zoë hartsfield 🌊

good @ building pipeline | bad at most other things | currently building pipeline + evangelism at Apollo

I've generated over 100MM impressions for brands on social media in the past 24 months. Most coming from LinkedIn. Building world class employee, executive and influencer advocacy programs for B2B software companies. 

I'm a marketer by trade, but sales has my heart. Also passionate about helping younger professional level up in their careers (mostly by charing lessons I learned the hard way).

-------------------------------------------------------------

If you're a brand and want to collab on content, shoot me an email at zoe@zoehart.co

If you're a young professional looking for tips, hacks, and learnings to help you level up, hit the bell & follow me on IG (@zoepatience) and TikTok (@zoeeharttt).

If there are other ways you hope to work together, shoot me a DM- let's chat.

Head of Marketing & Evangelism

Standing up the content, community & demand gen functions at Swantide. 
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏


We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

zoë hartsfield

"i don't want to work with you. you write in all lowercase. that's unprofessional."

my guy… i'm not going to write like me for you. i'm going to write like you for you. that's literally the point of ghostwriting.


lowercase everything works for MY brand cuz i’m a zillennial girlie in sales/marketing who doesn't take herself too seriously at all. 

But the CRO of a Series B RevTech company? You're not posting like that. 

You shouldn't post like that. Your board would have some big questions for you at the next quarterly meeting. 

(see what I did there?^)

when i write for YOU, i write like you. 

- Proper capitalization. 
- Structured frameworks. 
- The occasional dry humor that lands in a CFO's inbox without raising too many eyebrows.


i've been doing this long enough that nobody has ever figured out who i write for. and that, my friend... is the point. 

i like to consider myself the best ghostwriter you've never heard of ;)

so if you're worried i'm going to make you sound like a chaotic gen-z kid who types like she's sending a text... i promise i won't.

unless that's your vibe i guess

zoë hartsfield 👻

EGC is the new brand marketing | i build executive and employee brands on linkedin that drive awareness and revenue | executive brand & ghostwriting | documenting my life as a first time founder

I quit my job 2 weeks ago to go all in on [redacted]. I haven't even officially announced the new company (soooon) but closed my first deal with a DREAM client. Today. From a coffee shop. In Dubai...

I was always a W2 girlie, and I will still champion anyone who wants that life. 

Climbing the corporate ladder was an epic challenge and I am so grateful for that experience. 

But I remember so vividly a few months ago... the night I finalized my divorce, lying in bed thinking "what's stopping me?"


Am I scared? Yep.
Am I prepared? Nope.
BUT do I know anything about building a business on my own? 

Also no

F*ck it... I'm doing it anyway! And I'll bring you along with me.


So if you are into:
- Personal Brand/LinkedIn content tips
- Watching me (attempt) to build a 7 figure business in public
- Remote work/productivty hacks


It's nice to meet you. I'm zoë hartsfield 👻 and I'll be your host for this series. 

1 deal down. Many to go:)

i build linkedin personal brands that convert | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy

DIY v hiring a professional: 

i’m in nyc for 48 hrs. my friend was taking some pics of me in time square and one of those street photographers came up and asked if he could take one for us 

i declined 

we took a few more and he came back to offer to just take one and show us. 

the difference was massive

so he took 40 more in 5 minutes and suddenly i spent $150 


but the end result was better than the 30 minutes my friend and i had spent 



sure it was pricey but i have a better product & results to show for it 




this post is about hiring a ghostwriter 👀

No alternative text description for this image

4 lessons from from 4 massive creators i met here in dubai this morning: 

MrBeast (yes this is real) - until you’ve put in the work to make 100 videos/try 100 times, you really can’t complain about it “not working” - you don’t even have enough data to make that call yet and you definitely don’t have the skills 

Vinh Giang - there is a much power in “pause” just give it that extra half second, especially on stage- it’s a way to let people absorb what you said and hook an audience in 

Amar Kandil - ask yourself if it will make an interesting story. everything can be an interesting story, you just have to find the narrative 

Justin Mecham - instead of teaching people 1 thing about everything, package everything about one thing. that’s the thing. that’s how to approach posts, products and courses. people don’t want 30 hours on a massive concept- they want 90 minutes on a core concept they can stack together with other core concepts. 


there’s something really special about being in rooms with people much smarter than you.

