Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.

Seats are intentionally limited so everyone gets real attention, and more than half of them are already gone.

If you want to:

• Raise your email questions before heading into 2026

• Hear what’s been working for fellow good-doing B2Bs who sent emails this year, and what they’re planning for next year

• And know what’s actually new and relevant now in the inbox (not the recycled advice floating around your LinkedIn feed)

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit:

https://lnkd.in/gdWFfPDB

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

As an email consultant for good-doing brands, last week was... interesting.

Now that the Black Friday/Cyber Monday/Giving Tuesday craze is (at least officially) behind us, here are my takeaways:

1. Sales aren't the problem - misalignment is.

Every business needs to sell. Audiences are better off spending with brands that create a positive impact than with brands that don't. But good businesses can't make the BFCM decision lightly. When the tactics used during that one weekend contradict how you operate the other 51 weeks of the year, you risk wiping out years of trust-building. Trust is hard to build, easy to lose, and incredibly difficult to regain.

2. Can we stop calling it "Green Friday"?

The goal is sales - sales with better impact, sure, but sales nonetheless. The semantic shift doesn't fool anyone.

3. Too many B Corps and 1% for the Planet brands copy-pasted the standard BFCM playbook.

Multiple emails per day. ALL CAPS SUBJECT LINES. Fake urgency and scarcity. "Surprise" deadline extensions that everyone expected. Poor segmentation.
These tactics were never designed for values-driven businesses and their audiences. The question isn't just "Did it work?" but "At what cost?" A short-term sales spike might come at the expense of long-term brand credibility. These companies must include such hard questions in their post-sale debriefs.

4. B2Bs stayed silent, as usual.

Most B2Bs I work with avoid this parade entirely. But what could a strategic BFCM promotion with "better practices" achieve? The gap in the market is right there…

5. The numbness is real.

After last week's email avalanche, more people are growing immune to Black Friday promotions. Values-driven businesses might need an entirely different sales strategy - and if anyone's going to pave that path, it'll be the bold, innovative B Corps, 1% for the Planet companies, and like-minded brands.

Did anything stand out in your inbox last week?

It doesn’t matter what I think.

Clients often ask me things like: 

• “Do you think this topic will work?”

• “Should we move the button here or there?”

• “What do you think people will click on?”

And my answer is always the same:

“It doesn’t matter what I think, it matters what your audience shows us.”

Your subscribers are already telling you what’s working and what’s not.

Every open, click, and scroll paints a picture of what resonates and what doesn’t.

Sometimes that “tiny” change, like a different button color, or moving your CTA to a more natural spot, can finally drive real ROI.

Not because it’s trendy, but because it’s true to how your audience behaves.

If you’re making email decisions based on gut feelings or what you hope would be right, instead of data, it’s time to start listening differently and become more curious about your audience.

Because they’re already giving you the answers.

Need help making better email decisions that are aligned with your brand values and drive ROI?

Book a disco call here: https://lnkd.in/gUTyunWE

Soul First. Strategy Second. | Akashic Life & Leadership Coach | Visionary leaders finally feel the success they’ve already built through Soul Alignment | Creator of the Akashic 5D Experience 💫

When success feels heavy, it’s not burnout → it’s misalignment.

That quiet drain on your energy? The hesitation in your decisions? The success that doesn't feel like you anymore?

That’s not fatigue. That’s your soul calling you back.

As an Akashic Life & Leadership Coach, I use the Akashic Records to uncover the energetic and karmic patterns behind frustration, indecision, and depletion, and then translate those insights into clear, practical action.

What I do:
✔️ Identify karmic patterns + hidden energy drains
✔️ Translate spiritual insight into practical action
✔️ Create decision strategies that protect your energy and scale your impact

What this work delivers
• Decisions that feel clean, not clouded.
• Progress that feels light, not forced.
• Growth without draining your vitality.
• Calm nervous systems in hard conversations.
• Purpose that fuels sustainable success.

After losing everything, from home to husband, I learned that clarity isn’t control. It’s alignment. Now I guide leaders through that same reconnection inside The Akashic Empower Hour 5D Experience💫, a focused container that brings you back to your own truth.

Results I’ve helped create
• Tripled monthly sales year over year.
• Company-wide process upgrades that stuck.
• Top 3 in sales by month two, number 1 for 10 months straight.
• Featured in Counselor Brief for ethical excellence in wellness, Aug and Sept 2025.
• Clients refer their clients because it works.

