Hey there, I'm Zarrah 👋 located in Toronto, Canada 🍁

I’m a full-stack marketer with 6+ years of experience growing tech products across Web3, consumer, and early-stage markets.

I’ve worked across the full funnel:
➡ Leading content, social, and brand strategy
➡ Running paid campaigns across platforms
➡ Building communities
➡ Managing email, SEO/SEM, and analytics
➡ Building product positioning, launches, and GTM strategy

Currently, I’m building Syncara — a personal health record platform that helps patients and caregivers stay organized across fragmented care systems. It’s a mission-driven project inspired by lived experience, focused on clarity, accessibility, and giving Canadians control over their health data.

⚡ Over time working with and founding startups I’ve learned:
How to operate with speed and focus, even in ambiguity
That execution beats ideas and consistency beats hype
That the best products solve real human pain
How to earn trust from users, partners, and early adopters
Driving organic growth on limited budgets, especially in the early stages of product-market validation
How to prototype and ship quickly

☕ Let's connect!

Zarrah Uy

Blockchain North

Blockchain North is designed to give Canada a voice, as well as inform & educate Canadians and others about the generational opportunities presented by the blockchain revolution so they can learn, build & thrive globally.

Covering the groundbreaking technology of Blockchain, Web3 and Crypto, Blockchain North features news updates, community submitted-articles, video interviews, infographics, leader shout-outs & more – but most importantly, it’s a virtual space for conversation, debate & discussions.

https://blockchainnorth.ca

Founder & CEO

BlockFlo Digital

BlockFlo Digital combines 30 years of collective expertise in content creation, strategic marketing, and specialized consulting to empower blockchain and tech startups, nonprofits, and thought leaders. Our tailored approach encompasses a spectrum of media production and promotional strategies, designed to exceed expectations and champion the success of our clients.

https://blockflo.ca

BestCities Global Alliance 

The BestCities Global Alliance Strategic Thinkers group will serve as a marketplace co-creation partner to support the organization's commitment to result-driven collaborations and partnerships.

The #BCStrategicThinkers provide counsel on trends and operational experiences, ensuring the future directions of the Alliance are in good hands.

Member, Strategic Thinkers Group

Rainmaker Global Market Access

We help Canadian companies that are experiencing limited domestic growth to explore opportunities in global markets. Rainmaker’s market entry programs are designed to amplify clients’ chances of success in new international markets. We work closely with clients to maximize government funding programs to defray the majority of the costs associated with new market evaluation and entry strategy development.

Global Partner

TheFutureEconomy.ca

Co-created & directed TheFutureEconomy.ca – a multimedia platform that features interviews with Canadian leaders on competitiveness, entrepreneurship, talent, innovation, sustainability and the future of Canada’s economy.

Conducted 600+ CEO interviews, developed powerful social media following and forged partnerships with bluechip sponsors & partners.

Co-Creator & Director

Milestone GRP

Produced the company's first high-profile energy publications on Alberta, British Columbia and Western Canada. Organized the company's first 2 'Industry Roadmap: The Future of Oil & Gas' events and its “NED Talk” event with the Dutch Consulate-General in Calgary.

Conducted 400+ CEO interviews, secured distribution partnerships & attracted bluechip sponsors.

Web: www.Milestone-GRP.com

Director

The Worldfolio

Successfully produced and raised sponsorship for ambitious media projects in Indonesia, Saudi Arabia, Zambia, Uganda, Tanzania, Kenya, Azerbaijan, the Maldives, Thailand & Gibraltar. Ran teams of 2 to 5 staffers including journalists, sales executives, assistants & contractors.

Conducted 700+ CEO interviews, developed local partnerships & attracted bluechip sponsors.

Web: www.afa-press.com

Project Director

Dell

Top performing tri-lingual account manager and business developer rewarded multiple times and promoted 3 times in 3 years. Responsibility for ‘large opportunity’ deals in dynamic sales team for the Netherlands, Belgium & Luxembourg.

Senior Account Manager

I’m a globally-minded media entrepreneur, blockchain advocate, and connector passionate about fostering collaboration and innovation in Canada’s Web3 ecosystem and beyond.

With over 20 years of international experience spanning four continents, I bring a unique perspective to business development, project management, and multimedia production. Fluent in English, French, and Dutch, with additional proficiency in German and Spanish, I thrive in diverse, cross-cultural environments.

🚀 Founder & CEO of BlockFlo Digital & Blockchain North, driving blockchain growth through cutting-edge content and community strategies.

🎙️ Conducted 1,500+ interviews worldwide, produced high-profile conferences, and secured millions in sponsorships.

🌟 Connecting with 100K+ followers across LinkedIn, X, Instagram, TikTok, and YouTube.

🔗 Building bridges between Canadian and global leaders in blockchain, tech, and sustainability.

Let’s connect to drive innovation and build meaningful relationships across borders.

taplio

The Battle

Zarrah Uy

Florent (Flo) Thévenin

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