Yves Mulkers

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

Tech Influencer | Digital Transformation | FutureOfWork | B2B | Digital Consultant, Speaker and Author | Director | #GLMC2023 #Think2023 | #SAPSapphire | #DTW23 #MWC23 | #CES2024 | Twitter X: @HaroldSinnott

Harold Sinnott is a technology thought leader, influencer, digital consultant, content creator, speaker, and author specializing in emerging technologies, AI, digital transformation, and the future of work. With a wealth of corporate leadership experience across telecommunications, healthcare, and financial services, he brings deep industry insights to the forefront of technological innovation.

As a sought-after digital strategist, Harold partners with businesses worldwide to develop and execute impactful digital marketing campaigns, craft effective online branding strategies, and harness the potential of cutting-edge technologies. He is dedicated to equipping his audience with the knowledge and tools necessary to navigate the ever-evolving tech landscape successfully.

Passionate about sharing actionable business insights, Harold creates content that empowers his followers. He delves into AI, digital transformation, leadership, the intersection of technology and humanity, and covers global tech events. Through his YouTube channel, Tech Ahead, he discusses tech trends, explores the future of technology, and interviews CEOs and top executives, providing viewers with exclusive industry perspectives.

By consistently sharing his insights on the latest technological developments, Harold has built a substantial online following. His thought leadership has earned him a place among the top global influencers and thought leaders. Notably, he was named among the “50 Top Digital Experts and Influencers to Follow in 2024” by IPFC New Techs Blog and the “Top 20 AI Influencers to Follow in 2023” by Metaverse Post. His significant contributions to the field of 5G also secured him a spot on Onalytica’s “Who’s Who in 5G? Top 50 Influencers to Follow”.

Connect with Harold Sinnott on his social platforms:

👉 LinkedIn:       https://www.linkedin.com/in/haroldsinnott/
👉 YouTube:       https://www.youtube.com/@HaroldSinnott

👉 BlueSky:	  https://bsky.app/profile/haroldsinnott.bsky.social 
👉 X Twitter:      https://twitter.com/HaroldSinnott
👉 Instagram:   https://www.instagram.com/harold.sinnott/

👉 Facebook:   https://www.facebook.com/SinnottHarold/
👉 TikTok:         https://www.tiktok.com/@haroldsinnott
👉 Pinterest:    https://www.pinterest.com/haroldsinnott/

👉 Mastodon:  https://mastodon.social/@HaroldSinnott
👉 Threads:     https://www.threads.net/@harold.sinnott
👉 Tumblr:       https://www.tumblr.com/haroldsinnott

Email: Harold.Sinnott@gmail.com

Harold Sinnott

What AI Implementation Looks Like in the Real World

Transformation only becomes real when strategy and execution share the same room.

That alignment was visible last week at the Microsoft AI Tour in São Paulo. 🇧🇷 

Microsoft framed what it calls “Frontier Transformation”, positioning AI not as an add-on, but as a structural shift in how organizations create value.

The message was clear: AI should amplify human ambition, not replace it. And at scale, intelligence must be matched with trust.

The urgency is tangible locally. Eighty-seven percent of Brazilian companies are planning AI adoption. Organizations using Copilot report stronger pipeline performance and faster close rates. This is no longer experimentation, it’s operational movement.

What made the keynote compelling was how strategy translated into application. Through the fictional company Zava, we saw AI embedded across functions, marketing preparing launches with Copilot, finance automating workflows, developers integrating AI into Visual Studio Code, and data teams using Fabric to simulate outcomes.

The narrative wasn’t about isolated use cases. It was integration.

The four pillars, enriching employee experience, reinventing customer engagement, reshaping processes, and driving innovation, showed up as connected workflows. Agents were positioned as scalable systems requiring governance, API architecture, oversight, and security.

And that’s where the conversation has matured.
It’s about people, governance, and execution, and that tension was front and center in São Paulo.

Security and compliance were treated as foundational. Agent 365 and Defender were framed as essential layers for responsible scale. Enterprise AI demands architecture and discipline.

