zoë hartsfield 🌊

good @ building pipeline | bad at most other things | currently building pipeline + evangelism at Apollo

I've generated over 100MM impressions for brands on social media in the past 24 months. Most coming from LinkedIn. Building world class employee, executive and influencer advocacy programs for B2B software companies. 

I'm a marketer by trade, but sales has my heart. Also passionate about helping younger professional level up in their careers (mostly by charing lessons I learned the hard way).

-------------------------------------------------------------

If you're a brand and want to collab on content, shoot me an email at zoe@zoehart.co

If you're a young professional looking for tips, hacks, and learnings to help you level up, hit the bell & follow me on IG (@zoepatience) and TikTok (@zoeeharttt).

If there are other ways you hope to work together, shoot me a DM- let's chat.

Head of Marketing & Evangelism

Standing up the content, community & demand gen functions at Swantide. 
Q1 & Q2 OKRs + Wins:
- 4x inbound traffic
- organized and generated Sales Collateral Library
- guested on 15 podcast + webinars to evangelize the brand
- onboarded tools: HockeyStack, Warmly, Demandwell
- Stood up content calendar
- Stood up product release marketing with CS
- Trained the GTM team on social selling
- Created Community Driven Pipeline Playbook
- Launched Events marketing program hosting in-person and virtual events
- Stood up partnerships program
- Stood up first-ever referral motion (generating 15% of pipeline after 2 months)
- leveraging my personal brand to generate new business opportunities
- Set up GA4 + marketing attribution model
- Generated 50% of pipeline from inbound, content + community
- Generated 39% closed-won revenue from inbound, content + community
- did all of this without ads^ 😏


We are making implementing and configuring salesforce 10x faster, 10x simpler at 1/5 the cost. It's so easy, I can set up your Salesforce instance. DM me if you're about to or just bought SFDC and need help with configuration & system management. We've got you covered 😎

zoë hartsfield

"i don't want to work with you. you write in all lowercase. that's unprofessional."

my guy… i'm not going to write like me for you. i'm going to write like you for you. that's literally the point of ghostwriting.


lowercase everything works for MY brand cuz i’m a zillennial girlie in sales/marketing who doesn't take herself too seriously at all. 

But the CRO of a Series B RevTech company? You're not posting like that. 

You shouldn't post like that. Your board would have some big questions for you at the next quarterly meeting. 

(see what I did there?^)

when i write for YOU, i write like you. 

- Proper capitalization. 
- Structured frameworks. 
- The occasional dry humor that lands in a CFO's inbox without raising too many eyebrows.


i've been doing this long enough that nobody has ever figured out who i write for. and that, my friend... is the point. 

i like to consider myself the best ghostwriter you've never heard of ;)

so if you're worried i'm going to make you sound like a chaotic gen-z kid who types like she's sending a text... i promise i won't.

unless that's your vibe i guess

zoë hartsfield 👻

EGC is the new brand marketing | i build executive and employee brands on linkedin that drive awareness and revenue | executive brand & ghostwriting | documenting my life as a first time founder

I quit my job 2 weeks ago to go all in on [redacted]. I haven't even officially announced the new company (soooon) but closed my first deal with a DREAM client. Today. From a coffee shop. In Dubai...

I was always a W2 girlie, and I will still champion anyone who wants that life. 

Climbing the corporate ladder was an epic challenge and I am so grateful for that experience. 

But I remember so vividly a few months ago... the night I finalized my divorce, lying in bed thinking "what's stopping me?"


Am I scared? Yep.
Am I prepared? Nope.
BUT do I know anything about building a business on my own? 

Also no

F*ck it... I'm doing it anyway! And I'll bring you along with me.


So if you are into:
- Personal Brand/LinkedIn content tips
- Watching me (attempt) to build a 7 figure business in public
- Remote work/productivty hacks


It's nice to meet you. I'm zoë hartsfield 👻 and I'll be your host for this series. 

