ZoecialMedia

There’s a big problem on social media! No matter which platform you use, getting your content seen, or your voice heard by potential customers, industry influencers, and even potential employees – is HARD!

For example, the FB and LinkedIn algorithms show your posts to less than 1-2% of your existing followers and unless you get a high volume of interactions and engagements, that won’t change. On Twitter, unless someone interacts with your posts, they simply don’t get seen. 

We are experts at rising above the organic visibility and credibility problem and working with you to get your content and brand seen by as many of the right people as possible, organically.  

HOW? 
👉 By producing engaging content posts
👉 Engaging with influencers 
👉 Following trends
👉 Outreach to potential customers, analysts, investors, journalists
👉 Building a strong employer brand and EVP story
👉 Using the Zoecial Content Amplification Methodology

What's YOUR ROI ?

👉 Higher visibility for your brand
👉 More influencer engagements 
👉 More click-throughs to your website
👉👉👉More leads! 

Our current clients include:  Amdocs, NICE, NICE Actimize, Deep Instinct, TechSee, Ex Libris, Plataine, 
https://www.zoecialmedia.com

Chief Executive Officer

See the Good

SEE THE GOOD [STG] is a global campaign built to dismantle differences and create a bridge to tolerance and understanding.

Leveraging the power of stories, SEE THE GOOD highlights the achievements of individuals from marginalized cultures whose actions, inventions, and contributions to society engendered a change in the world.

Endorsed by a growing list of celebrities, now is the time to join Michael Douglas, Emmanuelle Chrigui, David Draiman, Montana Tucker and hundreds of STG ambassadors on our mission to lower the global temperature of hate and SEE THE GOOD in people and the world.

Want to join our mission to SEE THE GOOD?

Learn more here ➡️ https://www.raoulwallenbergcentre.org/en/see-the-good

FOLLOW US online ➡️ https://www.linkedin.com/company/see-the-good/

DONATE ➡️ https://raoulwallenbergcentre.app.neoncrm.com/forms/see-the-good?

Become an AMBASSADOR➡️ contact me 🙋🏻‍♀️ @ZoeBermant

Ambassador

HumanityPOV

Organizing, uniting, and amplifying voices for the good of humanity.
Together we can change the 🌍 ❤️

Social Media Strategist

Fancytotz Limited

Fancytotz is a unique baby and child product company which sets out to innovate, design and create ingenious solutions to everyday problems. We are the inventors of the patented No-Tipz a support accessory for strollers that stops them tipping due to extra weight applied to the back of the stroller. You can see more about our new and upcoming inventions on our website and stay tuned for our Kickstarter campaign.

www.fancytotz.com
Follows @Fancytotz
Like us www.facebook.com/FancytotzLtd

Co-founder/Investor

KiddyUP

PARENTS are frustrated that even though technology has advanced to provide them with many great tools, apps and services right in the palm of their hands. Yet, they still need to shop around to PULL PULL PULL to get all the information, products, discounts, recommendations and services that they need for their children. In fact millions of parents, particularly mums, are turning to social media forums to ask where to go and what to do with their kids, for want of a better solution.

PARENTS are one of the most marketed-to demographics and yet advertising in this industry is technologically lacking. In the UK, for example, there are limited avenues for mobile advertising directly to parents, with SMEs still spending more than 60% of their budgets on untrackable, untargeted print/TV advertising, despite the fact that there are “18M mums in the UK and 87% of them have smart-phones and want to recieve relevant offers direct to their phones.”
To revolutionise the way parents use their mobile phones so that all the information, products, services, recommendations and discounts are delivered right to their fingertips, in one easily navigable app platform. To negate the need for them to have dozens of apps on their phones, to know where to look for discounts, or to shop around for the best bargains. KiddyUP will PUSH that information to them with a constantly updated live feed of what’s on around them, what’s on sale or discounted and content relevant to the daily needs of their children - all filtered, in real-time, and targeted to their specific habits, wants and needs. The future of parenting will be to just “KiddyUP it”.

CEO and Founder

Hammelburger Recruitment

Using a unique network of qualified working candidates and with leading customers in Hi-tech, finance and bio-pharmaceutical ndustries. Hammelburger recruitment are leaders in the field of one-on-one headhunting services for the Israeli market.

