PPC Masterminds

All 5 Star Rated Digital Marketing Agency. Consistently ranking clients on Google page #1, building masterpiece pay-per-click (PPC) campaigns that provide ROI, while continuously enhancing website & traffic conversion rates using top-in-class digital strategies, conversion optimization techniques from data-driven web analytics data.

Founder, CEO

Zaid Ammari

"How do I reach my target audience?”
“What if my ads run out my budget?”
“What if my strategy isn't effective?”

These questions can cause anxiety for any brand.

Whether you're a burgeoning startup, a multinational corporation, or a personal brand...

Your digital strategy is your lifeline.

	•	You need to be accurate with your ad targeting
	•	You need to be smart with your budget allocation
	•	You want to be renowned for your online impact

To do so, you need a robust digital marketing strategy.

I've had the pleasure of aiding brands like Sony and University of California in fine-tuning their digital strategies, delivering engaging content, and driving meaningful online conversations.

Fortune 500 companies.
Fast-growing startups.
Personal brands with substantial visibility.

They trust me with their digital compass. Will you?

Looking to enhance your SEO?
Searching for ways to maximize your PPC campaigns?
Need to improve your conversion rates?
Want to develop or refine your brand's digital strategy?

Just drop a "Hey Z!" in a message and let's get started.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/ppcmasterminds/brand-consultation

Google Ads & Web Analytics Teacher & Consultant

Placements Media

•	Created & presented quarterly analytics reports & data to heads of 3 major global companies. Provided actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.

•	Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.

•	Modeled consumer acquisition funnel from marketing touch points to final conversion. 

•	Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry. 

•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Wrote A/B testing proposals, reported results of implementation and recommendations for web experience. 

•	Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses. 

•	Google Certified Professional for over 3 years

Digital Marketing Specialist

Quigley-Simpson

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

E Factor Media

•	Wrote analysis reports and built interactive executive dashboards measuring impact of digital marketing  campaigns using metrics from web analytics platforms, social media channels, sales data.
 
•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Designed Google Analytics specs & tracking procedures to measure web asset performance and digital marketing initiatives.

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

Hello there, welcome to my profile!

Think your company can be generating more sales with less time, but your not there yet! Well, that’s why I am here in a nutshell. 

I help brands conquer the digital space. My expertise encompasses digital marketing strategy, PPC, and SEO for companies like Sony and University of California. Want to e-meet and discuss potential opportunities? I'm always open to connect and explore.

The more detailed version:

I specialize in crafting digital marketing strategies, managing effective PPC campaigns, and optimizing SEO for businesses that believe in their mission. 

Whether you're launching your digital presence or looking to amplify your reach, I can guide you in the right direction.

Over the past 11 years, my strategies have helped my clients reach their revenue goals.
Many of the brands I've partnered with have earned numerous accolades in their respective industries. While I can't claim full credit for these achievements, it's immensely gratifying to contribute to their success stories.

I live by the motto "work smarter, not harder".

If you asked my past clients or colleagues about me, you'd likely hear "robot" and "workaholic". I wouldn't dispute these labels, though I prefer "passionate digital strategist", to be more precise.

If you're interested in collaborating, please don't hesitate to reach out.

Fair warning: if you try to sell me something within 5 seconds of my 'Accept' click, I'll swiftly guide you towards the LinkedIn abyss. No jokes!

On a more positive note...

If you're considering working together, know that I offer free initial consultations. I respect your time and your business and expect mutual respect. 

HOW CAN I HELP YOU?

√ Consult on PPC campaigns & provide you with actionable recommendations from data.

√ Rank your website & your other properties on Google page #1. Ask me for proof! 

√ Create & rank videos on Google & YouTube page #1.  Ask me for proof! 

√  Optimize & fix tracking and web analytics data points to better measure your SEO & PPC traffic and optimize your websites for maximum revenue generation. 

√ I am also a contributor to tech.co, business.com, business2community.com and 30 more high authority websites, where I can help spread the word about your business and provide you with qualified leads. Ask me for samples! 

So, dear LinkedIn connections, brands, coaches, corporations... If I sound like the digital strategist for you, let's chat. My virtual coffee machine is always on standby.

Thanks for reading until the end. You're fantastic!

Zaid

Zaid A.

Pima County

Academic Partnership Coordinator,  Public Health Department

Best Dressed Styling

Changing lives, one well-fitted, affirming garment at a time.