1 deal down. Many to go:)

i build linkedin personal brands that convert | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy

DIY v hiring a professional: 

i’m in nyc for 48 hrs. my friend was taking some pics of me in time square and one of those street photographers came up and asked if he could take one for us 

i declined 

we took a few more and he came back to offer to just take one and show us. 

the difference was massive

so he took 40 more in 5 minutes and suddenly i spent $150 


but the end result was better than the 30 minutes my friend and i had spent 



sure it was pricey but i have a better product & results to show for it 




this post is about hiring a ghostwriter 👀

No alternative text description for this image

4 lessons from from 4 massive creators i met here in dubai this morning: 

MrBeast (yes this is real) - until you’ve put in the work to make 100 videos/try 100 times, you really can’t complain about it “not working” - you don’t even have enough data to make that call yet and you definitely don’t have the skills 

Vinh Giang - there is a much power in “pause” just give it that extra half second, especially on stage- it’s a way to let people absorb what you said and hook an audience in 

Amar Kandil - ask yourself if it will make an interesting story. everything can be an interesting story, you just have to find the narrative 

Justin Mecham - instead of teaching people 1 thing about everything, package everything about one thing. that’s the thing. that’s how to approach posts, products and courses. people don’t want 30 hours on a massive concept- they want 90 minutes on a core concept they can stack together with other core concepts. 


there’s something really special about being in rooms with people much smarter than you.

I’m 30. Single. Have a dog. Live in Colorado (for now).

And I run a ghostwriting + social selling training company (announcement coming SO soon).   I’m also a content creator who does brand partnership content every single week.  My day to day looks like this:

Wake up
Walk/Run
Coffee
Emails + slack replies
Write for exec clients
Make 1-2 demos for brands I am working with (using Consensus)
Update client dashboards in Notion
Record content before I lose the light
Write content for me
Emails again
Walk le pup
Forget I was supposed to eat at some point
Make dinner
Scroll/take notes for content ideas
Spend an hour working on the business (trying to build better systems, use Zapier, Notion + Slack to make my life easier)
Gym Watch something mindless
Eat a junk food snack because I am a trash raccoon at night
Go to bed

Repeat.



Some of my goals for 2026 revolve around leveraging tools to connect all the disparate systems and part of my business. Everything has historically been manual or a bit clunky.   I think in 2026 the business the tech that is blowing up are the tools that are connecting the dots for creators, founders and operators.   Clay did it for data. Zapier did it for tools. Consensus is doing it for the buyer journey.   As a new founder (and seller) I always want to be thinking about how to make my life (and my client’s lives) easier and more efficient. 

If you’re a seller, marketer or early founder in SaaS, I highly recommend checking out Consensus. Their AI powered a-sync demos allow your buyer to experience the full capabilities of your product when they’re the most motivated to solve their problem.   In 2026 you should be connecting the dots for your buyer.    And in 2026 I should really add “get a better calendar tool/time manager” to my to-do list because this is nuts. 



#consensuspartner  Ps. I have been traveling home from Tel Aviv for 22 hrs now. only 14 to go 👌🏼

i’m just here to say… 

post the content. 

stop over thinking it
don’t wait until tomorrow
stop doubting whether or not you have something valuable to say 

document your work, your life, your learnings… 




never know where it could take you:) 




… to dubai. 


it could take you to dubai…

i quit my job a few weeks ago to go all in on my business.
probably a year later than i should’ve.
why?

i was scared.
i wanted more cash in the bank.
more clients lined up.
and yeah… a $160k salary + health insurance was very comfy.

but i remember thinking:
“if i just had some runway… i could actually do this.”
one morning i checked my bank account and thought:
fck it. send it.

sometimes that’s all you need.
a little runway. a real dream. and some audacity.

that’s why this hit for me 👇
Stanley (Your Content Coach) is giving real $$$ to one person to cover their salary + cost of living for a full year so they can go all in on their dream.
not someday. not when you’re “ready.” now.

join dare to dream & enter to win $100k.


here’s how to enter:

sign up for stan (free)
post a 2-minute or less video on IG or TikTok sharing your dream + how you’ll bring it to life
use #standaretodream26 and tag Stanley 
complete the typeform after your video is live (link in comments)

winner is selected in feb.


also drop in the comments if/when you enter, I want to go watch it!

what’s your dream?



