Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

margin.io

Driving institutional client acquisition and strategic partnerships for margin.io, with a focus on positioning the firm as a trusted provider of non-custodial liquidity infrastructure. The role blends hands-on execution with strategic input, bridging client relationships, business growth, and market positioning.

Responsibilities & Focus Areas:

• Lead growth initiatives and institutional outreach, expanding relationships with hedge funds, asset managers, and exchanges.

• Shape go-to-market strategy, product positioning, and pricing models, providing insights from direct client engagement.

• Develop and manage strategic partnerships that strengthen the firm’s ecosystem and unlock new growth channels.

• Represent margin.io at industry conferences, panels, and online events, reinforcing visibility among institutional audiences.

• Mentor and support new hires, ensuring alignment across growth and partnership efforts.

Growth & Partnerships Lead

Driving token project client growth and industry partnerships for a global liquidity infrastructure provider. Responsible for the full sales cycle, strengthening client relationships, and supporting the development of scalable outbound channels - all with a focus on measurable impact and revenue generation.

Key Achievements:

• Onboarded dozens of clients and managed the full sales cycle, generating consistent five-figure monthly recurring revenue.

• Built and expanded industry partnerships through proactive outreach and referral programs, strengthening the firm’s global network.

• Overhauled reporting processes (internal & external), enhancing client communication and transparency.

• Revitalized Margin’s LinkedIn presence, producing educational content that boosted visibility and follower growth among institutional audiences.

• Conducted continuous market research, shaping content and positioning that reinforced the company’s credibility in crypto liquidity markets.

Business Development Specialist

Supported sales operations and market research in a fast-paced, startup-like environment, gaining hands-on exposure to the evolving crypto liquidity space while contributing to more efficient processes and research output.

Key Achievements:

• Acquired strong working knowledge of software systems and trading bots, independently monitoring and maintaining setups to improve operational efficiency.

• Revamped sales documentation and materials, streamlining resources for the sales team and improving process organization.

• Compiled a market research database of 400+ crypto projects (CoinMarketCap), forming a foundation for ongoing sales and research initiatives.

• Authored a research article that provided valuable industry insights and strengthened the firm’s content presence.

Business Development Intern

Beta Gamma Sigma

A lifetime member of Beta Gamma Sigma (BGS). BGS recognizes and honors the top 10% of undergraduate students, top 20% of graduate students and all doctoral candidates from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Member

Hive Minds

Co-founded and scaled a bootstrapped startup focused on branding, distribution, and wholesale of mid- to premium-range cannabis products. Oversaw financial strategy, investor relations, and operations, while gaining hands-on entrepreneurial experience in a regulated and fast-evolving industry.

Key Achievements:

• Designed and implemented financial plans, pricing strategies, and forecasts, steering company strategy and supporting decision-making across the founding team.

• Developed a comprehensive business plan and presented it to potential investors.

• Directed administrative and operational management, including payments, invoicing, compliance, and resource allocation.

• Managed digital marketing and social media presence, gaining practical expertise in customer engagement, inbound marketing, and SEO.

Co-Founder & CFO

180 Degrees Consulting Barcelona

Advised a Spanish NGO operating in Nepal on strategies to strengthen inbound marketing and donor engagement. Conducted market research, evaluated digital presence, and delivered actionable recommendations to improve outreach and conversion.

Key Achievements:

• Performed market and industry research to benchmark NGO inbound marketing practices and identify optimization opportunities.

• Assessed the NGO’s digital channels, website, and content strategy, highlighting gaps and improvement areas.

• Produced a detailed report and client presentation, outlining data-driven recommendations to enhance donor reach and online visibility.

Consultant

PwC Croatia

Supported commercial due diligence, valuation, and strategic advisory projects across Energy, Transportation, and Utilities. Gained hands-on experience in financial analysis, market research, and strategic problem-solving for both private and public sector clients.

Key Achievements:

• Conducted financial and commercial due diligence on a regional Power & Utilities company for a private equity–backed acquisition, contributing to independent valuation and investment decisions.

• Performed analysis and valuation of the Croatian rail freight business during a government-backed restructuring, identifying improvement opportunities and crafting profitability recommendations.

• Assessed the commercial and financial performance of two gas distributors as part of an acquisition process, producing market research and valuation insights to guide strategic decision-making.

Strategy Consulting Intern

Alpha Capitalis

Gained hands-on experience in financial modeling, valuation, and project analysis across multiple industries, supporting both corporate and non-profit clients.

Key Achievements:

• Contributed to a successful EU fund application for a Croatian high-end manufacturing company, including valuation, commercial analysis, and technical documentation.

• Performed a break-even analysis for a non-profit hospitality provider, shaping pricing strategy and improving long-term financial sustainability.

• Authored financial insights and blog content on EU funding and best practices, expanding the firm’s online presence.

Junior Analyst

Cinnamon Agency

Oversaw growth strategy and operations for a newly launched mobile app, collaborating with developers, coordinating partnerships, and managing user acquisition efforts.

Key Achievements:

• Built a streamlined pipeline for app updates, improving coordination between the development team and management.

• Drove user acquisition, growing to a 4-figure monthly active user base through partnerships and digital marketing.

• Developed and executed the app’s online identity and social media strategy, establishing a consistent presence across major platforms.

• Secured media coverage in leading digital outlets, boosting visibility and driving adoption.

Operations Officer

Sense Consulting

Supported market research, financial analysis, and business development efforts for clients across multiple industries, with a focus on EU funding and strategic growth initiatives.

Key Achievements:

• Conducted market and financial research to identify growth opportunities and risks, supporting successful EU funding applications.

• Helped structure a project proposal for a leading regional manufacturer, securing EU financing for automation and recycling initiatives.

• Led an internal efficiency project, creating a centralized database to streamline knowledge management and project tracking.

• Delivered cross-country market research that informed client strategies for entering new markets.

Junior Consultant

Business Development professional focused on liquidity solutions and institutional partnerships in global crypto markets. At margin.io, I drive client growth, having onboarded dozens of clients, built several high-value industry partnerships, and generated consistent 5-figure monthly recurring revenue.

Highlights:

• Specialist in market making and liquidity infrastructure, bridging institutional finance and crypto-native markets.

• Guest Lecturer at ZSEM and regular speaker at crypto industry conferences, sharing insights on entrepreneurship, business development, and market structure.

• Professional background spanning strategy consulting at PwC, EU fund advisory, and startup leadership (CFO & co-founder), bringing both top-down strategic perspective and hands-on entrepreneurial experience.

• Academic foundation: Esade Business School (MSc Innovation & Entrepreneurship) and ZSEM (BSc Economics & Management, Magna Cum Laude).

Always open to conversations with fund managers, exchanges, and founders exploring market making or liquidity automation.

taplio

The Battle

Žan Perkovič

Matko Hrvatin

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