Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

As a Business Development Manager at Zebra BI, I lead enterprise sales by identifying high-potential opportunities, engaging key stakeholders, and positioning Zebra BI as the go-to solution for actionable data insights.

I focus on selling to data professionals, BI managers, analysts, and decision-makers in finance, operations, and strategy—using a consultative, education-driven approach to spark interest and build trust.

Through tailored outreach and close collaboration with cross-functional teams, I support enterprise clients like Coca-Cola, Heineken, Nestlé, Swarovski, PwC, and Mercedes in modernizing their reporting, accelerating decision-making, and driving measurable business impact with Zebra BI’s Power BI solutions.

Business Development Manager

Tidio

As an Inbound Sales Representative at Tidio, I focused on converting high-intent leads into paying customers by identifying their goals, uncovering pain points, and positioning Tidio as the right-fit solution. I engaged with SMBs and mid-market companies across various industries, guiding them through the evaluation process and tailoring product demonstrations to their specific use cases.

Inbound Sales Representative

Videowise

As an Account Executive at Videowise, I managed the full sales cycle—from discovery to closing—with a strong focus on solution-based selling. I consistently exceeded targets and boosted ARR by over €20,000 in just two months by delivering compelling demos, addressing client-specific pain points, and negotiating high-value deals. I leveraged insights from industry events and sales data to improve strategy and collaborated cross-functionally to align go-to-market efforts.

Account Executive

At Videowise, I identified and qualified high-potential leads through targeted outreach and personalized engagement. I created and executed strategic outbound campaigns to generate interest in Videowise’s video solutions, delivered tailored product demos, and represented the company at industry events to drive brand visibility and pipeline growth. I also tracked key performance metrics using CRM and sales tools, contributing insights that informed team strategy and improved outreach effectiveness.

Senior Business Development Representative

Klaus

At Klaus, now part of Zendesk, I was responsible for building and executing outbound and go-to-market strategies from the ground up. I conducted in-depth market research and led lead generation efforts to drive pipeline growth. Through these initiatives, I generated over €1M in ARR and achieved 180% of my overall quota. My work directly supported the company’s growth and positioning as a leading QA solution in the customer support space.

Founding BDR

Beeping

At Beeping, I led B2C and B2B outbound sales efforts, focusing on customer acquisition, retention, and process optimization. I played a key role in expanding our services into new cities and countries, while also contributing to new product development and using data insights to improve sales performance.

Sales Specialist

Iskon Internet d.d.

Sales-focused role at Iskon, managing approximately 100 inbound and outbound calls daily with the goal of driving conversions and upselling services.
Consistently reached or exceeded 100% of sales targets by identifying customer needs, presenting tailored solutions, and building strong relationships.
Played a key role in customer retention by resolving issues related to billing, service activation, and package adjustments in a consultative, solution-oriented manner.
Collaborated cross-functionally using the SAP C4C ticketing system to ensure seamless service delivery and a smooth customer experience.

taplio

The Battle

Žan Perkovič

Iva Škrget

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