Sui Foundation

Partnerships Marketing Coordinator

Syncara

Building Syncara, a digital health platform that helps Canadians manage health records, appointments, medications, providers, and more—all in one place.

✅ Self-funded & bootstrapping
✅ 100+ early access signups
✅ 2,000+ followers & 1.5M+ views across socials
✅ Steady beginning organic traffic (SEO is the long game)
✅ Startup Programs: BITS YCEO, YSpace Venture Catalyst, Innovation Factory Concept Catalyst

Founder

Avra

Co-Founder

AXIA

Digital Marketing Coordinator

Marketing Consultant

CryptoDevs

Working with a crypto developer community of 14k+ members

Marketing Communications Lead

Search Engine People Inc.

‣ Plan, execute, and optimize paid media campaigns across multiple channels, including search engines (Google Ads, Bing Ads), and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
‣ Develop and present campaign reports and insights to clients, including performance metrics, campaign analysis, and recommendations for improvement.
‣ Conduct research and analysis to develop campaign strategies and identify target audiences, keywords, placements, and other campaign parameters.
‣ In charge of creative development across B2C Team for social graphics, including video ads, carousel ads, and sponsored content.

Campaign Manager

Wellness First Physiotherapy and Chiropractic

‣ Develop and manage the marketing budget, ensuring the marketing activities align with business goals and budget
‣ Develop and implement offline marketing campaigns, including print advertising, direct mail, and events, to reach potential customers in the local market
‣ Manage the clinic's website, ensuring that it is up-to-date, engaging, and optimized for search engines and user experience
‣ Manage paid media campaigns, including pay-per-click (PPC) advertising and display ads, to drive traffic (Facebook & Google)
Manage the clinic's social media accounts to increase engagement and followers, and build the brand's online reputation.
‣ Create and design the clinic's website from WordPress & manage website updates and maintenance, ensuring that the website is up-to-date, secure, and fully functional.

Marketing Manager

kaia naturals

‣ Manage and execute paid digital advertising campaigns, including Google Ads, Facebook Ads, and Instagram Ads. Creating ad content, setting up ad campaigns, tracking ad performance, and optimizing ad spend.
‣ Creating email content, managing email lists, segmenting audiences, and tracking email metrics.
‣ Manage the e-commerce platform, including inventory management, order fulfillment, and customer service. 
‣ Monitor and analyze website and social media metrics, such as website traffic, conversion rates, engagement rates, and ROI.
‣ Monitor competitor websites and search engine rankings to identify opportunities for improvement and optimization.
‣ Monitor website technical issues impacting SEO performance, such as broken links, page speed, and mobile responsiveness.

Digital Coordinator

SharpMinds Academy

‣ Plan, create, and manage paid media campaigns on Facebook and Google Ads platforms.
‣ Continuously monitor and optimize campaigns for maximum performance, including bid management, ad placement, and ad creatives
‣ Provide regular reports and analysis on campaign performance and ROI, including recommendations for improvement and future strategies.
‣ Led the re-branding and redesign of the website. Led design, content, and development, to plan and execute the website redesign project.
‣ Monitored website analytics to track website performance and user behavior, and made recommendations for improvement.

Marketing Coordinator

Hey there, I'm Zarrah 👋 located in Toronto, Canada 🍁

I’m a full-stack marketer with 5+ years of experience growing tech products across Web3, consumer, and early-stage markets.

I’ve worked across the full funnel:
➡ Leading content, social, and brand strategy
➡ Running paid campaigns across platforms
➡ Building communities
➡ Managing email, SEO/SEM, and analytics
➡ Building product positioning, launches, and GTM strategy

Currently, I’m building Syncara — a personal health record platform that helps patients and caregivers stay organized across fragmented care systems. It’s a mission-driven project inspired by lived experience, focused on clarity, accessibility, and giving Canadians control over their health data.

⚡ Over time working with and founding startups I’ve learned:
How to operate with speed and focus, even in ambiguity
That execution beats ideas and consistency beats hype
That the best products solve real human pain
How to earn trust from users, partners, and early adopters
Driving organic growth on limited budgets, especially in the early stages of product-market validation
How to prototype and ship quickly

☕ Let's connect!