I’m 30. Single. Have a dog. Live in Colorado (for now).

And I run a ghostwriting + social selling training company (announcement coming SO soon).   I’m also a content creator who does brand partnership content every single week.  My day to day looks like this:

Wake up
Walk/Run
Coffee
Emails + slack replies
Write for exec clients
Make 1-2 demos for brands I am working with (using Consensus)
Update client dashboards in Notion
Record content before I lose the light
Write content for me
Emails again
Walk le pup
Forget I was supposed to eat at some point
Make dinner
Scroll/take notes for content ideas
Spend an hour working on the business (trying to build better systems, use Zapier, Notion + Slack to make my life easier)
Gym Watch something mindless
Eat a junk food snack because I am a trash raccoon at night
Go to bed

Repeat.



Some of my goals for 2026 revolve around leveraging tools to connect all the disparate systems and part of my business. Everything has historically been manual or a bit clunky.   I think in 2026 the business the tech that is blowing up are the tools that are connecting the dots for creators, founders and operators.   Clay did it for data. Zapier did it for tools. Consensus is doing it for the buyer journey.   As a new founder (and seller) I always want to be thinking about how to make my life (and my client’s lives) easier and more efficient. 

If you’re a seller, marketer or early founder in SaaS, I highly recommend checking out Consensus. Their AI powered a-sync demos allow your buyer to experience the full capabilities of your product when they’re the most motivated to solve their problem.   In 2026 you should be connecting the dots for your buyer.    And in 2026 I should really add “get a better calendar tool/time manager” to my to-do list because this is nuts. 



#consensuspartner  Ps. I have been traveling home from Tel Aviv for 22 hrs now. only 14 to go 👌🏼

i’m just here to say… 

post the content. 

stop over thinking it
don’t wait until tomorrow
stop doubting whether or not you have something valuable to say 

document your work, your life, your learnings… 




never know where it could take you:) 




… to dubai. 


it could take you to dubai…

i quit my job a few weeks ago to go all in on my business.
probably a year later than i should’ve.
why?

i was scared.
i wanted more cash in the bank.
more clients lined up.
and yeah… a $160k salary + health insurance was very comfy.

but i remember thinking:
“if i just had some runway… i could actually do this.”
one morning i checked my bank account and thought:
fck it. send it.

sometimes that’s all you need.
a little runway. a real dream. and some audacity.

that’s why this hit for me 👇
Stanley (Your Content Coach) is giving real $$$ to one person to cover their salary + cost of living for a full year so they can go all in on their dream.
not someday. not when you’re “ready.” now.

join dare to dream & enter to win $100k.


here’s how to enter:

sign up for stan (free)
post a 2-minute or less video on IG or TikTok sharing your dream + how you’ll bring it to life
use #standaretodream26 and tag Stanley 
complete the typeform after your video is live (link in comments)

winner is selected in feb.


also drop in the comments if/when you enter, I want to go watch it!

what’s your dream?



*no purchase necessary. void where prohibited. for official rules, visit daretodream.stan.store





ps. this is me this week closing my first new client since going solo. 

6 calls lined up for next week. 

if you’ve been thinking about going all in on you, let this be your sign.

whoever at apple decided the default file format for a photo should be .HEIC is a sociopath. and you know what…



actually that’s all. 

end of rant.

my senior year of high school i bat .488 but my junior year i bat .211. this one conversation with my coach changed my whole perspective:

“zoe, i know you want to be swinging for the fences- but waiting for perfect pitches keeps you from swinging at all. a single gets you in the game just as much as a home run does. Don’t you ever go down looking.” 


annnnnd then he told me that for every at bat i went down looking i owed him 10 laps at the next practice. 😬

fast forward to the next season: 

senior year i was league MVP, and bat just shy of .500 (developed a mean lefty slap bunt… iykyk)

All because i stopped waiting for the perfect pitches. 




