Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The third Thursday of each month is my absolute favorite day.

Because that's when I host both of my roundtables: one for founders/CEOs/CMOs of good-doing B2Bs, and one for email marketers (strategists, consultants, and in-house folks).

It's been such a pleasure hosting those yesterday and hanging out with amazing women in both rooms, that I did something I rarely do -

I actually took a screenshot (with everyone's permission!) of how much fun we've had.

If you've been looking for a space to connect with your peers and share your insights about doing email marketing ethically, my free monthly roundtables are the place for you.

My subscribers get invites first (and directly to their inbox, so you can always see when the next one is happening, instead of relying on LinkedIn's sh*tty algorithms): https://lnkd.in/gdWFfPDB

Elise Allyn Katie Smith Liz Rubin Nancy Zare Ph.D. Emily Stifler Wolfe Kim Allchurch-Flick MIM MBA Catrina Mitchum-Phd Krystal Ivy Alison Ver Halen Sarah McLaurin Sharon Zimmerman (she/her)

Helping CMOs find the 6-figure revenue in their email lists | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & good-doing brands | International speaker | Pasta fan🍝

Earlier this month, I gave the opening keynote at the Madeira Startup Retreat.

Mid-talk, I asked the room a question: "Who here, in 2026 so far, has had a chat with a chatbot on a website?"

Almost every hand went up.

Then I asked: "And how many of you ended up asking to speak to a human?"

Most hands stayed up.

When a room full of people building technology can't get through a chatbot without wanting a human on the other end – that's not a technology problem. 

That's a trust problem. 

And it's most apparent in your subscribers' inboxes right now. And the most ironic thing is, most business leaders have no idea how to solve it. 

That's where I come in.

If you're organizing an event for CEOs, CMOs, marketing leaders, or senior teams at purpose-driven B2B companies, here are 5 talks I can bring to your stage:

• You have an email marketing problem. The problem isn't your emails.

• AI won't take over your email marketing. Your subscribers are already responding to it anyway – and not in the way you think.

• Your values, impact, and sustainability pages and your emails are contradicting each other – and it's costing you more than you know.

• The email playbook most B2B companies are following was built for eCommerce. Here's why it hasn't worked – and why in 2026, it's actively working against you.

• Your email list is one of your most valuable business assets. Most B2B companies have no idea how to treat it like one.

If any of these sound like the conversation your audience needs to have, send me a DM and let's talk.

The line I won’t cross:

Companies that grew their lists without subscribers’ permission.

Email lists built with no permission and no consent aren’t just unethical,  they’re terrible for business.

Spam complaints tank domain reputation.

Domain reputation impacts deliverability.

And when deliverability drops, even the people who want your emails won’t see them.

Let’s be very clear about something -

This isn’t me getting on my high horse and telling anyone how to run their business.

I’m also well aware of how privileged I am to be in a position to decline any projects for being misaligned with my values, when so many great businesses are barely scraping by and might have to take on such projects just to keep the lights on.

But when it comes to Ethical Emails, that’s a red line that I can’t imagine crossing. 

To me, that’s being a part of the solution in an industry that’s still SO full of problems.

I’m beyond lucky, because it's so much easier to keep those boundaries when I’m surrounded by and working with businesses that actually give a damn.

Those businesses are not just talking about their values, but documenting and sharing them too to keep themselves accountable.

In early 2025, I published a similar page on my website (it’s been long overdue!) - EE’s manifesto, values, and impact. 

Beyond this line, you’ll find what Ethical Emails stands for, the challenges it aims to solve, and the donation pledge that became a part of my business’s DNA. 

Check it out here: https://lnkd.in/gdDRG_B3

Hiking taught me three things:

1. Always hike with good shoes.
2. Different countries define “easy” hikes VERY differently
3. Stop comparing kiwis to bananas.

Here’s what I mean:

When clients tell me, “We’ve been sending emails for months but not seeing results,” one of the things I ask is how frequently they’re sending emails.

Usually, it’s once a month. In some other cases, once a quarter.

And yet they compare themselves to brands sending twice a week who have full strategies, segmentation, and years of data and insights behind them.

It’s like comparing your weekend stroll to a mountaineer’s summit time.

Different effort. Different terrain. Different outcomes.

Email success doesn’t happen because you sent something. It happens because you built something intentionally and strategically, over time.

So before you get discouraged, zoom out.

Look at what you’re really doing and how consistent you’ve been.

And if you realize it’s time to level up, get expert help. It’s the fastest shortcut that still keeps your values intact and actually finds the hidden ROI in your email list.

If you believe that expert is me, I’d love to help you out. Let’s have a chat: https://lnkd.in/gUTyunWE

Ready to have a new favorite day of the month?

The third Thursday of every month is when a bunch of good-doing marketers get on our soapbox and spend an hour together. 

If you’ve been looking for a place to get real about what you’re experiencing as a marketer (especially if you have an affinity for email!), do join us on March 19th. 

I mean, look how much fun we’ve had in the previous one! 

I’d love you to join this upcoming monthly “marketers’ soapbox hour” - you can save your seat here: https://lnkd.in/ev5s8BvK

Tooting my own horn doesn't come naturally to me, but...

