Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

Email marketing can feel pretty isolating these days, especially when you're trying to do it thoughtfully.

So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.

This month, we're discussing what's worth paying attention to in 2026, what's just noise, and how to approach email marketing this year without getting sucked into every shiny new tactic that shows up in your feed.

Share what you're dealing with, hear what others are trying, and connect with peers who understand the work.

First one's January 22nd at 6pm GMT / 12pm EST. Limited to 10 people.

RSVP here: https://lnkd.in/ev5s8BvK

P.S. CMOs and CEOs at purpose-driven B2B companies - I run a different monthly roundtable for you! 

January's focus is turning that "improve email marketing" line in your 2026 plan into concrete execution, before another quarter passes and email stays in the same spot. Join my newsletter, and the invite will get to your inbox tomorrow: ethicalemails.co/subscribe

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

Every so often, I get a project inquiry that looks amazing on paper… until it absolutely doesn’t.

The brief is solid.

The budget is generous.

The potential is huge.

And then the client casually drops a line that makes my stomach turn:

“Yeah, we’ve added people to our list without permission.”

Unfortunately 1: I hear this from both eCommerce and B2B brands.

Unfortunately 2: I’m not surprised anymore.

Unfortunately 3: It’s still deeply disappointing.

Because apart from being illegal in most parts of the world, adding people to your list without their consent is one of the stupidest tactics a brand can use.

As consumers, everyone hates it. They report it as spam. They talk about it publicly. They remember who did it.

And from a business perspective:

Spam complaints tank domain reputation. Domain reputation controls deliverability. And when deliverability drops, even your happy, willing, eager subscribers stop seeing your emails.

So yes, the damage is real, expensive, and slow to fix.

Which is why, when these inquiries come in, I ask one simple question:

“How do you plan to grow your list from now on?”

If someone wants to do better, amazing. We move forward.

But if their answers are evasive, vague, or “we’ll see”… That’s all the information I need.

And that’s when I say (gently, but firmly): I’m not the right partner for you.

Not because I’m on a moral high horse. Not because I think every business can afford to say no. And not because I’m pretending to be perfect.

But because Ethical Emails has red lines I won’t cross, and consent is one of them.

To me, saying “no” to such projects and inquiries is part of being a solution in an industry with far too many problems.

And honestly, it’s easier to hold these boundaries when I’m surrounded by clients who actually give a damn.

They don’t just talk about their values, they document them. They publish them. They hold themselves accountable to them.

So last year, I followed their example and finally published EE’s long-overdue manifesto: my commitments, boundaries, and uncrossable lines.

Because the question that keeps coming back to me is:

What do you want to be known for when this is all said and done?

Not just what you achieved, but how you achieved it.

The businesses that will be remembered aren’t ones that took the fastest shortcut, but that stood for something and actually lived it.

If you’re curious about the boundaries I hold (for myself and for the brands I partner with), you can read the full manifesto here:

https://lnkd.in/gdDRG_B3

Your 2026 marketing strategy says *something* about email:

Improve conversions, get consistent with it, or finally figure out what you're doing with it.

The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.

One hour with fellow CEOs and founders at purpose-driven B2B companies, talking about turning email plans into work that moves the needle.

January 22nd, 4pm GMT / 11am EST. 

Only 10 spots available.

Join my email list to get an invite: ethicalemails.co/subscribe

This is the harsh truth about monthly newsletters…

Most B2Bs send one newsletter a month and call it a strategy.

But if the average person gets 121 emails a day (that’s 3,630 a month), your one lonely newsletter is fighting a LOT of inbox noise.

And if your subscriber sees your brand name only 12 times a year… the likelihood they are going to remember or recommend you is ridiculously low.

They won’t click.

And they definitely won’t buy.

People don’t think about your brand nearly as much as you think about your brand.

You might remember 10 brands that consistently show up with something relevant or valuable in your inbox.

What about sender names you don’t recognize?

You unsubscribe from their list because you don’t even remember who they are.

And no, the answer isn’t “send more emails.”

It's: “send smarter emails, more consistently.”

So if you’re serious about growing your revenue and impact with this channel, stop sending only one email a month.

Start showing up like you actually want to be remembered.

If your email strategy is “send to everyone,” you’re wasting money, momentum, and carbon.

