Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

I specialize in driving complex, high-value sales for Fortune 100 and 500 enterprises, government agencies, defense departments, and public sector bids—delivering tailored solutions in demanding environments like hazardous infrastructure, aerospace research, and national procurement processes. With over 7 years of B2B expertise and a decade in sales, I excel at aligning with CFOs, CIOs, and cross-functional leaders to navigate compliance-heavy deals and secure measurable outcomes.

Equally, I thrive in mid-market manufacturing and distribution, owning full-cycle sales for ERP, SaaS, and industrial applications. My career spans every sales motion—from gritty door-to-door and retail wins to multi-year enterprise transformations—equipping me with unmatched versatility and a proven ability to deliver results across industries and deal sizes.

Passionate about solving mission-critical challenges through strategic partnerships, I bring precision, adaptability, and a track record of success to every engagement.

Rafael Avetisyan

My systems driven guide for analytical sellers, focused on when and why to use specific sales methodologies based on deal context 

https://lnkd.in/dxEiwaV5

Account Executive | B2B Sales Strategy | Helping Companies Grow Revenue & Teams

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Rafael Avetisyan

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The Battle

Žan Perkovič

Rafael Avetisyan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rafael Avetisyan's LinkedIn Performance

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