ZoecialMedia

There’s a big problem on social media! No matter which platform you use, getting your content seen, or your voice heard by potential customers, industry influencers, and even potential employees – is HARD!

For example, the FB and LinkedIn algorithms show your posts to less than 1-2% of your existing followers and unless you get a high volume of interactions and engagements, that won’t change. On Twitter, unless someone interacts with your posts, they simply don’t get seen. 

We are experts at rising above the organic visibility and credibility problem and working with you to get your content and brand seen by as many of the right people as possible, organically.  

HOW? 
👉 By producing engaging content posts
👉 Engaging with influencers 
👉 Following trends
👉 Outreach to potential customers, analysts, investors, journalists
👉 Building a strong employer brand and EVP story
👉 Using the Zoecial Content Amplification Methodology

What's YOUR ROI ?

👉 Higher visibility for your brand
👉 More influencer engagements 
👉 More click-throughs to your website
👉👉👉More leads! 

Our current clients include:  Amdocs, NICE, NICE Actimize, Deep Instinct, TechSee, Ex Libris, Plataine, 
https://www.zoecialmedia.com

Chief Executive Officer

See the Good

SEE THE GOOD [STG] is a global campaign built to dismantle differences and create a bridge to tolerance and understanding.

Leveraging the power of stories, SEE THE GOOD highlights the achievements of individuals from marginalized cultures whose actions, inventions, and contributions to society engendered a change in the world.

Endorsed by a growing list of celebrities, now is the time to join Michael Douglas, Emmanuelle Chrigui, David Draiman, Montana Tucker and hundreds of STG ambassadors on our mission to lower the global temperature of hate and SEE THE GOOD in people and the world.

Want to join our mission to SEE THE GOOD?

Learn more here ➡️ https://www.raoulwallenbergcentre.org/en/see-the-good

FOLLOW US online ➡️ https://www.linkedin.com/company/see-the-good/

DONATE ➡️ https://raoulwallenbergcentre.app.neoncrm.com/forms/see-the-good?

Become an AMBASSADOR➡️ contact me 🙋🏻‍♀️ @ZoeBermant

Ambassador

HumanityPOV

Organizing, uniting, and amplifying voices for the good of humanity.
Together we can change the 🌍 ❤️

Social Media Strategist

Fancytotz Limited

Fancytotz is a unique baby and child product company which sets out to innovate, design and create ingenious solutions to everyday problems. We are the inventors of the patented No-Tipz a support accessory for strollers that stops them tipping due to extra weight applied to the back of the stroller. You can see more about our new and upcoming inventions on our website and stay tuned for our Kickstarter campaign.

www.fancytotz.com
Follows @Fancytotz
Like us www.facebook.com/FancytotzLtd

Co-founder/Investor

KiddyUP

PARENTS are frustrated that even though technology has advanced to provide them with many great tools, apps and services right in the palm of their hands. Yet, they still need to shop around to PULL PULL PULL to get all the information, products, discounts, recommendations and services that they need for their children. In fact millions of parents, particularly mums, are turning to social media forums to ask where to go and what to do with their kids, for want of a better solution.

PARENTS are one of the most marketed-to demographics and yet advertising in this industry is technologically lacking. In the UK, for example, there are limited avenues for mobile advertising directly to parents, with SMEs still spending more than 60% of their budgets on untrackable, untargeted print/TV advertising, despite the fact that there are “18M mums in the UK and 87% of them have smart-phones and want to recieve relevant offers direct to their phones.”
To revolutionise the way parents use their mobile phones so that all the information, products, services, recommendations and discounts are delivered right to their fingertips, in one easily navigable app platform. To negate the need for them to have dozens of apps on their phones, to know where to look for discounts, or to shop around for the best bargains. KiddyUP will PUSH that information to them with a constantly updated live feed of what’s on around them, what’s on sale or discounted and content relevant to the daily needs of their children - all filtered, in real-time, and targeted to their specific habits, wants and needs. The future of parenting will be to just “KiddyUP it”.

