Zachary Murray

Foreplay.co

Improve your creative workflow with foreplay. Save ads, build briefs and produce high converting ads at scale without compromising quality.

Founder

Triple Whale 🐳

Creative Director / Growth Design

Leading design of both product and marketing for the future of eCommerce.

Head Of Design

Nomadic Fabrics

Niche D2C home decor brand selling canvas wall art and bohemian-inspired decor pieces.

Co-Founder - Acquired

Vanquished Media

Animated Explainer Videos and Web Development Studio.

Bootstrapping the fuck out of foreplay.co

AdManage.ai

🚀 Co-Founder at AdManage.ai – Revolutionizing the way marketers launch and manage Facebook ads with AI-powered tools.

🛠️ Engineering Lead – Designing and building the infrastructure behind AdManage.ai to ensure seamless ad creation, bulk uploads, and campaign management at scale.

🎯 Marketing Strategist – Leveraging 9+ years of performance marketing experience to craft strategies that drive growth for AdManage.ai and our clients.

🤝 Consultant for Ad Performance – Helping businesses optimize their ad campaigns to achieve 10x efficiency in both time and results.

Co-Founder

PhotoRoom

- Profitably deploying multi million ads budget via Facebook, TikTok, Google, and Apple
- Producing 400 high performing creatives per month in-house across 30 languages
- Managing team of media buyers, creatives marketers, and freelancers
- Automated all our ROAS tracking across all channels

User Acquisition Lead

Nextdoor

• Managing Nextdoor's international user acquisition across FR, IT, ES, UK, NL, AU, CA
• Decreasing Nextdoor's Cost Per Action (CPA) through 100+ monthly ad tests across Facebook and Google UAC
• Launched and optimised all iOS 14 Facebook Campaigns and decreased overall costs by 30% 
• Automated all reporting through Google Sheets and Looker to provide senior stakeholders with clear weekly performance reports
• Pioneered new channel testing of TikTok, Snapchat, Linkedin, YouTube, & Taboola to reduce user acquisition cost
• Launched App Store Optimisation Tests (screenshots, copy, etc) to improve our app store conversion rate
• Implemented Conversion Rate Optimisations (CRO) on our non-app traffic to improve overall conversion rate

Growth Manager

MVF - 1st in the Sunday Times Best Companies to Work For

- Optimized £50K monthly ad spend (PPC & Facebook) for  B2B SaaS comparison tables
- Analyzed Capterra.com’s 7800 verticals and made a custom JS web dashboard for colleagues to identify new prospects - Built Using React & Next JS 	
-Analyzed 34K google ads to improve ad title performance and shared via an Airtable Base for easy access
-Used Docker, CircleCI, and JIRA to contribute custom plugins to a scalable & reliable Wordpress instance for our comparison tables
-Managed several new landing page tests to increase conversion rate by 30%

Digital Innovation Manager

• Developed MVF’s ExpertMarket.com App to help companies compare quotes
• Built using flutter and tracking implemented with AppFlyers and Adjust
• Earned a personal Facebook case study for excellent use of B2B App Marketing via Facebook Ads
• Developed Flask Python backend server on Heroku to check lead validity and upsells
• Launched Google UAC, Apple Ads, and Facebook Campaigns for our Apps hitting £10K/mo ad spend across channels
• Implemented new review strategy to gain 40+ 5 star reviews for the Android Expert Market app

Apps (iOS & Android) Performance Marketing

• Managed a team of 5 to produce all of MVF’s YouTube ads
• Created 100+ professional performance YouTube video ads w/ 30M+ views
• Produced & Scaled YouTube Ads From £0 to £300k in monthly ad spend
• Wrote highly converted ad scripts using copywriting principles

YouTube Ads Performance Marketing

• Launched Taboola and Outbrain Native ad campaigns in over 40 Countries, with 2+ Billion
impressions worldwide
• Made Native work for B2C and B2B Products and helped grow it to the team to £500k ad spend per month
• Wrote highly converting advertorial pages In French And English for 20+ products on Drupal
• Implemented Tracking, User Events via Google Tag Manager And Google Analytics across all our websites
• Cross-collaborated with teams to run campaigns on Linkedin, Pinterest, TikTok, Twitter and smaller channels
• Launched 100+ A/B Tests with wins of up to 300% in conversion rate increases

Senior Performance Marketer (Native Ads)

- Creating Highly Converting Sales Pages
- Intensive A/B Testing to Optimize Conversions
- Generating Over £250K in Monthly Recurring Revenue

Performance Marketer Executive

ReviewBolt

•Competitor research tool that reveals any company information like revenue, traffic growth, google ads, top keywords, top pages, and more
 •Built large SQL Database with 50K Companies, 150K Emails, 200K ads
 •Built advanced SQL queries for users to see fastest growing and top ad spending companies
 •75K Total Pageviews - 100+ Users - $1K+ Revenue
 •Built Using React & Nex

Co-Founder ReviewBolt.com

VOIX Audio

- Developed mobile responsive lead generating website mi8speakers.com
- Wrote and Produced the Mi8 Kickstarter video
- Shot all promotional pictures for the Mi8speakers
- Automated all social media posting
- Designed all Mi8 promotional material

Marketing Specialist

Yarish Productions

-  Completed multiple video and web contracts
-  Hired three part-time employees
- Created a video that raised over 50k for their indiegogo campaign

Freelance Digital Marketing

Mbryonic

Full stack marketer.
-Grew Organic Traffic from 0 to 2000 recurring hits monthly through SEO
-Optimized site for conversion to hit 100+ new email signs up monthly
-Grew social to over 3000+ followers on Twitter, Instagram, Pinterest, Facebook
-Gained 20+ leads and new clients from email marketing
-Produced VR youtube videos that garnered 25K hits on YouTube

Marketing Executive

McGill University

Editing the 30hrs+ of footage of instructors teaching their course into short and engaging online segments for the Edx platform.
Adding b-roll and designing animations.
Managing another editor and graphic designer.

Lead Editor for McGill's Social Learning for Social Impact MOOC

-  Filmed Talks, and help increased their online presence on Youtube.
-  Produced all promotional for the office

Senior Video Producer

TVM: Student Television at McGill

Oversaw the 12 members of the Editing department. Managed TVM's editing output for the McGill community of over 40'000. Ensured all Editors and members of the post-production department are proficient enough in the required editing software to fulfill their job description. Gave editing workshops on Premiere Pro and After Effects to the general public.

Chief Editor

Produced Fiction Content for the McGill Student Body.

Drama Producer

Data-driven, performance marketer with 6 years of experience and $10m+ optimized ad spend across paid channels. 👉 Cedny.com 

I've helped Nextdoor, Salesforce, Paypal, Monday.com, Samsara, Google, Wix and Squarespace grow through performance marketing.

Over 2.5m users acquired in 40+ countries.  Scaled MVF's B2C and B2B native ads by 20x. Founded the YouTube team and scaled it profitably to generate 10,000 monthly new customers for clients. Managed the Apps Team via Google UAC, Facebook Ads, and Apple Ads. 

Worked in New Channels for MVF and worked to grow Linkedin, Pinterest, Twitter, and Snapchat Ads.

taplio

The Battle

Zachary Murray

Cedric Yarish

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