Zlatko B.

90and10

Creating a content engine for businesses by leveraging AI.

Founder

Online Community

Whether you're a freelancer doing it on your own, running an agency, or thinking about shifting from freelancer to building your agency – it's not an easy journey. The path is filled with challenges, questions, and obstacles that can leave you feeling overwhelmed and unsure of your next steps.

This is where a community like this becomes vital to navigating the world of freelancing and agency craziness. Imagine having access to:

→ Resources to help you run your business more effectively.
→ Live chat with all community members, fostering collaboration and support.
→ Access to top freelancers and agency operators who have been in your shoes.
→ Events with guests from all walks of the agency and freelance world, sharing their insights and experiences.
→ Insights into marketing, sales, and making a real profit, so you can grow your business sustainably.

And much more, all designed to help you succeed on your freelance or agency journey.

Running a community

920Four

Helping businesses build brand awareness and authority through content across every platform.

Creative Consultant

What is My Brain?

Feed your entrepreneur energy on creative conversations with business owners behind the latest bright ideas on ‘What Is My Brain?’

Podcast Host

Tako Agency

Shop Circle

Helping shape the partnership program. Identifying growth strategies for all the different apps at Shop

Consulting and Strategy (Partnerships and Product Growth)

Over the past 10+ years, I went from being a freelance project manager to building a 7-figure agency that employs over 20 people.

I briefly stepped down as day-to-day CEO at Tako Agency in 2021 and started my product studio, 920Four.com. Now I run both agencies. 

I became interested in building SaaS products in early 2018 when I started Tako Agency, and my goal was to cater to the niche-SaaS business market. Since then, I have built Sparetoolz.com, Thymeline.co, and a few others, and more are in the works. 

I am a multi-passionate entrepreneur, and I am on a mission to help freelancers, early agency owners, and digital product builders grow their businesses. 

What I have done and what I am doing:

→ Currently building www.thymeline.co at www.920four.com.

→ Built Tako Agency | 7-figure eCommerce agency. 

→ Built Sparetoolz | a peer-to-peer tool rental marketplace. 

→ Built 920Four | Product studio focused on niche products.

→ Growing my personal brand | www.zlatkobijelic.com


Head over to my website → www.zlatkobijelic.com to find out more about me. 

Sign up for my newsletter → https://zlatkobijelic.com/newsletter

For eCommerce consulting → http://www.takoagency.com/contact-us

StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

“But what if I run out of content?”

Every founder asks me this.

They imagine posting for a month, then hitting a wall. No stories left, nothing fresh to say.

But look, content isn't supposed to be one groundbreaking insight after another, every single day.

It's a snapshot of what’s actually happening in your business.

You had a tough customer call today?  

That’s a post.

You spent the morning fixing a bug that keeps popping up?  

That’s a post.

A competitor launched something new and you’re not sure how to feel about it?  

That’s a post.

The trick is to stop searching for “worthy” ideas and start noticing what’s already in front of you.

Here’s my dead-simple system for never running out:

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

Endless content ideas inside (for B2B founders)

My LinkedIn reach is taking a massive hit recently. Normally, I’d panic a little (a lot). But take a look at this screenshot:

40 people saw my recent carousel and decided to save it.

It’s more than half of the all reactions this post got.

This means someone stopped, dedicated their time to read it, and found it useful enough to revisit it later.

I see reach more as a weather report. It matters. But not as much as people actually taking action after reading your stuff.

If your reach is down, it might be a filter, not a failure.

Your content is squeezing out the tourists and keeping the buyers.

Lean into that.

Post less fluff. Ship more evergreen, reference-worthy pieces.

"Notebook not newsfeed" should be the mantra here.

PS. Have you seen similar results recently? Would love to compare the battle scars lol

I talk to B2B founders wanting to post content every single day. And this is the no. 1 thing that they fear: 

Being judged.

Judged by the investor who lurks but never likes.

Judged by the ex cofounder who thinks you changed.

Judged by the smart friend who might spot a flaw.

So you edit the hook again.

Rewrite the third line.

Save it to drafts and call it “timing.”

I get it. Even seasoned founders feel it.

Every sentence can be clapped for or screenshotted in a group chat.

But helping dozens of B2B founders also taught me 3 things:

- Fear spikes when decisions pile up
- Fear fades when steps are obvious
- Output follows whatever is easier to do

That’s why systems beat bravery.

A simple structure turns “Am I good enough?” into “Did I publish today?”

- One bucket where ideas go the moment they appear
- Prompts that pull answers from real client work
- Templates so you never start from zero
- A five minute audit that closes the loop

Suddenly, it’s not a performance.

It’s a checklist.

