Zachary Murray

Foreplay.co

Improve your creative workflow with foreplay. Save ads, build briefs and produce high converting ads at scale without compromising quality.

Founder

Triple Whale 🐳

Creative Director / Growth Design

Leading design of both product and marketing for the future of eCommerce.

Head Of Design

Nomadic Fabrics

Niche D2C home decor brand selling canvas wall art and bohemian-inspired decor pieces.

Co-Founder - Acquired

Vanquished Media

Animated Explainer Videos and Web Development Studio.

Bootstrapping the fuck out of foreplay.co

Wrench Turners Podcast

Wrench Turners Podcast is more than just a show; it's a content hub with services for automotive professionals and vendors. We help maximize reach by turning long-form recordings into engaging short-form content. 

Our services include:
🎬 Video repurposing: Optimizing content for social media.
📝 Post copywriting: Crafting compelling captions.
📩 Newsletter creation: Turning discussions into high-value written content.
📊 Content strategy: Analyzing and enhancing digital presence.
🎙️ Podcast sponsorships: Connecting brands with an engaged automotive audience.

With over 160 episodes, The Wrench Turners Podcast brings mechanics, Leaders, and industry experts together for real, insightful conversations on career growth, leadership, technical skills, and mental health, providing actionable advice to build better careers and lives.

Notable guests include:
1️⃣ Jake Pratt: Discussed career growth, ongoing education, and teamwork.
2️⃣ Charles "The Humble Mechanic" Sanville: Shared insights on climbing the ranks and mastering warranty work.
3️⃣ Brooklynne Morse: Highlighted skill transferability, attention to detail, and customer empathy.
4️⃣ Richard Mueller: Explored the evolving automotive landscape and keeping up with tech advancements.

Key takeaways from our discussions:
👉 Tackle challenges to build credibility.
👉 Embrace continuous learning and mentorship.
👉 Foster a positive workplace culture.
👉 Overcome self-doubt and invest in personal growth.

Episodes are free and available on YouTube, Spotify, Google, and Apple Podcasts.

Want to collaborate, sponsor an episode, or repurpose your content? Let's talk! Reach out today to explore how we can help you grow your brand and connect with the automotive industry.

Founder + Host + Content Creator

FixedOPS Marketing + What the Fixed Ops?! Podcast

Operations Project Manager

FixedOPS Marketing provides Marketing Software solutions, services, and tools for Automotive facilities with Service, Parts, and Accessory departments. 

We help the Fixed Operations departments increase website traffic and conversion rates of that traffic (~20% avg on existing 500+ clients). This increases service visits, RO volume, HPRO, and ELR.

Using our visionary 3-click mantra, prospective guests can visit, find, and continue to engage your website with simple, short, yet detailed videos highlighting key topics they are looking for information on.

Our automated tools help create an unlimited amount of facility-branded content across nearly every social media channel in minutes, with no logins or passwords to remember, and keep your clients on-site.

The ugly truth:
No contracts
No sign-up fees
No installation fees
No charges until it’s live
And Cancel anytime

Check out one of these great videos to learn more on your own time.

Business Development Manager

The Lion Partnership

As Vice President of Fixed Operations at The Lion Partnership, my mission is to create impactful strategies and content that engage, educate, and empower the automotive industry. 

Drawing on decades of fixed operations experience, I lead initiatives that craft narratives and resources designed to resonate with technicians, service managers, and dealership leaders. My focus is on driving meaningful change, fostering connection, and elevating operational excellence across the industry.

Are you a Service and Parts focused vendor looking for media, advisory, or solutions?

Are you a dealership seeking consultancy, or development?

Please reach out, we’re here to help.

Vice President of Fixed Operations

As a Strategic Partner with The Lion Partnership, my mission is to create impactful content that engages, educates, and empowers the automotive industry. Drawing on decades of fixed operations experience, I craft narratives and resources that resonate with technicians, service managers, and dealership leaders, driving meaningful change and connection.

The focus is simple: delivering the right messages to the right people to inspire action and foster growth. Whether it’s through educational videos, articles, podcasts, or training content, my goal is to make complex topics accessible, relatable, and actionable for the automotive community.

What I Bring to the Table:
👉 Engaging Content Creation: Developing articles, videos, and podcasts that tackle the biggest challenges in the industry, from technician retention to operational efficiency.
👉 Storytelling for Impact: Crafting stories that connect with technicians and leaders, highlighting real-world solutions, and inspiring continuous improvement.
👉Educational Resources: Producing easy-to-digest content that equips teams with the knowledge and tools to excel in their roles.
👉Mental Health Advocacy: Using content as a platform to spark conversations around mental health, workplace stress, and technician well-being.

About The Lion Partnership:
The Lion Partnership combines over 250 years of industry expertise to provide dealerships with unbiased insights and tailored solutions. Our team focuses on elevating reputations, increasing sales, and creating standout dealerships that lead the industry. Through strategic content and innovative approaches, we help our partners achieve lasting success.

If you’re ready to explore how the right content can transform your dealership, let’s connect.

