Zeta Yarwood

Zeta Yarwood Coaching

Award-winning Executive Coach, Career Coach & Life Coach in Dubai:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

Executive Coach | Career Coach | Executive Life Coach

Thrive Global

Having seen my career coaching articles on LinkedIn, Arianna Huffington personally invited me to contribute articles to her platform, Thrive Global. 

Thrive's mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our decision-making, creativity, and productivity improve dramatically. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.

VIP Contributing Author

Merck Serono

Merck Serono is a EUR 15bn multinational pharmaceutical and life sciences company headquartered in Germany, with over 50,000 employees spread across 70 countries. 

Supporting the Regional Managing Director, responsible for 11 countries across the MENA region (including Iraq, Iran and Syria)

* Restructured and rebuilt the Office Administration department from scratch, creating and implementing new policies and procedures in alignment with overall company strategy
* Supported the Managing Director in creating and implementing the company strategy, developing an in-depth understanding of the business and pharmaceutical industry
* Motivated, inspired and managed a multicultural team, leading to a more effective and efficient administration department. Responsible for team coaching and performance appraisals. 
* Initiated and developed a corporate social responsibility programme, leading a charity drive for orphaned children in Ghana and establishing recycling facilities into the office
* Introduced a cultural awareness programme and organised events within the office including the celebration of various cultural/religious holidays, increasing company morale and helping maintain a fun and positive working environment 
* Designed, drove and executed the organisation of regular company events of up to 100 people, including full-day visits and business reviews for the group CEO, COO and Vice-Chairman, plus 4-day Leadership Team meetings abroad

Executive Office Manager  - Middle East

Aspiriti

Recruiting for MNCs and large regional companies across all corporate functions including Sales, Marketing, HR, Supply Chain, Finance, and operations throughout the MENA region. Multi-industry focus: Pharmaceutical, FMCG and aviation and industrial automation.

Executive Recruitment

The Gulf Recruitment Group

Supporting the Managing Director and Pharmaceutical, FMCG and Financial Services teams in their recruitment across Investment, Accounting, Marketing, Supply Chain, and Finance functions. 

Designed and implemented regional talent identification and client marketing strategies, and email marketing campaign.

Resourcing Manager

iQ Selection

Established and led the growth of the Private Equity, Investment Banking and Asset Management desk.

Selected as subject matter expert to discuss industry issues on local and international radio and television, including local TV channel City 7 and international radio station Marketplace.org (www.marketplace.org).

Consultant - Private Equity and Investment Banking

Marks Sattin

Consultant in the Investment Management and Insurance division, recruiting accountants and back office staff into these industries.

Consultant - Investment Management Recruitment

Certified Executive Coach SCC I Career Coach & Executive Life Coach | LinkedIn Top Voice I 🏆 Best Career Coach ‘21 I Helping leaders and professionals achieve fulfilment and success with confidence, clarity and purpose

As an Executive Coach and Career Coach in Dubai, my goal is to help people excel in their careers.

Since 2014, I’ve helped 1000+ people advance their careers in Dubai and globally with clarity and power through my effective career coaching and leadership coaching programmes.

If you’re feeling:

→ unfulfilled or unclear; not sure what you want or how to achieve it 
→ demotivated or frustrated by stagnation 
→ stagnant; unable to progress or earn more 💰
→ stressed out and insecure; doubting yourself and your worth
→ alone or unable to build relationships required for success; maybe questioning if you belong. 

I’m here to help.

For 18 years, I’ve worked with and for multinational companies - as a recruiter, a manager, an executive coach and career coach in Dubai. Through this work, I learned why some people succeed while others struggle in the corporate world.

I’ve personally faced and overcome company restructures, job loss and working in a toxic culture. I learned how to navigate the job market and successfully change careers. 

In the last decade, I’ve built a solid personal brand, became a LinkedIn Top Voice and an award-winning career coach – leading successful executive coaching and career coaching programmes for some of the biggest companies in the world.

Through these experiences and my degree in Psychology, I’ve come to understand the secrets to career fulfilment and success. Now through my Career Transformation Accelerator and coaching programmes, I am on a mission to share them so you can experience greater success too.

Focusing on transformation and empowerment, working with me you will:

→ Gain clarity and a sense of direction
→ Experience renewed motivation and purpose 
→ Build a clear strategy towards your goals
→ Create a powerful Unique Value Proposition and personal brand
→ Learn how to get in front of decision-makers and target audiences, and sell your value
→ Master communication, emotional management, networking and leadership 
→ Develop a success mindset; confidence, resilience and self-worth
→ Get to the next level in your career and more!

If you're ready to elevate your career, drop me a DM. Let’s talk.

zetayarwood.com 
admin@zetayarwood.com

Qualifications:
NeuroLeadership Institute Coach (ICF accredited)
Dr Marshall Goldsmith Certified Executive Coach
NLP Life Coach
BSc Psychology, University of Newcastle-upon-Tyne, UK

Clients: 
Siemens, Hilton, Tarkett, Rolls Royce, PwC, Serco, Engie, Credit Suisse, Mondelez (Cadbury's), Marriott Hotels and more.

