Zack Robinson

Looking to grow your following, connect with your dream clients and start winning business through LinkedIn? 

You’re in the right place. 

Disclaimer: This service is free from engagement pods, templates and ChatGPT.

Freelance Copywriter

According to someone on LinkedIn, the secret to closing more deals is buying an expensive watch and flaunting it in front of prospects. 

Apparently, owning expensive things signals you are good at your job and know what you're talking about. 

I skipped the watch, and because I barely leave my office, went straight for the house refurb instead. 

Will report back on how my sales calls go over the next 30 days.  

Any takers?

Money-making personal branding | Building authority and pipeline for founders and directors | See my featured section for client wins, ROI and proof that what I do works

I’ve lived in France for 3 years and I’m nowhere near fluent in French. 

That’s not some false modesty, it’s the truth. 

I know enough to get by, order drinks, chat to the cashier, answer the phone to the postman (yeh that’s a thing here) and handle myself when I’m out and about.  

But I can’t get deep with my in-laws, or chime in with something witty halfway through a conversation, and I’m always missing the chance to chip in cos it takes me a few seconds to process what’s been said and how to reply. 

It’s frustrating as f*ck. 

I was having lessons when I first moved out here, but then work got too busy, and the last thing I wanna do after a day sat at a laptop, is open a book or an App and start learning a language. 

I know what you’re gonna say, “you should make time if you really want to learn”, and that’s fair, but it’s one of those things that’s way easier said than done. Same with asking my partner to only talk to me in French, sounds like a great thing to do, ends up being a pain in the arse. 

I guess all this to say, learning a language as an adult is f*cking hard. Brutally humbling is probably the best way to describe my experience. 

Life out here is great, but it’s not without its challenges. 

Sound. 

Oh, and if you’ve cracked learning a language while juggling a kid, a business, a brain that says no to anything that feels like school, and a belief that weekends shouldn’t involve a screen, I’m all ears.

No alternative text description for this image

21 reasons why your personal brand sucks:

1. You don’t wake up at 4am to meditate and drink your own piss
2. You aren’t travelling around Southeast Asia
3. You don’t wear enough Gymshark or Represent
4. You don’t have a podcast
5. You don’t have ADHD
6. You don’t start posts with, “Nobody is talking about this”
7. You don’t post pics of books you’ve never read
8. You don’t tag big creators for clout
9. You don’t cry on camera
10. You don’t buy yourself balloons when you hit a follower milestone
11. You aren’t in an engagement pod
12. You don’t say everything is genius
13. You don’t quote yourself in Canva graphics
14. You haven’t paid for a professional photoshoot
15. You don’t use the phrase ‘hot take’ enough
16. You don’t call yourself ‘unapologetically authentic’ in your content
17. You aren’t peddling enough shit advice
18. You don’t post car pics leaning to the side so we can see the RS badge on the seat 
19. You don’t buy things and thank the brand
20. You don't pose for pics in empty coffee shops
21. You aren’t good-looking

What did I miss?

“Please, do not randomly DM people on LinkedIn!”

This stuff makes me laugh.

I find it weird how it’s always the ones with zero LinkedIn presence spouting nonsense like this. 

We all hate shitty outreach messages, me more than anyone, but that doesn’t mean DMing people is bad or wrong or cringey or doesn’t work. 

That’s wild. 

Nothing against this person, but they’ve posted twice in 12 months, and judging by their profile, aren’t using LinkedIn to generate new business. Which is fair. Whatever. But surely that means you shouldn’t really be giving out advice on what to do, especially not something as bold as, “do not send DMs to people” lol. 

I genuinely believe that when people say, “don’t DM people”, what they actually mean is, “I hate receiving rubbish DMs”... and we all do. The “saw your post about X” or the cheesy ass lick that then turns into a pitch. It's all gross. 

But that’s not proper outreach imo. 

When you build a proper list, understand who you’re messaging, make it relevant, show you can really solve their problem and approach it like a normal human…it’s really effective. And something you should definitely take seriously if you’re looking to grow your business. 

So yeah. Be careful who you take advice from alright. 

Some opinions are based on personal preference. Others, like mine, are based on doing the work. Big difference. 

Sound.

I moaned about the weather in Nice the other day. 

Why? 

Because it rained for 2 days straight, after 3 weeks of uninterrupted sun. 

Safe to say you can take a person out of England, but you can’t take the English out of a person.  

Some habits are hard to shake lol.

Episode 1 Of Daft Things People Do On LinkedIn: 

Ask AI, to write a post, slagging off AI. 