Headhunter

EL AL Israel Airlines

	Long and short-term strategic marketing planning with focus on sector and member growth
	Establish and maintain an active social media and online presence using twitter, FB, subscriber newsletters, mailshots
	Act as spokesperson for EL AL in the UK Jewish and Mainstream media
	Represent EL AL at community events and functions and implement a robust community social action strategy to bring EL AL to the forefront of  the UK Jewish community
	Successfully raised awareness of the EL AL brand through a stand-out billboard and bus advertising campaign
	Successfully grew the membership database from 40,000 members to 60,000+ using, research, targeted campaigns, social media and competitions
	Sole responsibility for budget and spend for all UK activities

Director of Marketing, UK

UJIA

	Long and short-term strategic campaign planning with focus on donor journey and data retention
	Implementing and executing effective lead-generated marketing campaigns for email, web, advertising, direct mail and publications
	Responsible for the strategic development and corporate adherence to brand and message
	Conceptualisation and design for all charitable fundraising and donor events including driving recruitment 
numbers and branding at events
	Implementation of strategies and execution  of effective digital marketing campaigns (Twitter, FB, email, web, Youtube, LinkedIn), includes trying to look at other social media tools for boosting online acquisition and retention
	Strategic management of annual budgets (Directly with Campaign Director), focus on monitoring key performance indicators
	Research into and meeting needs of UJIA departments and partner organizations, providing training where necessary
	Website, intranet and database development, including: Project management, production, maintenance and data cleanup
	Liaison with key stakeholders and lay leaders

Senior Marketing Manager

Aladdin Knowledge Systems

Corporate Marketing Coordinator in charge of production of corporate marketing materials. Roll-ups, brochures, exhibition booths, logos, boxes, datasheets, diagrams. Coordinating a staff of 3 people we produce high-end Marketing support materials for 12 global offices as well as supporting HR, Business Development and Finance with internal campaigns. Our biggest challenge and one we do well is to provide channel marketing support across the globe. Keeping our channel and distributors in touch with up-to-date materials and cool marketing campaigns that they can use "out the box" to go to market.

Corporate Marketing Manager

Jerusalem Post

	Responsible for all production, IT, pre-press for the newspaper including staff line management for more than 20 people – Reporting directly to CEO and Publisher
	Rebuilding the advertising & customer service departments to run more efficiently, including re-staffing, re-training and re-establishing good customer relations with advertisers, customers 
	Establishing new and maintaining existing, strong alliances with strategic partners, spanning all aspects of production of the newspaper, including circulation (Wall Street Journal, New York Times), PR, web/Internet technologies to advance production of the paper
	Research and implementation of better operating procedures for the computer department, including sourcing companies to manage installation and maintenance of  superior backup processes and upgrading email and network servers
	Implementation of new SAP system to manage advertising, billing and tracking procedures for the newspaper

Director of Production

CEO at ZoecialMedia | #Carouself™️ founder | Organic Social Media is about more than just the post | @zoecialmedia | @HumanityPOV

I am the owner of ZoecialMedia. An international team of highly creative, super organized, social media experts who live, eat, and breathe data-driven B2B tech social marketing. 

➡️ We make it engaging with educational and thought-leading content. We don't just want to slap your post on social media, we want to showcase the most interesting things about your research data or blog, or event, or white paper. 

➡️ We want to make sure that your content will get people to stop the scroll and engage. 

➡️ We want you to use the power of social listening to engage your community and be part of your industry conversation. If all you ever do is post to social media, you are not top of mind.

➡️ We want to work with your executive leadership on a top ⬇️ down mentality for social advocacy and culture. Your employees are your most important brand asset, and we will work with you to build a meaningful, trackable advocacy program that will bring your brand much more visibility, authenticity and credibility through the voice of your employees.

Before founding ZoecialMedia, I was the founder of my own two startups; Together with my partner Charlotte, we patented (granted) and invented No-Tipz a clip-on accessory to stop strollers tipping backwards; and KiddyUP, a mobile app that helped parents find local products, activities and services for their kids. 

I am personally passionate about being recognized as an entrepreneur, not just a Mumpreneur (see my Tedx talk linked below), and about startups and technology solutions.

