Arteria AI

Full Stack Engineer

Tech Talk for Non-Developers

Simplifying Web 2.0 tech for Product Managers, Entrepreneurs, and Technical Recruiters so they can communicate more effectively with developers.

Founder

NextLeap

Leading the "Tech for PMs" cohort series. Course material includes:

Week 1 - Basic Terminology and Backend vs Frontend
Week 2 - Databases & APIs
Week 3 - System Design
Week 4 - Version Control & Deployment

Full cohort breakdown: https://nextleap.app/tech-for-PMs/fp/fswxx0pv47dipoar6d

Instructor

Getty Images

I spearheaded full-stack development for the Getty Images contributor portal, serving an extensive user base of over 1 million. Our project began by entirely revamping the frontend. Crucially, we maintained robust test coverage through a rigorous Test-Driven Development (TDD) approach.

On the backend, we crafted a versatile infrastructure. My substantial contributions encompassed the creation of both frontend and backend features. These included building functionalities for seamless contributor onboarding, facilitating image and video uploads, and orchestrating asset submissions. The latter involved navigating intricate metadata processes within our internal workflows.

In summary, my role in this project was pivotal in elevating the Getty Images contributor portal to new heights, utilizing leading-edge technologies and intricate backend systems to enhance user experiences and streamline asset management processes.

Senior Software Engineer

Klick

Full-stack development initiatives for mission-critical Intranet systems central to the daily functions of the world's largest independent life sciences commercialization partner. These projects encompassed the development of advanced Kanban and project management tools, as well as the seamless integration of the Intranet system into Slack, fostering more efficient communication and workflow coordination.

In addition to these key projects, I played a pivotal role in optimizing applicant tracking processes and enhancing the efficiency of new hire onboarding. These initiatives streamlined critical HR functions, ensuring a smoother recruitment and integration experience

Percy3D

PercyVites is a product of Percy3D, a video personalization company founded in 2010 and based in Toronto, Canada.

Technical stack includes:

• AngularJS for the library that clients would use to seamlessly integrate our order flow
• Python using the Flask framework for building of the RESTful API
• Django for the client facing website
• Celery for scheduling and queuing of video rendering tasks
• Other technologies include: Gulp, Webpack, Git

Lead Developer

InstaRyde

InstaRyde is a peer to peer on-demand ride sharing app that puts a safe, reliable, and affordable ryde at your finger tips.

Co-Founder and CTO

Hak Studio

Hak Studio is fueled by the vision that technology will change the world for the better. Our goal is to work with our partners, use our expertise to break down technical barriers, and turn visions into a reality. Hak Studio works together with their partners to create web and mobile applications with stunning, easy to use user interfaces, and robust, scalable code. We focus on building long-term value as opposed to short-term projects.

Programming expertise include: Ruby, Python, PHP, Java, ASP.NET.
Design expertise include: UI/UX, Graphic Design, Icon Design.

Founder, Head of Growth

Loose Button

• Responsible for developing and maintaining Loose Button platform built on Python using the Django framework
• Collaborated with marketing, product and design team to ensure that projects are inline with company branding and growth strategy
• Mentored developers and provide meaningful and constructive feedback

Lead project to completely restructure company and brand, responsibilities included:

• Development of migration page for active members
• Migration scripts which transferred members over to new memberships
• Collaboration with design and marketing team on design and development  of new website
• New dashboards that allow members to easily access and update their information
• New features that allow our team to customize membership experience to each individual member eg. beauty profiles and feedback surveys
• Developed new internal tools to dramatically reduce the time for everyday tasks
• Created online product cards, allowing members to share experiences on the web
• Developed a scalable solution which allowed for company to launch in the United States

Tech Lead

Nspire Innovation Network

Responsible for all software and web development projects.

Director of Web Development

🚀 I demystify Web2 so PMs can build kick-ass products

Over the past decade, I have built products that support 1M+ users. 

Now it's my time to give back...

After watching my non-technical co-workers struggle to make sense of how apps are built, I decided to build Tech Talk for Non-Developers.

An online course and program that teaches Product Managers how apps are built, so they can:

✅ Write up technical requirements documents✍🏼
✅ Understand what their developers are saying/doing so they can create mutual respect and better relationships
✅ Communicate effectively with stakeholders 💬
✅ Visualize the end result 👁️
✅ Draw inspiration by understanding constraints 💡
✅ Bridge the gap between business and technology that is often left wide open 💼 🖥️

My views are very simple...