You still care about quality.

But you stop worshipping it.

You ship, learn, adjust, repeat.

And the audience you’re worried about starts repeating your language back to you.

If you feel that knot in your stomach before you hit post, you’re normal.

You’re early. 

And you’re one simple system away from consistent inbound.

I build one and used it with all of my clients this year. 

Comment "INBOUND" for free access.

Can we stop it with the "you need more discipline to be consistent" BS? Pls...

When posting competes with twelve other jobs, it will always lose.

You're not "too lazy to post." Don't let any guru here tell you that.

When content sits in the same mental inbox as hiring, sales, product, investor updates, and a tax email you’re avoiding - failing to post is almost inevitable.

Your brain is already doing twelve jobs.

Adding “be a media company” is job thirteen.

That’s why I built a system that makes inbound a byproduct of your day – not another task.

Here’s what it’s all about 👇

PS. Want to build it for yourself? Comment “INBOUND” and I’ll send a free video walkthrough.

Start posting consistently (system inside)

LinkedIn is choking your reach.

Founders DM me every week, panicking about stats falling off a cliff.

It’s not your imagination, LinkedIn is becoming like Facebook a few years ago. They want you to pay for attention.

But here’s the thing:

Impressions are one part of the picture.

What we're focusing on more is the engagement rate. 

This means how many folks from your existing network react to your posts.

And we’re still pulling above-average engagement % for our clients.

Here's how:

1/ The beginning of the post must be sharp AF

Your content can be long, short, medium length, or whatever you want.

But it has to hook people right from the start.

The best tactic working for us right now is starting in the middle of the story.

Most founders open with a thesis.

We open with chaos.

Instead of “Here’s how to improve your SaaS sales,”

try:

“Last week, my lead pipeline flatlined, then a random LinkedIn DM flipped the whole thing.”

It’s about yanking people into the action.

Surprise them.

Confuse them a little.

Make them want to know what happens next.

2/ Ask for opinions, not applause

Genuine engagement doesn’t come from “like if you agree.”

It comes from asking real questions that spark debate.

Try ending your post with:

“What’s the biggest mistake you’ve seen founders make in the last 30 days?”

or

“Would you have taken this risk, or played it safe?”

People want to be heard, not herded.

3/ Respond to everyone like it’s a DM

Algorithm hack? Maybe.

But more importantly, this is how you build relationships.

We treat every comment as a mini-conversation.

No generic “thanks for sharing.”

We ask follow-ups, go deeper, and sometimes challenge them.

This results in threads under our posts, not just one-off comments.

That’s engagement LinkedIn can’t ignore.

4/ Share your losses, not just your wins

Nobody believes the founder who only posts about “10x growth.”

Share the flops, the awkward moments, the deals that fell apart.

It’s raw, it’s real, and people trust it.

If you want a good engagement rate, stop chasing impressions, and start opening conversations.

Want me to review your last post’s hook?

DM me.

I’ll give you a few stronger options.

hrnest

storyangled

LinkedIn

JSESSIONID

LinkedIn Login, Sign in | LinkedIn

li_at

Talks about #seo, #organicgrowth, #contentcreation, #contentstrategy, and #contentmarketing

LinkedIn is choking your reach (here's what to do)

I used to be SO in love with complex marketing. 

Funnels, nurtures, sequences… Twelve formats and a mood board 😮‍💨

Then I wondered why the pipeline still felt random.

I felt so cool trying to impress my clients with diagrams and all that jazz.

But it didn’t ship consistently.

Now I keep it simple and sharp.

And it helps my clients generate 5-20 inbound leads per month (proof in the carousel):

"Strategic content" won't help. But this will:

Building in public is the only content format that’s never gone stale for founders. But almost every founder I know does it wrong at first:

They post a new feature.  

Or a “big milestone.”  

Or a screenshot of their dashboard.

🦗🦗🦗

It's all too safe.

The founder is thinking about optics:

• How will this look to investors?  
• Will my competitors see this and copy us?  
• Is this even interesting?

So they sand down the edges.
And the story gets lost.

The posts that actually work are more honest than it's comfortable at first. For example:

The roadmap item your team argued about for weeks (and why you finally killed it)

The launch you thought would be a hit, but fell flat (“We spent 2 months on this and got 4 signups”)

The user feedback that stung (“Honestly, this made us rethink if we’re building the right thing”)

There’s a pattern:  

The more uncomfortable it feels to share, the more people lean in.

Also:

Nobody cares about your Canva graphics.

They care about the quick note you tapped out after a tough week.

Short, text-first updates force you to focus on what matters.

What are you wrestling with?

What changed your mind?

What did you almost hide from your followers, but decided to share anyway?