What clients say
“Truly a life-changing experience. I finally understand my direction.”
“Her calm helped me access a deeper truth I didn’t know I needed.”
“I recommend her to my clients. She’s that good.”

If you’re ready to lead from resonance instead of resistance, check the Featured section or message me to start, or visit https://sandrajwilson.com/akashic-5d-experience/

Sandra J Wilson

Purpose is not a title. It is your way of creating.

Most high achievers don’t have a purpose problem.
 
They have a mismatch problem.

Myth: “Find your purpose” means find the right job.
Truth: Your Energy Center is the operating system.
 
The job is just the container.

When the container doesn’t match the OS, you can switch titles, industries, mentors, and morning routines and still feel like nothing clicks.

That was me for years.
Productive but drained.
Successful but unfulfilled.
Performing instead of creating.

In the Akashic Records, we don’t guess your purpose.
 
We pull the blueprint your Soul has been trying to run the entire time.

Once you know your creation style, everything shifts.

Your week.
Your output.
Your decisions.
Even your relationships.


Try this today: ↴

Block one 90-minute window to create in the way that feels natural to you.
Not the way you were trained.
Not the way someone else said is “productive.”
Your way.


If you don’t know your way yet, start with 🌟 The Energetic Leadership Series.
 
It helps you identify where your energy is being wasted and where your design is trying to convey its message.

When you’re ready for the deeper Truth, book The Akashic 5D Experience💫.
That’s where we identify your operating system.


If nothing changes in the next 90 days, will you still be chasing titles that don’t fit?
 

Which creation block are you protecting this week?



Soul First. Strategy Second.



Save this for the next time you’re tempted to “rebrand” instead of listening.

Soul First. Strategy Second. | Akashic Life & Leadership Coach | Certified Soul Realignment® Practitioner | I help high-achieving leaders stop repeating patterns so their next step becomes obvious💡

A VP stopped chasing titles and everything changed.

She wasn’t confused.
She wasn’t unmotivated.
She was exhausted from building a career around proving instead of creating.

In the Akashic Records we identified her Energy Center, cleared the pattern that kept her overperforming, and rebuilt her week around how she actually creates.

Output went up.
Self doubt went down.
Her sleep finally came back because her nervous system stopped negotiating with her calendar.

Here’s the part most leaders never admit.
Proving is expensive.
Creating is exponential.

Try this today: ↴
 
Ask yourself, “What am I doing to be seen that I could do to create?”
Then change one task.
Just one.

 
If you want the deeper Truth, book The Akashic 5D Experience💫.

If nothing changed, what would your team feel first.

Your results or your resentment?


Soul First. Strategy Second.


♻️ Repost to help your community
🔖 Save this for the next time you feel yourself performing instead of creating.
📰 Newsletter: https://lnkd.in/g238vsGf

#AkashicRecords #SoulBlueprint #VisionaryLeadership #EnergyClarity

If you’re reading this, you already tried everything else.

Most leaders don’t come to me first.
 
They come to me when every strategist, mindset coach, therapist, healer, and “clarity session” failed to fix the real issue.

Not because those methods are bad. Because they’re built to solve symptoms, not the architecture underneath.

If your success looks fine but feels wrong, the problem isn’t your discipline.
 
It’s the energy driving your decisions.

You can keep optimizing the wrong operating system, but the pattern won’t change.
 
That’s why you’re here.
 
This is the point where leaders finally want truth, not tactics.

If you’re tired of running in circles, read that again.


TRY THIS: ↴ 
 
Check the last three decisions you made.
 
Did they come from pressure or power?
 
You’ll know immediately.


If you want your next move to actually stick, start with the root.

This is the work I do inside the Akashic 5D Experience 💫 for high-achieving leaders who are done repeating themselves.

Most people misunderstand their Spirit Guides.

They treat them like cosmic managers who hand out instructions, approve decisions, and keep score.
 
No wonder they feel pressured, confused, or like they’re failing some invisible test.

Here’s the truth.
 
Your Spirit Guides are not your bosses.
 
They are not in charge of your path.
They are not here to override your free will or micromanage your life.
They’re advisors.
 
Not authorities.
 
Support.
 
Not command.

