Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

AB InBev Southeast Asia (The largest brewer in the world owns Budweiser, Corona, Hoegaarden, etc.)

• Analyse market, macroeconomic factors, customer behaviors and competitors to identify growth opportunities and recommend actions to capture the opportunities.
• Directly report to Sale Director (member of SEA management committee) and work with head of route to market, sale managers and brand managers to collect data and insights and brainstorm solutions.
• Supported in month-end closing activities.

Commercial Analytic Supervisor

PwC Vietnam

• Studied market and internal capabilities and suggested 2 new growth initiatives for a distribution firm with total annual revenue around VND 1500 billion to increase total revenue from VND 1500 billion to VND 2200 billion in 5 years, which was highly appreciated by board of directors.
• Played a key role in building 5-year financial model and operating budgets for an electrical equipment company, which supports management to make decisions with higher degree of accuracy and helped to train client to execute successfully.
• Analyzed loan portfolio of a construction firm with total annual revenue around VND 4000 billion and suggested an opportunity to reduce VND 300 billion interest payment annually.
• Developed new ownership structure to convert group of companies to a holding company, which reduced 15% annual income tax payment.
• Recognized as high-performing employee for outstanding performance.

Business Restructuring Senior Associate - Deals

• Led different teams of 5 members to deliver high quality audit reports under VAS and IFRS for multiple
manufacturing, real estate and retail companies in Vietnam on time and under budget.
• Led a four-person team responsible for reviewing real estate projects of a financial due diligence project and identify “dealbreaker” amounted approximately to VND 700 billion which was nearly equal to firm’s total consolidated current year profit.
• Consistently were assessed as high-performing employees for all 20 engagements of peak seasons.
• Detected key fraud indicators for the riskiest areas of an internal audit engagement and successfully defended against management.
• Created detailed actionable plan ahead of engagements to prioritize tasks and cooperate with colleagues and clients to solve problems more effective than previous year, which aids to reduce 30% of time for typical tasks.

Senior Audit Associate

FP&A Manager (Finance & Growth)

7 years as a commercial analytic supervisor, specializing in financial forcasting and analysis, business strategy and financial reporting. Built new high impact financial forcasting model and annual operating budget, developed new growth initiatives and delivered sophisticated financial report. Advanced Excel, Powerpoint, and PowerBI user and hold a Bachelor's degree in Corporate Finance.

Specialities: Forcasting, Budgeting, Financial analysis, Strategic Thinking, Financial reporting, Auditing, Accounting

Main industry: Real estate & FCMG and tech

Contact me at: annguyendnba@gmail.com

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Žan Perkovič

Duy An Nguyen

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