Zoe Bermant

DuluxGroup

- Leading the sustainability initiatives for Dulux New Zealand under Project Kākāriki
- Delivering specifier and commercial engagement programmes
- Designing and managing specifier and commercial events and campaigns
- Ensuring maximum leverage and consistent messaging across brands
- Managing the Dulux Construction Solutions communication platform, ensuring engagement and liaison with all DuluxGroup business stakeholders
- Supporting growth in key market segments through direct marketing, events, and collation of marketing material
- Managing Dulux presence on specification platforms and aggregators to ensure maximum exposure
- Developing key business relationships and joint marketing initiatives within the specification market
- Providing support in managing large and multifaceted projects

Commercial Communications Manager

GoodSense

- Meeting Sustainability with Diversity to create Social Impact. 
- DEI Advocacy | Sustainability Champion 
GoodSense is a certified B-Corporation, leading the sustainability and ESG marketing space since 2010

Consultant

Compass Communications

- Anchoring the Product & Marketing function: product development, pricing, placement and communication
- Optimising the product portfolio and new product development for Compass for business and residential segments in Broadband, Mobile, Voice, PBX, Managed Services, Data Centres
- Overseeing third party sales channels to help them deliver volume and value targets
- Liaising with the in-house call centre for retention and sales for revenue optimisation
- Building Compass chatbot to reduce dependence on traditional customer support methods
- Managing the acquisition project of a regional internet service provider
- Driving the Ministry of Education of New Zealand lead initiative to provide free broadband to close New Zealand’s digital divide for school students
- Project Management for Compass Mobile, 4G MVNO platform
- Steering the launch of yet another utility service - electricity, as Compass Power
- Digital Channels Management

Product Marketing Manager

The Warehouse Group

Marketing Specialist | Short Contract

Travel To Rebound

- Traveled solo for months across 10 countries of South America... finally boarded a small boat to Antarctica from Argentina
- Came to New Zealand to explore and now here I am

Traveler

The Walt Disney Company

- Responsible for designing and driving the integration plan for advertiser brands within the channel's shows to maximize revenues
- Brand strategies, corporate communications, PR, product launch, media planning and buying, research, events – planning and management, sales integrations and innovations, alliances, ATL, BTL, Digital Marketing 
- Conceptualize and orchestrate 360-degree marketing campaigns that effectively reinforce brand image
- Planning and executing show promos to maintain return and regular viewership for the Channel

Marketing Lead - Integrations, Channel Promos, Alliances with Star TV

ABP Group

- Integrated marketing communication responsibility of the Anandabazar Patrika brand to sustain the strong brand equity that this iconic brand enjoys in the Bengali dailies readers' mindshare
- Lead the strategic initiatives of the brand including the launch of a special edition for school students: Anandabazar Patrika School and other new edition launches
- Steer the consumer insights mining function for the brand
- Trade marketing planning for two communities: the advertisement sales and circulation sales
- Anchor the PnL planning, monitoring and execution of flagship events of the brand: Tourist Spot - a tourism fair, Sharad Arghya - an award ceremony for Durga Puja, the biggest festival of Eastern India and Bioscopey Baazimaat - a large celebrity management assignment
- Drive various circulation support initiatives to increase newspaper copy sales
- Partner the content / editorial team in creating special content to boost readership

Corporate Manager of the largest circulated Bengali daily in the world with 5.4Mn readers

Tata Tele Business Services

Integrated Marketing Communication for Tata Docomo for Kolkata & Rest of West Bengal circles. ATL, BTL, Research, Direct Marketing, Print Production and Public Relations.

Major Work:
Experience – Ensuring a seamless and unified brand experience across customer and retail touch points
Media – Manage all media placements both ATL & BTL for the brand including Print, OOH, Radio, promotions, activations, trade marketing, events 
Creative – Responsible for all communication for the brand across internal and external customer interface
PR – Liaison with PR Agency in maintaining media relations and undertaking corporate image building exercises

Circle Marcom Manager at Tata Docomo & Virgin Mobile

Ogilvy & Mather

Work that Works.
Manage and supervise brand operations and lead brand communication requirements, budget planning, revenue generation, new business development

Categories worked on:
Media
FMCG
Lifestyle
Social Awareness

Group Account Manager

BBDO Worldwide

The Work. The Work. The Work.
Manage and supervise brand operations and lead brand communication requirements.

Categories worked on:
Rural
FMCG
Retail
Services & Hospitality
Telecom

Senior Account Executive

Content with Intent | Social Impact Advocate | Startmate ClimateTech Fellow | Digital Media | Community & Engagement Driver

Content with Intent is my game 💪🏽
Connecting dots is my superpower 🦸🏽 
Featured by LinkedIn as a Creator to Follow 🔔

I studied Statistics in College, but the funny thing is, my first job was of a copywriter in an advertising agency! That taught me left-brain-right brain tightrope walking ⚖️ 

After advertising, I moved ➡️ to telecom and then ➡️ to media. I am a marketer by profession,  a traveller by passion. 

