Your Marketing, Simplified. Over $7.2M Closed for Agencies, Consultants, & Coaches. Plugging Your Profit Leaks 💰

Your book should be bringing in clients. It’s not.

You thought it would mean more leads, more authority, more high-ticket clients.

Instead, it’s just sitting there.

Meanwhile, people with worse books—less experience, less credibility—are landing $10K+ clients effortlessly.

Why?

Because books don’t sell themselves.

They need a system.

Right now, your book is just… a book.

To bring in consistent, high-ticket clients, it needs:

1️⃣ Positioning that attracts buyers—not just casual readers.

2️⃣ Conversion triggers that turn pages into paychecks—without sounding desperate.

3️⃣ A Silent Sales Funnel that does the selling for you.

4️⃣ A traffic engine that gets your book seen by the right people.

Miss one, and your book won’t move the needle.

That’s what we install at Fully Booked Marketing.

Because most book marketing advice does't work. 

❌ Sell more copies. ($5 per book won’t change your life.)

❌ Post more content. (Content ≠ clients.)

❌ Build an audience first. (That takes years.)

If you’re following this advice, you’re stuck playing the long game—when your book could be monetizing right now.

How We Fix This for You

Repositioning – Your book should sell YOU. We tweak your title, messaging, and positioning to attract high-value clients.

Conversion Triggers – We install calls-to-action, lead magnets, and psychological nudges that turn readers into leads—without feeling pushy.

The Silent Sales Funnel – Your book does the selling for you, turning readers into $5K-$25K clients—without chasing leads.

Traffic & Distribution – We implement a high-leverage promotion strategy that gets your book in front of the right people—without constant content creation.

This isn’t theory. This is proven:

Dustin Riechmann → $15K in 30 days + sold out a $1K workshop.

Jason Wojo → $181K in 90 days—just from email.

Les Brown → $65,693 in first 30 days.

Jason Capital → $4.6M in book sales, $10M+ total.

If your book isn’t producing results like this, it’s not because it’s bad.

It’s because it hasn’t been set up to work for you.

Instead image clients coming to you.

A book that works while you sleep.

A proven system generating $5K-$25K clients—on autopilot.

We set it up for you.

Who This Is For?

1. Authors who sell high-ticket coaching, consulting, or services.

2. Business owners tired of the “content hamster wheel.”

3. Experts who want a predictable way to get clients from their book.

Want Your Book to Do the Selling for You?

DM me “Book” and I’ll send the details.

or

👉 Let’s fix this now: https://calendly.com/meet-with-zack/book2client

Zack Zeller

I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

Founder | Investor | Managing/Operating Partner | Fractional COO for low and mid-market SMBs. I have bought, sold, and invested in the growth of 160+ businesses. I now help service-business owners streamline operations, grow profits, integrate AI-powered solutions, and build real value - so they can create scalable businesses, create real wealth, and empower others. Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

If you prepare right on Sunday evening…

You set yourself up for success for the entire week.

The meme has been updated, and it’s the most honest picture of the AI era I’ve ever seen 👏😳

AI is slowly yet surely becoming the great leveler.

Especially for people who always had speed in their head but friction in execution.

→ Solo builders are now shipping MVPs in days with tools like Claude Code
→ Founders drafting decks, financial models, and outbound before breakfast
→ Creators offloading executive function to prompts, checklists, and agents
→ Small teams producing output that used to require entire departments

One person can now operate at team scale.

Leverage becomes internal, not inherited.

AI is amplifying the ones who were underestimated.

AI + Humans is the future.

Taste + Clarity + AI = unfair advantage 🚀

P.S. also check out how I built an AI operating system to run a startup with Claude 🤖: https://lnkd.in/dv7-ZRVc

The worst assumption you can make as a business owner is this…

“Once I hire people to run my business, I will be hands off”

No matter how good your team is, you will always need to be involved in some way. 

Owning a business is so much more than running the day to day operations. 

You must coach, lead, inspire, network, and invest in the people and processes that will help everyone grow.

Next to fitness…

Business is the greatest opportunity vehicle for personal growth and development. 

And if you’re good, you’ll make money while you’re at it.

You get what you pay for... A tale as old as time 👏🏼

We build social platforms that generate a clients using your social platforms in 90 days

When you hire a cheap marketing company, the advice you get is often inaccurate.

Not because they are bad people, but because they need your business. So they’ll say whatever it takes to close the deal and then experiment once you sign.

If we speak with a business owner and we know their budget, ad spend, or content expectations will not work, we say it upfront. We tell you what will work and what will not.

That transparency matters more to us than closing a deal that turns into a headache later.

Many small agencies chase sales. Many businesses chase cheap. That combination creates a cycle where anything is promised, nothing works, and the business owner moves on to the next cheap option.

Over time, you end up spending the same amount anyway while barely growing or completely plateauing.

You cannot run a business without marketing. Over five years, you will invest in marketing no matter what.

The difference is how you invest.

One business spends small amounts across many cheap agencies, constantly restarting, constantly testing, constantly stalling.

Another business spends more upfront with one competent partner and grows year after year.

Even though they spent more dollars, they spent less relative to what they earned.

Cheap marketing costs more in the long run because you pay for failed experiments.

Competent marketing costs more upfront but compounds over time.

Stop chasing cheap. Start chasing competent.

The best time to take a bet on yourself is before you are ready. 

