Zoltan A. Vardy

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

Investor & Board Member

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

I quit. Then I signed up again.

In 2017, I stared in the mirror and made a decision:
Sign up for a Spartan Race.

That one decision turned into years of pain, progress, and discipline.
Eight races later, I felt like I’d found my edge.

Then 2024 hit.
Injuries held me back.
Laziness took over.
Excuses got quiet, but consistent.

But a few weeks ago, I recommitted.
I signed up again. Spartan Race. May 2, 2026.

Not because I’m ready.
But because readiness comes AFTER the commitment.

That's why I keep doing hard things:

➤ Growth through discomfort
➤ Resilience when things break
➤ Confidence earned, not imagined
➤ Solving problems under pressure
➤ The quiet pride of keeping my word

This mindset shaped my athletic goals.
And it shapes how I build as a founder.

👉 What’s one thing you’ve been postponing that deserves a recommitment?

#founders #resilientleadership #focus #discipline #entrepreneurship

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TLC Book

Stop waiting for the perfect time! Get a FREE chapter of my book on founder-led sales and start growing➡️ https://tinyurl.com/4js3p86z

TLC Book #2

Discover the mindset and strategies to master founder-led sales—sign up for a FREE chapter ➡️ https://tinyurl.com/4js3p86z

TLC Book #3

Startups thrive on hustle.
Scaleups thrive on systems.

Where are you on that journey?

TLC-High-ticket deals

Early-stage founder? Learn how The Launch Code will help you close more high-ticket deals➡️ https://tinyurl.com/yseb2h7v


Club Globalis Link

TLC Buy Book Amazon

Unlock the blueprint to mastering founder-led sales. The Launch Code is NOW AVAILABLE on Amazon➡️ https://mybook.to/thelaunchcode 

Online Book Release Registration

Hungary Book Release

Yes! Sign me up for The Launch Code book release event in Budapest ➡️ https://lu.ma/8lh2r7qb

Romania Book Release

Yes! Sign me up for the founder-led sales event in Bucharest ➡️ https://lu.ma/82n6akdm

TLC Book - Free & Buy

Get The Launch Code's first chapter FREE or buy it on Amazon - CLICK HERE ➡️ https://tinyurl.com/3wcn2tb8

Nothing Ventures podcast

Watch or listen here ➡️
1️⃣ Spotify: https://lnkd.in/dM5ZyNHq
2️⃣ Apple: https://lnkd.in/dg7KjR_E
3️⃣ YouTube: https://lnkd.in/dj3k2EEP

TLC-Accelerate rev growth

Ready to boost revenue growth? Check out The Launch Code and learn how ➡️ https://tinyurl.com/ytnbzd74


Speaker Reel Plug

For those who missed it — here’s what those four lucky people saw 👇

https://youtu.be/hYaXkDkF80U

Next time, bring friends. I’m worth the ears. 😇

Grow Your B2B SaaS podcast

Watch or listen to the podcast here ➡️
1️⃣ YouTube: https://tinyurl.com/wfu4yrvx
2️⃣ Spotify: https://tinyurl.com/48kkkm3a
3️⃣ Apple: https://tinyurl.com/3297nnra

Startup Revolution podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/a42knu5m

LaunchPod podcast

📽️ Watch the podcast episode here ➡️ https://tinyurl.com/3nadxxxa

Make It Happen Mondays Podcast

Watch or listen to the podcast here ➡️
https://tinyurl.com/48uatz4s

TLC Audio Book

Buy The Launch Code audiobook here ➡️
✅ Amazon: https://mybook.to/thelaunchcode
✅ Audible US: https://tinyurl.com/2v9nau72
✅ Audible UK: https://tinyurl.com/y9mreb4p
✅ Apple Books: https://tinyurl.com/yspdadu4


Warsaw Events - Sept 2025

Register here to attend these events ➡️
✅ Google For Startups: https://tinyurl.com/ybrvr864
✅ Venture Cafe Warsaw: https://tinyurl.com/4k6hancc

Benson Boone

What was your “front row moment” with a brand, artist, or company?