Zarrah Uy

Ashley Wright

Fem T3ch

Fem T3ch is a community for women who are looking to grow, learn and build in Web3! We host educational networking events, online sessions and provide opportunities for women to launch a career or business in blockchain.

CoinDesk

-Manage ongoing community partner relations for Consensus, Approx 150+
partnerships have been set up with different community groups around the world, this
involves being the main POC to liaise with these communities tracking their progress and
promotion, updating creative and leveraging the relationship.
-Spearhead the community partnership strategy for Consensus T oronto. Identifying the
partners, outreaching and executing the partnerships to achieve audience growth, brand
awareness, and hit revenue targets.
-Identify and onboard rev share and media partners that can help drive broad awareness
and ticket sales to scale Consensus.
-Supporting the marketing team in ensuring Consensus is added to all main Crypto event
listing sites. Reviewing and approving developer applications

Audience Partnerships & Special Projects

The Wright Success

The Wright Success will help you with personal growth, building your brand, and growing your business.

Bitget

-Organized and hosted over 7 events across various Canadian cities, significantly boosting Bitget’s brand visibility and community engagement.
-Curated immersive event experiences that included educational sessions, live demonstrations, and interactive discussions, attracting a diverse and engaged audience.
-Coordinated press releases highlighting the impact of our events, successfully publishing 3 press releases, with coverage picked up by notable outlets such as Yahoo Finance.
-Enhanced Bitget's presence in the Canadian market, establishing connections with potential users, partners, and media outlets.

Business Development Manager- Canada

Chainlink Labs

Creates, innovates, and executes Chainlink Lab events and sponsored events throughout North America.
Defines goals and metrics and measures impact for each event in partnership with senior stakeholders across the business.
Develops and maintains project timeline, leading cross-functional meetings to ensure deliverables are on track.
Spearheads and innovates to deliver exceptional attendee experiences across all managed events.
Researches, manages, and builds relationships with vendors to achieve best results with minimum cost when required. Follows procurement and finance processes for seamless vendor onboarding. 
Develops plans and determines signage, furniture, room blocks, F&B needs, and anything else required for a successful event.
Responsible for keeping events within the allocated budget.

Event Marketing Manager, North America

Canadian Blockchain Consortium

Diversity and Inclusion Committee Co-Chair

NEAR Protocol

-Executed over 12 events across multiple cities in Canada and the USA, focusing on onboarding new users to NEAR Protocol.
-Engaged local blockchain communities and potential users through educational workshops and networking opportunities.
-Contributed to the growth of NEAR's ecosystem by driving new wallet creations and NFT interactions, boosting user adoption and awareness working closely with ShardDog.

Business Development & Event Strategy Lead

Polkadot

-Successfully organized and hosted events in Toronto and Montreal as part of Polkadot's annual Polkadot Decoded conference.
-Facilitated brand recognition and exposure within the blockchain community through engaging talks, panels, and networking sessions.
-Increased community diversity by curating inclusive event experiences, leading to higher engagement and outreach for Polkadot's ecosystem.

Business Development & Partnership Lead, Polkadot Decoded

Elevate

Hosted the Metaverse Stage all day and moderated a "woman in Web3" panel at the Elevate Festival with over 30,000 attendees in downtown Toronto.

Conference Stage Host & Speaker

Canadian Elite Basketball League

Educate the Hamilton Honey Badgers team on Cryptocurrency, NFTs and Blockchain Technology

Crypto & Web3 Educator

Blockchain Advocate | Crypto Educator | Community Builder

I’m passionate about blockchain, crypto, and the transformative opportunities they bring. With over 8 years of experience in business, direct sales and crypto, I’ve dedicated my career to educating and empowering others in tech. As the founder of The Crypto Strategy Academy, I’ve helped hundreds of people take their first steps into crypto and blockchain.

In addition to my work in education, I’ve also led event management initiatives in the Web3 space, creating engaging and inclusive spaces for people to learn, connect, and grow. From hosting global blockchain meetups and happy hours to organizing panels featuring thought leaders.

taplio

The Battle

Zarrah Uy

Ashley Wright

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