CEO and Founder

Hammelburger Recruitment

Using a unique network of qualified working candidates and with leading customers in Hi-tech, finance and bio-pharmaceutical ndustries. Hammelburger recruitment are leaders in the field of one-on-one headhunting services for the Israeli market.

Headhunter

EL AL Israel Airlines

	Long and short-term strategic marketing planning with focus on sector and member growth
	Establish and maintain an active social media and online presence using twitter, FB, subscriber newsletters, mailshots
	Act as spokesperson for EL AL in the UK Jewish and Mainstream media
	Represent EL AL at community events and functions and implement a robust community social action strategy to bring EL AL to the forefront of  the UK Jewish community
	Successfully raised awareness of the EL AL brand through a stand-out billboard and bus advertising campaign
	Successfully grew the membership database from 40,000 members to 60,000+ using, research, targeted campaigns, social media and competitions
	Sole responsibility for budget and spend for all UK activities

Director of Marketing, UK

UJIA

	Long and short-term strategic campaign planning with focus on donor journey and data retention
	Implementing and executing effective lead-generated marketing campaigns for email, web, advertising, direct mail and publications
	Responsible for the strategic development and corporate adherence to brand and message
	Conceptualisation and design for all charitable fundraising and donor events including driving recruitment 
numbers and branding at events
	Implementation of strategies and execution  of effective digital marketing campaigns (Twitter, FB, email, web, Youtube, LinkedIn), includes trying to look at other social media tools for boosting online acquisition and retention
	Strategic management of annual budgets (Directly with Campaign Director), focus on monitoring key performance indicators
	Research into and meeting needs of UJIA departments and partner organizations, providing training where necessary
	Website, intranet and database development, including: Project management, production, maintenance and data cleanup
	Liaison with key stakeholders and lay leaders

Senior Marketing Manager

Aladdin Knowledge Systems

Corporate Marketing Coordinator in charge of production of corporate marketing materials. Roll-ups, brochures, exhibition booths, logos, boxes, datasheets, diagrams. Coordinating a staff of 3 people we produce high-end Marketing support materials for 12 global offices as well as supporting HR, Business Development and Finance with internal campaigns. Our biggest challenge and one we do well is to provide channel marketing support across the globe. Keeping our channel and distributors in touch with up-to-date materials and cool marketing campaigns that they can use "out the box" to go to market.

Corporate Marketing Manager

Jerusalem Post

	Responsible for all production, IT, pre-press for the newspaper including staff line management for more than 20 people – Reporting directly to CEO and Publisher
	Rebuilding the advertising & customer service departments to run more efficiently, including re-staffing, re-training and re-establishing good customer relations with advertisers, customers 
	Establishing new and maintaining existing, strong alliances with strategic partners, spanning all aspects of production of the newspaper, including circulation (Wall Street Journal, New York Times), PR, web/Internet technologies to advance production of the paper
	Research and implementation of better operating procedures for the computer department, including sourcing companies to manage installation and maintenance of  superior backup processes and upgrading email and network servers
	Implementation of new SAP system to manage advertising, billing and tracking procedures for the newspaper

Director of Production

CEO at ZoecialMedia | #Carouself™️ founder | Organic Social Media is about more than just the post | @zoecialmedia | @HumanityPOV

I am the owner of ZoecialMedia. An international team of highly creative, super organized, social media experts who live, eat, and breathe data-driven B2B tech social marketing. 

➡️ We make it engaging with educational and thought-leading content. We don't just want to slap your post on social media, we want to showcase the most interesting things about your research data or blog, or event, or white paper. 

➡️ We want to make sure that your content will get people to stop the scroll and engage. 

➡️ We want you to use the power of social listening to engage your community and be part of your industry conversation. If all you ever do is post to social media, you are not top of mind.

➡️ We want to work with your executive leadership on a top ⬇️ down mentality for social advocacy and culture. Your employees are your most important brand asset, and we will work with you to build a meaningful, trackable advocacy program that will bring your brand much more visibility, authenticity and credibility through the voice of your employees.

Before founding ZoecialMedia, I was the founder of my own two startups; Together with my partner Charlotte, we patented (granted) and invented No-Tipz a clip-on accessory to stop strollers tipping backwards; and KiddyUP, a mobile app that helped parents find local products, activities and services for their kids. 