When you give your Guides the role of “boss,” you stop leading your own life.
 
You wait for signs instead of making decisions.
You surrender power you were designed to use.
You mistake intuition for instruction.

And that’s when life gets muddy.
 
Not because your Guides are unclear, but because you stopped creating.

This week’s Rethinking Your Reality breaks the myth of spiritual outsourcing and explains why your Guides can only support the path you choose, not choose it for you.

Read it here 🤓 ↴

Many people treat Spirit Guides like cosmic managers. They wait for a sign. They ask for permission. They stall until the green light arrives. Here is

Open article: Rethinking Your Reality #4 – Your spirit guides aren’t your bosses by Sandra J Wilson • 3 min read

Rethinking Your Reality #4 – Your spirit guides aren’t your bosses

Most people underestimate their quirks.

They treat them like personality leftovers, cute, inconvenient, or “just how I am.”

No wonder they feel disconnected, stuck, or like they’re missing something obvious in their own design.

But the truth is your quirks aren’t random.

They’re not accidents, flaws, or glitches in your personality code.

They’re assignments.
Signals.
Instructions your Soul keeps sending until you finally stop dismissing them.

When you ignore these micro-patterns, you ignore your blueprint.

You try to “fix” traits that were never mistakes.
You water yourself down in rooms that needed your contrast.
You call things weaknesses that were actually directions.

And that’s where life starts to feel off.

Not because you’re broken, but because you stopped listening to what makes you you.

This week’s Rethinking Your Reality #5 — “Your Quirks Aren’t Random, They’re Assignments”unpacks why your quirks are the most direct clues to your Soul’s design… and how to finally start using them.

Read it here 🤓 ↴

How “Soul Specializations” explain why certain things come easily—and why ignoring them feels uphill. Most leaders try to fix the parts of themselves 

Open article: Rethinking Your Reality #5 — Your Quirks Aren’t Random, They’re Assignments by Sandra J Wilson • 3 min read

Rethinking Your Reality #5 — Your Quirks Aren’t Random, They’re Assignments

You are not burned out from strategy.
 
You are drained by patterns.

Most high achievers don’t fail because their plan is bad.
 
They fail because their energy is leaking in places they refuse to look.

Myth: “I just need a better plan.”
Truth: A plan can’t run well on a system that loses power every time you make a familiar but costly choice.

In the Akashic Records, we identify the pattern behind the leak so the plan finally performs the way it was supposed to all along.

Every leak taxes focus, speed, and revenue.
 
Seal one, and suddenly your strategy looks smarter.
 
Nothing mystical about it.
 
Just physics and Truth.

Try this today: ↴
 
Name one repeating choice that drains you.
Replace it once.
Not forever.
Just today.


 
If you want the blueprint behind the pattern, book The Akashic 5D Experience💫.

If you keep this pattern for one more month, what target slips first?

And what leak will you seal before the end of today?


Soul First. Strategy Second.

♻️ Repost to help your community
🔖  Save this if you’re tired of fixing strategy when the problem is your energy system.

#AkashicRecords #SoulBlueprint #EnergyClarity #VisionaryLeadership

Most people don’t have a boundary problem.
 
They have a courage problem.

They whisper limits and hope no one notices.
They say yes and pray it won’t drain them.
They avoid conflict and wonder why they feel exhausted.

Here’s the truth high achievers hate admitting.
 
A boundary you don’t enforce is not a boundary. 
It’s a wish.
And wishes don’t protect your energy.
 
Only decisions do.

This is the part I had to learn the hard way.
 
The years I burned out were not because my calendar was full.
 
It was because I kept giving people access to a version of me I had already outgrown.

Try this today: ↴
Say one clean sentence.
“I am not available for that. Here is what I can do.”
Then walk away.
 
No apology.
No over-explaining.
No spiritual excuse.

Boundaries protect the operating system you create from.
 
And your soul can’t lead if you keep letting everyone else drive.


If you need help figuring out where your energy is leaking, start with 🌟 The Energetic Leadership Series. It’s $11 in my Featured section.

Soul First. Strategy Second.
 
Save this if you tend to negotiate with your own limits.

#EnergyClarity #SoulBlueprint #Leadership #AkashicRecords

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The Battle

Yuval Ackerman

Sandra J Wilson

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The Battle

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Sandra J Wilson

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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