Arteria AI

Full Stack Engineer

Tech Talk for Non-Developers

Simplifying Web 2.0 tech for Product Managers, Entrepreneurs, and Technical Recruiters so they can communicate more effectively with developers.

Founder

NextLeap

Leading the "Tech for PMs" cohort series. Course material includes:

Week 1 - Basic Terminology and Backend vs Frontend
Week 2 - Databases & APIs
Week 3 - System Design
Week 4 - Version Control & Deployment

Full cohort breakdown: https://nextleap.app/tech-for-PMs/fp/fswxx0pv47dipoar6d

Instructor

Getty Images

I spearheaded full-stack development for the Getty Images contributor portal, serving an extensive user base of over 1 million. Our project began by entirely revamping the frontend. Crucially, we maintained robust test coverage through a rigorous Test-Driven Development (TDD) approach.

On the backend, we crafted a versatile infrastructure. My substantial contributions encompassed the creation of both frontend and backend features. These included building functionalities for seamless contributor onboarding, facilitating image and video uploads, and orchestrating asset submissions. The latter involved navigating intricate metadata processes within our internal workflows.

In summary, my role in this project was pivotal in elevating the Getty Images contributor portal to new heights, utilizing leading-edge technologies and intricate backend systems to enhance user experiences and streamline asset management processes.

Senior Software Engineer

Klick

Full-stack development initiatives for mission-critical Intranet systems central to the daily functions of the world's largest independent life sciences commercialization partner. These projects encompassed the development of advanced Kanban and project management tools, as well as the seamless integration of the Intranet system into Slack, fostering more efficient communication and workflow coordination.

In addition to these key projects, I played a pivotal role in optimizing applicant tracking processes and enhancing the efficiency of new hire onboarding. These initiatives streamlined critical HR functions, ensuring a smoother recruitment and integration experience

Percy3D

PercyVites is a product of Percy3D, a video personalization company founded in 2010 and based in Toronto, Canada.

Technical stack includes:

• AngularJS for the library that clients would use to seamlessly integrate our order flow
• Python using the Flask framework for building of the RESTful API
• Django for the client facing website
• Celery for scheduling and queuing of video rendering tasks
• Other technologies include: Gulp, Webpack, Git

Lead Developer

InstaRyde

InstaRyde is a peer to peer on-demand ride sharing app that puts a safe, reliable, and affordable ryde at your finger tips.

Co-Founder and CTO

Hak Studio

Hak Studio is fueled by the vision that technology will change the world for the better. Our goal is to work with our partners, use our expertise to break down technical barriers, and turn visions into a reality. Hak Studio works together with their partners to create web and mobile applications with stunning, easy to use user interfaces, and robust, scalable code. We focus on building long-term value as opposed to short-term projects.

Programming expertise include: Ruby, Python, PHP, Java, ASP.NET.
Design expertise include: UI/UX, Graphic Design, Icon Design.

Founder, Head of Growth

Loose Button

• Responsible for developing and maintaining Loose Button platform built on Python using the Django framework
• Collaborated with marketing, product and design team to ensure that projects are inline with company branding and growth strategy
• Mentored developers and provide meaningful and constructive feedback

Lead project to completely restructure company and brand, responsibilities included:

• Development of migration page for active members
• Migration scripts which transferred members over to new memberships
• Collaboration with design and marketing team on design and development  of new website
• New dashboards that allow members to easily access and update their information
• New features that allow our team to customize membership experience to each individual member eg. beauty profiles and feedback surveys
• Developed new internal tools to dramatically reduce the time for everyday tasks
• Created online product cards, allowing members to share experiences on the web
• Developed a scalable solution which allowed for company to launch in the United States

Tech Lead

Nspire Innovation Network

Responsible for all software and web development projects.

Director of Web Development

🚀 I demystify Web2 so PMs can build kick-ass products

Over the past decade, I have built products that support 1M+ users. 

