Zack Robinson

Looking to grow your following, connect with your dream clients and start winning business through LinkedIn? 

You’re in the right place. 

Disclaimer: This service is free from engagement pods, templates and ChatGPT.

Freelance Copywriter

According to someone on LinkedIn, the secret to closing more deals is buying an expensive watch and flaunting it in front of prospects. 

Apparently, owning expensive things signals you are good at your job and know what you're talking about. 

I skipped the watch, and because I barely leave my office, went straight for the house refurb instead. 

Will report back on how my sales calls go over the next 30 days.  

Any takers?

Money-making personal branding | Building authority and pipeline for founders and directors | See my featured section for client wins, ROI and proof that what I do works

I’ve lived in France for 3 years and I’m nowhere near fluent in French. 

That’s not some false modesty, it’s the truth. 

I know enough to get by, order drinks, chat to the cashier, answer the phone to the postman (yeh that’s a thing here) and handle myself when I’m out and about.  

But I can’t get deep with my in-laws, or chime in with something witty halfway through a conversation, and I’m always missing the chance to chip in cos it takes me a few seconds to process what’s been said and how to reply. 

It’s frustrating as f*ck. 

I was having lessons when I first moved out here, but then work got too busy, and the last thing I wanna do after a day sat at a laptop, is open a book or an App and start learning a language. 

I know what you’re gonna say, “you should make time if you really want to learn”, and that’s fair, but it’s one of those things that’s way easier said than done. Same with asking my partner to only talk to me in French, sounds like a great thing to do, ends up being a pain in the arse. 

I guess all this to say, learning a language as an adult is f*cking hard. Brutally humbling is probably the best way to describe my experience. 

Life out here is great, but it’s not without its challenges. 

Sound. 

Oh, and if you’ve cracked learning a language while juggling a kid, a business, a brain that says no to anything that feels like school, and a belief that weekends shouldn’t involve a screen, I’m all ears.

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21 reasons why your personal brand sucks:

1. You don’t wake up at 4am to meditate and drink your own piss
2. You aren’t travelling around Southeast Asia
3. You don’t wear enough Gymshark or Represent
4. You don’t have a podcast
5. You don’t have ADHD
6. You don’t start posts with, “Nobody is talking about this”
7. You don’t post pics of books you’ve never read
8. You don’t tag big creators for clout
9. You don’t cry on camera
10. You don’t buy yourself balloons when you hit a follower milestone
11. You aren’t in an engagement pod
12. You don’t say everything is genius
13. You don’t quote yourself in Canva graphics
14. You haven’t paid for a professional photoshoot
15. You don’t use the phrase ‘hot take’ enough
16. You don’t call yourself ‘unapologetically authentic’ in your content
17. You aren’t peddling enough shit advice
18. You don’t post car pics leaning to the side so we can see the RS badge on the seat 
19. You don’t buy things and thank the brand
20. You don't pose for pics in empty coffee shops
21. You aren’t good-looking

What did I miss?

“Please, do not randomly DM people on LinkedIn!”

This stuff makes me laugh.

I find it weird how it’s always the ones with zero LinkedIn presence spouting nonsense like this. 

We all hate shitty outreach messages, me more than anyone, but that doesn’t mean DMing people is bad or wrong or cringey or doesn’t work. 

That’s wild. 

Nothing against this person, but they’ve posted twice in 12 months, and judging by their profile, aren’t using LinkedIn to generate new business. Which is fair. Whatever. But surely that means you shouldn’t really be giving out advice on what to do, especially not something as bold as, “do not send DMs to people” lol. 

I genuinely believe that when people say, “don’t DM people”, what they actually mean is, “I hate receiving rubbish DMs”... and we all do. The “saw your post about X” or the cheesy ass lick that then turns into a pitch. It's all gross. 

But that’s not proper outreach imo. 

When you build a proper list, understand who you’re messaging, make it relevant, show you can really solve their problem and approach it like a normal human…it’s really effective. And something you should definitely take seriously if you’re looking to grow your business. 

So yeah. Be careful who you take advice from alright. 

Some opinions are based on personal preference. Others, like mine, are based on doing the work. Big difference. 

Sound.

I moaned about the weather in Nice the other day. 

Why? 

Because it rained for 2 days straight, after 3 weeks of uninterrupted sun. 

Safe to say you can take a person out of England, but you can’t take the English out of a person.  

Some habits are hard to shake lol.

Episode 1 Of Daft Things People Do On LinkedIn: 

Ask AI, to write a post, slagging off AI. 

Tune in tomorrow for ep 2. 

Sound.

My son went to school this morning dressed as The Hulk for carnival. 

It was either that or Lilo from Lilo and Stich. 

In true toddler fashion, he wanted to go as both, and started crying when I told him that’s not really possible. 

I told him we were in a rush and were gonna be late, but he wasn’t having any of it, just sitting on the floor, stiff as a board. 

So, when he asked me if I’ll dress up as Lilo tonight when he comes home from school, I just said yes cos we HAD to leave right that minute. 