I am personally passionate about being recognized as an entrepreneur, not just a Mumpreneur (see my Tedx talk linked below), and about startups and technology solutions.

Zoe Bermant

Weir Minerals

In my role as Operations Coordinator, I support both global and local teams through three main areas:

Global Training Coordinator – Organize and manage global training programs, making sure sessions are well planned and run smoothly.

Office Coordinator (Malmö) – Handle daily office operations, administration, and support to keep the Malmö office running effectively.

Internal Communication – Share company updates and manage internal communication to keep teams connected and informed.

This role allows me to combine coordination, communication, and organization to support Weir’s people and operations.

Operations Coordinator

SentianAI

I joined Sentian AI through the Jobbsprånget program, where I supported operations, training, and office management. During my 4-month internship, I:

Coordinated 2 global online trainings and planned 2 upcoming in-person global trainings, ensuring smooth scheduling and participant experience.

Created the first SOP for online trainings, building a standard process that improved efficiency and consistency for future sessions.

Supported operations and administration, including invoice management, onboarding of new employees, laptop ordering, and facility assistance.

Through this internship, I gained hands-on experience in global coordination, process improvement, and operational support while contributing to both local and global teams.

Office and Operations Coordinator

Øresund Startup News

Startup Ambassador

Self Employed

- I help people start or get better at project management jobs.
- I give advice on how to make a good plan for your career.
- I teach important skills you need for managing projects.
- I help you practice for job interviews.
- I connect you with other professionals in project management.

Career Coach

Dell Technologies

Engineering Functional Plans, Engineering Schedule, PRD responses, Core Team slides , Email communication to the Extended Team distribution list ,  Newsletter communications,  Phase Exit readiness Checklists/Deliverables

- Coordinate & manage the requirements, dependencies & deliverables, ensuring the scope change is aligned with the different stakeholder’s schedules & plans.
- Own & manage the end to end Project schedule
- Weekly progress review meetings to report the progress identify & mitigate the risks, issue resolutions.
- Weekly presentations to the different stakeholders of the project at the Core Teams.
- Create & manage the document repository (SharePoint) to ensure they contain relevant and applicable documentation for the applicable readers 
- Part Lifecycle Management (PLCM) – Creation, End of Life, Maintenance. [AGILE Tool]
- Block Core Team schedule/process/other updates communications to the Engineering teams 
- Project updates, representation of Engineering in the Block Core Team Meetings

Project Manager

SP Software Private Ltd

*Deployed to Dell Technologies as Project Manager*

Information Technology Project Coordinator

Muraai Information Technologies Pvt Ltd

- Prepare weekly status report summarizing the tasks done along with effort utilization
- Getting the requirements from the client for Payments Module - Advance Payment, Domestic Payment, SEZ Payment, Statutory Payment, Foreign Payment.
- Communicate to internal project teams regarding the requirements of clients
- Conducting daily standup calls and taking the task updating.
- Coordinate project schedule and ensure timely updates of all key milestone and partner with PM on related calls.
- Work with PMO team on resource planning and allocation according to projects pipeline
- Communicate to Project Managers issues or concerns related to project schedule and tasks
- Create and maintain project documentations like Project charter, BRD/FSD, TDD, Project Proposal, Project Closure.
- Ensure customer satisfaction through post project brief with clients.
- Coordinate and support onboarding of new Key Project Team Members and system access.
- Prepare correspondence, including meeting minutes, for project team and/or customer.
- Sprint and Scrum management in JIRA

Project Assistant

EatLocal

-Participated in the development and grooming of Project Backlog Stories (Requirements) with business and technology partners.
- Project management - Project planning , project coordination , project estimation, project documentation and project team management.
- Assisted in entering and updating Issues (Epics, Stories, and Tasks) onto JIRA Agile application.
- Participated in Daily Scrum Stand Up
- Created Epics and User stories
- Business and Data Analysis
- Data management & Quality Assurance 
- Social media marketing - Customer engagement, content development, community engagement, community management, content strategy.
- Market Research

