Zack Robinson

Looking to grow your following, connect with your dream clients and start winning business through LinkedIn? 

You’re in the right place. 

Disclaimer: This service is free from engagement pods, templates and ChatGPT.

Freelance Copywriter

According to someone on LinkedIn, the secret to closing more deals is buying an expensive watch and flaunting it in front of prospects. 

Apparently, owning expensive things signals you are good at your job and know what you're talking about. 

I skipped the watch, and because I barely leave my office, went straight for the house refurb instead. 

Will report back on how my sales calls go over the next 30 days.  

Any takers?

Money-making personal branding | Building authority and pipeline for founders and directors | See my featured section for client wins, ROI and proof that what I do works

I’ve lived in France for 3 years and I’m nowhere near fluent in French. 

That’s not some false modesty, it’s the truth. 

I know enough to get by, order drinks, chat to the cashier, answer the phone to the postman (yeh that’s a thing here) and handle myself when I’m out and about.  

But I can’t get deep with my in-laws, or chime in with something witty halfway through a conversation, and I’m always missing the chance to chip in cos it takes me a few seconds to process what’s been said and how to reply. 

It’s frustrating as f*ck. 

I was having lessons when I first moved out here, but then work got too busy, and the last thing I wanna do after a day sat at a laptop, is open a book or an App and start learning a language. 

I know what you’re gonna say, “you should make time if you really want to learn”, and that’s fair, but it’s one of those things that’s way easier said than done. Same with asking my partner to only talk to me in French, sounds like a great thing to do, ends up being a pain in the arse. 

I guess all this to say, learning a language as an adult is f*cking hard. Brutally humbling is probably the best way to describe my experience. 

Life out here is great, but it’s not without its challenges. 

Sound. 

Oh, and if you’ve cracked learning a language while juggling a kid, a business, a brain that says no to anything that feels like school, and a belief that weekends shouldn’t involve a screen, I’m all ears.

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21 reasons why your personal brand sucks:

1. You don’t wake up at 4am to meditate and drink your own piss
2. You aren’t travelling around Southeast Asia
3. You don’t wear enough Gymshark or Represent
4. You don’t have a podcast
5. You don’t have ADHD
6. You don’t start posts with, “Nobody is talking about this”
7. You don’t post pics of books you’ve never read
8. You don’t tag big creators for clout
9. You don’t cry on camera
10. You don’t buy yourself balloons when you hit a follower milestone
11. You aren’t in an engagement pod
12. You don’t say everything is genius
13. You don’t quote yourself in Canva graphics
14. You haven’t paid for a professional photoshoot
15. You don’t use the phrase ‘hot take’ enough
16. You don’t call yourself ‘unapologetically authentic’ in your content
17. You aren’t peddling enough shit advice
18. You don’t post car pics leaning to the side so we can see the RS badge on the seat 
19. You don’t buy things and thank the brand
20. You don't pose for pics in empty coffee shops
21. You aren’t good-looking

What did I miss?

“Please, do not randomly DM people on LinkedIn!”

This stuff makes me laugh.

I find it weird how it’s always the ones with zero LinkedIn presence spouting nonsense like this. 

We all hate shitty outreach messages, me more than anyone, but that doesn’t mean DMing people is bad or wrong or cringey or doesn’t work. 

That’s wild. 

Nothing against this person, but they’ve posted twice in 12 months, and judging by their profile, aren’t using LinkedIn to generate new business. Which is fair. Whatever. But surely that means you shouldn’t really be giving out advice on what to do, especially not something as bold as, “do not send DMs to people” lol. 

I genuinely believe that when people say, “don’t DM people”, what they actually mean is, “I hate receiving rubbish DMs”... and we all do. The “saw your post about X” or the cheesy ass lick that then turns into a pitch. It's all gross. 

But that’s not proper outreach imo. 

When you build a proper list, understand who you’re messaging, make it relevant, show you can really solve their problem and approach it like a normal human…it’s really effective. And something you should definitely take seriously if you’re looking to grow your business. 

So yeah. Be careful who you take advice from alright. 

Some opinions are based on personal preference. Others, like mine, are based on doing the work. Big difference. 

Sound.

I moaned about the weather in Nice the other day. 