That’s the real “build in public.”

The stuff you post even though you’re not sure you should.

If you want to try it:

Next time you write an update, delete the fancy intro.  

Start with the hardest part.  

End with what you’re still struggling to figure out.

That’s the update your followers will actually remember.

Want the exact prompts I use with founders to get these posts out of their heads?  

DM me “BUILD” and I’ll share them.

I don’t have a production team. I don’t have a spare day to chop up every video.

But I still want my vids to look clean, smooth, and on-brand.

Here’s how I do it without losing my sanity:

If you need a cleanse from all the LinkedIn's success propaganda, open this:

This year has been the toughest one for my business (and me personally) so far.

We didn't grew much - barely managed to meet the revenue goal for this year.

My dear grandpa got terribly ill at the start of this year and I've been dedicating a lot of time to care of him.

My GAD (generalized anxiety disorder) has been out to get me almost every day.

I haven't traveled much. I haven't made any impressive partnerships.

Most of the time, my goal was to just survive til another day.

And from talking to many of you via DMs, I know I'm not the only one.

So, this post is for you all. 

Working their butts off, day after day, without seeing little to no progress.

I see you. I admire your perseverance. And my DMs are always open for you.

Have a restful weekend, however impossible this may seem right now.

You’ve got plenty to say – so why does it suddenly feel impossible to say it here? The fear isn’t about LinkedIn.

It’s about exposure.

• “What will people think?”
• “Does this sound desperate?”  
• “Will my team cringe?”

You’re not just afraid of trolls or strangers.

You’re worried about the people who matter most – your close network, your mentors, even your own team.

That’s why you overthink every word, every emoji, every line.

I get it.

Before StoryAngled, I spent years acting on stage.

Turns out, posting on LinkedIn feels a lot like opening night.

Same nerves. Same fear of silence.

But here’s what I learned both on stage and with founders:

Your audience wants you to win.

Most people are quietly rooting for you.

They want real stories, not perfection.

Your imperfection is magnetic.

Nobody connects with the founder who’s always “crushing it.”

People remember the time you botched your pitch – or changed your mind.

So, start small and be HONEST.

Try a post about a lesson you learned the hard way.

Or a challenge you’re still figuring out.

No need for “thought leadership” right out of the gate.

Also, give yourself permission to post “bad” content

You won’t find your voice without a few duds.

Set a quota: 3 rough posts for every one you’re proud of.

If you’re still frozen, write a post just for yourself.

Share it with one trusted friend.

Then, when you’re ready, hit publish.

Want my templates for breaking through posting anxiety?

DM me “STAGE” – I’ll send you the exact prompts I use with founders.

Last week, I documented everything I learned after 3 years of helping B2B founders getting more inbound leads with content. It's all yours:

I modeled it into 1 cohesive system and wrote a quick guide you can use to implement it in your business over the next 7 days.

It's short, very actionable, and uses my experience of working with over 40 B2B founders.

If you want it, leave a comment (maybe "SPOOKY" because it's halloween season) and I'll DM it to you.

How I feel following up with a lead who's been ignoring me for 2 months:

These 3 founders stopped chasing content and started closing inbound. Here’s what we did:

1/ SaaS MVP dev shop

They used to publish in bursts and disappear.

We wrapped one problem and one outcome into a Demand Packet.

Added a Utility CTA that offered a build plan consultation.

They shipped on a steady cadence.

Now they book 5–10 high ticket inbound leads per month from their blog.

4 articles per month, btw. Some SEOs would say it's nothing.

For me, it's all about more consistency and a helpful next step.

2/ BI consultant

He kept ghosting LinkedIn for months at a time.

We turned client answers into prompts and templated the posts.

He offered a metrics brief instead of “book a call.”

He showed up 5 days a week with the same message.

This resulted in multiple 5-6-figure projects closed from his content.

Shorter calls. Fewer objections.

Buyers arrived pre sold.

3/ Auto dealership consultancy

Before:

Cold outreach and long proposals that dragged.

After:

One clear Demand Packet repeated everywhere.

Prospects began quoting the posts on discovery calls.

Conversations started at the solution, not the intro.

Notice the pattern:

- Fewer decisions
- One message echoed across channels
- A helpful CTA that moves buyers one step forward
- A quick daily audit that keeps the loop tight

You don’t need more content.

You need a system that compounds.

DFDN (Demand for Difficult Niches) makes it repeatable.

Want the breakdown I use with founders?

Comment INBOUND and I’ll send the free video walkthrough.

taplio

The Battle

Zlatko B.

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance ScoreKuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zlatko B.

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKuba Czubajewski's LinkedIn Performance