připravené odpovědi
– zůstává v klidu

Protože ví jednu věc:
Námitka není stopka.
Námitka je pozvánka pokračovat.

Problém nejsou otázky klienta.
Problém je, když tě překvapí.

Nenech se rozhodit.
Drž strukturu rozhovoru.
A hlavně – nikdy se nesnaž „něco zachraňovat“.

Když musíš zachraňovat, bylo už pozdě.

PS: Jestli máš v hlavě jednu větu, která ti už někdy potopila deal…
nejsi v tom sám.

📩 Napiš do komentáře „NÁMITKY“ a pošlu ti konkrétní postupy v PDF, jak na ně reagovat.

taplio

The Battle

Zoltan A. Vardy

Petr Zelenka

Followers

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Performance ScoreZoltan A. Vardy's LinkedIn Performance

Performance ScorePetr Zelenka's LinkedIn Performance

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taplio

The Battle

Zoltan A. Vardy

Petr Zelenka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zoltan A. Vardy's LinkedIn Performance

Performance ScorePetr Zelenka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZoltan A. Vardy's LinkedIn Performance