CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

Hi, I’m a Senior Graphic Designer and Branding Expert with Pro skills, over 𝟭𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 and 𝟭𝟱𝗸+ 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 delivered worldwide.

As the Founder of The Inno Sync, I lead a 𝟮𝟱+ 𝗺𝗲𝗺𝗯𝗲𝗿 creative team helping CEOs, Founders, and Creators turn their vision into a powerful, high converting brand identity.

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢
I specialize in Branding & Identity, Print Design, and Custom Illustrations that resonate with audiences and build lasting brand authority.

𝗪𝗛𝗬 𝗖𝗛𝗢𝗢𝗦𝗘 𝗠𝗘
Every design I create blends strategy, creativity, and marketing psychology — helping brands attract clients, increase visibility, and scale with confidence.

𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
1. Logo Design & Brand Guidelines
2. Brochures, Infographics & Social Media Graphics
3. LinkedIn Personal Branding & Profile Optimisation
4. Meta & Google Ads Design + Campaign Strategy

𝗟𝗲𝘁’𝘀 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱

If you're ready to stand out, attract premium clients, and grow fast, let’s talk.

📩 DM me here on LinkedIn
OR
Book Your Free Strategy Call
https://lnkd.in/24cinqxp

Creative Naeem  Multi Talented

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲 = 𝗙𝗮𝗶𝗹
𝘐 𝘫𝘰𝘪𝘯𝘦𝘥 𝘣𝘢𝘤𝘬 𝘪𝘯 2011, 𝘢𝘯𝘥 𝘩𝘦𝘳𝘦'𝘴 𝘵𝘩𝘦 𝘵𝘳𝘶𝘵𝘩

𝗜’𝘃𝗲 𝗴𝗮𝗶𝗻𝗲𝗱 𝗼𝘃𝗲𝗿 𝟱𝟬𝟬 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

If you’re serious about growing on LinkedIn and want to speed up your success, let me share a secret that others are selling as a course.

It only takes 2 minutes:

𝗦𝘁𝗲𝗽 𝟭:
• Take a pen and paper.
• Write down what you want to be known for on LinkedIn.
• List your skills.

𝗦𝘁𝗲𝗽 𝟮:
• Decide what you will offer.
• Who is your target audience?
• What’s the price of your offer?

𝗦𝘁𝗲𝗽 𝟯:
Now, optimise your LinkedIn profile around that skill.

1. Make sure everything on your profile focuses on:
2. What do you do?
3. What are you offering?
4. Your offer price?

Follow me for more tips like this!

I’ll make LinkedIn easy for you in Punjabi.

Let me know in the comments if you liked this Punjabi video!

Creative Naeem 💎 Multi Talented

I teach LINKEDIN & FREELANCING in Punjabi ⚡Helping Beginners Grow Fast & Get Clients ● 14+ Yrs Design Exp ● 1,100+ Client Work ● 15k+ Projects Done ● Founder @ TheInnoSync

𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝗼𝗿 𝗳𝗮𝗶𝗹𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴. 
Eye-tracking data shows why.

Last year I changed my LinkedIn.
 
• I wrote a better headline. 
• I added more skills. 
• Nothing changed.

𝗧𝗵𝗲𝗻 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱 𝘀𝗵𝗼𝘄𝗲𝗱 𝗺𝗲 𝗮 𝗵𝗲𝗮𝘁𝗺𝗮𝗽 𝘁𝗲𝘀𝘁.
 
It tracked where eyes go first. 
People did not read my words.
 
𝗧𝗵𝗲𝘆 𝗹𝗼𝗼𝗸𝗲𝗱 𝗮𝘁 𝘁𝗵𝗿𝗲𝗲 𝘁𝗵𝗶𝗻𝗴𝘀.

1) My photo 
2) My banner 
3) My first line

My photo was messy. 
My banner was busy. 
My first line was weak.

𝗦𝗼 𝗜 𝗳𝗶𝘅𝗲𝗱 𝗼𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝗽𝗹𝗮𝗻.
 
1. I used a simple AI image tool to brighten my photo. 
2. I made a clean banner with one clear promise. 
3. I rewrote my first line to match my audience.

In one week, more people clicked. 
More people sent messages. 
Before they read, they felt trust.

If you want more profile views, start with visuals.
 
𝗧𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀 𝗰𝗮𝗻 𝘄𝗶𝗻.

📌 Want me to tell you what your three visual triggers say?
Comment “review” and I will reply.

𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗽𝗼𝘀𝘁 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆.
Thought it would bring clients.

𝗜𝘁 𝗱𝗶𝗱𝗻'𝘁.

I was exhausted.
My content felt rushed.

And the people who did reach out?
They wanted free advice or bargain prices.

𝗧𝗵𝗲𝗻 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱.

I posted only when I had something worth saying.
Something that solved a real problem.

And everything changed.

1. The clients who found me were different.
2. They read my posts carefully.
3. They valued my time.
4. They paid well.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

• Posting daily doesn't build trust
• Saying something meaningful does
• Quality content attracts quality clients

I now use AI tools like ChatGPT to refine my ideas before I post.

𝗜 𝗮𝘀𝗸 𝗺𝘆𝘀𝗲𝗹𝗳:
Does this help someone solve a problem?
If not, I don't share it.