*no purchase necessary. void where prohibited. for official rules, visit daretodream.stan.store





ps. this is me this week closing my first new client since going solo. 

6 calls lined up for next week. 

if you’ve been thinking about going all in on you, let this be your sign.

whoever at apple decided the default file format for a photo should be .HEIC is a sociopath. and you know what…



actually that’s all. 

end of rant.

my senior year of high school i bat .488 but my junior year i bat .211. this one conversation with my coach changed my whole perspective:

“zoe, i know you want to be swinging for the fences- but waiting for perfect pitches keeps you from swinging at all. a single gets you in the game just as much as a home run does. Don’t you ever go down looking.” 


annnnnd then he told me that for every at bat i went down looking i owed him 10 laps at the next practice. 😬

fast forward to the next season: 

senior year i was league MVP, and bat just shy of .500 (developed a mean lefty slap bunt… iykyk)

All because i stopped waiting for the perfect pitches. 




This post is not about softball. 










(… its about starting your own thing/business/project/taking risks… in case i wasn’t clear)

headed to dubai to speak on stage at the largest social media and creator conference in the middle east. wtf is life! 
here’s all it took to get here: 

6+ years of tech sales, social selling and content creation experience
4 years of posting consistently on linkedin
3 years of ghostwriting experience 
2.5 years of social selling and personal branding training experience 
thousands of posts 
winding up in the back of a cab with the organizers of 1 Billion Followers Summit on our way to a happy hour in Cannes. 


i feel so lucky and i also know that so much work went into this. 

flight leaves in 8 hours- who am i seeing there? 


wish me luck 🖤

There was a time, not that long ago, where I found it extremely difficult to get out of bed in the morning… 

The world felt so big, and there was this weight in my chest that seemed to keep me pinned to the mattress. 

The anxiety ratting around in my head was constant. 

And there were moments that felt so dark and scary and lonely, it felt hard to imagine a life that was really worth living. 


I won’t pretend it magically got better over night. 

I won’t pretend to know the how or why of depression and how we get out of it 

But I will say with confidence… 

Dark nights give way to brighter mornings. It really does get better. 

Slowly, and then suddenly you’re up at 6a walking in the 20 degree chill and thinking… life is kinda beautiful. 


Idk who needs to hear this on a random sunday but, keep going. 

We need you here tomorrow 🖤

about to board my 7th flight of 2026. yep. 7 planes in two weeks. i often talk about all the pros of work travel, but here are some cons: 

- i’m sh*t at time zone math. 

and sometimes that means i pigeon hole myself into a 1a call on accident. constantly moving and shifting requires planning but also a ton of flexibility and grace for yourself when you don’t get it right. 

- airplane wifi is unreliable. 

of course my precious United Airlines  is almost always on it with the wifi but i’ve been on 2 flights with trip with 0 wifi and 3 with super spotty wifi on other airlines. this means i spent a solid 10 hrs of flight time with no connectivity and not a lot of ways to get real work done. annoying but is what it is. 

- jet lag. 

now i’m not totally convinced jet lag is real (she says as she types this into her notes app at 4a) but SOME people struggle to adjust to the new (or back to the old) time zone making productivity on the bookends of travel kind of rough. 

- lack of routine. 

it’s hard to maintain my “routine” abroad. sometimes because of conference schedules. sometimes because of logistics/lack of a car or maybe not being able to run in the area i’m staying in… you have to find ways to maintain normalcy within the confines of your situation. 




i mean… im reaching here. remote work and working while traveling is generally pretty awesome. travel delays, poor wifi and jet lag can be a bit of a pain but id have to say they’re well worth it for me to see the world. 

i hit dubai, tel aviv and nyc in the last 10 days, all while running the biz. 

it’s a pretty sweet gig if you ask me. :) 

please ignore the bags forming under my eyes. if i look tired it’s because i am. 