Now it's my time to give back...

After watching my non-technical co-workers struggle to make sense of how apps are built, I decided to build Tech Talk for Non-Developers.

An online course and program that teaches Product Managers how apps are built, so they can:

✅ Write up technical requirements documents✍🏼
✅ Understand what their developers are saying/doing so they can create mutual respect and better relationships
✅ Communicate effectively with stakeholders 💬
✅ Visualize the end result 👁️
✅ Draw inspiration by understanding constraints 💡
✅ Bridge the gap between business and technology that is often left wide open 💼 🖥️

My views are very simple...

Technology should be understood by everyone!

It's extremely powerful...

But very simple to understand with a structured learning experience.

Currently training 100+ Product Managers and non-technical professionals at multiple billion-dollar tech companies.

The result?

✅ Clearer technical requirement documents
✅ No more developers waiting on PMs
✅ More confidence when communicating with developers and stakeholders

GO TO: https://nondevelopers.co

When I'm not teaching, I'm writing code 💻.

Specialize in React, Angular, Node.js, and Flutter.

Zeeshan Syed

Over the last decade, I’ve led product innovation that has impacted more than 100 million users and driven over 9-figure revenue growth across roles at Humi, Drop, Roadmunk, and now LiORA.

Throughout this journey, I’ve successfully launched 0-1 business lines, led product-driven growth, created strategic partnerships, secured capital, navigated mergers, and led annual business planning.

When I'm not building LiORA, I work with entrepreneurs to help them break free from the weeds and scale their businesses 10x by crafting integrated strategies that align with their vision. 

If you're a startup leader looking to connect, learn, or level up I'd love to chat. And if you're an environmental scientist or consultant, I'm always happy to share how we're helping accelerate site closures.

Nick Gray

Too many operators still haven't touched AI because they're waiting to automate an entire workflow, not just a use case.

Meanwhile, the ones who already started are now indispensable.

I'm not talking fancy agents from scratch. I'm talking about the boring stuff that quietly makes your company faster.

Here's the order we did it at LiORA, and why it worked:

1. Company meetings

We started recording everything. Transcripts, action items, summaries.

Now when someone misses a meeting, they don't need a 20-minute recap after tapping someone on the shoulder. They check the summary. When we need to remember what we decided three weeks ago, we search the transcript.

We've used Teams, Fellow, and Apollo. Doesn't matter which tool. What matters is you're capturing the most valuable data source in your company besides email.

2. Outreach

We used to reverse look up ideal prospects, researching the company endlessly. Now Apollo runs campaigns based on automated research, targeted to our ICP.

We effectively replaced the SDR function. Same targeting, same personalization, none of the manual grind.

3. Inbound

Once outreach was running, we added lead scoring. Now when someone hits the site, we know if they match our ICP and drop them into a personalized nurture sequence based on how they navigate.

Top-of-funnel, automated.

Here's the pattern: pick one use case, use one tool, get the win. Then stack another.

You don't need to be an AI expert. You just need to be the person who tries first.

Because AI isn't replacing you. Someone using it will.

COO at LiORA | Founder of MapMind | Helping startups scale their business

Our R&D team has built incredible science.

Now they negotiate vendor QA cycles and manage bill of materials like operators.

We didn't hire different people. We just stopped keeping them in the dark.

We started our team meetings differently. Instead of jumping straight into priorities, we revisit the company's goals first. Our CEO sends weekly updates across the org - metrics, challenges, milestones. Not the sanitized version. The real one.

We share what's actually hurting the business and customers. Not hypotheticals. Real stories. The difficult conversations we're having with customers when something breaks.

And something unexpected happened.

Our R&D team has always been brilliant. They've created incredible IP through intense scientific iteration.

But once they understood the business context - customer needs, our burn rate, why certain pilots matter - they transformed how they work.

Now they think about bill of materials before building. They evaluate vendors based on QA cycles and commitments, not just capability. They build one unit perfectly before scaling to 100.