Why? 

Because it rained for 2 days straight, after 3 weeks of uninterrupted sun. 

Safe to say you can take a person out of England, but you can’t take the English out of a person.  

Some habits are hard to shake lol.

Episode 1 Of Daft Things People Do On LinkedIn: 

Ask AI, to write a post, slagging off AI. 

Tune in tomorrow for ep 2. 

Sound.

My son went to school this morning dressed as The Hulk for carnival. 

It was either that or Lilo from Lilo and Stich. 

In true toddler fashion, he wanted to go as both, and started crying when I told him that’s not really possible. 

I told him we were in a rush and were gonna be late, but he wasn’t having any of it, just sitting on the floor, stiff as a board. 

So, when he asked me if I’ll dress up as Lilo tonight when he comes home from school, I just said yes cos we HAD to leave right that minute. 

Anyway, all this to say, I'm fully regret that decision now, even more so cos I just put this stupid thing on my head for a pic, right as my neighbour walked past the driveway and looked in. 

What am I doing man?

Your audience isn't following along with every single thing you post on this platform.

If I were to ask you:

“How many times do you talk directly about what you do and how you help people?”

And you reply:

“LOADS! A few times a month at least!”

That’s the reason why your content isn't doing anything meaningful for your business. 

Talk in detail about your offer, and how it changes people’s lives, at least three times a week. 

Sound.

Ignore the LinkedIn kings and queens telling you to “add value”. 

It’s meaningless. 

“Add value” has become the go-to slogan for people who’ve never sold anything. 

On this platform, when people say, “add value”, what they actually mean is, “teach people how to do your job”. 

Basically, churn out free tips, frameworks and checklists that attract other people who do exactly the same thing as you. 

If your goal is to rack up lots of little thumbs and hearts, this will probably help you achieve that. But if your goal is to get clients, stop trying to be everyone’s free f*cking teacher, cos it’s about as useful as wiping your arse with 1ply toilet roll the morning after a vindaloo. 

Clients don’t care how valuable your content is. They care whether you get them, their pain, goals, business, industry, etc. 

The people who love your tutorials and comment “🔥 so valuable” aren’t ever gonna buy from you. They’re fans, and not the kind you wanna entertain too often if your goal is lead gen. 

If you want buyers, focus on: 

- Sharing your opinions
- Showing you understand their problems better than they do 
- Proving you can solve said problem(s)

Otherwise, forget making LinkedIn a predictable lead gen channel for your business. 

And as ever, if you want help with this, drop me a DM. We can either do it all for you, or teach you the system to do it properly yourself with training.

Sound.

“I grew my following from zero to 49k in 3 months!!!” 

No mate. You joined an engagement pod and paid for likes. 

Two very different things.

Vida Femme

Personal Leadership Coaching & International Retreat Hosting. Working together with Jessica Rieger (Holistic Hormone Coach) and Danielle Hobson (Intuitive Business Coach) to lead women to create passion-led businesses, travel the world & get fit, healthy & vibrant AF.

Personal Leadership Coach & International Retreat Host

Tara Brevitt Coaching

I fast track you to become THAT WOMAN 🔥Confident, in control & getting exactly what you want in career, business & life. In my world, we say f**k mediocre, make magic - in your career, business and life.

Personal Leadership Coach

Mace

Strategy and delivery of knowledge transfer for construction project and programme management principles to Peruvian Governmental Organisations.

Programme and Project Management Knowledge Transfer Lead

Construction Project Manager in the Urban Planning and Public Realm team on Expo 2020. Working in the Jacobs-Mace joint venture partnership as the official delivery partner for Expo 2020. Working on a fast paced, exciting and innovative project to deliver the worlds greatest show!

Senior Project Manager

Project Manager

Tara is a Project Manager within Mace’s Public Sector Consultancy division, currently responsible for the programme management of a multi-phased residential project on behalf of a Third Sector Charity. 

Prior to Tara’s residential experience, she was responsible for the delivery of several schools on the Education Funding Agency’s Free Schools Programme. The schemes vary in scope including full new build primary schools, the refurbishment of a derelict Victorian school within a conservation area and an office block conversion to a specialist sixth from college in central Westminster. 

