Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Ian Moyse ☑

Sign In Solutions

VP Sales EU

Aztech IT Solutions

Brought in to improve sales aspects of customer growth and retention. Defining and leading sales strategy, driving sales growth and customer acquisition , leading and mentoring a team of New Business Sales, Account Managers and SDR's.

Delivering managed IT and Security services to become a businesses IT dept or to supplement the IT team they have in place.

Acting Sales Director

ChAI

Bought in to review sales processes, coach sales team and put in place improved sales baselines and processes to drive more effective and efficient selling of an AI based solution.

Acting Head of Sales 

OneUp Sales

My role was to lead Sales & Marketing Strategy and Execution to deliver consistent business growth. To recruit and lead the revenue team in new customer acquisition, driving average sales values, win ratios and sales momentum dials in positive directions. 

In 1 year I tripled the historic business, increased average deal values, win ratios and contract lengths an built a robust team of SDR and AE's.

OneUp is a SaaS sales management platform that helps threefold;
💥 Pulls all performance data (CRM, Voip, Excel, other data sources) into one place in real-time, scrapping the need to remember 10 different logins to find out what's been happening in your team.
💥 Does away with your whiteboards by replacing them with vibrant, TV-based slideshows that share leaderboards, competitions, motivational messages, videos, win alerts and much more...
💥 Runs automated sales competitions for you. Because doing so on a spreadsheet in 2021 is so last decade and ineffective.

🌟🌟 Introducing OneUp Sales VIDEO- https://vimeo.com/356295166 🌟🌟

Chief Revenue Officer

Natterbox Limited

For 4 years I led the EMEA new buiness acqusition sales team, growing revenues  considerably and consistently with responsibility for winning new clients,, ensuring strong consistent sales cadence, building and coaching a strong team of new business sales people and providing insight to customers. 

I led the EMEA revenue team to bring 6 of the top 12 global revenue generating customers into the business, including the #1 largest global spending client. I was also responsible for the organisations largest revenue delivery year into the USA, before we instigated any USA company presence.

Customers acquired included AGCO, Delphi, Virgin WInes, Canada Life, Buyacar, BIONIC, Bizspace.

I also put in place go to market relationships with UST Global and Capita.

I was responsible (I wrote the entries and when required attending to speak at judging) for the company winning over 30 industry awards from around the globe in 26 months for Innovation, Cloud, Telecoms and Customer Experience 🏆

𝙉𝙖𝙩𝙩𝙚𝙧𝙗𝙤𝙭 𝙞𝙨 𝙖𝙣 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙤𝙧 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙡𝙤𝙪𝙙 📞 𝙩𝙚𝙡𝙚𝙥𝙝𝙤𝙣𝙮 𝙨𝙥𝙖𝙘𝙚, 𝙘𝙝𝙖𝙣𝙜𝙞𝙣𝙜 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙖𝙣𝙙 𝙚𝙣𝙝𝙖𝙣𝙘𝙞𝙣𝙜 𝙖𝙜𝙚𝙣𝙩 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙫𝙞𝙩𝙮. 𝙋𝙧𝙤𝙫𝙞𝙙𝙞𝙣𝙜 𝙖 𝙩𝙚𝙡𝙚𝙥𝙝𝙤𝙣𝙮 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙙𝙚𝙚𝙥𝙡𝙮 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨.

Omnichannel Podcast - https://www.em360tech.com/communications/tech-features-featuredtech-news/ian-moyse-podcast

EMEA Sales Director

techUK

On the techUK cloud committee Ian joins alongside many other industry peers from vendors such as Salesforce, Financialforce, IBM and Google and will contribute to thought leadership, content creation and in shaping the agenda of the technology sector for cloud computing in the UK.  The full list of the committee can be found at https://www.techuk.org/insights/news/item/17302-techuk-s-2020-cloud-leadership-committee-meets

Non Executive - techUK Cloud ☁Leadership Committee 

The Sales Experts Channel

Our mission here at The Sales Experts Channel is to offer educational content for sales managers and sales professionals in a collaborative community.

http://thesalesexpertschannel.com/

Contributor   

FAST - Federation Against Software Theft

I was proud to have been invited to join the FAST Board to be an advisor in the cloud licensing sector. 

FAST (Federation Against Software Theft) is the world’s first organisation to promote the legal use of software and to defend the intellectual property rights of software publishers.  The Federation works with its members, law enforcement communities (trading standards officers and local police forces), to detect and combat the sale of infringing software and also helps organisations regularise their software estates when reports of possible misuse or under-licensing have been received about them.

Alex Hilton, FAST’s CEO, commented: “Ian has a significant amount of experience that is of direct interest to our membership community, so he makes a very welcome addition to the Board. Having previously led a business in the software licensing space and with a wealth of knowledge spanning traditional models and newer cloud go-to-market models, he is well placed to offer guidance and support. As FAST continues to evolve to the modern needs of our members and the industry, Ian’s advisory input will be invaluable to our cause and members.”

