Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

As projectmanager Data & AI Literacy responsible for the following tasks:
- Developing training programs
- Designing an introduction program on Data & AI Literacy
- Organizing awareness trainings (Ethics, Privacy, Security & AI Awareness)
- Supporting the cultural shift towards data-driven working

Project Manager Data & AI Literacy 

Business Data Challengers

Responsible for the Business Data Challengers Academy.

Challenger / educator / teacher / development 

Data Literacy Geek

Co-Founder

Hogeschool van Amsterdam

The HvA is a school which offers part-time education. I still give the MINOR for Data & Analytics, I am also responsible for the content for the lessons and work as a consultant for graduate students.

Lecturer Data & Analytics

Gemeente Hengelo

Although the program hasn't been fully completed, the foundation of 'data-driven working' has been realized, and plans are in place for further development. While many municipalities are navigating financial adjustments due to transitional challenges, this also presents an opportunity to optimize resources and focus on the most impactful initiatives. Additionally, with changes in key personnel, the priority is on restoring stability and strengthening the foundation for future growth. Looking ahead, there is great enthusiasm to further embed data-driven working within the organization, leveraging insights to drive innovation, efficiency, and well-informed decision-making

Kwartiermaker data gedreven werken

Bitmetric BV

· General management team
· Strategic and determine tactical direction, business plan(s) and preparations
· Innovative work (standards & guidelines, product and service development)
· Sales & Account management
· Qlik, Microsoft, TimeXtender 
· Education, technical & business focused, Data Literacy 

& what ever comes to mind in the coming years

Operations Manager

2Foqus

At 2Foqus I have te responsibility to set up the education branch and let it grow into a fully-fledged business unit. My duties and responsibilities are:

• Business plans, determining strategy & setting up various BI & Analytics related courses.
• Setting up and monitoring contractual agreements
• P&L tracking
• Management of the Education branch.
• Partner Management (process and technology)
• New Business development and new business partners (closing, maintaining)
• Develop Marketing concepts for the rollout of the Education BI of 2Foqus
At 2Foqus I have te responsibility to set up the education branch and let it grow into a fully-fledged business unit. My duties and responsibilities are:

• Business plans, determining strategy & setting up various BI & Analytics related courses.
• Setting up and monitoring contractual agreements
• P&L tracking
• Management of the Education branch.
• Partner Management (process and technology)
• New Business development and new business partners (closing, maintaining)
• Stratigic advisor in Data Literacy, Data Strategy, BI Progam or Project Management etc.

Public speaker (in both English and Dutch)
• Qlik World Online 2020, the journey is the reward & data literacy is here to stay (24 & 25 June 2020)
• Qlik Academic Program, how we use the Qlik Academic Program (June 11, 2020)

Manager Education

MagnaVersum B.V.

From the first of august 2015 Chief BI Officer at MagnaVersum BI Services at Hoofddorp, Netherlands. 

· General management team 
· Strategic and determine tactical direction, business plan(s) and preparations
· Innovative work (standards & guidelines, product and service development)
· QlikView (OEM partner, Solution Provider & Expertise Partner Healthcare)
· Microsoft Power BI
. Pyramid Analytics
· Big data solutions
· Sales & Account management

Chief BI Officer

Active Professionals

As operations manager responsible for the results for the business unit Performance
Management. Our team exists of dedicated employees and freelancers who work in
projects and other assignments for our customers.

· Strategic and determine tactical direction, business plan(s) preparation.
· Operational management
· HRM
· Innovative work (standards & guidelines, product and service development)
· QlikView (Active Professionals is Elite Partner QlikView) spotting
  opportunities and develop standard solutions (OEM, SaaS etc.)
· Account management

Manager Operations, Business Unit Performance Management

Gemeente Utrecht

City of Utrecht - Advisor / Program Manager BI Work & Income
(temporary secondment  3 days a week for one or two years)
Tasks:
1. Setting up administrative Information Services
2. Drafting Program Plan
3. Program Management
4. Determine architecture (interior infrastructure / tool support)
5. Knowledge management
6. Change Management 
7. Supporting Management with developing Strategy, Mission and Vision

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Yves Mulkers

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