#remotework #worktravel #productivity

prospect: “but my last exec ghostwriter was 1/3 the cost.” 

me: “so why aren’t you working with them still?” 

prospect: “well they weren’t that good.” 

me: … 







the next time someone says “well the last guy was cheaper” remember… there is a reason they’re not the “current” guy.

A young woman came up to me after my talk at the 1 Billion Followers Summit in Dubai 2 weeks ago and asked “how do i get my first ghostwriting client?”: 

I told her she wouldn’t like my answer, but here’s how i did it. 


“do it for free” 

“free?” she asked? 

“yea, not forever, but if you have no experience, no portfolio and no social proof- then use this opportunity to build that up.” 


i wrote for 3 people for free in the very beginning. just for a month or two. then i asked them to pay me. 

2 said yes. 

all 3 became case studies. 

all 3 taught me something. 

i suddenly had a portfolio, customer quotes and confidence i didn’t have 2 months before. 

did i make any money in that time? no. but i credit that experience to all the money i’ve made ghostwriting since. 




sometimes you have to be willing to take a small short term loss in order to have future gain. 

take it from Costco Wholesale - they make $0 on their rotis chicken. in fact they lose money on them. 

but they place them in the back of the store KNOWING people have to walk the whole floor to get to them. people always end up seeing other interesting items and buying more. 

for me? i literally have a costco membership because i get a rotis every week. 

and i buy other stuff throughout the year as a result. 




the best businesses know when to take Ls as a strategic advantage. 



don’t mind me while i spend my afternoon doing client work and eating this thing straight out the bag with a fork.

Gila Shapiro 🖍️ is 25 followers shy of her first 3k and she told me when she hits it she will start posting weekly. she will also owe me $11. 

can you please go follow her and help her hit it? (and help me… i quit my job so i could use the $$$)

5 more hours on the plane… almost to dubai! but for now, this is my MUST have list of things to bring in my carry on: 

- laptop & chargers 
- extra headphones 
- hypoclorous acid 
- eye mask/face mask 
- extra change of clothes 
- hairbrush
- dry hair shampoo 
- current book
- mini pharmacy 
- tripod
- hand sanitizer 
- notebook & pen (cuz sometimes ya just gotta write stuff down 



what am i missing from my bag? 




ps. i filmed the whole experience of flying emirates to this event. (shout out 1 Billion Followers Summit ) 

this week is about to be insane. 

if you’re waiting on an email from me i’m on it- i just don’t know what time it is or where i am or when i am.  :)

I’m 30. Just quit my W2 job. Am renovating my house to rent it out. All while running my own business, completely remote. 

I’ve always been a fan of remote work. Maybe because I graduated college less than a year before "le Vid" hit and have spent 90% of my career completely working from "anywhere". 

But I think there are a few really critical systems every person or team needs in place to be effective when totally remote. 

These are 3 I’m focusing on as I build my business: 

- You need really strong a-sync communication systems. 
I don’t really care what you use, but pick a channel and stick to it. Trying to track down messages in 15 different places is a nightmare. 


- Strong SOP documentation + walk thrus.
This is critical for ANY remote team to get down EARLY. I use Tango to create quick walk thru’s of any process that needs to be done more than once. This allows me to do 2 things:

1. keep myself organized and honest when I am moving quickly… 

2. eventually delegate processes to other people (shoutout to my first part time hire!… you know who you are). 

Example, last week I showed her my exact process to take an interview transcript, parse it into posts, drop drafts into a client notion hub + how to ping the client in their hub to let them know content is ready. Now when she has questions, instead of asking me for 15 minutes, she has a step by step walk thru to help her if she gets stuck.

IF you need help with internal ops, staying organized, streamlining newhire training or just documenting SOPs as a founder or manager, give Tango a try.


-Finally you NEED a super portable work set up. 
I’ve got an iPhone, tripod, laptop, chargers, solid webcam, little laptop case that doubles as a stand, AirPods and I just got a sick portable monitor. Now I can work with my best set up anywhere in the world (I am literally typing this at 40,000 feet using 90% of that list). 

Once you have the right systems and tools in place, remote work becomes incredibly freeing. 