The second best time is now. 

I have failed at many things, many times. 

Today, I help people avoid as much of the pain and suffering that comes with building businesses as possible.

 All because I have taken big bets on myself, started before I was ready, and learned from my failures. 

What are you putting off because you are afraid you might fail?

Shoot me a DM, I'd love to help.

What is your best advice for business owners 5-10 years behind you? 

#network #entrepreneur #advice

Showing your team you appreciate their efforts is one of the most under rated ways to unlock more potential.

The single biggest destructive force impacting young men today is not what you think. 

Most think lack of options and opportunity would destroy young mens' futures. 

In reality, it is the presence of too many options and opportunities without a clear direction on which path to take. 

Instead of using their time and talents they have to build things and better the world, they distract themselves. 

Overstimulated. Under mentored. Hopeless about the future. 

I have seen this with increasing regularity over the last few years, especially in the business world. 

Have you seen similar?

Some of the best advice I ever received... 

Don't pair yourself with a lesser opportunity. 

Here is an example. 

If you are a level 8 operator, pair yourself accordingly. 

Don't accept level 3 opportunities just because you don't know what a better opportunity looks like. 

A great example of this from my personal experience. 

I ran a mobile auto/marine detailing business for 5 years. 

I wanted to be a level 10 entrepreneur, but was in a level 2 vehicle. 

It was a very low leverage business. 

Very difficult to scale effectively. 

Lots of potential liability. 

So, I moved on and looked for higher leverage vehicles. 

Today, I buy businesses and partner with founders/CEO looking to scale (much higher leverage). 

If you are looking for someone to help you scale your business, shoot me a dm.

Trying your best and being the best are not the same… 

So many people today think that ‘trying’ somehow equates to value. 

While yes, effort should not go unnoticed, it is not inherently valuable in business. 

Producing a desired result for someone willing to pay for it is what is valuable. 

If you can produce the result faster, or cheaper, or higher quality than anyone else… then you’re doing great. 

If you can do all three, you are unstoppable.

The best businesses are often ones no one wants to run. 

Usually they are boring, not flashy, cash machines. 

Sometimes the ugly thing that makes money is the best way to go.

The best advice I have ever received on when to fire someone? 

Here it is...

When evaluating whether to keep someone on your team, ask yourself this:

Knowing what I know now about this person's character, values, work ethic, and performance, would I hire this person again? 

If the answer is yes, keep them and invest in elevating their skillset. 

If the answer is no, replace them asap. 

If the answer is maybe. Determine if it is because they lack the values that align with your company (bad fit). 

Or if they are lacking in performance (production metrics - aka not producing the desired outcome they were hired for). 

If a bad fit, replace them asap. 

If they are lacking in performance, create a plan for improvement and enable them to succeed. 

If they still are lacking after giving extra enablement and support, it is time to let them go. 

What would you add to this?

The hardest lessons to learn are the ones you don't want to be wrong about. 

So many business owners fight the same battles over and over because they don't want to accept the reality of their situation. 

Whether it is an employee who is a bad fit, a failing department, or a collapsing business... 

Failure only means something if you learn from it and change your actions moving forward.

The growth mindset asks for permission later. 

Commit. Figure it out. Repeat. 

All that’s required is trying and iterating until you find success. 

Try. Fail. Try again. 

There are no secrets. 

There are no shortcuts. 

Only relentless determination to implement learnings from failure fast enough and long enough to (hopefully) find success.

Understanding the real cost of your lead gen is crucial for growth. 

CPL is vanity. Conversion is cash.

Your cost per lead is the last thing you should be looking at.

I see business owners getting hyped up about a cheap cost per lead all the time.

I've been speaking to a lot of business owners, and I spoke to one just this weekend. They were getting hundreds of leads but barely any qualified conversations.

A cheap CPL looks great on a report for the first month, but it gets exhausting very fast once you actually dial all of them and try to convert them.

You soon realize the quality isn't what you paid for, and your team is wasting hours on the phone with people who have zero intent to buy.

Let me give you a quick math lesson on this.

If you're generating 200 leads a month for $2,000, but only having 5 good conversations, you're not paying $10 per lead.

You're paying $400 per qualified conversation.

That's the real number. That should wake you up.

Here are two questions you need to ask your marketing agency tomorrow:

1. How are we actually qualifying these leads? We need 3-4 real qualifying questions. If they answer wrong, they get disqualified. Period. Yes, your CPL will go up, but your cost per qualified conversation will go down.

2. Why are we still using image ads? Videos attract higher-intent people. If your image ads are outperforming your video ads, it just means your videos aren't good enough. And by videos, I mean actual videos with you talking, testing hooks, and providing real value, not just graphics turned into a slideshow. Test more videos.

Stop optimizing for a fake number. Start optimizing for actual, qualified conversations that turn into cash.

P.S. Do you know your cost per qualified conversation? Not your CPL.

Whatever you accept in the small things becomes the big thing your company is known for.

The little wins are the best things to focus on when building businesses. 

There is already so much against you, why fixate on the negative? 

Keep your head down, celebrate the wins, learn from the fails, and never stop.

Someone who gets better every day will never struggle to make money long term.

What do you think is the strongest indicator of future success?

Is it past actions? 

Is it presents actions? 

Or is potential - aka actions yet to come?

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The Battle

Zack Zeller

Evan Gove

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The Battle

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