Your audience doesn't need more noise.

They need clarity.
They need solutions.

Stop chasing the algorithm.
Start serving your people.

When you do, the right clients will find you.

📌 What's one thing you stopped doing that actually helped your business grow?

𝗜 𝗳𝗶𝗿𝗲𝗱 𝗺𝘆 𝗯𝗲𝘀𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆💔
Not because he wasn't talented.

He was brilliant with tools.
But every project felt the same.

Safe. Predictable.
Perfect execution,
zero soul.

𝗜 𝗿𝗲𝗮𝗹𝗶𝘀𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗮𝗶𝗻𝗳𝘂𝗹:

Technical skill without creative risk is just expensive repetition.

𝗦𝗼 𝗜 𝗺𝗮𝗱𝗲 𝗮 𝗵𝗮𝗿𝗱 𝗰𝗵𝗼𝗶𝗰𝗲.

I brought in someone raw.
Someone who broke rules.
Someone who asked, "Why not?" instead of "How?"

𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝘂𝗯𝗹𝗲𝗱 𝗶𝗻 𝟲𝟬 𝗱𝗮𝘆𝘀.

Not because the new designer was better trained.
But because creativity isn't about mastering software.
It's about seeing problems differently.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

• Perfect technique can become a creative prison
• The best ideas come from people who question the process
• AI tools now level the playing field for bold thinkers

If you're hiring for creativity, stop looking at portfolios first.

1. Start with how someone thinks.
2. The tools are easy to learn.
3. Original thinking is rare.

And that's what actually moves businesses forward.

📌 What matters more to you when hiring?
 flawless execution or fresh perspective?

𝗠𝗼𝘀𝘁 𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗮𝗱𝘃𝗶𝗰𝗲 𝗶𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗡𝗢𝗡𝗘𝗦𝗘𝗡𝗦𝗘.
The posts with real engagement break all the guru rules.

I used to write perfect posts.
1. Clean structure.
2. Professional tone.
3. Zero personality.

𝗥𝗲𝘀𝘂𝗹𝘁? 12 likes from my students and two bots.

• Then I broke the rules.
• I shared a real failure.
• Used simple words.
• Wrote like I talk.
  
𝘛𝘩𝘢𝘵 𝘱𝘰𝘴𝘵 𝘨𝘰𝘵 180 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀:
1. Stop sounding like a corporate memo
2. Share one specific moment, not vague lessons
3. Write for one person, not everyone
4. Use short sentences that breathe

The "experts" say be professional.
But people connect with humans, not resumes.

I now use ChatGPT to check if my writing sounds too stiff.
Simple prompt: "Does this sound like a real person talking?"

If the AI says no, I rewrite it.
Your audience doesn't want perfection.

They want real stories from real people who solved real problems.

𝗧𝗵𝗲 𝗽𝗼𝘀𝘁𝘀 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹 𝗿𝗶𝘀𝗸𝘆?
Those are the ones that work.

📌 What LinkedIn rule did you break that actually got you better results? Drop it below.

𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗱𝗲𝗮𝗱 😒.
73% 𝘰𝘧 𝘷𝘪𝘴𝘪𝘵𝘰𝘳𝘴 𝘥𝘦𝘤𝘪𝘥𝘦 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘸𝘰𝘳𝘥.

𝗧𝗵𝗲𝘆 𝗷𝘂𝗱𝗴𝗲 𝘆𝗼𝘂 𝗶𝗻 𝟯 𝘀𝗲𝗰𝗼𝗻𝗱𝘀.

Not by your headline.
Not by your summary.

By three visual elements you probably ignore.

I learned this the hard way.
Last year, I had a great headline and solid experience listed.

But my profile views stayed flat.

𝗧𝗵𝗲𝗻 𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘁𝗵𝗿𝗲𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗴𝘀:
1. My profile photo (clear face, professional background)
2. My banner image (showed what I help people achieve)
3. My featured section (clear CTA, not just posts)

𝗪𝗶𝘁𝗵𝗶𝗻 𝘁𝘄𝗼 𝘄𝗲𝗲𝗸𝘀, 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘃𝗶𝗲𝘄𝘀 𝗷𝘂𝗺𝗽𝗲𝗱 𝟮𝟰𝟬%.
People started reaching out without me doing any outreach.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱:
Your brain processes images 60,000 times faster than text.
Visitors scan your visual space first.

If those three elements don't build trust instantly,

They leave.

No matter how good your words are.
AI tools like Canva now make this easy.

You can create a professional banner in 10 minutes.
But most coaches still use default backgrounds or blurry photos.
Or you can hire a designer for a professional banner.

𝗧𝗵𝗲𝘆 𝘄𝗼𝗻𝗱𝗲𝗿 𝘄𝗵𝘆 𝗻𝗼𝗯𝗼𝗱𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝘀.

1. Fix your visuals first.
2. Then optimise your words.

That's the order that actually works.

📌 What's the first visual element you notice when you visit someone's LinkedIn profile?

taplio

The Battle

Zhagum Arshad

Creative Naeem Multi Talented

Followers

Posts

Engagements

Likes

Performance ScoreCreative Naeem Multi Talented's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zhagum Arshad

Creative Naeem Multi Talented

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Creative Naeem Multi Talented's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCreative Naeem Multi Talented's LinkedIn Performance