Zachary Murray

Foreplay.co

Improve your creative workflow with foreplay. Save ads, build briefs and produce high converting ads at scale without compromising quality.

Founder

Triple Whale 🐳

Creative Director / Growth Design

Leading design of both product and marketing for the future of eCommerce.

Head Of Design

Nomadic Fabrics

Niche D2C home decor brand selling canvas wall art and bohemian-inspired decor pieces.

Co-Founder - Acquired

Vanquished Media

Animated Explainer Videos and Web Development Studio.

Bootstrapping the fuck out of foreplay.co

D-DOUBLEU MEDIA

D-DOUBLEU MEDIA is an advertising agency that helps 7-9 figure eCommerce brands lower acquisition costs through performance creatives and paid media.

Founder & CEO

Creative Donut

Changing the way you produce static ads. Supercharge your static creative testing volume without the hassle or design skills. Frosted Files Canva + Figma ad templates will help you get new ads up in minutes, not hours.

B&S  BV

Account Manager

Trainee

Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Dennis W.

You don’t need “creative juices” to make winning ads.
You need research.

Scroll your niche for 30 minutes and you’ll know exactly what your audience wants.
Scroll AI prompts for 30 minutes and you’ll just confuse yourself.

Your next $1M ad isn’t in your head.
It’s in a Reddit comment.

Dennis Willeboordse 👨🏼‍🦰

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

We copied competitor ads for 6 months straight.
Same formats, new messaging.

Revenue? Flat at $300k/month.

Then we started looking outside our niche.
Studied skincare, supplements, gadgets — and borrowed ideas, not ads.

2 months later → $100k/day.

It’s the easiest kind of innovation that works:
Copy psychology, not creative.

90% of you are stalking Foreplay, copying your competitors, and wondering why you’re plateaued.

We did the same.
Got stuck at $300k/month for half a year.

Then we started looking outside our vertical — studying skincare ads, gadget ads, supplements, all of it.

Within 2 months, $100k/day.

It’s not the format that works.
It’s the psychology behind it.

The thing I like about longer sales periods...

Is that you are able to pivot and test fast, kill what is not working and focus on what works.

Creative taking off?

Iterate and make more of it.

Kill losers, scale winners. As always.

Every brand is “preparing” for BFCM.

Translation:
→ Still designing graphics
→ Still thinking about offers
→ Still saying “this year will be different”

It won’t. Unless you start yesterday.

90% of you don’t have a creative problem.
You have a testing problem.

Stop looking for the perfect ad.
Start building the perfect process that finds it for you.

Most of you copy competitor ads.
That’s why you’re stuck while they scale.

We did it too — got stuck at $300k/month.
Then started looking outside our niche.
2 months later → $100k/day.

Copy less.
Research more.
That’s the difference between imitation and domination.

“Bro, how do you come up with ad ideas?”
I don’t.

I just scroll Reddit and steal what people already complain about.

You don’t need creative juices.
You need caffeine and a niche to research.

taplio

The Battle

Zachary Murray

Dennis W.

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taplio

The Battle

Zachary Murray

Dennis W.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dennis W.'s LinkedIn Performance

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