That point where you went from interested to fully invested?

👇 Drop it in the comments — I’m collecting examples for a follow-up post.

Office vs Home

✅If you're in-office full-time: what’s the biggest upside for you?

▶️And if you're remote-first: what do you think people miss most about the office?

Fire my client

This wasn’t an easy decision.
But I’ve learned the hard way: saying “no” early often protects your time, energy, and reputation later.

Curious to hear from other consultants, coaches, and founders:

What’s your biggest red flag in a new client relationship?

TLC Bootcamp

Curious how we structure the TLC Bootcamp behind the scenes?

Drop a message and I’ll DM you the 3-pillar framework I use to build a founder’s sales system from scratch.

VP Training

Get my free video training that helps founders:
•	Cut the fluff
•	Test their message with prospects
•	Increase clarity (and conversions)

👉 Check the link: https://tinyurl.com/2cd6cndv


Quit or conquer

Will you quit at 5PM today, or conquer what's left?
Reminder: consistency beats intensity. Every time.

👇What’s ONE thing you're committed to finishing today?


Measure to manage

If you’re not sure what to track, start with one metric tied directly to revenue.

For example:
→ Weekly sales calls booked
→ Email response rate
→ Avg. deal size by funnel stage

Clarity beats complexity.
What’s your go-to metric right now?


When to give up

TLC Tour Thanks

Vicket value prop

One thing that surprised us in this case: the product didn’t need to change. Just the way it was explained.

Messaging gives you strategic clarity about who it’s for and what changes for them.

👉 What’s one positioning mistake you’ve seen (or made) that cost traction?


Founder not product

Someone messaged me after this post and said:
“Selling still feels like begging.”

Totally get it.
That feeling is more common than you think...even in the boardroom.

But what if sales wasn’t about asking…
…but about offering clarity, direction, and momentum?

What’s your biggest mindset shift around sales?


Annual accomplishments

Reading through my own list made me realize how much I overlook the small wins.

But those “small” moments -- the tough calls, the messy fixes, the late-night emails -- often deliver the real breakthroughs.

What’s one underrated win you’re proud of this year?


Destination Plan

PRO TIP: If you're stuck on Step 2 (milestones), reverse-engineer it:

👉 Ask: “What would need to be true by Q1 to hit my year-end goal?”

This makes your strategy way more actionable.


Do less, not more

⚠️ Reminder: Saying “yes” to everything is saying “no” to what matters.
Drop your “STOP” below - your clarity could help someone else.


Spartan recommitment

Recommitment doesn’t need confidence. Just a first step.

What’s one small move you’re making this week?


VP Training podcast

I mentor entrepreneurs to help them build a repeatable, founder-led sales process that doesn’t collapse under stress.

If you're tired of winging it or second-guessing your strategy, let’s talk.

📩 DM me if you're ready to sell with structure (and sanity).


Czech Founders event

medient-consulting

central-european-theme-parks-ltd

the-launch-code

mentor-equity

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

Your biggest growth unlock in 2026 won’t come from doing more.
It will come from doing less...better.

"Vicket - Take your seat online" slimmed down its offering and grew by cutting distractions.
Povio cut cold outreach and scaled by narrowing its client acquisition focus.

Most founders don’t need more tools. Tactics. Or ideas.

They need fewer priorities. Sharper execution.

Focus isn’t a constraint.
It’s your multiplier.

If you're stuck, it’s not because you're not doing enough.
It’s because you’re doing too much.

👉 What’s one thing you’ll stop doing this quarter?

Drop it in the comments with “STOP: [your answer]”
Let’s build focus in public.

#focus #founders #b2bsales #startupgrowth #lessbutbetter

"Vicket - Take your seat online"

Povio

Here’s the uncomfortable truth no one tells early-stage founders:

Sales will break you before it builds you.

The moment your product hits the real world, reality hits back harder.

I learned this at CampMap, when a client, Simon, told me:

“You literally saved my business.”

It wasn’t magic.
It wasn’t luck.
It was sales.
The kind that hurts.