Never catch me working from an office again ✌🏼


Also can you guess how many hours I have been traveling for in this photo by the looks of my haggard face???

#tangopartner

i build executive and employee brands on linkedin | personal brand tips, social selling training + executive ghostwriting | ask me about optimizing your linkedin strategy across your team

one executive posting is a person with a Linkedin presence.

three executives and 5 employees posting is a brand you see eVeRYwHeRE.

think about it. 

if your CEO is posting, that's one connection point into a target account. one person someone might follow. one voice representing the company.

but if your CEO, your CRO, and your VP of Sales are all posting? Alongside 3 of your AEs an SDR and your head of marketing???

now you've got multiple different entry points. multiple different voices. multiple different ways for a buyer to stumble into your world.



most B2B deals have 8-12 people involved in the buying decision. different titles. different priorities. different content they care about.

your CEO might resonate with their CEO. but your CRO might be the one who actually connects with their CRO. your VP might be the one who gets the director's attention. and your SDR may be the one to convince your ultimate end user that the tool is worth giving a shot.

one executive posting creates maybe 5-10 connection points into a target company.

multiple executives and employees posting? that's 50+.

i've run this play at multiple companies now. it's never been "let's get one person going."

it's always been "let's get three-five people going and make your brand feel unavoidable."

one voice is a presence. three voices is a movement.

Best part about being a ghostwriter: You have no idea I am behind some of LinkedIn's top exec voices + brands.
Worst part?:

You have no idea I'm behind some of LinkedIn's top exec voices + brands 🥹

⚡The next evolution of Gated is here! ⚡

I'm an entrepreneur and full-stack marketing executive with a passion for products that make a difference in peoples' lives and a talent for creating clarity from chaos. I believe deeply in finding your focus and taking big swings.  That's why:

- I'm Cofounder of Wednesday Women: a movement that amplifies extraordinary women leaders *everyone* should know and be inspired by. ...  And an Exec Membership that supports those same amazing women.   
- I advise a select portfolio of businesses with my expertise in growth-stage marketing strategy, leadership, and execution.  I love ideating about new solutions and helping entrepreneurs find product-market fit.
- I've spent the last 5 years leading beloved startups:  Matcha (CEO) - a community-focused matching technology and Gated (CMO &amp; Founder) - $3M-raised SaaS startup in the email space. 
- I'm a passionate advocate for fast, frictionless user experiences. Over 14 years at Google, I worked with Fortune 500 Travel companies to build effective cross-channel marketing strategy and create amazing user experiences.  
- I'm a major advocate of remote work and the benefits it brings for mental health, families, and the earth. 

When I'm not working, you'll find me busy working on my most important, fun, and ongoing project - my family. I am an avid fan of the outdoors, reading, and travel.  Bonus conversation starters:  Travel , good books, Taskmaster, The Killers, Modern Stoicism, Mitch Hedberg, and F1.

Melissa Moody 🦕

I love a good surprise.  

And I was definitely surprised (and honored and thrilled) to see my name on a thread from Sprouts.ai that  features standout women across B2B SaaS.  

As someone who has never quite fit the mold, but always been "marketer-ish" by trade... It feels so lovely to be included in this talented bunch. 

I figured I should share a few of my simple, constant thoughts about marketing -  just to add a bit to this "wow, me?" post: 

1) Keep your customer as the center of all you do.  From the way you position a product to the sales process to the content you create... your customer is the key.  Stay focused, friends. 

2) Moments of delight will go far in an automated, "scaleable" world.  Don't forget that.  (And thanks for reminding me of that today, Jessica (.!)

3) Any GTM leader worth their salt has *very* close relationships with product and sales at the ground level.  Marketing needs to be the glue that binds, not its own silo. 

4) Your brand happens at every touchpoint.  In product, in passing, in active and passive searches. Every. Darn. Touchpoint.  Matters to your brand as a whole. 

....

And you know what my favorite part of this "list of ladies" was?  There are *new names* on this list that I don't know ... yet.  For a connector like me, that's always the cherry on top!  