Executive , Project Management Office

Consulting , Content creation , manual testing

Project Management Trainee

IBS Software

- Found out the project profitability from the data given.
- Analyzed the project proﬁtability and did a historical analysis through which the projects which lay under 50% gross margin were found out.
- Recommended ways to improve the proﬁtability by reading the contracts of corresponding project clients and stating clauses from the same.
- Learnt about contract management and key cost center of an IT service company.
- G suite exploration - Gmail , Google Analytics

Summer Intern

UST Global

- Involved in manual testing for Insurance Domain.
- Continuous interaction with Business Users and the client to test according to their requirements.
- Created, Updated and Reviewed of Test cases and Test Scenarios as per the Business Requirement Document.
- Manipulated database for testing using SQL Server.
- Done functional and regression testing. 
- Cross Browser Testing and Mobile App testing
- Used Quality Center to store all testing results, created Test Cases, and Reporting.
- Defect tracked and bugs reported using Bugzilla and JIRA.

Software Developer

Project Manager | Project Management Career Coach | Helping early-career professionals (0-5 years) transition into project management roles in the IT industry.

I never planned to work in mining.
I never planned to shift from project management to communications either.
But careers aren’t always linear and mine is proof.

After years in IT and project management, I made the leap into a completely new industry and role, handling internal communications, global training, and office operations.

Now, I document this journey to help professionals see what it really looks like to:
🌍 Transition industries & roles without starting from scratch
🧠 Build adaptability and communication skills that stand out
💡 Reimagine success when you’re starting over in your 30s

On my profile you’ll find:
🔹 Stories & lessons from inside a global mining company
🔹 Corporate career and life lessons
🔹 Honest reflections on career transitions and identity shifts

If you’ve ever thought about starting fresh, moving industries, or re-entering the workforce in a new role, my content is built for you.

👉 Follow me here on LinkedIn for my weekly posts & livestreams, and join the community I’m building for professionals navigating change together.

Mary Tresa Gabriel

Building relationships at work means talking only to people higher in the hierarchy.
Trying to impress “two levels up” or chasing relationships only based on titles.

Build human relationships with anyone. Any level. Any team. Any background.

What I realised after joining Weir Minerals :

It’s not about hierarchy.
It’s not about the “right” department.
It’s not even about years of experience.

It’s about people.
About genuine connection.
About trust.

You might think:

“But shouldn’t I network only with seniors?”
“Isn’t relationship-building about climbing the ladder?”

Nope.

In this non-linear career era, you never know who will be the next person to help you, guide you, or open a door.

Every time I tried to think traditionally “connect upward, connect selectively” work proved me wrong.

The most meaningful support came from unexpected places.

Lesson: 
Genuine relationships > hierarchical relationships.
Always.

P.S. Who at your workplace has supported you in a way you didn’t expect?

LinkedIn Guide to Creating
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Operations Coordinator at Weir | Documenting my career transition | Project Management Professional (PMP) | Work Abroad, Culture, Corporate life & Career Coach

A VERY important reminder for anyone restarting their career in a new country:

Taking a lower role is not failure.
Switching industries is not the end of your career.

But if you refuse to adapt, you’ll actually limit your opportunities 
or end up waiting months for a job that fits your old title.

I get it, some of you might land the exact same role abroad.
You’re the minority, and that’s amazing.

For everyone else:

Don’t be ashamed.
Don’t compare.

Remember:
You didn’t downgrade your worth, you upgraded your resilience.
You took the first step that most people are too scared to take.
And trust me, your skills didn’t vanish just because your title changed.

Your new beginning just needs time to reveal who you’re becoming. 😊

Make sure to follow me for more lessons on career transitions, non-tech roles, and restarting your career abroad.

PS. Do you really think career growth still happens in one neat ladder?
📷 This was what I wrote after graduating my PGDM in 2019 and 6 years later I’m proudly living a non-linear career.

LinkedIn Guide to Creating
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I’m a proud corporate softie.
There, I said it 🤭 hehe

People often say that to be successful, you need to be a badass at work
serious, tough, loud with boundaries, and a little intimidating.