Non Executive Board Member

Cloud Industry Forum (CIF)

I was involved with CIF since the early days and was an active member of their membership and market strategy, attending board meetings and speaking at many events both in person and online.

The Cloud Industry Forum (CIF) is an industry body that was established in 2009 to provide a certification based on a code of practise for cloud vendors to thus deliver transparency to end users to enable them to adopt cloud services in a more confident manner and have clarity and confidence in their choice of provider.



https://www.cloudindustryforum.org/code-of-governance

Cloud Expert

Governance Board Member ☁

Digital Leadership Associates

🛑 𝐈 𝐡elf 𝐚 𝐧𝐨𝐧 𝐄𝐱𝐞𝐱 𝐛𝐨𝐚𝐫𝐝 𝐫𝐨𝐥𝐞, 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 & 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐬. 🛑 

I helped shape the go to market strategy and leverage my personal network to launch DLA to market. I learnt a great deal from the founders, experts in Social Media marketing.

Experts in Social Media Strategy, Social Selling & Social Media Management

DLA's role is to help organisations harness the opportunity created by social media to accelerate their business in a way which is safe, effective and profitable.

DLA's focus was 3 things:
🧿Social Media Strategy
🧿Social Media Selling
🧿Social Media Management

Non Executive Director 

𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐦𝐲 📝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? 👉👉👉  , tap [ See More...], & then click ‘Follow’ above 👆👆👆 

Passionate about computing since 14yrs, falling into sales at 20. I embrace sales as a skilled profession & continue to learn, am competitive & enjoy exceeding customer expectations. 

I moved from a sales role to a management role at age 23, developing over the years into a Sales Leader, proud of the value I deliver and the individuals I have mentored and led to success.

I am an energetic, conscientious, ambitious Sales Leader in the Cloud industry. I enjoy and am experienced at keynote speaking.

Guest Blogged 📝 & Social Influenced for Oracle, SAP, SAGE, HP, IBM, Qlik, Huawei, Intel, Mitel, Commvault, Equinix,  Cloudtech. Maximiser. Miller Heiman and more.

✔ Experienced in cloud & software sales/marketing - Successful track record rapidly scaling sales, 🎯  creating & managing high performing sales teams & opening new markets 
✔ Proven Leadership of  enthusiastic / committed teams
✔ Experience of wide range of sales disciplines - building direct, indirect & inside sales teams across UK, EMEA & USA 
✔ Deep knowledge of indirect channel sales having created strong tier 1, tier 2, OEM & Alliances revenue generating eco-systems  
✔ 15+ years experience in leading direct selling teams
✔ Led small start-up teams through to pan EMEA large sales teams in global vendors

💥Specialities:
Leading rapid growth 📈 through Sales Leadership. Building & retaining ‘A’ player teams. Leading by example, removing sales obstacles & mentoring sales teams. Opening new markets & creating revenue from new product lines. Identifying & recruiting appropriate channels for market growth.

💥Recognition: 
✔   UK Sales Director Of Year (BESMA Awards) 🏆
✔ Top 50 Keynote Speaker  🎤 2019 & 2020 - https://topsalesworld.com/the-top-50/2020-top-50-keynote-speakers/
✔   2014 Ranked 9th w/wide top 50 most influential in Sales Lead Management (SLMA) 🏆
✔  #1 rated Social Influencer Cloud 2015-2017, #1 ITSM, #18 IOT. #48 Data Security (Onalytica) 
✔   Klout Social Score 80 (2018)
✔   MSPMentor Top 250 W/wide 2011 & 2014
✔   Top 25 w/wide SMB Nation 150 Channel Influencers 2012 & 2013

🌏 https://about.me/imoyse
🌏 https://liinks.co/ian.moyse
🌏 https://ianmoyse.vcardinfo.com/
🌏 http://ianmoyse.tumblr.com/
🌏 https://vimeo.com/ianmoyse
🌏 https://www.xing.com/profile/Ian_MOYSE/
🌏 https://www.webtalk.co/ianmoyse
🌏 www.kumospace.com/ianmoyse
🌏 https://podcastguests.com/expert/ianmoyse/
🎙️ Podcasts on Soundcloud - https://soundcloud.com/ian-moyse-804411255/sets/ian-moyse

Head of Sales

Responsible for new business sales growth and building a succesful, motivated sales team.

ChAI helps mitigate commodity price volatility for buyers and sellers of commodities by forecasting their prices using both traditional and alternative data (including satellite, maritime and political risk) and the latest in AI techniques over time horizons of one day to one year.

taplio

The Battle

Yves Mulkers

Ian Moyse ☑

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