PPC Masterminds

All 5 Star Rated Digital Marketing Agency. Consistently ranking clients on Google page #1, building masterpiece pay-per-click (PPC) campaigns that provide ROI, while continuously enhancing website & traffic conversion rates using top-in-class digital strategies, conversion optimization techniques from data-driven web analytics data.

Founder, CEO

Zaid Ammari

"How do I reach my target audience?”
“What if my ads run out my budget?”
“What if my strategy isn't effective?”

These questions can cause anxiety for any brand.

Whether you're a burgeoning startup, a multinational corporation, or a personal brand...

Your digital strategy is your lifeline.

	•	You need to be accurate with your ad targeting
	•	You need to be smart with your budget allocation
	•	You want to be renowned for your online impact

To do so, you need a robust digital marketing strategy.

I've had the pleasure of aiding brands like Sony and University of California in fine-tuning their digital strategies, delivering engaging content, and driving meaningful online conversations.

Fortune 500 companies.
Fast-growing startups.
Personal brands with substantial visibility.

They trust me with their digital compass. Will you?

Looking to enhance your SEO?
Searching for ways to maximize your PPC campaigns?
Need to improve your conversion rates?
Want to develop or refine your brand's digital strategy?

Just drop a "Hey Z!" in a message and let's get started.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/ppcmasterminds/brand-consultation

Google Ads & Web Analytics Teacher & Consultant

Placements Media

•	Created & presented quarterly analytics reports & data to heads of 3 major global companies. Provided actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.

•	Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.

•	Modeled consumer acquisition funnel from marketing touch points to final conversion. 

•	Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry. 

•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Wrote A/B testing proposals, reported results of implementation and recommendations for web experience. 

•	Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses. 

•	Google Certified Professional for over 3 years

Digital Marketing Specialist

Quigley-Simpson

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

E Factor Media

•	Wrote analysis reports and built interactive executive dashboards measuring impact of digital marketing  campaigns using metrics from web analytics platforms, social media channels, sales data.
 
•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Designed Google Analytics specs & tracking procedures to measure web asset performance and digital marketing initiatives.

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

Hello there, welcome to my profile!

Think your company can be generating more sales with less time, but your not there yet! Well, that’s why I am here in a nutshell. 

I help brands conquer the digital space. My expertise encompasses digital marketing strategy, PPC, and SEO for companies like Sony and University of California. Want to e-meet and discuss potential opportunities? I'm always open to connect and explore.

The more detailed version:

I specialize in crafting digital marketing strategies, managing effective PPC campaigns, and optimizing SEO for businesses that believe in their mission. 

Whether you're launching your digital presence or looking to amplify your reach, I can guide you in the right direction.

Over the past 11 years, my strategies have helped my clients reach their revenue goals.
Many of the brands I've partnered with have earned numerous accolades in their respective industries. While I can't claim full credit for these achievements, it's immensely gratifying to contribute to their success stories.

I live by the motto "work smarter, not harder".

If you asked my past clients or colleagues about me, you'd likely hear "robot" and "workaholic". I wouldn't dispute these labels, though I prefer "passionate digital strategist", to be more precise.

If you're interested in collaborating, please don't hesitate to reach out.

Fair warning: if you try to sell me something within 5 seconds of my 'Accept' click, I'll swiftly guide you towards the LinkedIn abyss. No jokes!

On a more positive note...

If you're considering working together, know that I offer free initial consultations. I respect your time and your business and expect mutual respect. 

HOW CAN I HELP YOU?

√ Consult on PPC campaigns & provide you with actionable recommendations from data.

√ Rank your website & your other properties on Google page #1. Ask me for proof! 

√ Create & rank videos on Google & YouTube page #1.  Ask me for proof! 

√  Optimize & fix tracking and web analytics data points to better measure your SEO & PPC traffic and optimize your websites for maximum revenue generation. 

√ I am also a contributor to tech.co, business.com, business2community.com and 30 more high authority websites, where I can help spread the word about your business and provide you with qualified leads. Ask me for samples! 

So, dear LinkedIn connections, brands, coaches, corporations... If I sound like the digital strategist for you, let's chat. My virtual coffee machine is always on standby.

Thanks for reading until the end. You're fantastic!

Zaid

Zaid A.

Gifts for Good®

At Gifts for Good®, we curate premium corporate gifts that support the work of 70+ nonprofits and social enterprises impacting lives in 50 states and 72 countries around the globe tackling our world’s most pressing social, economic, and environmental challenges.

Marketing Director

Novica.com

- Oversee all email marketing operations for NOVICA and partner brands.
- Manage a team of designers and developers to create weekly campaigns.
- Develop and run efficient email production processes that cover multiple departments.
- Conduct UX overhaul of Loyalty and Customer Account areas for NOVICA.
- Devise email strategies to support and grow our loyalty programs.
- Set and manage the NOVICA marketing calendar throughout the year.
- Devise customer retention and win-back strategies through triggered email campaigns.
- Create new product experiences that drive retention and loyalty.
- Set KPIs and report on overall email, retention, and loyalty metrics to the executive team.

Sr Manager - Design, Lifecycle Marketing & Loyalty

- Design, code and deploy weekly newsletters for 3 separate ecommerce brands
- Create lifecycle emails and trigger sequences for NOVICA
- Report email metrics to the executive team on a weekly basis
- Ensure sound deliverability practices were being followed for all email programs.

Email Marketing Manager

- Lead the UX and UI design efforts for all NOVICA and UNICEF Market page layouts
- Create high fidelity prototypes using photoshop and Invision
- Create pattern libraries of UI elements to scale new development 
- Create brand color schemes and style guides

UX / UI Designer

- Provided video and photo training to photographers in NOVICA's global offices
- Built and managed the company media library of video and photography
- Content support (design, copywriting and merchandising) for email marketing program
- Created and managed the annual marketing promotional calendar
- Assisted with PR and blogger outreach

Media & Communications Coordinator

CBS / Mark Burnett Productions

- Managed all on-location sourcing and purchasing for the CBS television show, 'Survivor'
- Worked on the ground in locations such as West Africa, Central Brazil & Central America.
- Self managed, working with local translators, negotiating contracts from suppliers
- Organized transportation logistics of materials to the remote Survivor basecamps.

SEG International Production Unit Buyer

Pepper post

- Devised post production schedules for shows with BBC, Channel 4 & ITV producers.
- Helped manage a team of Online video editors and Visual Effects artists
- Worked with other project managers to optimize workflow through our facility house.
- Ensured deliverables to BBC and Channel 4 reach broadcaster on time.

Post-production Project Manager

I’m a creative all-rounder and I'm happiest when building something meaningful - whether it’s a new web product, or messaging around a great cause or product.

taplio

The Battle

Zaid A.

Judd Watts

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