Zachary Murray

Foreplay.co

Improve your creative workflow with foreplay. Save ads, build briefs and produce high converting ads at scale without compromising quality.

Founder

Triple Whale 🐳

Creative Director / Growth Design

Leading design of both product and marketing for the future of eCommerce.

Head Of Design

Nomadic Fabrics

Niche D2C home decor brand selling canvas wall art and bohemian-inspired decor pieces.

Co-Founder - Acquired

Vanquished Media

Animated Explainer Videos and Web Development Studio.

Bootstrapping the fuck out of foreplay.co

Luke Condren Writing

It took me almost a decade of soul-searching to find what I was put on this Earth to do. Can you say the same?

The main goal of copywriting is conversion and sales. Knowing the fundamentals is important to do that,  and not just slapping words onto a screen because they "feel right". There's methods out there. Studies. Psychology at work, tons of templates, structures, and methods, that work time and time again. Especially in B2B and SaaS.

I didn't go in half arsed. I wanted to make sure I GOT this, to not be a fraud who thinks they're God's next gift in the copywriting world. I needed to know the rules, what worked, and have it told by people that bring in millions in their lifetime. 

And that's what I did. I understand that the first time might not work. But I understand that with a bit more refining. A bit more optimization. Some A/B testing. Incredibly deep research that almost seems obvious...

It all amounts to your money being made back, or I'll eat my hat. 

If you want this powerhouse in your corner, it's time to stop right here and make a choice. Over 60+ clients have done the same. You're not the first. I am tried and tested. There are no losers for people who work with me. 

It's time to act. And if you do it quickly...

You won't be put on my waitlist whilst others make their money through my efforts.

Freelance E-commerce Marketer & Conversion Specialist

Unique Prototypes

Ken, the founder and CEO, hired an agency to build his website. However, the agency couldn't build anything without copy. So Ken found me.

He had a tight deadline, but was a nice guy, so I accommodated. Within 2 weeks, I came up with copy for his entire website, making sure the fundamentals were there, being multiple CTAs, contact details in the header, and including everything he wanted to include. 

Check the home page document below for an example of how I pulled this off. His site isn't live right now, but once it is, I'll update this experience.

B2B Copywriter

cycls

I wrote a partnership announcement for Cycls in regard to their SAR'YAH app.

Not many bells and whistles here. Simple 500 word piece, expectations were met.

B2B Content Writer

Upto11

One of my first jobs on Upwork, I approached Teresa to write landing page copy for a tool called Share2Get, for upto11.

Applying all copywriting fundamentals, I aimed for simplicity and clear messaging, due to this tool being quite the unknown in this industry. Not entirely unknown as similar tools have been made in the past, but this tool was a more modern approach to previous efforts.

The goal was not to confuse the prospect, and to avoid confusing jargon. Things that are viewed as a relative unknown, invite more risk assessments, so it was my aim to make the copy as clear as possible to alleviate that. 

The final landing page copy was changed from my original submission and I had no opportunity to A/B test, but if what's currently up is getting them results, then I wish them well.

Kudiwave

Kudiwave was an interesting one. Different country entirely, different financial restrictions, it was unfamiliar ground, and a lot of important research was needed...

It's a damn good thing I don't stray away from difficult topics, ey?

The research was in-depth, and it was a challenge to understand the why's and the how's of the countries national restrictions on spending abroad. But I did it, and I understood why Kudiwave was incredibly important in what it is. 

A financial service that unleashes the restrictive cap on global spending.

Content Writer

Sessions

Sessions just seemed like the next step up in terms of video-conferencing, so crawling through their SaaS service only made me think...

"Ok, why has this taken so long to be made?"

It's a UX friendly platform. It makes sense for internal communications, it HAS everything you think you'd need to make the working process easier and more fluid. 

They're going places. Just give it a few years, you'll see.

B2B SaaS Content Writer

SVGtoPNG.com

It's quite difficult to bring out the features and benefits of an online file conversion service. What's the USP? Why do people need convincing to use this tool, when it should be an after-thought in the users' mind...

Turns out, yeah. They kinda DO need an explanation. Because when most people use a tool for one purpose, they don't realise there's other tools. And they might not know why those tools should be used, so it might be your best interest to explain them.

And that's what I did.

Copywriter

Go Gamers Tech

Wrote a press release for the announcement of their Mastercard Gaming Tournament.

Public Relations Writer

Bobbin Productions

Wrote and uploaded an article about video production.

B2B Content Writer 

Optilist

In charge of all online operations for Optilist.

Main line of work is updating listings to stand out against similarly priced holiday rentals in the local property market, as well as keeping the website up to date.

Director Of Online Marketing

Get 3 FREE conversion based tips for YOUR store, live on call, by asking me for an audit. 

The Accolades:
• 143% increase in sales, 156% increase in total orders, and an 88% increase in conversions, compared to the last 3 months.
• Landed a store's FIRST sale after 2 years by sending high-level sales emails to a list of just 800. 
• Increased hero section clicks from 110 to 170 by simply changing a SENTENCE.
• And more...

What You Need To Know:
I've studied under 3 of the world's best copywriters, 2 ex-Agora financial (the most profitable copywriting business in the entire world), and the UK's #1 E-commerce copywriter.

Need some ads? I'll not only write them for you, I'll also design your graphics, edit your videos, and set up the damn campaigns myself.

Website edits? I know every single page builder known to man. Anything I suggest in the audits? I can do ALL of it by myself. Shopify be damned. 

Massage your shoulders, make tea? Uh... you should... find someone else, I'm past that part. But there isn't much else I can't do.

What's Next?
There's only one way to work with me. And that's through me giving YOU a live audit of your store or website. It's easy to write that I can make you more sales, but until we're on that call? No dice until I've proven my knowledge and experience to you. 

Otherwise... what's the point of looking for a store specialist if you're not going to take a chance on one of them showing ACTUAL proof in the banner?

DM me first to register your interest and let me have a glance of your site.

And let's have some fun, ey? Now get in my DM's if you want to make more sales, you! Take the leap!

taplio

The Battle

Zachary Murray

Joseph Condren

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