I can't wait to follow them and you should too:

Maggie Hott, Shari Johnston, Tara Benyousky, Tiffani Bova, Abbie White, Madison Leonard ☀️ , Winnie Palmer, Liz MacAulay, Megan Bowen, Lindsay Tjepkema, Lilah Jones, Caryne Say, Lizz Harrell, Zoe F., Hannah Ajikawo, Jennifer Howard., Anne Pao, Lindsay Rios, Rachel Johnson

Melissa Moody

Startup Exec | Marketing Leader | Podcaster | Mom

Want to win some books by leaders you should know? 📚
I've got you covered.

To kick off the new year, Wednesday Women is giving away 10 share-worthy books over 10 days — all written by standout leaders who have been there, done the work, and are sharing the real stories behind what it takes to lead with impact.

These aren’t just business books.
They’re books about courage, reinvention, clarity, and growth.
The kind that shift how you think — and how you show up.

🎁 Every day we’re featuring a different book — from startup stories to executive playbooks to honest career advice — and you can win your own copy by simply commenting on the posts!  

--> Go follow Wednesday Women to see and comment on the daily giveaways (and meet the authors!)
--> It's day 6 of the giveaway... so you only have a few days left!

Whether you're leading a team, building a company, or figuring out your next move — these are voices worth learning from.

Sabina M. Pons Precious L. Williams RainmakingSpeaker Jen Spencer Ashley Faus Leslie Greenwood Leslie Venetz ✊Heidi Solomon-Orlick Brianna Doe Bridgett McGowen Stacey Copas Elizabeth Blass 🌻 Ejieme Eromosele

Things I missed when I went low-digital the last 2 weeks: 

✍ YOUR updates here on LinkedIn. I'm having such fun looking through my feed and seeing: job openings, job announcements, reflections on the new year, and more... Keep the candid, thoughtful, and fun posts coming, everyone.

🧠  My weekly Inner Circle check-ins with Stacey Copas and the crew.  This is just one of the ways I'm investing in my inner strength  in the year ahead.  (You should be following her work, if you're not!)

💜  My busy, thriving, Wednesday Women exec network, now on a new platform and the connections, gives/gets, and sharing wins are... energizing. Having peer support of this caliber is so critical to my success in the year ahead. 

📨 The email newsletters I actually DO read in my inbox...  such as thoughtful leadership insights from Marsden Kline and Dina Otero and startup tips from Alexander Shartsis and Nomiki 💜 Petrolla

... That's it.  
I did not miss: 

The news cycle. 
The trolls.
The wasted time. 
The fake "success" posts. 
The spammy emails and DMs. 

Welcome to 2026, friends. We make our own success and sparkles this year.

I move fast.
 (Like, forget-the-project-I-was-just-doing or leave-my-coffee-on-the-counter fast. My thoughtful husband will tell you... it's sometimes just... too fast. 😂)

I have ideas firing, meetings flowing, and a hundred to-dos in motion at any given moment. Which means… things get dropped. Sometimes important things. And I feel that stress that comes from that... mentally, emotionally, even physically.

But I felt a change in 2024 and I think it came from doing something I should have done a while ago:  starting to work with an Executive Assistant.

I am daily grateful for Samantha Archuleta, our EA at Wednesday Women, who takes my crazy and puts it in order. Who listens to my overwhelm and makes it all make sense. Who doesn't tell me to "stop doing so much", but rather to look at a timeline of what needs doing now vs. later. 

Sam doesn’t just manage logistics - she manages my marvelous chaos.
And that has been huge for my work and my peace of mind.

Having an incredible EA isn’t just a productivity hack—it’s a way to lead and live better.

If you're thinking about this - or just need to explore how transformational working with an EA can be: 
- Follow Base HQ... a partner and inspirational company that does this RIGHT. 
- Attend one of our upcoming webinars on the topic... let's get real and bust some myths that might be holding you back. 
- Grab time to chat with me... I'm happy to share what I've learned! 

And thank you, Sam. You’ve made this whirlwind life work and both Leslie Greenwood and I are so grateful.

One of the best perks of running a business?
You get to choose who you partner with.