Every email has a cost - in deliverability, in attention, and even in environmental impact.

So when my clients say, “Let’s email the whole list,” I always ask:

• Who really needs to see this?
• What’s in it for them?
• Does this email actually move your goals forward, or is it just noise?

That’s exactly what I did with my clients’ annual event promotion strategy.

When we stopped emailing everyone and started being intentional, they hit record highs:

• +39.65% more ticket sales
• +16.28% higher attendance
• Fewer emails sent. Less carbon. More impact.

Email marketing is about reaching the right people, with the right message, at the right time.

If you want to see real ROI from your emails this year, book a no-obligation disco call https://lnkd.in/gUTyunWE

The hidden cost of "sending emails to everyone"

If I were a CEO of an Email Service Provider in 2026, this is what I would’ve invested in to make my company way ahead of the competition:



Many people ask me about my favorite ESP or for a recommendation.

The truth is, this is a near-impossible question to answer.

Because none of them are perfect.

This is also why you haven’t seen me sharing any ESP-sponsored posts (although never say never, and no shade to my excellent, excellent colleagues who do that!).

In fact, I think that most ESPs are investing in all the wrong places... Either to please shareholders who have shiny object syndrome, or to make their users slightly and temporarily happier.

• Releasing more AI features, like subject line checkers and image generation tools
• Developing more pre-built email templates and automated flows
• Giving more options to communicate with subscribers via SMS

When the reality is, these are only band-aids, while a lot of ESPs don’t have super basic functionalities figured out.

(I’m looking at you, ESPs that still can’t automatically tag/segment subscribers when they click on links in emails!)

With the AI hype refusing to dwindle, competition breathing down their neck, and inbox providers making their requirements harder, ESPs' CEOs are under a lot of pressure. 

Which brings me to what I believe would be a game-changer for any ESP that takes both acquisition and retention seriously in 2026 and beyond.

I would love to see an ESP develop a native AI tool that would produce a trustworthy periodic deliverability report (not just “delivery”), and give users real recommendations on what they could improve - and how. 

Because if you can’t even reach the inboxes of your subscribers, all those bells and whistles don’t mean a damn thing.

Deliverability is something I doubled down on in 2025, and I will continue to expand my knowledge of it this year - because my clients deserve the best. And it’s a topic many good brands out there need more guidance on.

But I don’t see any ESPs taking the lead on such a thing when they’re still making their users believe that open rates are as important as 10 years ago...

I would love to be wrong, though.

What are you doubling down on with your email marketing in 2026?

After a year of hosting monthly email-marketing roundtables, a pattern emerged:

The “new challenges” people kept naming… weren’t new at all.

They were the same systemic issues, repeating across dozens of businesses, and are the most common problems that all businesses face now (and have faced for a while).

2026 will include more conversations that will give you additional perspectives, support you, and reshape the way you think about email in the best way.

Want to join these conversations this year? Sign up for my email list - only my subscribers get an invite: 

ethicalemails.co/subscribe

You don't need to follow "new email trends".

Soul First. Strategy Second. | Akashic Life & Leadership Coach | Visionary leaders finally feel the success they’ve already built through Soul Alignment | Creator of the Akashic 5D Experience 💫

High-performing leaders don’t burn out from success.
They burn out from continuing to operate inside something that no longer fits.

When results look strong on paper, but decisions keep draining energy, that’s not fatigue.
It’s a signal you’ve been overriding.

Signals repeat until you stop.

I work with high-achieving leaders who have already optimized strategy, systems, routines, and mindset, yet still feel a quiet drag they can’t solve by doing more.

Nothing is “wrong.”
Something is outdated.

What I do:

I help leaders identify the unconscious pattern and structural mismatch driving decision fatigue, stalled momentum, and misdirected effort, then correct it at the source so decisions become final and direction holds.

I do this as an Akashic Life & Leadership Coach, using the Akashic Records as a diagnostic tool, not a philosophy, to see what strategy alone can’t.

This is not mindset work.
It’s not motivation.
It’s source correction.

What changes when the source is corrected:

• Decisions stop being revisited
• Misaligned roles, offers, or strategies get shut down
• Effort drops without loss of momentum
• Leadership feels simpler, not heavier
• Success stops costing health or identity

I learned this work through lived consequence, not theory.
After losing my home, my partner, and my sense of direction, clarity stopped being optional.

