CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

With over two decades of experience as a Technology Architect and Strategist, I help organisations bridge the gap between vision and execution - designing scalable, human-centred technology ecosystems that deliver measurable impact.

I’m driven by a mission to democratise technology - creating opportunity, accelerating innovation, and building empowered delivery teams across emerging economies.

Through North, I partner with leaders to define direction - offering clarity, fractional CTO leadership, and forward-looking technology roadmaps that turn ambition into action.

Through Cloud Surge, we bring those strategies to life - enabling organisations to scale confidently through our on-demand Fusion Pods model, engineered for clarity, innovation and global talent.

My work blends enterprise architecture, AI and automation strategy, and no-code / low-code acceleration to help leaders reimagine how technology delivers value - faster, fairer, more purposefully.

Focus Areas:
- Technology & Business Leadership
- Strategic Advisory & Fractional CTO Services
- Scalable, Empowerment-Based IT Delivery Models
- Enterprise & Solution Architecture
- Cloud, AI / AI Agent & Automation Strategy
- No-Code / Low-Code Enablement
- DevOps, SecOps & Digital Transformation

I’m always open to connecting with leaders shaping mission-led organisations and tech professionals exploring new delivery models.

Let’s work together to scale meaningful impact - with clarity, innovation and purpose.

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Zhagum Arshad

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