Technology should be understood by everyone!

It's extremely powerful...

But very simple to understand with a structured learning experience.

Currently training 100+ Product Managers and non-technical professionals at multiple billion-dollar tech companies.

The result?

✅ Clearer technical requirement documents
✅ No more developers waiting on PMs
✅ More confidence when communicating with developers and stakeholders

GO TO: https://nondevelopers.co

When I'm not teaching, I'm writing code 💻.

Specialize in React, Angular, Node.js, and Flutter.

Zeeshan Syed

Eden Ashebir 🧠⚡

E&Ashebir Solutions, LLC

Consultant | Growth Strategy, Product Marketing Management & Business Operational Efficiency Solutions for Small Businesses, Progressive Causes, Startups: Pushing the limits of the conventional, one solution at a time 💪

Some accomplishments:

✓ More than 2x’d onboarding/adoption efficacy of marketing new hires of rapidly scaling enterprise client. Conducted psychographic analysis, usability mapping, & collaborated cross-functionally to lead vision, strategy, and execution. 
✓ Lead comprehensive change management initiatives to address critical gaps in MarTech processes, informed by needs assessments including stakeholder interviews. Develop project plans and recommendations to enhance operational rigor and drive process excellence in collaboration with teams spanning Marketing, Operations, Product, and Engineering

Senior Consultant, Marketing Strategy & Operational Efficiency

MissionWired

As an Associate Vice President, I co-led & unified a team of ~30 practitioners to spearhead successful growth strategies by leveraging cutting-edge AI/ML data products & helping drive the expansion of acquisition channels. At the same time, I spoke at many conferences & initiated company-wide awareness of bias in AI & how it limits us. Additionally, I regularly identified new opportunities for partnership & scope expansion, allowing us to diversify our streams of revenue & stamping our position as thought leaders.

Some accomplishments:

✓ Co-led acquisition/advertising/growth practice, unifying the team & prioritizing innovation to expand beyond our established direct response lead acquisition program, developing brand engagement, awareness, consideration, & persuasion marketing initiatives
✓ Presented at major industry conferences & in expert panels, and influenced various aspects of growth marketing, B2B product advertising, business marketing, and product development
✓ Worked with data science, engineering, and data/product leadership to brainstorm new uses and iterations of our AI/ML data cooperative product, Advantage AI
✓ Identified market opportunities for partnership and scope expansion, including running successful bulk SMS tests to address email conversion challenges and driving revenue and conversion improvements
✓ Directed record-breaking investments to win and flip the Senate, achieving significant revenue growth and recognition as a "Best Email Acquisition Program" finalist
✓ Led a team to revamp the agency's people-manager infrastructure, addressing shortcomings and enhancing efficiency
✓ Conceptualized, built out, & led firm-wide sessions on AI ethics/ bias, fostering responsible practices and awareness within the organization

With my track record of driving growth, leading diverse teams, and driving strategic initiatives, I am well-positioned to deliver exceptional results in product, advertising, and growth.

Associate Vice President, Advertising & Growth Strategy, Operations & Innovation

Known for my resourcefulness, highly effective ideation skills, calculated risk-taking, creative problem-solving, and attention to detail, I effortlessly steer high-level stakeholders through crucial investment decisions in high-stakes moments to maximize impact. With a track record of success, I built and launched some of the most comprehensive GTM strategies our firm had ever seen, from scratch, resulting in significant growth and victories for niche movements like GirlTrek (a health movement for Black women). My ability to lead diverse teams & play to individual strengths to create customer-centric integrated growth campaigns sets me apart.

Some highlights & accomplishments in this role...

✓ Created a dynamic firm-wide A/B testing tracker, standardizing KPIs, simplifying documentation, and increasing customer insights, thus increasing our capacity for more complex experimental design while maintaining accuracy
✓ Built & launched a GTM strategy for a new Senate candidate from scratch w/ 0 client-side staff in less than 7 days. Went on to break multiple records raising ~$125 million & winning the seat
✓ Achieved 13x growth (~124k to 1M+) for the GirlTrek movement <1 year, leading a team in creating customer-centric integrated growth campaigns. Featured in top industry conferences and media outlets
✓ Guided high-level stakeholders, including Dem Senate Exec Director, through multiple 7-figure investment & resource allocations during the most critical periods of the cycle
✓ Led aggressive advertising & acquisition programs during COVID-19, managing and mentoring up to 5 teams of strategists
✓ Designed & executed experiments on a number of clients to explicitly drive much-needed diversity in their customer bases

With expertise in digital advertising and product management, I've consistently delivered exceptional growth and results.