Working with me means that, yes, we'll build your strategic email ecosystem. AND that your entire business will mature accordingly. The ROI from that goes way beyond just email marketing.

Oh, btw, if you're not on my email list, you're seriously missing out - just sayin' (ethicalemails.co/subscribe - you can fix that here!).

P.S. A big shout-out to my former client, Chayelle, who consented to have this reply shared, and for always being in my corner.

Most companies think more emails = more sales.

Wrong!

My client had a small list of 800 subscribers.

They wanted to sell tickets for their annual event, so naturally, they planned to continue emailing everyone until the day before the event

That’s where I stepped in.

We segmented the 17% of ticket purchasers, AKA those who already “converted”.

Then, instead of sending “don’t miss out!” emails, we sent 3 short, personal messages from the CEO.

Each email followed our new playbook:

• Recognized the people who had already bought tickets
• Invited them to forward the message to friends
• Offered a genuine, values-aligned incentive

No countdown timers. No fake urgency.

And the results… Check the carousel below

Want your list to do more with less? Let’s talk. https://lnkd.in/gUTyunWE

The email strategy that sold 39.65% more tickets

Shaping Success International

Resilience Coach and Empowerment Facilitator

Ministry of Education Sports and Creative Industries

Head of Department of Modern Langauges. Leading a team of 6 persons with curriculum design and training.

High School Teacher

5 Step Side Hustle Blueprint

Want to turn your interests and skills into a profitable side venture?

It's time to identify your passions, strengths, and market opportunities.

I've helped professionals like you discover and develop a clear and actionable 5-week roadmap tailored to each individual to clarify, identify, and launch their side gigs.

Side Hustle Bestie

TGB Digital

Email Consultant

A lot of emails suck,

Hard truth - but it had to be said.

Don't let yours fall into that bucket.

You see, email is a great way to turn a prospect into a lifelong customer and even a friend.

Do it right, and the world is your oyster,

Do it wrong, well the unsubscribe button could become your nemesis.

But,

You don't have to worry about that if you're writing to your ideal prospect and client.

Someone who wants to hear from you and looks forward to that weekly email in his inbox. 

Here;s how I can help:

1. I work with business coaches and entrepreneurs to implement an effective email strategy that combines content, email, and outreach strategies to increase sales.

2. I get you five sales call booked guaranteed and I don't get paid til you do.

3. I audit your email strategy to find the holes and plug them so that your emails perform the way you want.

You choose.

Let's talk.  Schedule a FREE consult right here: https://calendly.com/tasia_barriero/call-w-tasia-gonsalves-barriero

Email Marketing Consultant

Content Writer

TGB Copywriting and Content

There are 1.9 billion websites
And 600 million blogs

In existence online today.

The chances of your prospects just "happening" upon your content is as easy as finding a bag with $100k on a rainy Wednesday evening😁.

Helping your content reach your target audience is my specialty.

Stop spending money on paid ads that don't work.

Or outdated SEO practices that the 90's want back.

Small changes to your content and how it is presented will produce better results over time.

What are some of these changes?

✅ building your authority on social media platforms
✅ answering questions that your prospects have with the right content

Just the tip of the iceberg.

I create content for entrepreneurs which includes email marketing, content audits, and blog post writing.

Let me show you how I can help.

Schedule a FREE call today right here: https://calendly.com/tasia_barriero/call-w-tasia-gonsalves-barriero

I help you identify and launch profitable side hustles in 5 weeks using my S.H.I.N.E. Method.

From a young age, I knew what it felt like to be unseen. 

Circumstances in my early life left me feeling invisible and unworthy, as though I was navigating the world on my own.

While the pain of those experiences could have defined my life, they instead became the catalyst for my transformation.

For years, I carried the weight of my past, allowing it to shape my self-worth and dictate my choices. But there came a moment when I realized that living in the shadows of my past was holding me back from the life I truly deserved. 

I was done being invisible. It was time to step into the light and reclaim my power.

Through resilience, I learned to let go of the hurt that tethered me to my past. I discovered the strength within me to rise above the pain and to wear my crown proudly as the queen of my own story. 

Visibility became my mantra—no longer would I hide behind the scars of my past. 
Instead, I chose to stand tall, to be seen, and to shine a light for others who are on the same journey.

Today, I help women who have faced their own battles reclaim their power and build the resilience needed to thrive. I teach them how to let go of their past, step into their visibility, and wear their crowns with pride. Because every woman deserves to live a life without regrets, a life where she shows up as her true, powerful self.

The women I work with through my coaching programs and events, have been able to
1. Gain a deeper understanding of their inner strengths and the power they hold
2. Learn practical coping strategies and techniques to stay calm and focused under pressure. 
3.  Feel more fulfilled and motivated, with a clear sense of direction and purpose guiding their daily actions and long-term goals.

If you're ready to stop hiding and start thriving, book a call with me here. Together, we'll turn your pain into power and your setbacks into success.

taplio

The Battle

Yuval Ackerman

Tasia Gonsalves-Barriero

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taplio

The Battle

Yuval Ackerman

Tasia Gonsalves-Barriero

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYuval Ackerman's LinkedIn Performance