ZoecialMedia

There’s a big problem on social media! No matter which platform you use, getting your content seen, or your voice heard by potential customers, industry influencers, and even potential employees – is HARD!

For example, the FB and LinkedIn algorithms show your posts to less than 1-2% of your existing followers and unless you get a high volume of interactions and engagements, that won’t change. On Twitter, unless someone interacts with your posts, they simply don’t get seen. 

We are experts at rising above the organic visibility and credibility problem and working with you to get your content and brand seen by as many of the right people as possible, organically.  

HOW? 
👉 By producing engaging content posts
👉 Engaging with influencers 
👉 Following trends
👉 Outreach to potential customers, analysts, investors, journalists
👉 Building a strong employer brand and EVP story
👉 Using the Zoecial Content Amplification Methodology

What's YOUR ROI ?

👉 Higher visibility for your brand
👉 More influencer engagements 
👉 More click-throughs to your website
👉👉👉More leads! 

Our current clients include:  Amdocs, NICE, NICE Actimize, Deep Instinct, TechSee, Ex Libris, Plataine, 
https://www.zoecialmedia.com

Chief Executive Officer

See the Good

SEE THE GOOD [STG] is a global campaign built to dismantle differences and create a bridge to tolerance and understanding.

Leveraging the power of stories, SEE THE GOOD highlights the achievements of individuals from marginalized cultures whose actions, inventions, and contributions to society engendered a change in the world.

Endorsed by a growing list of celebrities, now is the time to join Michael Douglas, Emmanuelle Chrigui, David Draiman, Montana Tucker and hundreds of STG ambassadors on our mission to lower the global temperature of hate and SEE THE GOOD in people and the world.

Want to join our mission to SEE THE GOOD?

Learn more here ➡️ https://www.raoulwallenbergcentre.org/en/see-the-good

FOLLOW US online ➡️ https://www.linkedin.com/company/see-the-good/

DONATE ➡️ https://raoulwallenbergcentre.app.neoncrm.com/forms/see-the-good?

Become an AMBASSADOR➡️ contact me 🙋🏻‍♀️ @ZoeBermant

Ambassador

HumanityPOV

Organizing, uniting, and amplifying voices for the good of humanity.
Together we can change the 🌍 ❤️

Social Media Strategist

Fancytotz Limited

Fancytotz is a unique baby and child product company which sets out to innovate, design and create ingenious solutions to everyday problems. We are the inventors of the patented No-Tipz a support accessory for strollers that stops them tipping due to extra weight applied to the back of the stroller. You can see more about our new and upcoming inventions on our website and stay tuned for our Kickstarter campaign.

www.fancytotz.com
Follows @Fancytotz
Like us www.facebook.com/FancytotzLtd

Co-founder/Investor

KiddyUP

PARENTS are frustrated that even though technology has advanced to provide them with many great tools, apps and services right in the palm of their hands. Yet, they still need to shop around to PULL PULL PULL to get all the information, products, discounts, recommendations and services that they need for their children. In fact millions of parents, particularly mums, are turning to social media forums to ask where to go and what to do with their kids, for want of a better solution.

PARENTS are one of the most marketed-to demographics and yet advertising in this industry is technologically lacking. In the UK, for example, there are limited avenues for mobile advertising directly to parents, with SMEs still spending more than 60% of their budgets on untrackable, untargeted print/TV advertising, despite the fact that there are “18M mums in the UK and 87% of them have smart-phones and want to recieve relevant offers direct to their phones.”
To revolutionise the way parents use their mobile phones so that all the information, products, services, recommendations and discounts are delivered right to their fingertips, in one easily navigable app platform. To negate the need for them to have dozens of apps on their phones, to know where to look for discounts, or to shop around for the best bargains. KiddyUP will PUSH that information to them with a constantly updated live feed of what’s on around them, what’s on sale or discounted and content relevant to the daily needs of their children - all filtered, in real-time, and targeted to their specific habits, wants and needs. The future of parenting will be to just “KiddyUP it”.

CEO and Founder

Hammelburger Recruitment

Using a unique network of qualified working candidates and with leading customers in Hi-tech, finance and bio-pharmaceutical ndustries. Hammelburger recruitment are leaders in the field of one-on-one headhunting services for the Israeli market.