This post is not about softball. 










(… its about starting your own thing/business/project/taking risks… in case i wasn’t clear)

headed to dubai to speak on stage at the largest social media and creator conference in the middle east. wtf is life! 
here’s all it took to get here: 

6+ years of tech sales, social selling and content creation experience
4 years of posting consistently on linkedin
3 years of ghostwriting experience 
2.5 years of social selling and personal branding training experience 
thousands of posts 
winding up in the back of a cab with the organizers of 1 Billion Followers Summit on our way to a happy hour in Cannes. 


i feel so lucky and i also know that so much work went into this. 

flight leaves in 8 hours- who am i seeing there? 


wish me luck 🖤

There was a time, not that long ago, where I found it extremely difficult to get out of bed in the morning… 

The world felt so big, and there was this weight in my chest that seemed to keep me pinned to the mattress. 

The anxiety ratting around in my head was constant. 

And there were moments that felt so dark and scary and lonely, it felt hard to imagine a life that was really worth living. 


I won’t pretend it magically got better over night. 

I won’t pretend to know the how or why of depression and how we get out of it 

But I will say with confidence… 

Dark nights give way to brighter mornings. It really does get better. 

Slowly, and then suddenly you’re up at 6a walking in the 20 degree chill and thinking… life is kinda beautiful. 


Idk who needs to hear this on a random sunday but, keep going. 

We need you here tomorrow 🖤

about to board my 7th flight of 2026. yep. 7 planes in two weeks. i often talk about all the pros of work travel, but here are some cons: 

- i’m sh*t at time zone math. 

and sometimes that means i pigeon hole myself into a 1a call on accident. constantly moving and shifting requires planning but also a ton of flexibility and grace for yourself when you don’t get it right. 

- airplane wifi is unreliable. 

of course my precious United Airlines  is almost always on it with the wifi but i’ve been on 2 flights with trip with 0 wifi and 3 with super spotty wifi on other airlines. this means i spent a solid 10 hrs of flight time with no connectivity and not a lot of ways to get real work done. annoying but is what it is. 

- jet lag. 

now i’m not totally convinced jet lag is real (she says as she types this into her notes app at 4a) but SOME people struggle to adjust to the new (or back to the old) time zone making productivity on the bookends of travel kind of rough. 

- lack of routine. 

it’s hard to maintain my “routine” abroad. sometimes because of conference schedules. sometimes because of logistics/lack of a car or maybe not being able to run in the area i’m staying in… you have to find ways to maintain normalcy within the confines of your situation. 




i mean… im reaching here. remote work and working while traveling is generally pretty awesome. travel delays, poor wifi and jet lag can be a bit of a pain but id have to say they’re well worth it for me to see the world. 

i hit dubai, tel aviv and nyc in the last 10 days, all while running the biz. 

it’s a pretty sweet gig if you ask me. :) 

please ignore the bags forming under my eyes. if i look tired it’s because i am. 

#remotework #worktravel #productivity

prospect: “but my last exec ghostwriter was 1/3 the cost.” 

me: “so why aren’t you working with them still?” 

prospect: “well they weren’t that good.” 

me: … 







the next time someone says “well the last guy was cheaper” remember… there is a reason they’re not the “current” guy.

A young woman came up to me after my talk at the 1 Billion Followers Summit in Dubai 2 weeks ago and asked “how do i get my first ghostwriting client?”: 

I told her she wouldn’t like my answer, but here’s how i did it. 


“do it for free” 

“free?” she asked? 

“yea, not forever, but if you have no experience, no portfolio and no social proof- then use this opportunity to build that up.” 


i wrote for 3 people for free in the very beginning. just for a month or two. then i asked them to pay me. 

