Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

• Preparing and analyzing Trial Balance Sheets, transforming them into complete Balance Sheets and Profit & Loss statements
• Building and maintaining interactive financial dashboards in Power BI using Zebra BI visuals, enabling clear and actionable insights for stakeholders
• Creating and updating Accounts Receivable (AR) aging reports, integrating them into dynamic PBI dashboards for real-time tracking
• Performing account mapping and allocations, including software cost distribution across departments and projects
• Developing multiple recurring and ad-hoc financial reports to support strategic decision-making
• Collaborating with Finance, BI, and internal analytics teams to ensure accurate, timely, and insightful reporting
• Leveraging Excel, Power BI, and Chargebee to streamline financial processes and improve reporting efficiency

Financial Analyst

• Checking payments of subscriptions (using ChargeBee and HubSpot)
• Analyzing payments of subscriptions (using Power BI and Excel, e.g., doing churn analysis)
• Customer support (answering emails, solving problems, redirecting inquiries to appropriate teams, etc.)
• Doing research for the acquisition of additional paid services, to optimize and speed up the current processes (e.g., research led to the team using ClearBit for automating the data enrichment process)
• Organizing different events (e.g,. Live Demos and Webinars); writing emails, setting up workflows, creating segmentation lists, sending out recording emails, etc.; Goldcast, HubSpot, Vimeo
• Writing the changelog (summary of products' update), writing articles for the Knowledge Base, and updating and maintaining Zebra BI Academy (all using WordPress)
• Web page building (using Oxygen)
• Other tasks and activities, supporting Finance, Accounting, Sales, and Marketing teams

Marketing Analytics Specialist

• Entering missing data of contacts and companies in the database (through HubSpot)
• Other tasks related to Customer Relationship Management
• Monitoring live chat that people use on the website
• Manipulating different types of data using Excel and doing different sorts of analysis and reporting
• Using LinkedIn Sales Navigator to identify leads and potential opportunities for outreach
• Other tasks supporting Sales and Marketing teams

Data Entry Specialist

SENSILAB

• Adding texts and images to the pages on the website
• Keeping track of inventory, and putting products on/off stock
• Supporting specialists from different countries with technical tasks in Magento 2
• Arranging category pages and correcting product pages
• Other administrative work (keeping Asana, a work management tool, tidy and organized)
• Other maintenance work (uploading pictures needed for the website, deleting unused and obsolete ones, keeping track of SKU numbers, etc.)

Web Specialist

I'm a Master's student specializing in Bank & Financial Management with a keen interest in financial markets, financial management, risk management, and sustainable finance. My studies focus on understanding and navigating the complexities of the financial sector, equipping me with practical skills and knowledge to tackle real-world financial challenges. I'm passionate about developing innovative financial solutions that promote sustainability and long-term growth.

Alongside my studies, I am a Marketing Analytics Specialist at Zebra BI. In this role, I contribute to the marketing department while supporting the sales department and the customer service department. This experience allows me to apply analytical skills in a dynamic environment, improving my understanding of market trends and customer needs.

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Žan Perkovič

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