Zachary Murray

Foreplay.co

Bootstrapping the fuck out of foreplay.co

Creative Director / Growth Design

Hard-working, dynamic and result-driven professional; with a passion for innovative thinking who thrives in a fast-paced and collaborative environment. Enthusiastic and deeply passionate about the ever-evolving realm of eCommerce. 

Jordyn Levine

Last week in Miami was a great reminder that small, intimate rooms > big stages.

We brought together founders and operators to talk through the real stuff happening in eCom 
right now:

• Multi-channel fulfilment
• VAT + cross-border compliance
• Scaling beyond one marketplace
• The operational reality of selling across Amazon + TikTok Shop

The feedback was consistent: people are craving conversation, not another keynote. Real operators want real talk.

Great to host alongside AVASK and Amazon. Looking forward to doing it again soon.

Powering TikTok Shop with AI @ EUKA | Social Commerce

Director of Sales and Partnerships (North America) Sales leader | Strategic partnerships

We didn’t want to host another PowerPoint event.

There are plenty of those.

With eComm Connect Miami, the goal was different. No slides and more substance.
Real conversations. Real operator questions. Real answers.

We structured the morning as fireside chats instead of presentations, and it changed the dynamic completely.

No rehearsed decks.
No surface-level insights.
Just open dialogue around the actual pain points sellers are navigating right now:

• Multi-channel fulfilment complexities
• VAT and cross-border compliance challenges
• Scaling beyond one marketplace
• The operational reality of selling across Amazon and TikTok

The feedback we received confirmed what we suspected, people are craving conversation, not another keynote.

A big thank you to Amazon MCF team - Buy with Prime,Euka AI and Goflow for leaning into that format with AVASK and engaging in transparent, practical discussions.

And to everyone who showed up ready to participate, that’s what makes these events meaningful.

Lisa Abel Yoni Mazor Jordyn Levine Juan Andres Perez Gabriela Yero

TikTok Shop quietly rolled out a big change around Seller Shipping… and then just as quietly pulled it back.

For now, nothing is changing. The deadlines aren’t going into effect and sellers can continue operating as usual.

But this isn’t a “don’t worry about it” moment.
It’s a you’ve been given more time moment.

Platform changes don’t get announced unless they’re directionally where things are headed. Whether it’s shipping standards, SLAs, or fulfillment requirements - the trend is pretty clear: TikTok is moving toward tighter operational expectations as they scale.

If you’re a brand or operator on TikTok Shop, use this window to:
• Pressure-test your fulfillment setup
• Clean up shipping times + inventory workflows
• Make sure your ops can scale when policy enforcement tightens

Your real competitive advantage is how fast you’re willing to move when the ground shifts.

Always a pleasure to join Pete Sims on the Velocity Sellers Podcast!!

TikTok isn’t just content. It’s a measurable billboard.

We unpack exactly how to think about TikTok as a performance channel in this episode.

 👉 Watch the full podcast 🎧

Open video: Euka AI & Why the Right Creators Make or Break Your Video Performance with Jordyn Levine on youtube.com

Euka AI & Why the Right Creators Make or Break Your Video Performance with Jordyn Levine

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The Battle

Zachary Murray

Jordyn Levine

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordyn Levine's LinkedIn Performance

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