CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

Struggling to Make Your Video Content Stand Out? Let’s Fix That.

Hi, I’m Salman Nasir — a Video Editor & Motion Graphic Designer with 5+ years of experience creating visually stunning content that drives engagement and delivers results.

I’ve helped e-commerce brands, startups, and agencies elevate their video content with:
🎥  Explainer Videos
🎬  Social Media Ads
🎼  Shorts and Reels
✨  Motion Graphics
🎙   Podcast edits

🔥 “Here’s How I’ve Helped Others Succeed:

Salman did an amazing job on my social media graphics! His designs were creative, eye-catching, and exactly what I needed to boost my brand. He was very responsive and delivered ahead of schedule. Highly recommend! 
[greg_ras]

Salman’s work transformed our marketing strategy and helped us stand out in a competitive industry. [flocaeduard997]

Salman is a talented graphic designer and video editor. He helped me create a promotional video for my business, and the results were fantastic. His attention to detail and creativity are unmatched. Highly recommend his services!
[Emily Carter]

Whether you’re looking to:
✅ Go viral on Facebook, Instagram, YouTube, or TikTok
✅ Build trust with high-quality, professional videos
✅ Stand out in a crowded market

I’m here to help.

How I Can Help You:
1️⃣ 1-Hour Consultation: Get tailored advice to improve your video strategy.
2️⃣ Project-Based Work: From concept to final cut, I’ve got you covered.
3️⃣ Long-Term Collaboration: Keep your content fresh and impactful.

Why Work With Me?
5+ Years of Expertise: I’ve worked with global clients to create content that converts.

Results-Driven: I don’t just make videos—I create content that drives engagement and sales.

Tailored Solutions: Your brand is unique, and your content should be too.

Ready to Elevate Your Video Content?
📩 DM me or check my availability here

Let’s create something amazing together!

👨🏽‍💻 • Video Editing & Motion Graphics Design Services
🎯 • Your cheat code to standout content.

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The Battle

Zhagum Arshad

Salman Nasir

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