2 said yes. 

all 3 became case studies. 

all 3 taught me something. 

i suddenly had a portfolio, customer quotes and confidence i didn’t have 2 months before. 

did i make any money in that time? no. but i credit that experience to all the money i’ve made ghostwriting since. 




sometimes you have to be willing to take a small short term loss in order to have future gain. 

take it from Costco Wholesale - they make $0 on their rotis chicken. in fact they lose money on them. 

but they place them in the back of the store KNOWING people have to walk the whole floor to get to them. people always end up seeing other interesting items and buying more. 

for me? i literally have a costco membership because i get a rotis every week. 

and i buy other stuff throughout the year as a result. 




the best businesses know when to take Ls as a strategic advantage. 



don’t mind me while i spend my afternoon doing client work and eating this thing straight out the bag with a fork.

Gila Shapiro 🖍️ is 25 followers shy of her first 3k and she told me when she hits it she will start posting weekly. she will also owe me $11. 

can you please go follow her and help her hit it? (and help me… i quit my job so i could use the $$$)

5 more hours on the plane… almost to dubai! but for now, this is my MUST have list of things to bring in my carry on: 

- laptop & chargers 
- extra headphones 
- hypoclorous acid 
- eye mask/face mask 
- extra change of clothes 
- hairbrush
- dry hair shampoo 
- current book
- mini pharmacy 
- tripod
- hand sanitizer 
- notebook & pen (cuz sometimes ya just gotta write stuff down 



what am i missing from my bag? 




ps. i filmed the whole experience of flying emirates to this event. (shout out 1 Billion Followers Summit ) 

this week is about to be insane. 

if you’re waiting on an email from me i’m on it- i just don’t know what time it is or where i am or when i am.  :)

I’m 30. Just quit my W2 job. Am renovating my house to rent it out. All while running my own business, completely remote. 

I’ve always been a fan of remote work. Maybe because I graduated college less than a year before "le Vid" hit and have spent 90% of my career completely working from "anywhere". 

But I think there are a few really critical systems every person or team needs in place to be effective when totally remote. 

These are 3 I’m focusing on as I build my business: 

- You need really strong a-sync communication systems. 
I don’t really care what you use, but pick a channel and stick to it. Trying to track down messages in 15 different places is a nightmare. 


- Strong SOP documentation + walk thrus.
This is critical for ANY remote team to get down EARLY. I use Tango to create quick walk thru’s of any process that needs to be done more than once. This allows me to do 2 things:

1. keep myself organized and honest when I am moving quickly… 

2. eventually delegate processes to other people (shoutout to my first part time hire!… you know who you are). 

Example, last week I showed her my exact process to take an interview transcript, parse it into posts, drop drafts into a client notion hub + how to ping the client in their hub to let them know content is ready. Now when she has questions, instead of asking me for 15 minutes, she has a step by step walk thru to help her if she gets stuck.

IF you need help with internal ops, staying organized, streamlining newhire training or just documenting SOPs as a founder or manager, give Tango a try.


-Finally you NEED a super portable work set up. 
I’ve got an iPhone, tripod, laptop, chargers, solid webcam, little laptop case that doubles as a stand, AirPods and I just got a sick portable monitor. Now I can work with my best set up anywhere in the world (I am literally typing this at 40,000 feet using 90% of that list). 

Once you have the right systems and tools in place, remote work becomes incredibly freeing. 

Never catch me working from an office again ✌🏼


Also can you guess how many hours I have been traveling for in this photo by the looks of my haggard face???

#tangopartner

i build executive and employee brands on linkedin | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy across your team

one executive posting is a person with a Linkedin presence.

three executives and 5 employees posting is a brand you see eVeRYwHeRE.

think about it. 

if your CEO is posting, that's one connection point into a target account. one person someone might follow. one voice representing the company.

but if your CEO, your CRO, and your VP of Sales are all posting? Alongside 3 of your AEs an SDR and your head of marketing???

now you've got multiple different entry points. multiple different voices. multiple different ways for a buyer to stumble into your world.



most B2B deals have 8-12 people involved in the buying decision. different titles. different priorities. different content they care about.

your CEO might resonate with their CEO. but your CRO might be the one who actually connects with their CRO. your VP might be the one who gets the director's attention. and your SDR may be the one to convince your ultimate end user that the tool is worth giving a shot.

one executive posting creates maybe 5-10 connection points into a target company.

multiple executives and employees posting? that's 50+.

i've run this play at multiple companies now. it's never been "let's get one person going."

it's always been "let's get three-five people going and make your brand feel unavoidable."

one voice is a presence. three voices is a movement.

