Sui Foundation

Partnerships Marketing Coordinator

Syncara

Building Syncara, a digital health platform that helps Canadians manage health records, appointments, medications, providers, and more—all in one place.

✅ Self-funded & bootstrapping
✅ 100+ early access signups
✅ 2,000+ followers & 1.5M+ views across socials
✅ Steady beginning organic traffic (SEO is the long game)
✅ Startup Programs: BITS YCEO, YSpace Venture Catalyst, Innovation Factory Concept Catalyst

Founder

Avra

Co-Founder

AXIA

Digital Marketing Coordinator

Marketing Consultant

CryptoDevs

Working with a crypto developer community of 14k+ members

Marketing Communications Lead

Search Engine People Inc.

‣ Plan, execute, and optimize paid media campaigns across multiple channels, including search engines (Google Ads, Bing Ads), and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
‣ Develop and present campaign reports and insights to clients, including performance metrics, campaign analysis, and recommendations for improvement.
‣ Conduct research and analysis to develop campaign strategies and identify target audiences, keywords, placements, and other campaign parameters.
‣ In charge of creative development across B2C Team for social graphics, including video ads, carousel ads, and sponsored content.

Campaign Manager

Wellness First Physiotherapy and Chiropractic

‣ Develop and manage the marketing budget, ensuring the marketing activities align with business goals and budget
‣ Develop and implement offline marketing campaigns, including print advertising, direct mail, and events, to reach potential customers in the local market
‣ Manage the clinic's website, ensuring that it is up-to-date, engaging, and optimized for search engines and user experience
‣ Manage paid media campaigns, including pay-per-click (PPC) advertising and display ads, to drive traffic (Facebook & Google)
Manage the clinic's social media accounts to increase engagement and followers, and build the brand's online reputation.
‣ Create and design the clinic's website from WordPress & manage website updates and maintenance, ensuring that the website is up-to-date, secure, and fully functional.

Marketing Manager

kaia naturals

‣ Manage and execute paid digital advertising campaigns, including Google Ads, Facebook Ads, and Instagram Ads. Creating ad content, setting up ad campaigns, tracking ad performance, and optimizing ad spend.
‣ Creating email content, managing email lists, segmenting audiences, and tracking email metrics.
‣ Manage the e-commerce platform, including inventory management, order fulfillment, and customer service. 
‣ Monitor and analyze website and social media metrics, such as website traffic, conversion rates, engagement rates, and ROI.
‣ Monitor competitor websites and search engine rankings to identify opportunities for improvement and optimization.
‣ Monitor website technical issues impacting SEO performance, such as broken links, page speed, and mobile responsiveness.

Digital Coordinator

SharpMinds Academy

‣ Plan, create, and manage paid media campaigns on Facebook and Google Ads platforms.
‣ Continuously monitor and optimize campaigns for maximum performance, including bid management, ad placement, and ad creatives
‣ Provide regular reports and analysis on campaign performance and ROI, including recommendations for improvement and future strategies.
‣ Led the re-branding and redesign of the website. Led design, content, and development, to plan and execute the website redesign project.
‣ Monitored website analytics to track website performance and user behavior, and made recommendations for improvement.

Marketing Coordinator

Hey there, I'm Zarrah 👋 located in Toronto, Canada 🍁

I’m a full-stack marketer with 5+ years of experience growing tech products across Web3, consumer, and early-stage markets.

I’ve worked across the full funnel:
➡ Leading content, social, and brand strategy
➡ Running paid campaigns across platforms
➡ Building communities
➡ Managing email, SEO/SEM, and analytics
➡ Building product positioning, launches, and GTM strategy

Currently, I’m building Syncara — a personal health record platform that helps patients and caregivers stay organized across fragmented care systems. It’s a mission-driven project inspired by lived experience, focused on clarity, accessibility, and giving Canadians control over their health data.

⚡ Over time working with and founding startups I’ve learned:
How to operate with speed and focus, even in ambiguity
That execution beats ideas and consistency beats hype
That the best products solve real human pain
How to earn trust from users, partners, and early adopters
Driving organic growth on limited budgets, especially in the early stages of product-market validation
How to prototype and ship quickly

☕ Let's connect!

Zarrah Uy

Torram

Growth Kolony Growth Marketing Agency Toronto

Strategic Partner

Kitco NEWS

Sr. Social Media Strategist

New World Inc.

Digimax Global

Managed marketing strategy and operations for Digimax's CryptoHawk AI app, an AI-powered price prediction tool that supported traders and investors

Serotina Media Inc.

Account lead for several brands from several industries: tech, crypto, & beauty

West Island Co.

Developed and led brand's creative vision and direction
Managed influencer outreach, brand collaborations and social media campaigns

Palander Studios Inc.

Led the copywriting and copy concepting for web and several marketing campaigns which included influencer collaborations and social
Co-managed logistics and production for big brand video marketing campaigns

Torstar Corporation

Reporter

Heard about Bitcoin in 2014, but didn't realize how revolutionary the tech would be until years later. Fully orange-pilled in 2020. As a seasoned marketer, I specialize in Web3-focused marketing by applying innovative ideas and concepts necessary for brands to grow in today's fast-evolving landscape.With a deep understanding of the marketing and branding world, my expertise spans several areas including marketing strategy and development, creative direction, social media strategy, content creation systems, project management, business operations, and brand development.

taplio

The Battle

Zarrah Uy

Mark A. C.

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