Tara has extensive experience managing projects with complex multi-client interfacing issues, tight programmes and budgets. She has been responsible for taking projects from feasibility stage through design, construction and handover to clients. This has enabled her to manage projects throughout the entire project lifecycle, developing her project management, pre- construction, contract administration and construction delivery skills.  In addition to private sector companies, Tara has worked with central government agencies, Local Authorities,  and third sector organisations. This has aided in the establishment of her excellent stakeholder management skills. 

Tara has proven experience in identifying and managing the programmes, cost plans and the overall procurement strategy of projects. She has a detailed understanding of the importance of managing budgets across multi-phase programmes, and has demonstrated her ability to review and challenge costs to ensure value for money. 

In 2014, Tara was nominated for the Best Apprentice/ New Starter under 25 award in the Women in Construction Awards. Although she did not win the award, Judges at Women in Construction short listed Tara to the final six across the United Kingdom. On completing the Mace Management Training Programme Tara was awarded with a prize for Graduate of the Programme.

City Council

Economic Policy and Programmes Unit)  
Provided departmental project and programme management support, relating to area wide regeneration programmes and specific development projects with budgets up to £350K.
Significant involvement in a project to deliver Leeds's first major casino licence.
Project managed, redeveloped and re-launched the project team's project management framework, which included the delivery of an interactive workshop event and follow up training. 
Ensured effective tracking and programming for projects using Gantt charts, progress reporting and other PM tools.
Engaged with key stakeholders in public sector projects, maintaining effective communication and accountability. 
Circulated project communications and project progress information within the department.
Supported existing project governance processes.

Project Assistant

You're ambitious AF, and a little impatient. You want the high income career, the profitable business, the frequent world travel, and the unshakeable confidence! But aspirations this big are rarely achieved alone...

I'm here to push made-for-more women to go fanny to the fire, lead confidently and claim their most delicious life.
  
I know you want to: 
💫Live a lifestyle that other people say is unrealistic.
💫Climb the career ranks quickly and achieve things people say you can't
💫Build a profitable passion-led business you feel lucky to work in every day
💫Upgrade your travel game, more countries, more luxury, a move abroad or even digital nomading.
💫Spice up your seggs life and improve your relationships

And you want all of these things, like yesterday? So why do you still:
  
❎Procrastinate
❎Question yourself
❎Let people’s judgment stop you
❎Battle with imposter feelings. 
❎Settle for underpaid & underpraised
❎Try the same old things without any results
 
Enough. I'm here with my PRACTICAL MAGIC. 
 
Practical personal leadership & magic energy!

Trust me when I tell you, fusty corporate leadership courses, boring business networking or self-help goal books just ain’t going to cut it.
 
I’ve created what you really need…

💫Personalised approaches to stop procrastination
💫Time Alchemy to find the 8th day of the week  
💫Career acceleration strategies to fast-track up the corporate ladder
💫Money mindset mastery, so you get paid what you deserve
💫Energetic expansion to the lifestyle you want. Attracting instead of chasing
💫Confidence coaching to stop your second guessing and start showing up
💫Business acceleration, less mistakes, more clients, aligned growth
 
Why trust me? Because I’ve
💁🏻Shattered ceilings in a male-led industry, even with no technical experience
💁🏻Spent 10 years leading projects and people in London, Dubai & Peru international career
💁🏻Built my business from scratch and left my corporate job within 6 months
💁🏻Created a location free life as a digital nomad (Greece, Argentina, Bali, Morocco)
 
As far as I’m concerned. ANYTHING.IS.POSSIBLE.

Hear it from my clients too:

Alanna North
"Tara & The Leaders Tribe has been the best investment I’ve made in myself. The women in this space are amazing and the support is incredible. Absolutely worth every penny and then some"

You're ready for the next level.  Stop reading, start doing.
 
It’s more affordable than you think, with access to personalised coaching from just £55/month inside The Leaders Tribe. 
 
Book a free clarity call via www.tarabrevitt.com or DM me.

taplio

The Battle

Zack Robinson

Tara Brevitt

Followers

Posts

Engagements

Likes

Performance ScoreZack Robinson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zack Robinson

Tara Brevitt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zack Robinson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZack Robinson's LinkedIn Performance