Creative Director + Owner

University of Arizona

I oversee implementation of sexual violence prevention programs, including the Arizona Safer Bars Alliance, a program encouraging bystander intervention by bar staff to create safer environments, and EAAA (Enhance Assess Acknowledge Act) an innovative approach to violence prevention aimed toward freshmen women, as well as all of our campus partnerships teaching critical sexual assault prevention skills to our student body.

Specialist, Sexual Violence Prevention Programs, Consortium on Gender-Based Violence

Public health prevention content management, Arizona Safer Bars Alliance: Working to Prevent Sexual Assault.

Research Specialist, Consortium on Gender-Based Violence

The Office of Leadership & Organizational Development serves as a strategic partner within the University of Arizona community to help colleges, schools, departments, and units achieve greater levels of effectiveness and productivity, assist leaders with managing the complex change that is inherent in a dynamic workplace, and help all of UA to build the capacity to create the workplace we want.

Instructional Designer

•	Facilitate 250 presentations and workshops annually across Arizona regarding gender equity    in professional development at conferences, professional development sessions, and in K-12 schools
•	Instructional Design - create, develop, research all curriculum topics including: gender based job market trends, successful PD methods for students and educators, cyberbullying and digital citizenship
•	Relate all curriculum to industry desired skills – Arizona’s Workplace Employability Skills – a statewide standard, while adhering to state contractual guidelines for deliverables
•	Utilize Level 1 + 2 evaluations to assess knowledge acquisition, run focus groups or any necessary new data collection 
•	Research and data collection for cross-site analysis of federal SAMHSA grantees (Substance Abuse and Mental Health Services Administration) 
•	Provide individualized coaching and additional targeted resources to educators and students
•	Supervise Girls Who Code program under Women In Science and Engineering, including assisting parents and 7th-12th grade students with Authorized Adult safety guidelines and overseeing 8 undergraduate computer science volunteers
•	Supervise STEM Pipeline Mentorship Program series, connecting high school and college women with successful STEM professionals in monthly dinner series
•	Act as Subject Matter Expert regarding safe social media use for Southern Arizona Anti-Trafficking Unified Response Network and assist with newsletter communications
•	Conduct outreach to K-12 educators statewide for National Alliance on Mental Illness grant regarding distribution of Ending the Silence curriculum to end mental health stigma

Senior Instructional Specialist

Raytheon

2013 - Event Support
2014 - Social Event Manager and Chair
2015 - Social Media and Networking Program Manager

•	Designed training on use of internal social media network 
•	Emphasized use of network for cross-organizational purposes
•	Trained Employee Resource Groups (volunteer-based diversity organizations) in effective use of 
        internal social media tool
•	Planned Women's Network social networking events, including managing vendor relationships, 
        designing interactive theme-based games, and coordinating volunteer teams

Raytheon Women's Network Board Member

•	Planned and delivered 200+ successful events (courses, conferences, programs and special
        recognition events) including start-to-finish logistics of space reservations, IT demands, ADA 
        compliance, catering and dietary restrictions, customer service, and detailed billing
•	Collected, processed, and delivered metrics on 100% of supported classes
•	Crafted advanced surveys and managed event supply chain processes using Cvent software, 
        monitored and reported data results to clients
•	Managed administration of Johns Hopkins University Masters of Science Advanced 
        Studies Partnership
•	Reviewed billing invoices totaling $2M per year in tuition and materials
•	Supported 220 employee participants, coordinated daily with Johns Hopkins University
        administration, finance department, and faculty
•	Initiated complete overhaul of new student orientation materials, contributed to contractual
         updates and legal obligations of employee retention upon graduation
•	Oversaw purchasing/procurement of $750K annually in instructional design, software, and
         learning materials, including safety of security-sensitive items
•	Verified all steps of supply chain policy were followed by vendors, including market research,
         cost comparison, vendor viability, and company legal and ethical mandate compliance

Learning Logistics Coordinator

With a dual career path that intertwines personal styling with research and DEI practices, my journey reflects a deep commitment to empowering individuals and transforming environments. At the heart of my work lies a passion for fostering confidence and safety, whether through personal wardrobe consultations or by implementing innovative violence prevention programs. 

 My intermediate conversational fluency in Spanish and proficiency in public presentations and communication have been essential skills throughout my career. I have experience supervising in-person and remote teams and I am a total Asana nerd.

taplio

The Battle

Zaid A.

Allison Latham-Jones

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