Best part about being a ghostwriter: You have no idea I am behind some of LinkedIn's top exec voices + brands.
Worst part?:

You have no idea I'm behind some of LinkedIn's top exec voices + brands 🥹

As part of my resolution to make more content, i decided to outsource my videography and voiceover. Here’s a day in the life of a temporarily funemployed content creator: 

- sleep for way too long
- spend too much at Apple
- work a lot for someone who doesn’t have a job 
- drinks 
- more shopping 
- nye hangs w the pals 
- in-n-out because i love cheeseburgers 
- leaving allllll the things that don’t serve me in 2025

- then cleaning up the litter i left so my neighbors don’t yell at me:) 


bet you all miss my vocal fry now… 


happy saturday 🫠



ps. Gila Shapiro 🖍️ you’re fired

i build linkedin personal brands that convert | employee advocacy, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy

Vin Matano

I build and manage B2B Influencer Marketing programs for SaaS companies.

And document every high and low of running a business in my 20's.

Outside of work you can find me on a run, learning how to cook, or being a coffee snob.

Follow me if you love story telling, business, and Influencer Marketing trends.

I'm also creating content on TikTok, Instagram, & YouTube: @vinmatano

Content Creator

Brand that I started in college. Sat on the brand for a while, but recently took action. Project Growth is about achieving growth in your personal and professional life. Project Growth consists of a podcast and Instagram page that I grew to 25k followers in 4-months.

Collaborated with brands such as RepVue, Revel, Motion, Magical, and more.

BREAKING: Salesforce just hired MrBeast to create their Super Bowl ad.

Read that again.

A B2B company. Hiring the world's biggest YouTuber. For the biggest advertising moment of the year.

And they didn't just cast him in a commercial. They're giving him full creative control.

It all started with a Tweet. 

MrBeast posted that he'd been sitting on "an amazing Super Bowl commercial idea for years." 

And Salesforce CEO Marc Benioff replied. And just like that, a deal was born.

This is a massive signal for B2B marketing budgets.

For years, B2B brands played it safe. Celebrity endorsements? Maybe. But partnering with creators? Too risky. Too unpolished. "Not professional enough."

Meanwhile, B2C brands have been building empires with creator partnerships.

Now the walls are coming down.

Salesforce is proving that B2B buyers are still humans. They watch YouTube. They follow creators. They're influenced by the same people as everyone else.

And if you're a B2B marketer watching this unfold, pay attention:

→ Creator budgets are about to explode in B2B
→ First movers like Salesforce will set the playbook
→ The line between B2B and B2C marketing is disappearing

We're witnessing a shift that will reshape how enterprise companies think about brand.

The question isn't whether B2B will embrace creators.

It's whether you'll be early or late.

Oh! and the bast part? Jimmy says “if you see the commercial, you might become a millionaire.” 👀

Vin Matano 🐝

Building a B2B Influencer Marketing agency in public.

I’ve been selected as LinkedIn’s Top Voice! 🎊 

I’ve been creating on this platform for almost a decade.

And I owe so much to this platform.

LinkedIn helped me land my dream job out of college.

That job lasted 6 years and taught me invaluable skills. 

LinkedIn was the platform where I started creating content.

Where I found my voice.

Where I built community.

Where I met some of my best friends.

Without LinkedIn, I don’t think I’d be able to launch my business, Creatorbuzz.

And haters can call it ‘cringe’, but the truth is…

LinkedIn changed my life.

I’ve been showing up daily on this platform and I’m so grateful to be officially recognized as a Top Voice.

Alongside the CEO of OpenAI, Tubi, Twilio, an NBA player, and some amazing entrepreneurs and creators.

