I help families and small businesses plan for the future by crafting a life and estate plan. 

Together, we’ll plan for what we know will happen (death) as well as what might happen. We’ll plan to protect assets from creditors, predators, and spenders.  We’ll maximize family harmony.

I also help individuals and families with the buying and selling of real estate as well as adoptions.

Follow me on TikTok @alabamalawyerzach



Zach Anderson

I take everything that I’ve learned running Zihmer Law Firm with my wife, Tracy Zihmer…and teach it to other estate planning law firm owners. 

Each day, I live and breathe marketing, advertising, intake, system design, automation, project management, and leadership at Zihmer Law Firm. 

Then, I take every single lesson learned the hard way, every tactic and strategy that is working, literally…everything that I’ve learned and bundle it up and give it to any law firm owner that is ready to level up. 

I believe in working hard and playing hard. I believe in being a great dad to my two kids, a great husband to Tracy, an amazing son, brother, friend, and family member. 

I believe that you can have it all if you set out for it (we run a HIGHLY profitable law firm while taking off 13+ weeks per year). 

I believe in work that fulfills you and being there for with your family. 

So if you believe that too (or you want to see if it’s possible for you), then reach out 🙌

Andrew Zihmer

Make the “you” of 5 years ago proud 🚀🚀🚀

Zihmer Law Firm + Vertex League | Estate Planning, Elder Law, and Probate Law Firm

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Zihmer Law Firm just turned 9 years old!

A few of my top lessons on this journey…

🚀 Make decisions fast. Pivot as needed. 

🚀 Flat fee is the best way.

🚀 Paid up front or in milestones. Zero work without payment. Ever. 

🚀 Great people will do great work. Delegate outcomes and get out of the way. 

🚀 On one hand it’s wild how much work it is. On the other hand it’s not work at all…it’s the privilege of a lifetime to do this. 

And one more lesson. The biggest one. And it’s not for everyone but I really want to say it ‼️

Your spouse and kids can get what’s left of you in the evenings, weekends when you aren’t working, and holidays. Really think about who you spend the most hours with…and realize you can spend that time with your wife and kids. It doesn’t mean “don’t work”. It means that working with them is one of the greatest blessings on earth. 

Maybe that’s why it doesn’t ever feel like work. I work all day with my best friend. And we are building a place where our kids can join us one day. 🚀

I can’t wait to see what the next 9 years hold in store!

I rewrote my entire presentation 2 days before the slides were due. 

I built my entire original talk being what I thought everyone wanted to hear and in a style that was more “conference”. 

I hated it. 

Because I wasn’t being true to myself. 

I realized that I was invited to speak because of who I am, what I know, and what I’m willing to share. 

I went back and redid the entire talk. Every slide. Every word. Every idea. 

My old football coach had a saying: Go hard or go home. 

I went hard. 

And when a giant group followed me off stage, the line wrapped around, and people lined up to talk and ask questions…I realized I made the right decision. 

Just be you. And that will be what the right group of people want. 🚀

“Should I do Google Ads?” / “LSA is the best, right?” / “Do people still use Facebook?” / “What’s ROAS?” / “How do I get Cost Per Lead down?”

‼️Estate planning law firm owners that have ever asked these questions are going to get their answers. 

210 slides. 60 minutes. 4 big lessons. 1 framework. 
All on stage this Friday in Orlando at the Estate Planning and Elder Law Marketing Summit. 

I appreciate getting to come out and share some lessons learned the hard way through the years with your event, Jim Blake!

“Can I talk to you about starting a law firm?” 🚀

I get asked that ALL THE TIME. Then I ask them one question…

“Do you want me to talk you into it or out of it?”

Because…
It’s literal blood, sweat, and tears. 

100 hour work weeks for founders aren’t unique, they are normal. 

It’s not all private jets, watches, cars, and trips…it’s building furniture, running cables, and setting up phone systems yourself. 

It’s the responsibility of success for your family….and every family of your employees. 

It’s knowing payroll costs more than what’s in the operating account. 

It’s learning that doing great work is like having 1 puzzle piece of a 10,000 piece puzzle. 

Because every person I know that started a business has had their “Why on earth do I do this to myself?!” moment. 

That being said…

If being an entrepreneur is really part of your genetic code…

You will thrive on the late nights. The pressure will mold you into who you finally get to become. 

Every chance to fail means a chance to succeed. 

Providing for more families than your own is a privilege. 

You understand that business is a game…and you love winning. 

You don’t want a finish line…you want a journey. 

So…

Because of all of that, I say: “Do you want me to talk you into it or out of it?”
🚀

Fun Fact: In 2023, I knew NOTHING about using social media. 

So when I launched Vertex League, I decided to NOT use Google Ads or even really have a presence in search. 

Why?

2 reasons…

1) I didn’t want to be a one trick pony and rely on one thing (even though I was really good at it)

2) It let me build a new skillset. 

That new skillset was using social media for business. Organic posts. Groups. DM’s. Ads. 
Literally all of it. 

I’ve learned much more by getting uncomfortable. By doing things I didn’t know how to do. And from being willing to fail. 🚀

I was recently asked…”If you had to start over and you had 30 days, what would you do to launch your law firm?”

I paused. 

Create your Google Business Profile. 
Turn on Local Service Ads. 
Get every client to give a 5 star review. 
Take the profit and reinvest…do that again. 

Then…
Build a funnel. Turn on FB ads. Run a webinar. 
Once those are profitable. 

Get into Google Ads. Always. 

And the picture? Tracy and I were playing a game a few years ago. The question was, “We’re down to our last $10. What do we buy?”

Tracy said a domain. 
I said Google ads.

🚀Speed of action is what separates the big leagues from the minor leagues for estate planning law firms…

…you can’t GSD if you are thinking about it, talking about it, planning on doing it, and mapping it. 

You get it done by DOING IT. 

En route to Orlando to share with a room of law firm owners how to win at the highest levels with paid advertising with one super easy to understand framework.

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The Battle

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