Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Johnson & Johnson

Financial planning & Analysis

Majid Al Futtaim

•	Control the monthly actual financial closing cycle in terms of Management reporting package, and consolidation process, (Budgetary control, P&L, Balance Sheet and Cash Flow).
•	Modelling the forecasted results at Corporate Office, and working closely with the markets to generate the quarterly forecast.
•	Active participation, process management, and strategic planning for the annual budgeting cycle.
•	Board presentations in the area of actual reporting and strategic plans.
•	Provide financial analysis of the actual business performance and financial plans.
•	Support to International Financial Control team for reporting development.
•	Active participant in designing, developing, and maintaining the Business Intelligence solution through Power BI: data modelling, transformation, and visualization.
•	Maintain the data hygiene and error-free of the centralized data warehouse, managing data flow processes including the design of database architecture and Extract, Transform and Load (ETL) processes.
•	Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement.
•	Business Partnering with process, data, and functions owners to collaboratively to define the requirements of the redesign and analysis of the reporting structures.
•	Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
•	Centralized point between Corp. HO and Functions and Countries.
•	Effectively communicating the insights and plans to cross-functional team members and management.

Financial Planning and Analysis Manager - Power Bi Developer - BI and Business Insights.

- Ensure updates for the monthly P&L and yearly forecast and provide variance analysis in a timely and quality manner.
- Develop analytical dashboards using Power BI – Power Query to track KPIs, metrics, and other key data points relevant to a
business and provide management with at a glance awareness of current performance.
- Develop required analytical reports according to the business requirements.
- Responsible of Data integrity and accuracy of information.
- Assist in preparing the budget and the 5 years strategic plan.
- Customize specific spreadsheets and reports from the system to increase efficiency and monitor the business performance.
- Prepare the management report and the executive report on monthly basis with all related detailed market analysis.
- Report asset’s accounts receivables.
- Ensure that all general administrative and day to day operational issues/ problems are discussed and solutions sought on a timely basis in line with the established guidelines and procedures to ensure smooth functioning of the Centre.

Business Analyst and Reporting Executive.

Horizon Chemical for Special Chemicals

- Leading the FP&A process and financial statements production.
- Variance & growth analysis and lead the Improvement and update of business intelligence (Power BI).
- Prepare and update the company financial forecast, collaborating closely with operating groups and providing functional analysis to senior management.
- Consolidate, summarize and analyze financial data on a monthly basis (budgets, income statement, forecasts, etc.) for all the portfolio investments. To maintain and update financial data warehouse of the portfolio investments financial statements.
- Prepare and update board presentations for the actual performance, budgets, strategy, and financial plans.
- Manage the development and update of Business Intelligence dashboards and databases including data warehousing, reporting, and analytics platforms.
- To lead the process of the improvement, update, and implementation of ERP modules for the organization and the portfolio investments.

FP&A SENIOR ANALYST

Chem Galaxy for Chemical Industries

- Preparation of financial reports and analysis to ensure that timely and accurate information is provided to management.
- Reviewing & posing accounts entries by compiling and analyzing account information.
- Constantly reviews ledgers and trial balances to ensure accurate postings and GL data integrity and ensure transactions are properly booked in ERP.
- Maintains and balances subsidiary accounts by verifying, posting, reconciling transactions; resolving discrepancies
- Generates & reviews accounts payable/receivable aging reports.
- Intercompany consolidation and reconciliations including foreign currency accounting.
- Daily update & consolidation for cash flow statements.
- Verifying the supporting documents for purchase requests and orders and ensure that the company policies & procedures are followed.
- Maintains accounting controls by preparing and recommending policies and procedures
- Coordination with external audit team to meet the objectives within

FINANCIAL ANALYST

CodeZone

Participate in analyzing “I-Zone ERP system's business requirements.
Resbonsible for analyzing and desgining Accounting and Manufacturing modules's
database structure.
Documenting and sustaining new designed system processes.
Responsible for developing all “I-Zone ERP system” reports.
Responsible for analyzing system reports in a manner that satisfy user needs.
Participate in testing and implementing “I-Zone ERP system” at various manufacturing
companies and hospitals.
Participate in users training on the newly implemented system "ERP".

System Analyst and Database Designer.

Andalusia Healthcare Business Solution

Participate in analyzing “Andalusia Soft ERP system” business requirements.
Participate in testing “Andalusia Soft ERP system” various modules to confirm user
acceptance and assuring system quality.
Participate in analyzing analytical dashboards that helps top management in making
decisions.
Participate in developing reports that represents the financial statements for Andalusia
group.

System and Business Intelligence Analyst.

Bedaia Hospital

Responsible for daily safe transactions.
Participated in preparing annually balance sheet.

Junior Accountant.

Experienced Financial/Business Analyst with 13 years of progressive experience in financial analysis, management reporting, budgeting, and forecasting, in addition to business intelligence and data modelling.

Business intelligence developer with a demonstrated history of working in the retail industry, Skilled in Business Statistics, Modeling, and Data Analytics.

Support business leaders and decision-makers through data analytics and actionable insights by implementing business Intelligence solutions using Microsoft Power BI supported with business acumen and a financial analysis background. This way businesses can make better decisions whilst spending less time wrestling with data.

Industries:
Healthcare | Software Development | Agrochemicals | Real estate | Retail |

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