So if you’ve been following me from my early sales days or if you’re new here…

THANK YOU FOR YOUR SUPPORT 🙏 🙏 🙏 🙏 

I won't stop creating.

I locked myself inside an elevator during the biggest creator conference in the world.

Here’s why.

I was in Dubai to speak at the 1 Billion Followers Summit.

Since I was a speaker, the event organizers took care of our accommodations. 

This means I was staying in the same hotel as all other speakers.

And this conference had some HEAVY hitters (Mr. Beast, Will Smith, David Dobrik, etc.)

So after seeing celebrity after celebrity in the lobby, Jake Clare and I had a crazy idea.

What if we just ride the elevator for a few hours and see who we meet?

And this idea couldn’t have went any better.

We met some of the greatest entrepreneurs, creators, and entertainers. 

And I learned so much from story telling, emerging tech, and personal brand building. 

All just from riding inside an elevator for a few hours.

Shout out to Jake helping me pull this off and for always being down to create a wild video.

Where is the craziest place you’ve met somebody?

I met the CEO of Twitch in an elevator.

Not at a VIP dinner. Not backstage. In an elevator.

Jake Clare and I rode one for 2 hours straight at the 1 Billion Followers Summit in Dubai in hopes to meet the most interesting people.

And it was the best networking decision we made all week.

Everyone else was running to the main stage, fighting for face time at happy hours, or awkwardly hovering near speakers.

Meanwhile, Jake and I just... rode the elevator.

Up. Down. Up. Down.

We met creators with millions of followers. Investors. Business owners. And yes, the CEO of Twitch.

Why does this work?

→ Everyone needs to use the elevator
→ It's a forced 30-60 second interaction
→ There's no "networking energy" - just two people in a box
→ High-value people are relaxed, not guarded

The conversations were effortless. No pitch. No agenda. Just "what floor?" followed by real conversation.

Most people spend thousands on conference tickets and miss the obvious.

The best networking doesn't happen at the networking events.

It happens in the in-between moments.

Elevators. Coffee lines. Hotel lobbies at 7am.

Next conference you attend, forget the VIP lounge.

Find the elevator with the most floors and just... ride it.

Your English teacher lied to you.

Traditional storytelling doesn't work on social media.

You know the format:
Exposition → Rising Action → Climax → Falling Action → Resolution

That structure works for novels and movies. But on LinkedIn? People scroll past before you even get to the good part.

Here's what I learned after generating 50M+ impressions in 2025:

Start with the climax. Or at least the rising action.

Think about it. You have maybe 2 seconds to grab someone's attention. Why would you waste that on "setting the scene"?

❌ Traditional: "Back in 2019, I was working at a startup in SF and we were struggling to find product-market fit..."

✅ Social-first: "I lost $50k in 30 days. Here's what I learned."

The hook IS the climax. Then you rewind and set the plot.

This flips everything you learned in school upside down. But it works because:

→ Attention spans are brutal
→ The feed is competitive
→ Nobody owes you their time

Once you hook them with the peak moment, THEN you can provide context. THEN you can build the story. THEN you can deliver the lesson.

The structure becomes:
Climax → Context → Story → Lesson

Every viral post you've ever seen follows this. They just don't teach it in school.

I just got back from 1 Billion Followers Summit in Dubai 🇦🇪 

And B2B creators finally got our moment.

30,000 creators. 3.5 billion followers. Mr. Beast, Will Smith, Simon Sinek...

But the crazy part is, I was on that same stage. (well not the EXACT same stage, but like the same conference)

Me. A first-time founder from New Jersey who started this whole thing in his bedroom.

And honestly? I had no business being there.

See, most creator conferences treat B2B like an afterthought. 

But this summit was different. They had an entire stage dedicated to it.

That's when it hit me. I've been creating content in a niche that most people overlook, but turns out that's exactly what made me stand out.

And on top of that, it was my first time in the Middle East, and Dubai blew my mind.

From the tallest building in the world to getting lost in the desert with a driver who was absolutely sending it...

To meeting game-changing people in random elevators...

To ending with fireworks that felt like a movie.