And when you find the right people — shout it from the rooftops. 🔊
That’s why I’m so thrilled to make it official: Wednesday Women recently announced our newest partner #samsales Consulting#samsales Consulting - a company of the highest standards and big impact.  

Yes, they’re brilliant at what they do.
Yes, their sales training and LinkedIn branding work is best-in-class.
But what really matters to me? The people.

Samantha McKenna is someone I admire deeply — a founder, a mom, and a truly real human who shows up with generosity, humor, and heart. Getting to finally meet her in person at our DC dinner just confirmed everything I already felt. She's exactly the kind each of us needs in our orbit.

Paige Tills is the marketer I text when I want to nerd out on newsletters or gut-check a wild idea. She's sharp, creative, and absolutely crushing it with the #samsales newsletter. (If you’re not subscribed, fix that.)

And Kimberly Pencille Collins brings such strategic clarity that you can't want to help but be involved with what she's working on. #samsales Consulting#samsales Consulting always approaches work with the big picture in mind, and it's often thanks to Kim. 

This partnership isn’t just a checkbox.
 It’s a reflection of our values.
 It’s alignment in action.

So here’s your reminder: you don’t have to settle.
Choose to build with people who light you up and push you to grow.
Then celebrate the heck out of it. 💛

The best way to learn AI, is to play/experiment with it. 

Dominique Levin agrees. It's why she (and her daughter) created AICircles.org.

And YOU can take advantage of this amazing platform - supported by Wednesday Women - to join, create, play, and learn. 

With smart peers. 
On projects that matter to you and your business. 
Across 6 weekly sessions of 75 minutes each.

If you're thinking AI is a part of the "new year, new you" effort... Here's your chance. 

How have YOU been playing with AI so far? And what have you learned? I'd love to hear about it.

Inspired by the lovely Frida Ahrenby 🧚🏼 ...  My best and worst decisions, regrets, and what made me angry 2025👇🏽

1. Best decision?
Going full time on Wednesday Women.  It forced me to set aside all of my expectations of what I *thought* my career would look like... but it's given me: autonomy, joy, human connection, the chance to help others, more time with kids, more time with the powerful Leslie Greenwood, a bigger network, renewed love of brand...and a better relationship with the color purple. 

2. Worst decision?
I honestly don't believe that decisions are bad - they're just made with the info we have at the time. But I'll admit that I decided to use a certain tech product based *purely* on belief in a founder and that came back to bite me. Yowch. 

3. Something I did that surprised me?
I held a jellyfish.

4. Happier or lower than 2024?
2025 was more chaotic in many ways but I was more calm, thoughtful, and in control of my inner self so it felt WAY happier. I feel like I was able to really savor the moments that mattered most. 

5. What mattered most?
Being present for people when they need me. That's my kids, but it's also the folks in my network who reached out to ask for help, a talk, connection.   

6. What am I most proud of?
- Having kiddos who still want to talk and connect with us as parents, every day.
- Wednesday Women turning into a real business. 
- Capturing the experience of amazing women for others to learn from with The Ripple podcast - season 2 is amazing thanks to Ashley Laabs GNW Consulting and Jelena Djordjevic. 

7. Personal growth?
Leaning into what's in MY control which means both giving space to others to be their own selves AND being more clear about what I need.  This will be a work in progress. 

8. Something I regret?
Not joining the "We Do Not Care" club earlier.  I love being in my 40s and feeling free of so many pressures that I felt in prior years.  

9. Best book or series?
I know Leslie thinks they are weird, but I love anything by Eowyn Ivey.  

10. What made me angry?
People not listening to each other. The societal inability to exist with (and dare I say, be kind to) others with whom we don't agree. 
Also, when my dogs misbehave. 

11. Looking forward to 2026?
Providing a safe space for women execs with WW membership. 
Aligning with more leaders/founders that inspire me. 
Traveling with my family - and for work as well.

Copy the questions and answer them yourself ✍️💫

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Melissa Moody 🦕

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The Battle

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Melissa Moody 🦕

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}zoë hartsfield's LinkedIn Performance

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