Headhunter

EL AL Israel Airlines

	Long and short-term strategic marketing planning with focus on sector and member growth
	Establish and maintain an active social media and online presence using twitter, FB, subscriber newsletters, mailshots
	Act as spokesperson for EL AL in the UK Jewish and Mainstream media
	Represent EL AL at community events and functions and implement a robust community social action strategy to bring EL AL to the forefront of  the UK Jewish community
	Successfully raised awareness of the EL AL brand through a stand-out billboard and bus advertising campaign
	Successfully grew the membership database from 40,000 members to 60,000+ using, research, targeted campaigns, social media and competitions
	Sole responsibility for budget and spend for all UK activities

Director of Marketing, UK

UJIA

	Long and short-term strategic campaign planning with focus on donor journey and data retention
	Implementing and executing effective lead-generated marketing campaigns for email, web, advertising, direct mail and publications
	Responsible for the strategic development and corporate adherence to brand and message
	Conceptualisation and design for all charitable fundraising and donor events including driving recruitment 
numbers and branding at events
	Implementation of strategies and execution  of effective digital marketing campaigns (Twitter, FB, email, web, Youtube, LinkedIn), includes trying to look at other social media tools for boosting online acquisition and retention
	Strategic management of annual budgets (Directly with Campaign Director), focus on monitoring key performance indicators
	Research into and meeting needs of UJIA departments and partner organizations, providing training where necessary
	Website, intranet and database development, including: Project management, production, maintenance and data cleanup
	Liaison with key stakeholders and lay leaders

Senior Marketing Manager

Aladdin Knowledge Systems

Corporate Marketing Coordinator in charge of production of corporate marketing materials. Roll-ups, brochures, exhibition booths, logos, boxes, datasheets, diagrams. Coordinating a staff of 3 people we produce high-end Marketing support materials for 12 global offices as well as supporting HR, Business Development and Finance with internal campaigns. Our biggest challenge and one we do well is to provide channel marketing support across the globe. Keeping our channel and distributors in touch with up-to-date materials and cool marketing campaigns that they can use "out the box" to go to market.

Corporate Marketing Manager

Jerusalem Post

	Responsible for all production, IT, pre-press for the newspaper including staff line management for more than 20 people – Reporting directly to CEO and Publisher
	Rebuilding the advertising & customer service departments to run more efficiently, including re-staffing, re-training and re-establishing good customer relations with advertisers, customers 
	Establishing new and maintaining existing, strong alliances with strategic partners, spanning all aspects of production of the newspaper, including circulation (Wall Street Journal, New York Times), PR, web/Internet technologies to advance production of the paper
	Research and implementation of better operating procedures for the computer department, including sourcing companies to manage installation and maintenance of  superior backup processes and upgrading email and network servers
	Implementation of new SAP system to manage advertising, billing and tracking procedures for the newspaper

Director of Production

CEO at ZoecialMedia | #Carouself™️ founder | Organic Social Media is about more than just the post | @zoecialmedia | @HumanityPOV

I am the owner of ZoecialMedia. An international team of highly creative, super organized, social media experts who live, eat, and breathe data-driven B2B tech social marketing. 

➡️ We make it engaging with educational and thought-leading content. We don't just want to slap your post on social media, we want to showcase the most interesting things about your research data or blog, or event, or white paper. 

➡️ We want to make sure that your content will get people to stop the scroll and engage. 

➡️ We want you to use the power of social listening to engage your community and be part of your industry conversation. If all you ever do is post to social media, you are not top of mind.

➡️ We want to work with your executive leadership on a top ⬇️ down mentality for social advocacy and culture. Your employees are your most important brand asset, and we will work with you to build a meaningful, trackable advocacy program that will bring your brand much more visibility, authenticity and credibility through the voice of your employees.

Before founding ZoecialMedia, I was the founder of my own two startups; Together with my partner Charlotte, we patented (granted) and invented No-Tipz a clip-on accessory to stop strollers tipping backwards; and KiddyUP, a mobile app that helped parents find local products, activities and services for their kids. 

I am personally passionate about being recognized as an entrepreneur, not just a Mumpreneur (see my Tedx talk linked below), and about startups and technology solutions.

Zoe Bermant

Debbie Cohen-Abravanel

VP Marketing

Token

VP of Marketing

Marketing Consultant

Rivery

otonomo

Director of Marketing

FoldiMate, Inc.

Responsible for all offline and online marketing activities, worldwide, with an emphasis on USA. Planned a comprehensive marketing strategy which included demand generation, lead generation and collecting deposits. Implemented Hubspot. Played an integral part of the product management by focusing on the customer with customer meetings, surveys and focus groups. Ran a customer help-desk system which during peak periods had hundreds of inquiries a day.