It was showing up. Making calls.
Hearing “no” 27 times.
And still running a structured process when everything felt shaky.

Most founders don’t fail because their product is bad.

They fail because they avoid the discomfort that sales forces them to face.

Once you embrace the pain, you unlock the path to predictable growth.

👉 What’s the most uncomfortable sales moment you’ve faced recently?

#earlystagefounders #b2bsales #startups #founderlife #entrepreneurship

Most founders fail at international expansion. 
Not because of ambition, but because of poor sequencing.

They try to go global too soon, or they mix strategies that don’t mix.

There are only two winning models for going international:

🌍 Day One Global – for product-led companies with a naturally global user base.
🌎 Market-by-Market – for sales-led businesses that need local traction before scaling.

🔻 The mistake?
Trying to do both.
You burn time. You burn money. You burn trust.

Expansion isn’t about vision.
It’s about choosing the right model for the stage you're in.

👉 Which model fits your business today?

#B2Bgrowth #GoToMarket #StartupStrategy

If your pitch gets polite nods... but no sales, here’s why.

Most founders struggle to explain what they do in a way that actually lands.

They default to features.
They overcomplicate with jargon.
They talk longer instead of clearer.
👉 That’s why their value proposition doesn’t sell.

On The Sales Evangelist, I sat down with Donald C Kelly to walk through my 5-step framework -- live, unscripted, zero fluff.

We used his B2B podcast agency, Blue Mango, as the case study:

Here’s the framework we applied:

✅ Identify the real customer problem
✅ Define the exact target customer
✅ Describe your offer in plain language
✅ Highlight one core benefit
✅ Clarify what makes you hard to replace

You’ll see real questions, real objections -- and exactly how to handle them.

If your message feels messy, this will help.
🎥 Watch the live roleplay and apply the same steps to your own business.

👉 https://lnkd.in/edqhZq47

#b2bsales #founders #startups #valueproposition #positioning #podcaststrategy

The Sales Evangelist | LinkedIn Top Voice In Sales | 3X Top Salesforce Influencer | LinkedIn Sales [In]sider | Podcast Enthusiast | Helping Teams Generate More Pipeline

This 15-minute exercise will save your business.
Ignore it at your own risk.

I used this same process to create The Launch Code - a sales blueprint that's helped 200+ startups from 26 countries close high-ticket deals fast.

Open a blank page, and write a single line at the top:

“Where do I want to be one year from now?”

This is your Destination. 

Now, do these three things:

➤ STEP 1: Write your 12-month business outcome.
Be specific. Revenue, team size, client type, hours worked -- define the picture.

➤ STEP 2: Identify the biggest milestones to get there.
Think of these as your quarterly checkpoints.

➤ STEP 3: Choose 3 actions you can take in the next 7 days.
Small steps. Fast wins. Momentum matters more than scale.

I do this every 90 days. Without it, I’d still be spinning my wheels.

Most tech founders stay stuck in “reaction mode”.
Set your Destination. Clarity creates momentum

👉What’s the first milestone you want to hit in 2026?
Drop it below. I’ll reply with 1 idea to help you hit it faster.

#FounderFocus #ExecutionMatters #StartupMomentum #GoalSetting #BusinessGrowth

Startups are not meant to last.
You’re only a startup once. The goal is to outgrow it.

But many founders get stuck in “Day One” mode:
🚫 Busy = Productive
🚫 Growth = Chasing everything
🚫 Change = Progress

Real scaling requires something else:
✅ Structure
✅ Repeatable processes
✅ Clear ownership
✅ Disciplined focus

Take Dexory, for example.
Once they built an operational and commercial structure, their growth didn’t just continue - it accelerated.

Startup energy gets you started.
Structure gets you scale.

👉 Which part of your business is still running like it’s Day One?

Tag a founder who’s ready to scale.
#scaleupjourney #founderlessons #startupgrowth #operations

Want to make 2026 your best revenue year yet?
Here are 5 moves to lock in now, before the year gets away from you:

1️⃣ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝗮𝘀𝗲.
Happy clients = healthy growth.
Nurture your current customers. Don’t risk churn -- it’s your foundation.