They understand that getting a device into the hands of an influential pilot customer and responding fast is the best way to create referrals and successful products.

This same team that used to focus purely on the science now manages that science as a business, from inception.

That didn't happen because we hired different people.
It happened because we gave them context.

When your team understands why the next milestone matters, how missing it affects customers, what's actually at stake - they start thinking like owners.

Software engineers start asking about customer implementation timelines. Sales starts qualifying harder because they understand technical capacity. HR thinks about hiring in terms of bottlenecks, not just headcount.

You don't need to share everything. But the cost of not sharing enough is a team that can't self-correct.

Give your team context.

Everyone's talking about hiring Forward Deployed Engineers like it's the next GTM breakthrough.

But here's what nobody's saying: transforming Customer Support is an amazing unlock.

The difference isn't the title. It's how you build the role - and who you build it with.

Most companies treat customer support as a cost center. Answer tickets. Solve problems. Keep customers happy. That's level one.

Level two is understanding that support drives retention. Your support team sees churn signals before anyone else. They know which customers are struggling, which features are confusing, and what's blocking adoption. They feed insights back to product.

That's valuable. But it's still not revenue-driving.

Level three is turning support into a revenue center. At this level, your team isn't just solving problems. They're identifying opportunities.

They're planning customer accounts months before renewal. Showing customers how they've benefited. Highlighting technical opportunities ahead that you can solve.

They work with sales to identify upsells. They expand deals. They don't wait for the customer to ask - they proactively show what's possible.

But here's the key: not every support person can do this.

You need your most technical support team members. The ones who can solve complex technical problems. The ones customers trust when things get hard. Those are the people you position to uncover revenue-generating opportunities.

This is exactly what we did at LiORA.

Our customer support team are world experts in their domain. When a customer has a technically complex problem or needs an answer fast, our team is the first call.

But they don't stop there.

They proactively engage customers on how we can help them achieve their goals. They work with sales to expand accounts. They turn satisfied customers into bigger customers.

It's led to 150% net revenue retention.

Not only do we experience very little churn - we show customers more value year over year.

You don't need to fret over a Forward Deployed Engineer if your best technical support people are already solving complex problems and building deep customer trust for the horizon.

You just need to evolve the role. Start leveling up the team you already have.

Most B2B sales conversations sound the same.

"Here are our top three features. Here's the problem each one solves."

That's not selling. That's product education.

If you want to stand out, stop selling to the problem. Start selling to the gap.

Selling to a problem: "Our sensors detect subsurface contaminants in real-time."

Technical. Specific. Forgettable.

Selling to the gap: "For the first time, site managers can predict where contaminants are going and by when. No more guessing. No more wait and see."

That's a capability they didn't know was possible. A superpower they're missing.

Problem-based selling assumes the customer already knows what they need. You're just another vendor with a solution.

Gap-based selling shows them where they are now and where you can take them. You're vision casting. You're showing them what's possible.

Here's how we do it at LiORA:

Before: We collect over 17,000 data points and give you real-time visibility into your site.
After: We give you the ability to predict contaminant movement before it becomes a regulatory issue.

One is a feature. The other is a transformation.

And here's the key: people would rather avoid a loss than capture a gain.

So when you're selling the gap, you're not just showing them the upside. You're showing them what they're leaving on the table.

You want to have an edge over your competitors. This ability helps you stand out to your customers, to your boss. It makes you invaluable to your organization.

Tie everything to ROI. Share before/after case studies. Show average savings across your customer base. Give them proof that this superpower is real, not just a sales pitch.

When you sell to enterprise, they need to see the value for the end user and procurement.

The best salespeople deliver value in every conversation.

Not by listing features. By showing the gap between where the customer is and where they could be.

taplio

The Battle

Zeeshan Syed

Nick Gray

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taplio

The Battle

Zeeshan Syed

Nick Gray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Gray's LinkedIn Performance

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