Tune in tomorrow for ep 2. 

Sound.

My son went to school this morning dressed as The Hulk for carnival. 

It was either that or Lilo from Lilo and Stich. 

In true toddler fashion, he wanted to go as both, and started crying when I told him that’s not really possible. 

I told him we were in a rush and were gonna be late, but he wasn’t having any of it, just sitting on the floor, stiff as a board. 

So, when he asked me if I’ll dress up as Lilo tonight when he comes home from school, I just said yes cos we HAD to leave right that minute. 

Anyway, all this to say, I'm fully regret that decision now, even more so cos I just put this stupid thing on my head for a pic, right as my neighbour walked past the driveway and looked in. 

What am I doing man?

Your audience isn't following along with every single thing you post on this platform.

If I were to ask you:

“How many times do you talk directly about what you do and how you help people?”

And you reply:

“LOADS! A few times a month at least!”

That’s the reason why your content isn't doing anything meaningful for your business. 

Talk in detail about your offer, and how it changes people’s lives, at least three times a week. 

Sound.

Ignore the LinkedIn kings and queens telling you to “add value”. 

It’s meaningless. 

“Add value” has become the go-to slogan for people who’ve never sold anything. 

On this platform, when people say, “add value”, what they actually mean is, “teach people how to do your job”. 

Basically, churn out free tips, frameworks and checklists that attract other people who do exactly the same thing as you. 

If your goal is to rack up lots of little thumbs and hearts, this will probably help you achieve that. But if your goal is to get clients, stop trying to be everyone’s free f*cking teacher, cos it’s about as useful as wiping your arse with 1ply toilet roll the morning after a vindaloo. 

Clients don’t care how valuable your content is. They care whether you get them, their pain, goals, business, industry, etc. 

The people who love your tutorials and comment “🔥 so valuable” aren’t ever gonna buy from you. They’re fans, and not the kind you wanna entertain too often if your goal is lead gen. 

If you want buyers, focus on: 

- Sharing your opinions
- Showing you understand their problems better than they do 
- Proving you can solve said problem(s)

Otherwise, forget making LinkedIn a predictable lead gen channel for your business. 

And as ever, if you want help with this, drop me a DM. We can either do it all for you, or teach you the system to do it properly yourself with training.

Sound.

“I grew my following from zero to 49k in 3 months!!!” 

No mate. You joined an engagement pod and paid for likes. 

Two very different things.

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The third Thursday of each month is my absolute favorite day.

Because that's when I host both of my roundtables: one for founders/CEOs/CMOs of good-doing B2Bs, and one for email marketers (strategists, consultants, and in-house folks).

It's been such a pleasure hosting those yesterday and hanging out with amazing women in both rooms, that I did something I rarely do -

I actually took a screenshot (with everyone's permission!) of how much fun we've had.

If you've been looking for a space to connect with your peers and share your insights about doing email marketing ethically, my free monthly roundtables are the place for you.

My subscribers get invites first (and directly to their inbox, so you can always see when the next one is happening, instead of relying on LinkedIn's sh*tty algorithms): https://lnkd.in/gdWFfPDB

Elise Allyn Katie Smith Liz Rubin Nancy Zare Ph.D. Emily Stifler Wolfe Kim Allchurch-Flick MIM MBA Catrina Mitchum-Phd Krystal Ivy Alison Ver Halen Sarah McLaurin Sharon Zimmerman (she/her)

Helping CMOs find the 6-figure revenue in their email lists | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & good-doing brands | International speaker | Pasta fan🍝

Earlier this month, I gave the opening keynote at the Madeira Startup Retreat.

Mid-talk, I asked the room a question: "Who here, in 2026 so far, has had a chat with a chatbot on a website?"

Almost every hand went up.

Then I asked: "And how many of you ended up asking to speak to a human?"

Most hands stayed up.

When a room full of people building technology can't get through a chatbot without wanting a human on the other end – that's not a technology problem. 

That's a trust problem. 

And it's most apparent in your subscribers' inboxes right now. And the most ironic thing is, most business leaders have no idea how to solve it. 

That's where I come in.

If you're organizing an event for CEOs, CMOs, marketing leaders, or senior teams at purpose-driven B2B companies, here are 5 talks I can bring to your stage:

• You have an email marketing problem. The problem isn't your emails.

• AI won't take over your email marketing. Your subscribers are already responding to it anyway – and not in the way you think.

• Your values, impact, and sustainability pages and your emails are contradicting each other – and it's costing you more than you know.