Contact Information:
Phone: (872) 274-4422
Email: firststep@lionpartnership.com

Strategic Partner - Fixed Operations

Digital Communication Solutions GmbH

Introducing automotive dealership leaders, particularly in fixed operations, to DiCoSo GmbH's advanced vehicle locator and digital workflow solutions, designed to enhance Technician efficiency and Service productivity.

The vehicle locator system provides real-time tracking of every vehicle, eliminating time wasted searching and allowing technicians to focus on repairs. Integrated with digital workflow tools, it streamlines communication between advisors and technicians, ensuring clear task coordination and reducing downtime.

With over 55,000 installations in 240+ dealerships across Europe and the USA, DiCoSo empowers service teams to work efficiently and deliver exceptional customer experiences. By addressing daily challenges, this technology helps technicians focus on quality work while improving overall operations.

DM or Email joshua@justworkhard.com for more information!

Brand Ambassador

The Bearded Brotherhood

As a Brand Ambassador for The Bearded Brotherhood, I represent a community built on camaraderie, confidence, and the culture of beards. My role is to promote and embody the values of this movement: supporting men who take pride in their beards while fostering genuine connections.

What I Do:
👉 Advocate for the Brotherhood through social media, events, and collaborations.

👉 Engage with the community to inspire, educate, and celebrate bearded culture.

👉 Showcase high-quality beard care products and lifestyle essentials.

👉 Support brand initiatives that align with authenticity, leadership, and self-expression.

If you're passionate about growing a community and embracing the bearded lifestyle, let's connect🧔

💡 Looking for Beard Products? Reach out to my DMs for a Promo code to get yourself 15% off!

Just Work Hard Consulting Co.

Business Owner

Wrenches for Wrenches

Bi-weekly newsletter. Information from a Mechanic, for Mechanics. 

"Wrenches for Wrenches" is a LinkedIn newsletter that delves into the journeys of automotive professionals, highlighting their career transitions, leadership development, and the significance of continuous learning. 

Through in-depth interviews and personal narratives, it offers readers valuable insights into overcoming challenges, embracing growth opportunities, and fostering empathy in customer interactions. 

The newsletter serves as a resource for those in the automotive industry seeking inspiration and practical advice for career advancement.

Content Writer

Harbourview Health Centre

The Bookkeeper, The Spreadsheet Guy, IT man, Mr. Fixit. Husband to Dr. Caroline Watson D.C.

Office Management

J&R CYCLE

Apprentice Motorcycle Technician

ES Cases

ES Cases is an all-in-one software for Employment Services, Staffing, and Recruitment agencies.  The solution that puts all your case management resources, in/outbound marketing, training, and staff/client development in one quintessential tool. 

ES Cases is built with the customer experience at the core of our design, to satisfy the needs of your clients as efficiently and effectively as possible.

The ES Cases Suite: (Subscription) 
👍 CMS - Case Management Solution - Fully Cloud Based 
👍 CEC - Client Engagement Centre - Outreach for NCA + previous client re-engagement
👍 ES Live - Video streaming and video hosting platform
👍 ES Sites - Coming Soon - Platform Hosted Website w integrated Job Board & Widgets

Strategic Advisor

The best stories in automotive are happening on the shop floor, but almost nobody's telling them. The right video content can change that.

Technicians, shop foremen, and service managers aren’t just fixing cars. They’re the ones keeping customers loyal, service bays full, and dealerships profitable. But too many businesses ignore them, wasting time and money on images that don’t connect.

Video is the solution, and it’s not as difficult or expensive as you think it is.

I help leaders, dealerships, and brands create content that actually matters. Content that highlights the people doing the real work, builds trust with customers and makes businesses impossible to ignore. Whether it’s repurposing what you’re already saying or capturing something brand new, I turn real stories into a high-impact video that drives engagement, not just views.

If your marketing isn’t putting service at the forefront, you’re falling behind. 

What I Do:
✅ Content Repurposing: Your meetings, podcasts, and industry insights turned into short, engaging video content.

✅ Scalable Video Strategies: From a few strategic clips to full campaigns, I help you show up where it matters.

✅ Event Content: Conferences, live panels, or dealership events; captured, repurposed, and turned into impactful video content that keeps working long after the event ends.

✅ Bespoke In-Person Content: Custom on-site video production to showcase your brand, team, and expertise with high-quality storytelling.

✅ No Long-Term Contracts: Work with me as long as it makes sense. No fluff, just results.

The Podcast
This industry runs on hardworking people: mechanics, shop leaders, and service professionals who turn wrenches, write work orders, and keep customers coming back. The podcast puts their stories front and center. Each episode dives into real conversations about the challenges, wins, and lessons that define this trade.

Want to Join the Conversation?
🔹 For Guests: If you’ve got a story that can inspire or challenge the industry, I want you on the podcast. Whether you've built a shop culture, led a team, or overcome obstacles that others need to hear about, let’s talk. Email me at joshua@justworkhard.com.

🔹 For Sponsors: The people listening are the ones who move this industry forward. If your brand aligns with innovation, accountability, and excellence, sponsoring the show connects you with decision-makers who make things happen.

The automotive industry doesn’t need more noise. 

It needs leadership, action, and real conversations. 

That’s what I deliver.

📩 joshua@justworkhard.com

taplio

The Battle

Zachary Murray

Joshua A. Taylor

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