2️⃣ 𝗥𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲.
Focus on people who say “we need this”...not “it’s nice to have.”
Dial in on fit, urgency, and decision power.

3️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀.
Distributors, connectors, agents: amplify your reach and credibility by collaborating with those who already have trust.

4️⃣ 𝗖𝗹𝗲𝗮𝗻 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴.
Your website and sales materials should answer:
“Who is this for, what does it solve, and why now?”
If it’s unclear to you, it’s invisible to them.

5️⃣ 𝗔𝗹𝗶𝗴𝗻 𝗮𝗻𝗱 𝗲𝗻𝗲𝗿𝗴𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺.
New goals require renewed focus. Rally your people. Momentum multiplies when everyone’s pulling in the same direction.

▶️ Want more tips to crush your 2026 sales targets?
Get a FREE chapter of my book:

The Launch Code: Master Founder-Led Sales & Accelerate Your Startup's Revenue Growth

📌 Link in the first comment.

#B2BSales #Startups #FounderLedSales #RevenueGrowth #TheLaunchCode

It only takes one click to destroy months of work.

A founder once told me about a beautifully designed email campaign.
Crisp copy. Killer subject line. Perfectly timed.

One problem:
Every link redirected to a porn site.

He found out hours later.

Months of brand-building -- gone in seconds.

👉 Strategy doesn’t fail because it’s wrong.
It fails because the execution is sloppy.

The unsexy truth?
Your next breakthrough won’t come from some genius idea.
It’ll come from doing the basics right. Every. Single. Time.

Where does execution break down in your team?

#execution #startups #b2bsales #founders

Every new year starts with a mix of two forces:
✨ Hope for what could go right
😟 Fear of what might not happen

𝗪𝗵𝗶𝗰𝗵 one will shape your 2026?

Because the one you act on in the next 6 weeks...

...will define how far you go this year.

👉 What are you doing to start 2026 with momentum?

#B2BSales #TechStartups #FounderPlanning #GrowthExecution #2026Goals

If your ICP has more than six bullet points, you don’t have an ICP.
You have a wishlist.

Founders love talking about their ideal customer.

But many create something so broad, it ends up describing... everyone.

And when everyone’s your customer, no one really is.

🧠 A strong ICP does one thing well: it filters.
Not dreams. Not hopes. Just focus.

The most effective ICPs nail 4 essentials:
👉 General characteristics
👉 Industry
👉 Company size or stage
👉 Geography

Then you trim it down to 4–6 sharp bullet points.

Because clarity closes deals. Confusion clogs your pipeline.

📌 Your ICP isn’t a vision board — it’s a decision tool.

What’s one thing in your ICP you should delete today?

#ICP #b2bsales #startupstrategy #salesfocus

There are coaches. There are consultants.
And then... there are mentors.

Coaches ask questions to help you find your own answers.
Consultants dive in and do the work for you.

But what if you want both challenge and support?
That’s where I come in.

As a mentor, I help you:
✅ Ask the right questions to clarify your thinking
✅ Leverage my 30+ years of international business experience
✅ Build a tailored action plan

This is your business. You stay in control.
But you don’t have to do it alone.

If you're a B2B founder ready to turn ambition into action...
with strategic guidance and real accountability...

👉 Click here to see how I can help → https://lnkd.in/egAPHpPw

Let’s build your sales playbook, sharpen your strategy, and scale... together.

Confused buyers never convert. Here’s the fix.

Give them three options.

Not one.
Not five.
Exactly three.

Then price them using the 70-100-170 rule.

✅ It simplifies decisions.
✅ It nudges them toward your best offer.
✅ It boosts your conversion rate.

Most founders overload buyers with choices, features, and pricing layers.
And that kills momentum.

Simplicity sells.

Package your offer clearly, and you’ll see results almost immediately.

What part of your offer needs simplification right now?

👇 Drop it in the comments. Let’s break it down.