Key Achievements:

- Website generated, on average, 4,000 leads per month and during viral peak times (CES Event) reached over 40,000 leads a month. Presently FoldiMate has over 350,000 potential customers on a waitlist and over 12,500 customers who paid a deposit.
- Increased worldwide brand awareness by generating demand and excitement through website. 
- Developed viral videos, events, PR and content marketing. 
- Increased Facebook social followers from a few thousand to over 100,000 and Instagram from a few hundred to 12,000 
- Planned and executed the strategy for the successful equity crowdfunding campaign on SeedInvest.com

SURE Universal Ltd.

Responsible for customer acquisition via media buying and digital ads. Analyzed the app usage, defined and implemented push notification flows to increase usage, retention and app reviews. Supported product development by creating interactive wire-frames based on usage and user analytics to improve user friendliness and increase customer retention. Initiated content marketing to create brand awareness. 

Key Achievements:

- Learned app marketing from scratch and and defined marketing strategies to meet short term goals. 
- Exceeded my goal. Within 9 months increased app installs from 200,000 to 3 million. My goal was 1 million.
- App reached No.1 position on Google App Store for highly competitive, relevant keywords.
- Implemented timely in-app push notifications to improve user experience and increase both retention and positive reviews in the app store.
- Invited to speak at a mobile app event in London by the owners of the in-app notification tool due to its success on our product. Read the success story here: https://www.linkedin.com/pulse/how-reach-1-google-play-without-any-prior-experience-cohen-abravanel/

LightCyber

Responsible for preparing marketing strategy to reach new customers. Implemented Hubspot marketing automation and created unique and interesting content to increase both brand awareness and demand for the product. Managed an external SDR team to handle initial sales inquiries and to reach out to potential customers.

Key Achievements:
- Converted the website to a lead generation tool. Website previously generated zero leads. 
- Created sales development and lead follow-up processes.
- Increased brand awareness via a variety of low-cost techniques such as creating and sharing relevant, timely, unique infographics and articles and initiating paid remarketing campaigns.

Seculert

Defined lead generation strategy. Implemented Hubspot and initiated all online and offline marketing activities. Developed a marketing program to collect relevant high-quality leads. Seculert emerged as a recognized leader and the CTO was considered a thought-leader in the cyber security industry.

Key Achievements:
- Increased conversions by 500% via the website and blog using analytical skills and conversion knowledge.
- Increased brand awareness via a variety of techniques, including: guest blog posts on notable publications, social activities on major social platforms, industry webinars, and digital ads.
- Increased email open rates, click-through and conversion rates on website, landing pages and other types of advertising via continuous testing and optimizing. 
- Published an APT for Dummies book that was used for demand and lead generation (offline and online)

VP Online Marketing

Clarizen - Work & Project Management

Responsible for devising a marketing strategy and tactics to reach new potential customers. Used my skills to manage a diverse online marketing team. We developed three multilingual websites (English, German and French), PPC campaigns in six languages, and an array of high profile online and offline marketing activities.

Key Achievements:
- Worked closely with SDRs and customer success team to understand their lead and customer requirements and receive regular input and feedback.
- Channel marketing by focusing on various verticals and working with product team to format the on-boarding process according to the customer type.
- Increased conversion rates by 25% by instituting new landing page design with relevant content according to the target audience and/or keyword, plus A/B testing.
- Increased brand awareness via content syndication, social marketing activities and other methods. 
- Discovered new sources of leads and negotiated contract terms.

SEO PPC Plus

Helping small and medium businesses gain traction and leads via keyword research, website analysis, SEO, content marketing, website and landing page optimization and paid campaigns.

Owner

I'm an experienced strategic marketing executive willing to do whatever it takes to get things done, and who has the skills to make your company its market leader.

I have led global strategic marketing, product marketing and product management initiatives for both B2B and B2C companies (cyber security, project management, mobile app, physical consumer product). I'm a rare breed of strategic thinker and problem solver as I have the technological knowledge to back things up. 

I am hands-on in online marketing, event marketing, and marketing automation. I have extensive experience in planning and executing multi-channel lead generation campaigns aligned with the organizations requirements, and have increased brands social followers from zero to tens of thousands.

I thrive in fast moving, dynamic startups that require growth hacking to reach their goals. 

I'm a fast learner, highly analytical, performance and results-driven. 


taplio

The Battle

Zoe Bermant

Debbie Cohen-Abravanel

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