• The email playbook most B2B companies are following was built for eCommerce. Here's why it hasn't worked – and why in 2026, it's actively working against you.

• Your email list is one of your most valuable business assets. Most B2B companies have no idea how to treat it like one.

If any of these sound like the conversation your audience needs to have, send me a DM and let's talk.

The line I won’t cross:

Companies that grew their lists without subscribers’ permission.

Email lists built with no permission and no consent aren’t just unethical,  they’re terrible for business.

Spam complaints tank domain reputation.

Domain reputation impacts deliverability.

And when deliverability drops, even the people who want your emails won’t see them.

Let’s be very clear about something -

This isn’t me getting on my high horse and telling anyone how to run their business.

I’m also well aware of how privileged I am to be in a position to decline any projects for being misaligned with my values, when so many great businesses are barely scraping by and might have to take on such projects just to keep the lights on.

But when it comes to Ethical Emails, that’s a red line that I can’t imagine crossing. 

To me, that’s being a part of the solution in an industry that’s still SO full of problems.

I’m beyond lucky, because it's so much easier to keep those boundaries when I’m surrounded by and working with businesses that actually give a damn.

Those businesses are not just talking about their values, but documenting and sharing them too to keep themselves accountable.

In early 2025, I published a similar page on my website (it’s been long overdue!) - EE’s manifesto, values, and impact. 

Beyond this line, you’ll find what Ethical Emails stands for, the challenges it aims to solve, and the donation pledge that became a part of my business’s DNA. 

Check it out here: https://lnkd.in/gdDRG_B3

Hiking taught me three things:

1. Always hike with good shoes.
2. Different countries define “easy” hikes VERY differently
3. Stop comparing kiwis to bananas.

Here’s what I mean:

When clients tell me, “We’ve been sending emails for months but not seeing results,” one of the things I ask is how frequently they’re sending emails.

Usually, it’s once a month. In some other cases, once a quarter.

And yet they compare themselves to brands sending twice a week who have full strategies, segmentation, and years of data and insights behind them.

It’s like comparing your weekend stroll to a mountaineer’s summit time.

Different effort. Different terrain. Different outcomes.

Email success doesn’t happen because you sent something. It happens because you built something intentionally and strategically, over time.

So before you get discouraged, zoom out.

Look at what you’re really doing and how consistent you’ve been.

And if you realize it’s time to level up, get expert help. It’s the fastest shortcut that still keeps your values intact and actually finds the hidden ROI in your email list.

If you believe that expert is me, I’d love to help you out. Let’s have a chat: https://lnkd.in/gUTyunWE

Ready to have a new favorite day of the month?

The third Thursday of every month is when a bunch of good-doing marketers get on our soapbox and spend an hour together. 

If you’ve been looking for a place to get real about what you’re experiencing as a marketer (especially if you have an affinity for email!), do join us on March 19th. 

I mean, look how much fun we’ve had in the previous one! 

I’d love you to join this upcoming monthly “marketers’ soapbox hour” - you can save your seat here: https://lnkd.in/ev5s8BvK

Tooting my own horn doesn't come naturally to me, but...

Working with me means that, yes, we'll build your strategic email ecosystem. AND that your entire business will mature accordingly. The ROI from that goes way beyond just email marketing.

Oh, btw, if you're not on my email list, you're seriously missing out - just sayin' (ethicalemails.co/subscribe - you can fix that here!).

P.S. A big shout-out to my former client, Chayelle, who consented to have this reply shared, and for always being in my corner.

Most companies think more emails = more sales.

Wrong!

My client had a small list of 800 subscribers.

They wanted to sell tickets for their annual event, so naturally, they planned to continue emailing everyone until the day before the event

That’s where I stepped in.

We segmented the 17% of ticket purchasers, AKA those who already “converted”.

Then, instead of sending “don’t miss out!” emails, we sent 3 short, personal messages from the CEO.

Each email followed our new playbook:

• Recognized the people who had already bought tickets
• Invited them to forward the message to friends
• Offered a genuine, values-aligned incentive

No countdown timers. No fake urgency.

And the results… Check the carousel below

Want your list to do more with less? Let’s talk. https://lnkd.in/gUTyunWE

taplio

The Battle

Zack Robinson

Yuval Ackerman

Followers

Posts

Engagements

Likes

Performance ScoreZack Robinson's LinkedIn Performance

Performance ScoreYuval Ackerman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zack Robinson

Yuval Ackerman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zack Robinson's LinkedIn Performance

Performance ScoreYuval Ackerman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZack Robinson's LinkedIn Performance