Anyway, all this to say, I'm fully regret that decision now, even more so cos I just put this stupid thing on my head for a pic, right as my neighbour walked past the driveway and looked in. 

What am I doing man?

Your audience isn't following along with every single thing you post on this platform.

If I were to ask you:

“How many times do you talk directly about what you do and how you help people?”

And you reply:

“LOADS! A few times a month at least!”

That’s the reason why your content isn't doing anything meaningful for your business. 

Talk in detail about your offer, and how it changes people’s lives, at least three times a week. 

Sound.

Ignore the LinkedIn kings and queens telling you to “add value”. 

It’s meaningless. 

“Add value” has become the go-to slogan for people who’ve never sold anything. 

On this platform, when people say, “add value”, what they actually mean is, “teach people how to do your job”. 

Basically, churn out free tips, frameworks and checklists that attract other people who do exactly the same thing as you. 

If your goal is to rack up lots of little thumbs and hearts, this will probably help you achieve that. But if your goal is to get clients, stop trying to be everyone’s free f*cking teacher, cos it’s about as useful as wiping your arse with 1ply toilet roll the morning after a vindaloo. 

Clients don’t care how valuable your content is. They care whether you get them, their pain, goals, business, industry, etc. 

The people who love your tutorials and comment “🔥 so valuable” aren’t ever gonna buy from you. They’re fans, and not the kind you wanna entertain too often if your goal is lead gen. 

If you want buyers, focus on: 

- Sharing your opinions
- Showing you understand their problems better than they do 
- Proving you can solve said problem(s)

Otherwise, forget making LinkedIn a predictable lead gen channel for your business. 

And as ever, if you want help with this, drop me a DM. We can either do it all for you, or teach you the system to do it properly yourself with training.

Sound.

“I grew my following from zero to 49k in 3 months!!!” 

No mate. You joined an engagement pod and paid for likes. 

Two very different things.

Your Go-To for Senior Software Talent | CEO at Don't Panic IT Recruiting Agency | Content Enthusiast

It's easy to sell on LinkedIn; all you have to do is put out relevant content, grow your network, and engage in conversations.

The only problem is it's a full-time job. 

- Coming up with ideas for posts
- Writing those ideas as posts
- Adding the right people to your network
- Finding posts to comment on
- Write meaningful comments 

Not many people have the luxury of doing that every day. 

We do that for you.

-You get a full done-for-you LinkedIn branding, ghostwriting, and lead generation service. 
-We research your niche, and your competitors, and develop a custom strategy to reach your goals with the resources you have.
-We gauge your tone by interviewing you weekly or biweekly. 
-We learn about your business's intricacies from you and your employees to present it in the best light.
-We create demand generation-style content for your company's profiles. 

Even if you had the time to do it yourself, you won't find the right people. 
We grow and develop them with our in-house program.

Save time testing strategies. 
Save time finding topics your audience cares about.
Save time recruiting a team.
Save time building outreach tactics.
  
I'm Alex. I learned all this while my co-founder Eugene and I were building our first business, a recruiting agency. We were no-names, and nobody knew about us. 
We built our client base from scratch by consistently creating content. 
When I told my friends, who were also founders, how we were getting clients, they asked us to do the same for them. 
So we did. 
Slowly, we grew that experiment from five people to a full-scale agency of 25, with departments, freelancers, and other resources. 

In the past four years, we have built brands for eight prominent software companies in iGaming, Healthcare, Computer Vision, and Banking. 
  
With our custom demand generation strategy, you can start getting clients as soon as the first two weeks. That is our record so far, but normally it takes a few months. It depends on where you start; if you have a couple of hundred connections, it may take up to a year.

Think of us as an outsourced LinkedIn content marketing agency. 
  
Just like you take care of your clients' software development, we take care of your LinkedIn. 
  
Before building our recruitment agency, I was in sales at an outsourcing company. In my first year, I sold one million dollars' worth of software development. That's when I realized I had what it takes to build my own agency to help more companies sell their services. 

I would love to do the same for you, let's talk.

Alex Hermann

This made my day 🫶
Bailey relaxing on Sharon's desk, and my post casually sitting on the laptop screen in the background.

Win iGaming clients for B2B providers (platforms, games, traffic) | Ghostwriting for iGaming C-level | Co-founder @Content Chameleon

Managing Director @ Digital Footprints | iGaming Marketing Agency

It was a busy week at Digital Footprints, all hands/paws on deck (well for most of us)! 

Glad Bailey had time to relax……🙄😂🐾

#dogsatwork #agencylife #digitalagency

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The Battle

Zack Robinson

Alex Hermann

Followers

Posts

Engagements

Likes

Performance ScoreZack Robinson's LinkedIn Performance

Performance ScoreAlex Hermann's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zack Robinson

Alex Hermann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zack Robinson's LinkedIn Performance

Performance ScoreAlex Hermann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZack Robinson's LinkedIn Performance