Local case studies reinforced the seriousness. Nubank demonstrated improved engagement and efficiency. Brazil’s Public Defender’s Office showed how AI can accelerate citizen access. Petrobras highlighted productivity and cost optimization in complex industrial operations. This was institutional transformation, not experimentation.

In the afternoon, I joined a meeting with Priscyla Laham, President of Microsoft Brazil. She emphasized workforce development, expanding education and youth workforce-insertion initiatives to prepare the next generation for an AI-driven economy.

Sustainable AI transformation depends on human capital as much as technology.

As the tour moves to the U.S., the message sharpens: AI transformation is entering implementation. The frontier isn’t conceptual anymore, it’s operational.

The focus now is scaling securely, integrating across regulated environments, and aligning AI with measurable business outcomes.

One of the next U.S. stops is Atlanta on April 29. If you’re ready to move from pilots to production, learn more here: https://lnkd.in/eSYiGuVY

#MicrosoftAITour #MicrosoftAmbassador  Microsoft in Business

Corporate collage from the Microsoft AI Tour São Paulo showing keynote presentations, a high-level enterprise panel featuring Brazilian CIOs, the “Frontier Success Framework” slide outlining transformation pillars, and a large executive audience under blue lighting, titled “Microsoft AI Tour São Paulo” with the Brazil flag, highlighting AI’s shift from strategy to operational implementation.
By Harold Sinnott 

MWC energy is building. In just a few days, we’re back in Barcelona, where connectivity, AI, policy, and enterprise transformation converge on one global stage.

I’ll be on the ground at #MWC26 tracking how intelligent infrastructure, AI-native networks, and real-world enterprise deployments are moving from ambition to execution.

If you’re attending, let’s connect. Barcelona is where the next cycle of tech leadership gets defined.

➡️ https://lnkd.in/gbsjpTDb  

MWC Barcelona  GSMA  GSMA Intelligence  Mobile World Live  TM Forum 

#AI #DigitalTransformation #GenerativeAI #AgenticAI #IoT #5G #MWC26 Jim Harris  Beverley Eve  Chelsea Larson-Andrews  Kevin O'Donovan

At MWC26, the conversation around Autonomous Networks shifted.

For years, automation in telecom has been framed as a technical milestone, closed loops, zero-touch workflows, AI optimization.

But what became clear in Barcelona is this:
Autonomy is no longer being discussed as an efficiency project.

It is being positioned as an economic strategy.
That distinction matters.

When intent-driven architectures map directly to KPIs…
When autonomy aligns with cost takeout, energy efficiency, and revenue models…
When intelligence moves directly into the RAN…
Automation stops being a feature set.
It becomes a control philosophy.

In my latest LinkedIn Newsletter, I break down:
• The KPI inflection point for Autonomous Networks
 • Why intent-driven domains change architectural priorities
 • How AI-RAN is reshaping decision cycles
 • And why measurable autonomy becomes investable autonomy

This isn’t about future aspiration.
It’s about execution inside the 5G Advanced cycle.

Full article: ➡️ https://lnkd.in/ezUp3FNE

#MWC26 #AutonomousNetworks #AI #5GAdvanced #EricssonMWC #Telecom Ericsson Ericsson Software MWC Barcelona  GSMA  GSMA Intelligence  TM Forum  Mats Karlsson  Bradley Mead Mattias Lindvall  Peter Linder David Espadas Valladares   Beverley Eve  Chelsea Larson-Andrews Glen D Gilmore Evan Kirstel Ronald van Loon

For years, telecom has talked about automation as a technical ambition. Closed loops. AI-driven optimization. Zero-touch operations. The language has 

Open article: Autonomous Networks at MWC26: When Automation Becomes Economic Strategy  by Harold Sinnott • 3 min read

Autonomous Networks at MWC26: When Automation Becomes Economic Strategy

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The Battle

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Harold Sinnott

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harold Sinnott's LinkedIn Performance

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