I have touched down on all seven continents - including Antarctica 🇦🇶 

I am experienced in
- Brand Strategy 
- Digital Marketing
- Product Marketing

I have worked with iconic global brands:
Advertising: Ogilvy and BBDO
Media: The Walt Disney Company, ABP
Telecom: Tata Docomo, Virgin Mobile

In my current role, in New Zealand, I manage the B2B marketing communications for DuluxGroup. 

I take keen interest in
- Travel
- Education
- Volunteering
- Diversity and Inclusion

I speak English, Hindi, Bengali und ein bißchen Deutsch

My hashtags are #LinkedInKarma and #WonderingMo

Send me a message with either of the hashtags so that I know you have read this far.

The best way to get in touch with me is on LinkedIn or by email at modasroy@gmail.com


Disclaimer: my content is my personal opinion, and does not represent that of my employers’, past or present.

Moumita Das Roy

And finally, the day was here...





The session we’d been coordinating over the last month came together. 

Bringing the visiting cohort from the Indian Institute of Management, Calcutta's public sector leadership programme, in association with SCOPE, to the Faculty of Engineering, University of Auckland's Newmarket Innovation Precinct.


🎯 Professors speaking about the university's approach to collaboration and academic excellence
🎯 University grant institutes explaining funding models
🎯 ClimateTech startup founders sharing their journeys. 


The Indian senior leaders from clean energy, railways, heavy engineering, and more, weren't passive listeners. The questions kept coming:

❓What does "acceptable failure" look like here?
❓How do you incentivise academics to commercialise research?
❓How do you balance long-term research with short-term industry pressure?

These questions aren't academic exercises. They're the real friction points every innovation ecosystem grapples with. And when you discuss them across contexts, India's scale against New Zealand's approach, sharper insights surface.


I requested the Consul General of India in Auckland, His Excellency Dr Madan mohan Sethi, to join us for this meeting. 

And he did. Sat through the session. Then invited all of us to dinner to continue the discussion.


For me, coordinating this has been about bringing together two worlds that shaped who I am: one of my alma maters and the ecosystem I now work in. 

Creating space for these conversations. Watching the dots connect.

The formal session is done.
But the conversations? They're just getting started.


Thank you 🙏🏽 
Dr. Prashant Mishra  |  Maurice Dubey  |  Claire Bennett  |  J.P. Gillespie  |  Atul Sobti  


_______________

Connect or follow Moumita Das Roy 🇮🇳🇳🇿 to check out my next posts. Ring 🔔 on my profile.

My posts indexed here #WonderingMo
_______________

Images: scenes from the session and dinner after.

Moumita Das Roy coordinated a delegation visit from IIM Calcutta at the UoA, NIP

She said she wore the same shirt to every event to look like her LinkedIn photo. But that was a lie...




Years ago, at a few community events, I kept meeting a woman who'd migrated to NZ.


She was trying to rebuild her professional life, attending every networking event and interview she could.


She wore the same shirt each time.


"I want to look exactly like my LinkedIn photo," she said to me. "So people recognise me."


Later, over coffee, she told me the truth.


It wasn't a branding strategy, though it could be. 


It was the only decent shirt she owned.


She had left everything behind when a women's refuge helped her escape from a violent partner.


She left with nothing but hope and the will to start again.


That one shirt became her armour, her interview outfit, her networking attire.


I think about her often. 


About the thousands of small battles we never see.
About all her professional experience that couldn't protect her from violence.
About the extraordinary courage it takes to show up when you're fighting to survive.


Finding decent clothes to attend an interview.
Learning a new job market while processing trauma.
Smiling through interviews while grieving everything lost.


November 25 to December 10 marks the 16 Days of Activism Against Gender-Based Violence.


I'm thinking about all the women carrying invisible burdens while building visible lives, affected by violence where they were meant to feel the safest. 


Their own homes. By their intimate partners.


And,
who had to start over.
who are still trapped.
who didn't make it out.


Venkat Raman requested me to write a series of articles sharing these stories.


If you have a story to share, yours or someone else's, and want to do so in complete anonymity, please reach out to me privately.


Your story matters. Your survival matters. You matter.


_______________

Connect or follow Moumita Das Roy 🇮🇳🇳🇿 to check out my next posts. Ring 🔔 on my profile.

My posts indexed here #WonderingMo

_______________

Image: a woman of colour wearing an orange shirt, representing 16 Days of Activism, at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated image.

a woman of colour wearing an orange shirt, representing #16DaysOfActivism at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated.

taplio

The Battle

Zoe Bermant

Moumita Das Roy

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The Battle

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Moumita Das Roy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moumita Das Roy's LinkedIn Performance

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