CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

Skilled but restricted by self-doubt & overthinking?

🔱 Minotaur Mastery is a personal development brand rooted in myth, philosophy & real-world fear mastery. Designed to help you go to war with yourself & a degenerate society fighting to keep you weak.

🎙️ Minotaur Video Exemplar helps you:

	•	Find your voice
	•	Build your brand & presence
	•	Lead your mission with purpose

Most fear speaking. I did too until I quashed it by making videos.

Go from silent and stuck to bold, visible, confident, impactful & dangerous with a camera, message & mission:

🎥 Make powerful videos with confidence (even if you hate being on camera)
🚀 Build a personal brand rooted in truth, not hype
🏛 Become a role model in your field, family or community
🧭 Lead movements, not just chase followers


🏛 Batley Entrepreneurship Club is a local play. A grassroots project reviving a “forgotten” town through events, startups, storytelling & community vision.

Reimagining what it means to build from street to startup, real estate to reinvention, turning a Northern town into a blueprint for bottom-up regeneration powered by community, creativity and entrepreneurship.

🧱 My Background

I qualified as a UK lawyer in 2015. But I had issues:

	•	Fear of speaking
	•	Fear of failure
	•	Fear of being seen

I worked my way up the corporate ladder from paralegal to senior management to becoming a consultant to launching my own law firm in 2018.

But I hated the legal career and lifestyle. So I left.

Since then, I’ve explored and tested dozens of business models, creative ventures and various projects of all shapes and sizes across the spectrum.

This led me to work with Saudi firm Qadr Financial, which included various work streams:

	•	Startups raise investment
	•	International companies enter Saudi
	•	Structure and launch VC funds
	•	Deliver Shariah-compliant real estate projects
	•	M&A and cross-border investment

But my deepest work comes from using my own transformation of conquering fear of speaking, self-doubt, shyness and social anxiety to escape a career I hated, find clarity & leadership to help others do the same. 

My philosophy centres on simple principles:

Master yourself
Build your brand
Become a role model
Transform your world

🔨 Build people
🏗 Build towns

Preserving human connection in a disruptive AI age.

Whether you’re a founder, builder, creator, aspiring leader or professional the goal is the same:

Think critically
Evolve internally
Contribute externally
Ascend spiritually

📩 Message me to work together

Zulfaqar Faraz

Bad dieting is one of my biggest regrets in life.

It’s the reason I too often look and feel 59 despite being 39.

Too many are making the same mistake.

Forget compound interest from a financial perspective…

…be more worried about compound interest from a bad diet perspective.

Because it will catch up to you.

This Ramadan I’ll be iA doing my own Minotaur Ramadan challenge:

- No junk food
- No fried food
- No desserts
- No fizzy drinks

Join me in doing the same 💪🏽

Ramadan Mubarak!

Ex-Lawyer | Building People. Building Towns 🇬🇧 | 🏛 Batley Entrepreneurship Club | 🔱 Minotaur Mastery | Make Videos ▶️ Build Brand ▶️ Become A Role Model ▶️ Transform Your Community

We are not angry enough.

The Epstein Files are not like every other “distraction” to be ignored, or brushed under the carpet.

They shake the foundational core of the society we are all living, and participating in.

If this doesn’t catapult you into action, nothing will.

And there’s plenty of action that can, and should be taken.

On an individual level.
On a community level.
And then on a global level.

Discussed more in detail:

https://lnkd.in/e_NexPXy

Day 21 Minotaur Ramadan Challenge
 
Nearly gave up yesterday due to low mood.
 
Just craved junk food for the dopamine hit.
 
Stayed away though...finishing the mission has weight to hold on.

Not only a phenomenal story for AI and brand building - this guy has regularly spoken up about Palestine.

You can imagine the hate he will have gotten in return, so to still do this is extraordinary.

Also emphasises why we need to build more proper tech brands and companies.

The impact on changing lives is huge, as well as changing society.

But the influence that also comes from it puts it on another level.

Think of your brands as more than just profit generating enterprises.

Because they are so much more than that.

Especially at a time when we need to realign focus of brands legitimately uplifting humanity as opposed to destroying it as long as it makes a profit.

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$400M raised at a $9B valuation just 6 months after a valuation of $3B.

The rate of change in AI is ridiculous.

But what is clear now, is that AI cannot be ignored.

Spend 30 minutes a day playing with AI other than ChatGPT and chatting to LLMs.

Actually build something.

Whether you are an employee, business owner or side hustler, these are the skills you need to focus on:

- Your craft
- AI
- Problem-solving
- Communication
- Visibility

We will be running an AI venture builder post ramadan, register your interest:

https://lnkd.in/eGrtMHjh

Cleanliness is a huge part of our faith; yet we do have a littering issue in our communities.

One of the major pushbacks in the Batley food scene is the amount of rubbish that gets dropped in the streets after people go out to eat.

I discussed this with Phat Spuds, and NY Krispy owner Zahir Akbar, who said we need to take individual and collective responsibility for this.

He himself picks up any rubbish he sees with their branding, as that becomes a reputational issue.

The other food outlets are encouraged to do more as well.

Phat Spuds have an offer on this week ofr half term for all kids, with 99p meals; along with other offers.

Catch the full video here:

https://lnkd.in/eXpCqZ3M

Vibe coding is a future-proof skillset.
 
We're already seeing jobs emerge for this, which will increase exponentially.
 
What does that even mean?
 
It means being able to build things with AI, without being a developer, coder, engineer etc.
 
A dream for the creative people.
 
But vibe coding alone isn't enough.
 
The people who will thrive in the next decade will stack four skills on top of their existing expertise:
 
- AI & Vibe-coding
- Problem-solving
- Communication
- Visibility
 
Batley Entrepreneurship Club is positioned to help with all of this.
 
Send a DM to learn more.

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The Battle

Zhagum Arshad

Zulfaqar Faraz

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taplio

The Battle

Zhagum Arshad

Zulfaqar Faraz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zulfaqar Faraz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZulfaqar Faraz's LinkedIn Performance