Senior Strategist, Digital Advertising, Acquisition & Growth Strategy

As a forward-thinking product manager, I excel in devising innovative solutions to accelerate revenue growth for clients and drive success for the firm. With a strong focus on data-driven decision-making and continuous improvement, I spearhead long-term growth strategies that achieved remarkable results. My ability to bring clarity and high-level innovation, e.g. with the building of my sophisticated testing/experimental design tracker, set/s me apart as a strategic leader.

Some highlights & accomplishments in this product manager role:

✓ Led entire acquisition programs and teams, delivering exceptional results and regularly garnering national press coverage. Notably, for our largest spending client, my nimble growth strategy generated an unprecedented flow of net revenue in the multi-million dollar $$$ range
✓ Orchestrated 7+ successful client CRM migrations on 10+ different platforms, overhauling haphazard processes, protecting client data, and holding accountable sales reps who exploited my more inexperienced clients
✓ Appointed co-head of Facilitation after undergoing formal training, driving increased internal brainstorming and thus, innovation. Also, leveraged our expertise to offer facilitation as a new client service.
✓ Continued to lead cross-department conversations leading to improved collaboration, faster turnaround times, reduced errors, etc.
✓ Pushed for updates to ads team workflows, implementing evergreen training resources and new systems that streamlined processes and eliminated common mistakes
✓ Conducted in-depth analyses on program health and funnels, providing clients with actionable insights to inform future investments and channel strategies

With a proven track record of delivering outstanding results and a passion for driving revenue and high-quality growth, I am confident in my ability to lead successful product strategies and optimize performance.

Digital Strategist, Advertising, Acquisition & Growth Strategy

As only the second-ever dedicated hire to our then-new digital acquisition/advertising department, throughout my tenure as a digital "product" associate, I excelled in championing cross-departmental efficiency and driving impactful results. While at any given time, I was managing the day-to-day and client communications for up to 8 core client teams (across Facebook, Twitter, Google, YouTube, Bing, etc.), my proactive, out-of-the-box thinking & initiatives elevated our firm's go-to-market efficiency establishing us as leaders in our industry's digital growth landscape.

Some favorite highlights & accomplishments in the role:

✓ Drove 7x increase in cross-departmental efficiency even as GTM strategies grew in complexity by facilitating collaboration and empowering individuals & teams to build new tools and templates
✓ Launched game-changing accounting tools and finance frameworks, improving go-to-market efficiency and allowing us to have more nimble approach to digital growth strategy in fast-changing environment, while also saving firm from significant multi-million dollar losses
✓ Introduced new growth strategies, e.g. a then-new & successful Twitter ads strategy that resulted in a 255% return on ad spend within just 2 weeks of GTM launch execution, immediately increasing client & firm revenue and the number of high-quality leads in the most critical moment, technique went on to be replicated across the firm
✓ Regularly compiled comprehensive return on ad spending (ROAS) reports, providing data-driven insights and optimization recommendations for entire growth programs, directly to high-level stakeholders
✓ Collaborated closely with internal creative teams and clients to develop winning advertising concepts that competitors continue to try to replicate to this day

I consistently delivered impactful results and drove growth for organizations across various industries, demonstrating my prowess in product management, growth strategies, and creative problem-solving.

Digital Associate, Advertising/Acquisition & Growth

Renfro Corporation

Developed micro-strategy items for Renfro's Hot Sox brand in order to build online presence and drive traffic to the site organically. This was accomplished by undergoing extensive research and by optimizing SEO in a variety of ways, including, increasing backlinking, and building brand content (e.g. blog posts), not to mention initiating and growing relationships with media influencers, particularly on Instagram.

Primarily Utilized: SpyFu, Instagram.

Hot Sox SEO Specialist

Duke University

Singlehandedly overhauled the then outdated marketing plan for the Duke in New York program, driving a significant YoY increase in number and quality of applications. Accomplished with a variety of tactics, primarily via ads, organic social media, and email marketing, in addition to print advertising, flyering, hosting office hours, and getting incorporated into numerous campus-wide email blasts and channels. Developed marketing materials from flyers to print ads, to social media posts.