SMEs: 
Whiteshield, Cordstrap, Itcan, Tabreed and more.

Dubai -based Executive Coach, Career Coach & Life Coach:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

I’ve learned there’s a difference between loneliness and feeling alone.

I felt completely alone when contemplating my future in Dubai.

I had friends, so I wasn't lonely.

It was the fact that this decision was on me (stay or walk away from my business and livelihood to start again from scratch), and I didn't know what decision to make, that made me feel alone.

People offered their advice; what they would do if they were in my shoes.

Over time, I noticed a reaction.

When someone said, "If it were me, I would stay," my heart sank.
 
When they said they'd go home, I felt a tiny spark of hope.

Fear would then, of course, kick in as all the "What ifs?" quickly followed.

But that spark told me something important: deep down, we know what's right for us. Everything we've been taught to fear is what stops us from hearing it.

So I came home. I felt deeply alone again, with over 30 business and life decisions suddenly on my plate, that only I could make.

But now I know feeling alone isn't necessarily loneliness; the need for human connection.

It's a signal to believe in ourselves. Not just in what we can achieve, but in what we can face and overcome.

A sign to let go of control, those high expectations and need for perfection; from ourselves and others. 

Feeling alone isn't a sign that something is wrong. 

It's a sign that a part of you is calling for you to grow.

If you’re feeling alone, where are you doubting yourself?

How and where is 'life' asking you to grow? 

Thoughts?

#careers #personaldevelopment #growth

Roger Brooks

American Real

Founder, American Real Publishing Company

Velocity Logic

Loyalty & Payments Executive

Entrepreneur Media

Entrepreneur Contributing Writer

Car IQ Inc.

Director, Merchant Development

Visions Federal Credit Union

Business Services Manager

ZipLine

Senior Vice President Business Development

FIS Global, VCMG

Vice President, Loyalty & Payments Strategy

Everyone Has A Story. 3X Bestselling Author. I Help Publish Your Story Into A Bestseller 📚

I live by one word: ASPIRE.

To me, aspire is about striving for something higher; beyond success, beyond achievement. It’s about lifting ideas, people, and possibilities to their fullest potential, and helping others reach levels they may not have believed were possible. It’s the compass that guides everything I do.

My work spans publishing, loyalty & payments innovation, and storytelling—but it’s all one mission: turning ideas into impact. Whether it’s guiding a first-time author to launch, helping a brand transform customer loyalty through payment as identity, or writing Vatican-themed thrillers that spark wonder, I’m focused on growth that lasts.

As founder of American Real Publishing (AR PRESS), I’ve helped bring hundreds of books to life across genres with a hybrid model that champions the author’s voice and legacy.

Through my loyalty/payments work, I’ve partnered across the fuel & convenience space to design programs where every transaction recognizes identity and rewards it in real time—bridging banks, brands, and customers for measurable outcomes.

As an author, my debut novel The Sacred Order released in 2025 as a real-world conclave unfolded—leading to a conversation on Fox News @ Night with Trace Gallagher and theologian Jonathan Morris about faith, leadership, and meaning.

How I create value:

Authors & creators: editorial guidance, launch strategy, and brand positioning that build readership and reviews—beyond “just a book.”

Brands & innovators: loyalty as a product, real-time rewards, and Payment = Identity frameworks that reduce costs and deepen connection.

Audiences & communities: through my American Real Podcast — Everyone Has A Story, where I’ve had the privilege to interview Evan Carmichael, Grant Cardone, Ed Mylett, Jeffrey Gitomer, Guy Kawasaki, Colin Cowherd, and hundreds more.

Readers & seekers: ideas, stories, and conversations that invite deep thoughts of faith, belief, and purpose.

If you’re an author with a story, a leader rethinking loyalty, or someone who resonates with this vision—let’s connect.

Founder, American Real Media & Publishing Company

Traditional loyalty has a ceiling, not because the offers aren’t good, but because a vast majority of customers aren’t enrolled.

In fuel and convenience, the biggest opportunity is the customers you can’t currently see or influence. That’s why Velocity Logic built Target All.

I just published a short article on how Target All helps retailers engage all customers, automate personalization, and even get more selective about who earns an invitation into the 'actual' loyalty program.

The goal: less blanket discounting and more measurable, behavior-shifting lift across the entire customer base, not the <30% you're targeting today.

If you manage loyalty, payments, promotions, or customer growth, it's worth a few minute read.

#LoyaltyPrograms #RetailMarketing #ConvenienceRetail

Publisher • 3X Bestselling Author • Loyalty & Payments Innovator

Loyalty leaders across the gas and convenience industry are facing a hard truth: you can’t grow what you can’t see. And today, most retailers still ca

Open article: Target All: Velocity Logic's AI Engine That Lets Retailers Engage 100% of Customers by Roger Brooks • 4 min read

Target All: Velocity Logic's AI Engine That Lets Retailers Engage 100% of Customers

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The Battle

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