#b2bsales #pricingstrategy #startups #growth

A product offering that sells

Most software projects fail not because of bad code, but because of a lack of alignment. They drift in scope, bleed budget, or worst of all, deliver a product that doesn’t actually solve the business problem.

I am here to change that.

At Tappable, we do not do "monkey say, monkey do." We do not just take a brief and start billing. We partner with founders and business leaders to dig into the "why." We specialise in uncovering the hidden friction in your business and building bespoke software. Whether it is mission-critical MVPs for startups or complex automation for global brands, our work is engineered to last.

The Tappable Partnership is:

Outcome-Driven, Not Output-Led: We do not sell "bums on seats." We deliver on fixed scopes and rigorous budgets. Success for us is not a finished sprint; it is a solved problem.

Discovery First: We are experts at finding the pain points you might have missed. Before we write a single line of code, we ensure we are building the right solution for the right outcome.

Software Built to Last: We are not a "quick fix" agency. We build robust, scalable architecture designed for long-term growth rather than a temporary patch.

Professional, Friendly, and UK-Based: We believe that the best products come from high-trust relationships. We are approachable, honest, and we act as your dedicated "Department-as-a-Service."

Whether you are a startup looking to launch your first product or an established brand needing to modernise a legacy process, let’s talk about the outcome you are looking for and how we can help you hit it.

John Radford

"I am so sorry for that—you are absolutely right." 

Is something I hope hear a lot less in 2026.....

Especially from AI!

AI can generate code, text, even ideas. But it’s often wrong.

And someone has to catch it and make sure it actually works.

At The Codest, our engineers use AI to speed up work and remove grunt tasks. 

👌 But their focus is always on outcomes

Delivering product value and results that matter. 

That’s the real value they bring.

🎉 𝗦𝗼 𝗮 𝗕𝗜𝗚 𝗛𝗮𝗽𝗽𝘆 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿!

If you’re looking to scale your engineering team in 2026 with product-minded devs who get results, we should talk. 📥

#AI #devs #outsourcing #software #productmindset

Senior Client Partner at Tappable | Building High-Impact Software | Uncovering Friction, Delivering Outcomes, Engineering for Longevity

Ever wondered why some AI projects fail even with top engineers?

It’s rarely about the code......

𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗳𝗶𝗿𝘀𝘁.

Here’s what separates AI projects that deliver real value:

1️⃣ 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 𝗕𝗲𝗳𝗼𝗿𝗲 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴
Start with the business question: What decision will this AI support?
Define success metrics upfront: false positive tolerance, revenue lift, conversion impact, regulatory compliance.
Identify edge cases early: What happens when data is missing or input is anomalous?

2️⃣ 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
AI is only as good as the data it sees.
Standardize transaction data, normalize categorical fields, enrich with external market signals.
Ensure features align with regulatory constraints and risk policies.

3️⃣ 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿
Accuracy alone rarely matters in fintech. Focus on precision, recall, F1, and business impact metrics.
Example: For fraud detection, high recall reduces missed fraud but increases operational cost. Balancing these trade-offs is product work, not just modeling.

4️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀
Model performance in development is rarely performance in production.
Monitor drift, track input distribution, set automated alerts when metrics degrade.
Establish human-in-the-loop checks for critical decisions.

5️⃣ 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
Integrate AI outputs into workflows where users can validate or override results.
Capture feedback in structured datasets for retraining.
Track improvement over time, not just initial launch performance.

6️⃣ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
Document feature selection, model assumptions, and decision thresholds.
Prepare audit logs and explainable AI outputs for regulators.

Teams that treat AI as a product problem, not just a technical challenge, deliver faster, safer, and measurable results.

Before investing in a new model, ask yourself: 

Are you solving the right problem, and do you know how success looks in the real world?

----------------------------

🙋‍♂️ I help companies scale their product and engineering teams with experienced, hands-on engineers who start delivering immediately.

Reach out if that’s what you need.  📥

In fintech, compliance, security, and operational reliability are intwined with the code that powers your business.