It became structural.

Today, I do this work inside The Akashic 5D Experience💫, a private, multi-session container for leaders who are done circling and ready to choose from their true operating system.

Clients experience results like:

• Cleaner decisions in half the time
• Revenue growth without burnout
• Promotions and pivots that hold
• Teams that feel the shift before it’s announced

If you’re done fixing strategy and ready to correct what it’s built on, start with the Featured section or message me directly.

Sandra J Wilson

Grief doesn’t confuse you. It splits you in two.

Part of you wants to move forward.
Another part wants everything to stay exactly the same.

So you think harder.
Plan more.
Try to reason your way out of the discomfort.

That doesn't work.

Truth doesn't come from arguing with yourself.
It comes from listening to what your system already knows.

Grief strips away your tolerance for pretending.
 
What no longer fits becomes impossible to carry.
That’s when clarity starts returning.
 
Not because you force it.
Because you stop fighting it.

There are seasons when loss temporarily disrupts your inner voice.

When that happens, the work requires a different level of understanding.

I make space for one client in that season at a time.

Quietly. Intentionally.

The details are in the Featured section or https://lnkd.in/eykHBzDg

Your body already knows the answer.

Soul First. Strategy Second. | I identify the root pattern shaping your decisions, then recalibrate it | Akashic Life & Leadership Coach | Certified Soul Realignment® Practitioner

Your body already knows the answer.
 
Your mind just hasn’t agreed yet.

That disagreement is what people call indecision.

It’s the mind arguing with a truth the body has already accepted.
And that internal conflict burns more energy than action ever could.

This is why leaders feel tired without doing much.

They’re not overwhelmed by options.
They’re resisting what their system already knows.

Your Soul Blueprint doesn’t give you new answers.
It removes interference.

And when the noise clears, decisions don’t require effort.
They require honesty.

This is the work I do in a private client experience.

If this is something you’ve been living with, start with the Featured section.

After loss, the mind doesn’t want truth.
It wants guarantees.

So it replays conversations.
Reviews decisions.
Runs scenarios until everything blurs.

I thought that was intelligence.
It wasn’t.

It was grief trying to manufacture certainty.

Here’s what I learned the hard way:
Guarantees don’t exist.
Truth does.

And truth doesn’t come from thinking harder.
It comes from listening to what your system already knows.

The real cost of avoiding truth isn’t confusion.
It’s exhaustion.

Most people who say they’re “tired” aren’t overwhelmed.
They’re negotiating with something they already know is true.

And that negotiation is relentless.

So I’m curious:
If you’re honest with yourself, what truth are you still trying to outthink?


Energetically I only work with one grief client per month. 

If this is you, https://lnkd.in/eykHBzDg

You keep clearing your inbox. But, when was the last time you cleared your energy? (or for me, the fruit fly that appears in my video) 😂 

Frequency carries residue, especially after heavy calls.
 
Simple rituals keep your signal clean.

Why you would use the  ⚡️Energetic Hygiene Toolkit ↴

 → Your focus drops after meetings, even when your calendar looks manageable.
 → You pick up other people’s urgency, then feel wired and tired.
 → You are great in the morning, then your edge fades by mid-afternoon.
 → Your body feels “full,” but you cannot name why.

 
What it changes ↴
 → Faster mental recovery between calls.
 → Less emotional carryover from other people’s stuff.
 → Clearer decisions because your signal is clean.
 

When to use it ↴
 → After tough conversations, before presenting, between back-to-backs, and at the end of the day.
 → Any time your field feels noisy, or you notice you are solving problems that are not yours.
 → Five minutes or less, no special gear, works in real life.


You don’t need more grind, you need cleaner energy. 

I built six one-page tools to clear, reset, and raise frequency while leading.

What’s inside ↴

 ⌛️Daily Frequency Reset
 ⚡️Energetic Hygiene Toolkit
 💫Vital Force Energy Audit
 🔥Raise Your Frequency Playbook
 😇21-Day Soul Frequency Challenge
 🌟Energetic Boundaries for Leaders

Get the Energetic Hygiene Toolkit inside 🌟 The Energetic Leadership Series, $11.

