Head of Digital Venture Partner | Endeavor Malaysia Mentor

Strategic Consultant specializing in ASEAN Cross-border Innovation & Regional Ecosystems. With deep expertise in ASEAN’s technological landscape, policy environment, and capital trends, I design sustainable growth models for businesses, governments, and investors. My practice focuses on three core pillars: Market Entry & Expansion Strategy for MNCs, Regional Innovation Planning for government agencies, and Capital-Enterprise Integration for investors. I am dedicated to bridging the gap between policy opportunities and corporate needs to drive high-growth regional cooperation.

Zehan T.

Synechron

-  Consult on UX strategies and create high-impact POCs in response to RFPs, driving successful conversion for cross-industry clients.
- Collaborated in product discovery workshops for 5 internal accelerators, creating a cohesive suite of AI products with optimized workflows ready for market induction
- Conduct audits, create user journeys, service blueprints, conceptualizations, and coordinate workshops to kickstart new client partnerships.
- Analyze global UX trends and participate in workshops to enhance internal workflows and refine go-to-market strategies.
- Drive thought leadership by engaging in trending tech topics and advancing UX best practices.

Associate UX Designer & Consultant

Junior UX Designer

Roads and Transport Authority

- Consulted on the discovery, identification, and implementation of a new 0-to-1 Roads Management System (RMS)
- Developed wireframes, flowcharts, design system, and UI for the RMS centralizing 19 business processes, and integrating 17 systems across 4 key user roles.
- Collaborated cross-functionally with developers, designers, project managers, and business analysts to align requirements and ensure seamless handoffs.
- Created detailed user stories and documentation for key features and flows, providing developers with clear UX logic to guide implementation.

Product Designer

Loblaw Companies Limited

- Co-facilitated a design sprint with cross-functional stakeholders to develop new product features, enabling business alignment across divisions. 
- Led the discovery and design processes for 2 new features, including facilitating workshops to develop a gamified approach to increasing adoption.
- Created user flows and conducted audits to identify defects and opportunities for enhancement.

Interac Corp.

- Established the Ideas-to-Proof of Concept (POC) process by documenting best UX practices and creating content samples, forming a comprehensive guide for future projects.
- Co-led the development of an NFT POC gamifying transaction safety through participatory research with creators in the community. Project in collaboration with Elevate Tech.
- Initiated ideation workshops with stakeholders to generate user flows, sketches, information architecture, and strategic plans.

User Experience Designer

Technologies for Aging Gracefully Lab

- Collected and analyzed data from desk research and interviews with older adults to develop a VR environment supporting legacy-making.
- Provided valuable insights and recommendations based on data analysis from 3D environments, gestures, and conversation design research to guide project direction changes effectively.

UX Research Assistant

- Conducted qualitative data analysis, created codes, and identified themes within interaction models in media interfaces to inform design recommendations that address user needs.
- Contributed to the publication of the academic article "An Underdeveloped Metaphor: The Mismatched Designs and Motivations of Digital Picture Interactions".

University of Toronto Mississauga

Teaching assistant for CCT480: UX Design - Quantitative Analysis
- Led a class of 30 undergraduate students to realize learning objectives by sharing expertise on UX methods.
- Facilitated in-class usability evaluations through guerilla, benchmark, and A/B testing to validate research hypotheses.

Teaching Assistant

Teaching Assistant for CCT380: Human-Computer Interaction Design and Communication
- Led in-class discussions on topics varying from design principles to heuristic evaluation and usability testing for a class of 30 undergraduate students. 
- Guided the creation and iteration of user flows, wireframes, and prototypes as informed by user observations. 
- Provided clarity on course concepts and assignments through weekly office hours.

- Managed 3 projects with Peel Region non-profits overseeing communication, feasibility, budget, and risk management. 
- Facilitated weekly meetings, online activities, frequent check-ins with community partners.
- Led 30 students to develop a resource handbook for Victims of Crime, organize a health hackathon supporting research for DMD, and deliver an online campaign de-stigmatizing AIDS.

Social Innovation Projects Lead

ICCIT Student Mentorship Program

- Mentored 15 second year students to navigate university online through effective referrals, sharing experiences, one-on-ones, and workshops.

Mentor

ICCIT Council

- Spearheaded 7+ events in collaboration with industry professionals and university stakeholders to provide students with opportunities for experiential learning.
- Assisted in the development of the ICCIT Second-Year Mentorship Program which provided hands-on support for 250+ students.
- Created LinkedIn content and copywrote semi-weekly - published 60+ posts and increased engagement by 77%.
- Awarded as Society of the Year and Student Group Award for Collaboration against 140+ UofT clubs

Vice President of Academics and Professional

- Collaborated with the co-editors and author to further develop the story (“Fearless”) through multiple iterations
- Responsible for active communication to ensure maximum impact of the story and creative freedom of the author

Vision Journal Editor

UFable

- Collaborated on developing simplistic user experience, user interface, user flow, and information architecture
- Incorporated UI considerations for color contrast, consistency, accessibility, and usability
- Researched the market for similar products to identify the USP.
- Strategized user best practices
- Established target audience, and user flow to come up with the most suitable UX

Jill of all trades. Third culture kid. Turning frustrations into innovation.

I’m a Master of Information (UX) with a background in Communications and Sociology from the University of Toronto, where i developed my skill for reading between the lines to uncover overlooked opportunities, then guiding project directions to deep-dive for creative enhancements.

As a people-driven problem solver, I’m passionate about crafting adaptive experiences that bridge the gap between UX, business, and technical teams, ensuring that the voice of the end-user remains central in fast-paced delivery environments. I specialize in designing equitable solutions that make innovation accessible to all.

My goal is to create meaningful experiences that enable people from all walks of life to access and explore the world in new ways through evolving technologies.

taplio

The Battle

Zehan T.

Eleen Gong

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