Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Tomsoft d.o.o.

Head of Sales

KJ SOLUTIONS

Business Owner

Datalab

-  sales of Pantheon ERP solution (SaaS and on premise) and identify new business opportunities - regularly exceeded sales targets by 200%, consistently delivering outstanding results
-  implementation of new changes in the sales process – achieved a 100% increase of sales closures, save time and costs
-  managing sales process - from initial contact, presentation, making offers, negotiations, preparing contract documentation...
-  deliver training sessions, presentations and webinars to both potential and current clients
-  work closely with the Managing Director, Marketing Department, Consultants, and IT team to ensure that sales efforts are aligned with the company’s business goals

Sales Executive

Luppa

-  focused on expanding the sales network for a SaaS solution through inbound and outbound techniques 
-  presenting solution, creating and delivering proposals to clients, participating in negotiations on sales terms and prices to achieve acceptable conditions and drafting contracts for clients
-  development and preparation sales materials and client presentations to enhance product promotion and customer engagement
-  monitored market trends, competitor activity, and industry developments to identify new business opportunities and stay ahead of market demands
-  product testing, identifying and reporting bugs for continuous improvement of the tool and user experience

Account Executive

Polleo Sport

-  outperformed all the targets set by the director (more than 35% increase in income)
- acquisition of new clients, visiting customers through upsell, cross-sell and customer care -> expansion of the sales network in my regions 
- leading account manager for every HoReCa and retail outlet, gym, sports club, and pharmacy in my areas
- negotiating, agreeing terms with customers, conclusion contracts, making decisions about sponsoring, events, competitions...
-  successfully conducted 20+ campaigns aimed at visibility through branding in strategically important locations, sales improvement campaigns through promotions at key locations and various monthly and weekly promotions
-  analysis of sales results, making calculations, market analysis

Sales Representative / Account Manager 

Harissa d.o.o.

- achieved goals: increase of sales network in HoReCa channel, revenue growth up more than 100% compared to the best year so far, 15% increase in margin, creating a new price list and reducing unnecessary costs, increasing the share of receivables collection, streamlined business processes, accelerating order-to-distribution cycle
- account manager for 100+ customers, negotiation and agreeing on terms with small and large customers, applying for tenders
- analysis and monitoring of sales results, making calculations, receiving orders, making offers and invoices, monitoring customer payments
- arranging cooperation, coordination, monitoring and realization of projects in the segment of gift packages
- preparation of all prerequisites for entering the retail market (analysis of competition, potential customers, calculation, selection and testing of retail packaging, design of sales and distribution process...)

Stealth Startup

- management consulting for IT startup -> strategic planning and making many strategic decisions within the functioning of the company
- market research, research of the competition and potential partners, macro and microenvironments, data analysis and selection of the best solutions for the company and its goals - making price lists, cost optimization and proposing the most adequate solutions in order to keep the profit at the desired level
- increase the efficiency of the system by optimizing the organizational and communication design - analysis of the marketing segment and making many marketing decisions related to attracting customers, partners and employees
- bringing innovation to the company's competitive advantage

Business Consultant

Aromateka Eskulap d.o.o.

- optimization of the existing price list and communication with foreign and domestic suppliers, searching for new customers and selling products
- creation and optimization of the strategic plan in accordance according to market analysis and market positioning
- creating an offers and sending inquires to the addresses of potential customers

Business development

Konzum d.d.

- coordination with suppliers and departments within the company and preparation of promotional material for distribution throughout the Republic of Croatia
- generating data on the project "Konzum Klik", conducting the organization of prize games, events and internal employee training
- conducting marketing activities in the field through event supervision
- leading of student jobs and team coordination for the purpose of quality distribution of promotional material in campaigns (Zdravoljupci, Vito, KitchenAid ...)

Marketing Assistant

eSTUDENT

-achieved goals: Increase of completed projects (from 1 to 3), increase of completed educations with partner companies (from 3 to 8), strengthening of the brand through partnerships, quality projects, participation in events, TV shows, marketing activities
- sales of team consulting services, providing business consulting services to small and medium enterprises, family farms, startups
- conducting recruitment, leading meetings and delegating tasks, coordination with other sectors, meeting set goals
- organizing workshops with well-known consulting companies (PwC, EY, McKinsey & Company, Mazars Croatia, ...) and the academic community

Business Consulting Team Leader

- attending workshops and education
- providing business consulting services to small and medium enterprises, family farms, startups (market research, selection of the optimal legal form, development of a marketing plan, making price lists ...)

Business Consulting Team Member 

Head of Sales with the most experience in B2B sales (5+ years), also in consulting and marketing. Experience in team leadership,  project management and improving business process. Developed negotiation, organization, presentation and analytical skills, open to new ideas and possibilities.

Every situation requires a specific approach; sometimes, major changes are needed, while other times, small details can make a significant difference. This can relate to strategic direction, changes in the sales process, client approach, or other aspects. It is crucial to have a broader perspective, as only with a deep understanding of the market, clients, and available resources is it possible to make the right decision and achieve success.

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Žan Perkovič

Kristijan Jakopović

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