Here’s what people forget about softies:

“Soft people can’t hold teams together.”
▶️ we create warmth and psychological safety so teams don’t fall apart.

“Soft people can’t be taken seriously.”
▶️ we just don’t need to intimidate anyone to earn respect.

“Soft people don’t know boundaries.”
▶️ we set them gently, consistently, and without drama.

“Soft people aren’t leaders.”
▶️ we lead through connection, not fear.

“Soft people get walked over.”
▶️ we just prioritize humanity over hierarchy.

We'll be the one who remembers your birthday, checks in when you look stressed, and smiles at everyone in the hallway, while still delivering every task on time 🫰 

Share this with the corporate softie in your life, they deserve a little love today 🫶

Unpopular opinion: I actually like working from the office 😌

For me, work isn’t just about deadlines or meetings, it’s about people. The random chats, the small laughs, the “hey, need help?” moments. That’s what makes it feel alive. And honestly, that’s what I’ve loved the most in every office I’ve worked at those real, human connections.

When you have that, showing up doesn’t feel like just another workday, it feels like being part of something that matters.

LinkedIn Guide to Creating
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I’ve single-handedly delivered multiple million-dollar IT projects on time without compromising quality.
But the moment I switched from SDLC to the mining process, even simple tasks started making me feel like a complete beginner.

This explains why our confidence can drop overnight, even when our skills haven’t gone anywhere.
But because our environment changes faster than our identity, something unexpected happens:

We start doubting ourselves for tasks that have nothing to do with our actual capability.

You can excel at complex systems and still freeze at unfamiliar ones, not because you’re inexperienced, but because the game is different.

So, how do we rebuild confidence when we suddenly become beginners in a new industry or new country?

By separating our skills from our environment.

Here are 4 steps to help you get started:

1. Learn one new word, tool, or concept from your new industry every day.
(eg: I always get confused between comminution and communication, two completely different things.)

2. Map something from your past experience to your new industry so you don’t feel lost.
(eg: I compare mining processes to SDLC so my brain has something familiar to hold on to.)

3. Keep a career journal and write one daily sentence about what you learned or felt.
(eg: Today I realised I tried to learn the whole pump system without knowing the basics.)

4. Ask one clarifying question a day instead of overthinking things alone.
(eg: ‘Can you show me an example?’ instead of stressing for hours.)

Take the next 30 days to practice this identity shift, and you’ll rebuild the confidence you thought you lost,  this time, with even deeper self-awareness.

LinkedIn Guide to Creating
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I didn’t spend 20 years climbing the ladder, collecting direct reports like Pokémon, and writing books about “leadership in the digital age”

I just watched a 17-minute video (by full disclosure) on whether middle managers will exist next year and honestly, it perfectly captured where a lot of teams quietly are right now.

Now we’re closing out 2025 and Gartner is saying that by 2026, 20% of organisations will use AI to cut more than half of their middle management roles. Big Tech is already there: Amazon, Microsoft, Google, Intel, Meta all trimming layers, raising spans of control, and asking why they need three people in the middle to move information from A to B.

And here’s the uncomfortable part the video calls out:
Most middle managers haven’t been “replaced by AI”- they’ve been exposed by it. The repetitive admin work that used to quietly fill their week (status updates, reporting, email ping‑pong, meeting orchestration) is exactly what AI tools now do faster, cheaper, and with fewer errors. 

If your calendar is 80% coordination and 20% actual leadership… the Great Flattening hits hard.

The video frames the survivor profile as an “insight architect”:

Not the person who forwards dashboards, but the one who can read them, question them, and turn them into decisions the team actually understands and executes. High EQ plus real data literacy; less status-collector, more change agent.

If this hit a nerve, don’t just save the post. 
Audit your calendar, kill one low‑value task, and replace it with one strategic or coaching conversation this week.

taplio

The Battle

Zoe Bermant

Mary Tresa Gabriel

Followers

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taplio

The Battle

Zoe Bermant

Mary Tresa Gabriel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mary Tresa Gabriel's LinkedIn Performance

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