It's why senior developers deliver more than functionality....

Legacy platforms in banking and payments require deep understanding to maintain, modernise, and extend. 

Our senior engineers at The Codest focus on delivering value in ways that go far beyond completing tasks:

➡️  Built-in Compliance: 

Automated audit trails, logging, and monitoring ensure systems meet regulatory requirements from day one.

➡️ Data Accuracy at Scale: 

Pipelines enforce integrity and traceability across multiple systems, reducing errors and operational risk.

➡️ Agile Regulatory Updates: 

Modular design allows rules and processes to be updated quickly without disrupting core operations.

➡️ Operational Resilience: 

Systems are designed to anticipate high-load scenarios, external audits, and regulatory scrutiny, keeping operations stable and secure.

Their work tgoes far beyond just being a support function.

Leadership gains confidence, teams work efficiently, and risk is actively managed rather than discovered after the fact.

Senior engineers shape systems that deliver business outcomes, protect value, and maintain compliance.

Make sure you invest in expertise that builds resilient technology.

#productmindset #fintech #compliance #outsourcing

More automation doesn’t always mean more efficiency.  

Here’s why over-automation can often create more risk than it solves.....

Every new workflow, AI integration, or automation script adds speed, but it also adds complexity. 

In payments, banking, and compliance-heavy environments, complexity is a regulatory risk.

At The Codest, our senior engineers focus on delivering automation that works for the business, not against it. 

They build systems that reduce work and risk simultaneously:

➡️ Controlled Automation: Scripts and bots have auditing hooks and rollback mechanisms so every process is traceable and accountable.

➡️  Regulatory Integration: Business rules, AML checks, and compliance validations are embedded directly into pipelines.

➡️  Operational Resilience: High-load simulations, exception handling, and dependency mapping keep automation from cascading into outages or errors.

➡️  Data Integrity at Scale: Pipelines enforce lineage, validation, and reconciliation across systems so outputs are auditable and trustworthy.

Automation without expertise can quietly create hidden work and expose you to risk. 

Senior engineers ensure it actually delivers value, reduces operational friction, and keeps compliance intact.

Ever seen a startup boast: “We shipped 40 features last quarter!”

And thought… did they just confuse 'busy-ness' with business?

Here’s the problem: 

Shipping features isn’t the point. 

Shipping features that create value is.

I call it the Feature Factory Trap:

➡️ Teams add bricks without checking the blueprint
➡️ Coordination overhead grows faster than value delivered
➡️ “Hero devs” become bottlenecks
➡️ Users get more clicks, not better outcomes

Scaling is about impact. 

Fewer, smarter features often drive better results than a warehouse of half-baked ones.

💡 Quick tip: Before you build, ask: “If this fails, what do we do next?” If your team can’t answer, it’s probably a feature factory in disguise.

#scaling #engineering #devteams #productmindset

A CTOs focus should NOT be on executing requests. 

The ones who rock focus on driving outcomes.

Too many tech leaders just react to requests instead of influencing strategy.

The good ones do this:

1️⃣ Understand the metrics that matter
Track leading indicators that show how engineering affects revenue, retention, and efficiency.
Connect technical initiatives to measurable business impact.

2️⃣ Diagnose constraints
Identify where workflows, systems, or tech stacks slow growth.
Evaluate bottlenecks, technical debt, and platform scalability before adding features.

3️⃣ Translate technology into value
Show how improvements in architecture or automation can reduce costs, accelerate go-to-market, or create new revenue streams.
Use measurable projections for CAC, margins, or time-to-market.

4️⃣ Shape strategy proactively
Initiate refactoring, security roadmaps, and AI/automation where they have the most impact.
Align engineering initiatives with company goals through executive collaboration.

5️⃣ Influence through clarity
Use clear assumptions, structured reasoning, and transparent trade-offs to make your proposals actionable.
This builds trust, accelerates decisions, and positions engineering as a strategic lever.

Engineering ROI comes from foresight and structure. 

Ask yourself: Are you shaping the business or just responding to it?

taplio

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John Radford

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