 Link in Featured

♻️ Repost to help your community 
🔖 Save it to come back to it later

Most resistance isn’t fear. It’s a pattern.

Your mind keeps pushing, but your body keeps pulling back. 

That tug of war drains more energy than the decision itself.

Clarity feels slippery for one reason. 

You keep trying to choose from the same internal structure that created the problem.

High achievers do this all the time. 

They call it discipline. 
It is repetition.

When you stop overriding the signal, decisions get clean fast, then momentum returns. 

Not because you tried harder, but because you stopped repeating what was never true for you.

This is the work I do inside the Akashic 5D Experience💫.

If this hits, go to my Featured section and start there.

She called it an “acting” role.

Temporary. 
Transitional. 
“Just until we find the right person.”

So she said yes.

Not because she wanted it, but because:
The team needed stability.
The timing “wasn’t right.”
Clarity would come later.

From the outside, it looked like progress.
Title, authority, visibility.

Inside, January after January felt heavy.

Here’s the part most high-achievers hate admitting.

She was not confused about whether the role fit.
She was waiting for certainty she was never going to get.

In my work, this is one of the most common energy leaks I see in leaders.
 
Not the job. 
The negotiation.

Your system can only run “temporary” for so long before it starts charging interest.

The shift happens fast once they choose.
 
Either fully claim it, or step out.

Not because the job changes.
Because the inner argument stops.

Try this today: ↴

Name the role you are “temporarily” holding.
Write one sentence you keep repeating to justify staying in limbo.
Then answer this:
What decision would you make if certainty was not a requirement?

If you want the deeper root, I look at this through your Divine Soul Blueprint, including your Energy Center (your soul’s purpose) and the patterns that keep you over-responsible, over-accommodating, or quietly resentful.

If you are ready to stop negotiating with what you already know, DM me “ROLE” and I will tell you if The Akashic 5D Experience💫 is the right next step.

High performers love to collect skills.
 
New certifications. New strategies. New tools.

But the smarter you try to get, the further you drift from the brilliance you actually own.

Your real genius isn’t learned.
 

It’s remembered.


It is the thing you do without thinking.
 
The thing others struggle with, but you do in your sleep.

The thing you secretly downplay because it never felt hard enough to count.


This week’s Rethinking Your Reality breaks open why your genius is energetic, why strain kills it, and why ease is the proof you keep ignoring.


Read it here 🤓 ↴

Why your brilliance isn’t something you learn — it’s something you remember. High achievers love to chase mastery. Another certification, another stra

Open article: Trying Harder Is Blocking Your Real Genius — Edition #11 by Sandra J Wilson • 3 min read

Trying Harder Is Blocking Your Real Genius — Edition #11

High achievers don’t hate endings.
They fear what endings force them to admit.

That something worked.
And now it doesn’t.

So they hold on.
Refine.
Maintain.
Rescue.

They call it resilience.
But energetically, it’s avoidance.

Because what you refuse to end doesn’t stay neutral.
It starts charging you.

Time.
Clarity.
Authority.
Creative power.

Strong leaders don’t cling to what’s complete.
They release it before it drains the field.


This week’s Rethinking Your Reality. Leadership Edition breaks down why endings aren’t collapsing.

They’re calibration.


Read it here 🤓 ↴

Why letting go is the most advanced leadership skill there is. Leaders are trained to hold on. To stabilize, sustain, scale, and save. We celebrate re

Open article: Holding On Is Draining Your Leadership Right Now — Edition #12 (Leadership Edition) by Sandra J Wilson • 3 min read

Holding On Is Draining Your Leadership Right Now — Edition #12 (Leadership Edition)

If you’re torn between two options, congrats.
You’ve found your favorite hobby. 

Negotiating with yourself.

Instead:

Name the decision you keep revisiting.
Ask, What am I trying to talk myself into?

That’s the pattern.
 
Approval has a way of pretending it’s “logic.”
Choose relief, not applause.
 
Your nervous system will confirm it fast.


 Orientation first. Strategy second.


What decision are you currently renegotiating for the tenth time?

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Sandra J Wilson

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The Battle

Yuval Ackerman

Sandra J Wilson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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Performance ScoreYuval Ackerman's LinkedIn Performance