Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

- Led CRM strategy and execution for a global B2B SaaS brand, focusing on email, in-product
touchpoints, and lifecycle automations inside of Hubspot and Klavio.
- Took full ownership of monthly CRM campaigns, ensuring alignment with brand standards and revenue
goals.
- Collaborated with sales, customer success, and product teams to align CRM goals with business
strategy and shape and manage the CRM calendar.
- Drove improvements in email and SMS capabilities through testing, personalization, and
segmentation.
- Built and executed programs to improve retention, grow customer LTV, including loyalty and
onboarding flows.
- Managed reporting dashboards (Power BI, Dreamdata, Google Analytics) to track performance and
surface insights of campaign performances.
- Presented key CRM findings and actionable learnings to cross-functional stakeholders.
- Developed customer segments (MQL, SQL qualifications) and create journey automations based on
cohort analysis and behavioral data.
- Grew active email/SMS subscriber lists while optimizing acquisition flows and conversion.
- Championed a test-and-learn approach to lifecycle campaign optimization.
- Provided support to customer service for CRM-related inquiries and workflows.

CRM & Lifecycle Marketing Manager

CRM Specialist

Luxelab

- Co-founded and built Luxelab, a social media agency in Slovenia, growing it from 0 to
€136K revenue within 2 years.
- Scaled operations across the Slovenian market and established a fully functional 6-person team.
- Led business strategy, financial planning, and talent development while managing daily operations.
- Expanded the agency's footprint through partnerships with global brands like Spar, and Sport 2000.
- Defined and rolled out content strategies across social media platforms (TikTok, IG, YouTube).
- Oversaw cross-channel creative campaigns, influencer collaborations, and paid social activations with
measurable ROI.
- Led the agency's expansion from local projects to a full-scale national presence.
- Drove client acquisition and retention by tailoring campaign goals to business KPIs and adapting
strategy to fast-changing digital trends.
- Positioned the agency as a trendsetter in short-form content, earning industry recognition for
innovation and agility.

Co-Founder

GenePlanet

- Led B2C product marketing across global market.
- Led DTC campaign strategy for new wellness product launch across EU, Mexico, and the Philippines.
- Oversaw multi-market influencer activations and managed campaign performance and optimization.
- Created content and ad creatives for email, in-app, and paid social, improving engagement and
acquisition.
- Conducted market and competition analysis, landing page optimization, and performance reporting.
- Managed go-to-market plans and collaborated cross-functionally with R&D, product, and design.

Digital Marketing Specialist

Entrepreneurial and adaptable marketing leader with experience spanning SaaS B2B, B2C, and agency environments. Co-founder of a successful social media agency and seasoned CRM expert with a passion for performance-driven marketing and global campaign strategy. Scaling operations, building high-performing teams, and driving customer engagement through innovative, data-informed lifecycle programs.

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Žan Perkovič

Klara Končan

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