After teaching myself how to do so, effectively and efficiently ran ads, spending only $100 on Facebook to greatly increase turnout to informational events followed by $500 to direct folks to the application portal at a low cost.

Recognized that there was a lot of interest, but also a lot of questions that students had no way of getting answered. In response to this, I found more ways to incorporate other program alum, held one-on-one office hours, and created a signup for an "interest" email listserv that grew to 100 folks. Was able to regularly reach out and update them with events and due date reminders in this way. This list would go on to be a great asset subsequent years to reduce time spent on finding people already familiar with the program.

Duke in New York, Program Marketing Intern [Duke Global Education Office]

Analyzed & collected data, transformed data into deliverables using Excel & R, and prepped experiments. I developed solutions to minor issues I had identified in inconsistencies with data collection that were subsequently incorporated across the lab.

Utilized: Excel & R.

This lab studies the genetic and ecological basis of adaptation in plants.

Donohue Lab, Undergraduate Research Assistant 

Actively aided & affected change in revamping initiatives within e-commerce, business development, merchandising, public relations, and digital marketing efforts working under the VP of Marketing.

Conducted competitor, user, and market analysis. Presented my findings alongside of recommendations to Hot Sox’s President, SVP of Global Sales, and VP of Marketing.

Utilized PLM software, stylized product shoots, and extensively worked with packaging, graphics, and merchandising teams, creating efficient processes throughout.

Hot Sox Brand Marketing Intern

DNK Presents

Developed fresh digital strategies and initiatives to grow brand awareness across social channels and search for this small business. As a result of these efforts, generated high engagement rates and significantly increased the number of new followers to our Facebook page in my short time there, completely organically.

Part of my work consisted of writing up what would become well-received blog posts to help SEO efforts, as well as participating in general planning to expand the then-new business

Utilized: Facebook, Twitter, Instagram, HootSuite, Google Analytics, LinkedIn, and WordPress

Below you will find some of the blog posts that I wrote for DNK Presents:

Adventure Marketing Intern

Centerplate

Cashier

Ask anyone who has worked with me & they will tell you: No matter where, I push the limits of conventional strategy.

I'll never forget the day I was first truly introduced to the concept of "persuasion."

It was the third grade, and while it was in the context of writing an essay, I remember my excitement at realizing that I had the power to construct an argument so powerful that it could change someone's mind and open it to new possibilities. The challenge in moving people to a new frame of mind is what I find most thrilling & chasing that high led me to work in growth (advertising & product).

Here's the thing: I'm a creative problem solver who's constantly thinking big and bold. I can take on any challenge as efficiently and effectively as possible—and the world of marketing, sales, & product lets me do that every day. Herein lies my favorite challenge, only this time I am tasked with moving people to a new perspective on a brand, product, or service: How can I persuade them that mine is right for them?

• • •

Prior to freelancing, I worked as an Associate Vice President at MissionWired, specializing in digital growth advertising/lead gen, product, & innovation. I had a variety of progressive clients and focused on optimizing and scaling their programs to acquire high-quality leads, in turn growing their grassroots supporter bases, raising millions of dollars & breaking records in the process!

During one of the most contentious times of our nation's history, I played a direct role in flipping the Senate. I led a team of strategists and directed aggressive online acquisition efforts for the Dem Senate, increasing their acquisition investment to nearly 10x that of the previous cycle & raising $50 million from those new names alone, breaking records as we went. I was also fortunate enough to play a critical role in launching now-Sen. Warnock’s campaign & leading its digital advertising & acquisition efforts to victory! While I worked in the more common multi-channel marketing realm, I also was heavily involved in the development & continued optimization of our AI-based acquisition solution, working closely with technical teams.

Wielding the power of digital in all its forms means we have to constantly be challenging the norm. Fortunately, testing, experimental design, and innovating are my jam. In this world, I get to do both over and over again on an endless quest for the "next big thing" in growth & product.

• • •

Currently, seeking my next leadership role in Marketing Solutions, Strategy and/or Operations in Tech, Startups, AI, MarTech, etc.

Product Manager + Efficiency Consultant

Founder & Consultant | Growth Marketing Strategy, Product Marketing Management & Business Operational Efficiency Solutions for Small Businesses & Progressive Causes: 

Pushing the limits of the conventional, one solution at a time 💪

taplio

The Battle

Zeeshan Syed

Eden Ashebir 🧠⚡

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