If this trip taught me anything, it’s that the universe will reward those who continuously show up every day.

I just flew from Dubai to Vegas for three reasons

(and no, it wasn't to gamble)

1️⃣ To host a panel on Employee Generated Content with Tyrona Heath, Alexis Solorio, and Grace Niu at Creator Economy Live.

This group was so much fun and provided a ton of value about EGC which is becoming more and more in demand. I learned a ton from this group! Also, I need some fashion advice from Alexis ASAP....

2️⃣ Creatorbuzz hosted our first group dinner for 18 B2B Influencer Marketing professionals!!

This was so important. B2B often feels like an afterthought at Creator conferences. We often get a few sessions and no ancillary events. I wanted to host a dedicated dinner for tech/biz/B2B professionals to ensure all conversations were relevant to all guests. And we had a BLAST. Thanks for everybody who came!

Also, I some how ended the night holding a massive Alaskan King Crab 🦀 0/10 would not recommend.

3️⃣ To meet Fatimah Elshanawany from Creatorbuzz's Campaign Management team in IRL!!!

Creatorbuzz is fully remote with the team spread across 6 countries, so it's not easy to connect IRL. Luckily, Fatimah was able to join me in Vegas and we got to hang. Any chance to meet some of our team IRL, I'll jump on the opportunity. 

For now, I need some major rest.

My body has zero clue what time it is or what day it is.

But all I know is that I asked for this life.

"Can't complain that there's a lot on your plate when your goal was to eat."

Gamma hired Dwight from The Office as their CEO.

And it helped them hit $100 million revenue 🤯 

Gamma is the AI presentation company trying to replace PowerPoint valued at $2.1 billion.

But their secret weapon isn't just the product...

It's their marketing strategy. 

Their CEO Grant Lee just dropped $5 million worth of free marketing advice on X, and it's genius.

First off, Grant attributes 50% of the growth from $10-50M to influencers and affiliates.

But he says most startups fail at this because they're too selective with creators and give up too early. 

But Gamma did the opposite - they committed to a 6 month pilot, gave creators complete freedom, and tested everything.

And their biggest test? 

Making Rainn Wilson from The Office the new "CEO" of Gamma. 

This seems to be part of a larger trend too.

Ramp recently hired Kevin from The Office as their "CFO" a few months ago. That campaign generated over 120M impressions.

The lesson for B2B brands?

Stop treating influencer marketing like a one-month experiment.

Commit to 6 months. Give creators freedom. Test wildly.

That's how you turn creators into a growth engine.

Traditional B2B advertising is like trying to sell bathing suits in the middle of winter.

Sure, you might be reaching the right audience - people who love the beach and own multiple swimsuits. 

But it's the wrong time.

But what if you could sell those same bathing suits to people who are actively planning their summer beach trips?

That's exactly what advertising on Reddit for Business does. 

Instead of relying on demographic data like job titles, Reddit targets based on contextual signals and interest-based behaviors. 

So, when someone asks What's the best CRM for startups? in r/entrepreneur, your product ad sits right next to those high intent questions.

But the craziest part - Users trust Reddit content 46% more than other social platforms 

Because of this, Reddit Ads let you become part of real conversations where Redditors are giving genuine recommendations. 

And higher trust leads to better conversions.

Reddit audiences convert at 2.5x higher value.

So stop trying to sell bathing suits in the winter. 
Shivering outside

Start reaching people who are actively seeking solutions like yours. 

Get $500 in Ad Credit when you spend $500 with Reddit Ads.

https://lnkd.in/eMKY8Ry5

#RedditPartner

Brand partnership • Building a B2B Influencer Marketing agency in public.

taplio

The Battle

zoë hartsfield

Vin Matano

Followers

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Performance Scorezoë hartsfield's LinkedIn Performance

Performance ScoreVin Matano's LinkedIn Performance

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taplio

The Battle

zoë hartsfield

Vin Matano

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}zoë hartsfield's LinkedIn Performance

Performance ScoreVin Matano's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scorezoë hartsfield's LinkedIn Performance