Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The third Thursday of each month is my absolute favorite day.

Because that's when I host both of my roundtables: one for founders/CEOs/CMOs of good-doing B2Bs, and one for email marketers (strategists, consultants, and in-house folks).

It's been such a pleasure hosting those yesterday and hanging out with amazing women in both rooms, that I did something I rarely do -

I actually took a screenshot (with everyone's permission!) of how much fun we've had.

If you've been looking for a space to connect with your peers and share your insights about doing email marketing ethically, my free monthly roundtables are the place for you.

My subscribers get invites first (and directly to their inbox, so you can always see when the next one is happening, instead of relying on LinkedIn's sh*tty algorithms): https://lnkd.in/gdWFfPDB

Elise Allyn Katie Smith Liz Rubin Nancy Zare Ph.D. Emily Stifler Wolfe Kim Allchurch-Flick MIM MBA Catrina Mitchum-Phd Krystal Ivy Alison Ver Halen Sarah McLaurin Sharon Zimmerman (she/her)

Helping CMOs find the 6-figure revenue in their email lists | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & good-doing brands | International speaker | Pasta fan🍝

Earlier this month, I gave the opening keynote at the Madeira Startup Retreat.

Mid-talk, I asked the room a question: "Who here, in 2026 so far, has had a chat with a chatbot on a website?"

Almost every hand went up.

Then I asked: "And how many of you ended up asking to speak to a human?"

Most hands stayed up.

When a room full of people building technology can't get through a chatbot without wanting a human on the other end – that's not a technology problem. 

That's a trust problem. 

And it's most apparent in your subscribers' inboxes right now. And the most ironic thing is, most business leaders have no idea how to solve it. 

That's where I come in.

If you're organizing an event for CEOs, CMOs, marketing leaders, or senior teams at purpose-driven B2B companies, here are 5 talks I can bring to your stage:

• You have an email marketing problem. The problem isn't your emails.

• AI won't take over your email marketing. Your subscribers are already responding to it anyway – and not in the way you think.

• Your values, impact, and sustainability pages and your emails are contradicting each other – and it's costing you more than you know.

• The email playbook most B2B companies are following was built for eCommerce. Here's why it hasn't worked – and why in 2026, it's actively working against you.

• Your email list is one of your most valuable business assets. Most B2B companies have no idea how to treat it like one.

If any of these sound like the conversation your audience needs to have, send me a DM and let's talk.

The line I won’t cross:

Companies that grew their lists without subscribers’ permission.

Email lists built with no permission and no consent aren’t just unethical,  they’re terrible for business.

Spam complaints tank domain reputation.

Domain reputation impacts deliverability.

And when deliverability drops, even the people who want your emails won’t see them.

Let’s be very clear about something -

This isn’t me getting on my high horse and telling anyone how to run their business.

I’m also well aware of how privileged I am to be in a position to decline any projects for being misaligned with my values, when so many great businesses are barely scraping by and might have to take on such projects just to keep the lights on.

But when it comes to Ethical Emails, that’s a red line that I can’t imagine crossing. 

To me, that’s being a part of the solution in an industry that’s still SO full of problems.

I’m beyond lucky, because it's so much easier to keep those boundaries when I’m surrounded by and working with businesses that actually give a damn.

Those businesses are not just talking about their values, but documenting and sharing them too to keep themselves accountable.

In early 2025, I published a similar page on my website (it’s been long overdue!) - EE’s manifesto, values, and impact. 

Beyond this line, you’ll find what Ethical Emails stands for, the challenges it aims to solve, and the donation pledge that became a part of my business’s DNA. 

Check it out here: https://lnkd.in/gdDRG_B3

Hiking taught me three things:

1. Always hike with good shoes.
2. Different countries define “easy” hikes VERY differently
3. Stop comparing kiwis to bananas.

Here’s what I mean:

When clients tell me, “We’ve been sending emails for months but not seeing results,” one of the things I ask is how frequently they’re sending emails.

Usually, it’s once a month. In some other cases, once a quarter.

And yet they compare themselves to brands sending twice a week who have full strategies, segmentation, and years of data and insights behind them.

It’s like comparing your weekend stroll to a mountaineer’s summit time.

Different effort. Different terrain. Different outcomes.

Email success doesn’t happen because you sent something. It happens because you built something intentionally and strategically, over time.

So before you get discouraged, zoom out.

Look at what you’re really doing and how consistent you’ve been.

And if you realize it’s time to level up, get expert help. It’s the fastest shortcut that still keeps your values intact and actually finds the hidden ROI in your email list.

If you believe that expert is me, I’d love to help you out. Let’s have a chat: https://lnkd.in/gUTyunWE

Ready to have a new favorite day of the month?

The third Thursday of every month is when a bunch of good-doing marketers get on our soapbox and spend an hour together. 

If you’ve been looking for a place to get real about what you’re experiencing as a marketer (especially if you have an affinity for email!), do join us on March 19th. 

I mean, look how much fun we’ve had in the previous one! 

I’d love you to join this upcoming monthly “marketers’ soapbox hour” - you can save your seat here: https://lnkd.in/ev5s8BvK

Tooting my own horn doesn't come naturally to me, but...

Working with me means that, yes, we'll build your strategic email ecosystem. AND that your entire business will mature accordingly. The ROI from that goes way beyond just email marketing.

Oh, btw, if you're not on my email list, you're seriously missing out - just sayin' (ethicalemails.co/subscribe - you can fix that here!).

P.S. A big shout-out to my former client, Chayelle, who consented to have this reply shared, and for always being in my corner.

Most companies think more emails = more sales.

Wrong!

My client had a small list of 800 subscribers.

They wanted to sell tickets for their annual event, so naturally, they planned to continue emailing everyone until the day before the event

That’s where I stepped in.

We segmented the 17% of ticket purchasers, AKA those who already “converted”.

Then, instead of sending “don’t miss out!” emails, we sent 3 short, personal messages from the CEO.

Each email followed our new playbook:

• Recognized the people who had already bought tickets
• Invited them to forward the message to friends
• Offered a genuine, values-aligned incentive

No countdown timers. No fake urgency.

And the results… Check the carousel below

Want your list to do more with less? Let’s talk. https://lnkd.in/gUTyunWE

The email strategy that sold 39.65% more tickets

growth w/ linkedin ads for B2B SMBs | 🧪 building with ai on weekends

Hey, thank you for being here ☺️

What I do >>>

- I help b2b companies scale with LinkedIn marketing (strategy & ads) 

- I write a 2x newsletter on proven product marketing insights at productletter.beehiiv.com

What I've done >>>

- I  have worked in-house as an SEO & Content Lead for a couple of SaaS companies.

- I have worked in 3 agencies over 7+  years developing, content strategy, branding, and copywriting.

- I have written 100s of long-form SEO content (including technical) for the last 7 years.

- I have developed content strategies for several  B2B SaaS startups.

- I have developed brand strategies for startups.

- I have ghostwritten LinkedIn content for a startup CEO.

-I have designed websites using Wix, WordPress, Shopify, Ghost, and more.

- I have designed landing page copy for clients.


NOW: I help B2B companies/services scale with LinkedIn Ads.

Interested?

Shoot me a DM.

Okerosi Davis 🦒

Founder; I want to take my LinkedIn serious this 2026
Me; I would recommend we test these 4 formats.

LinkedIn provides up to 9 content formats; 

- text
- polls 
- image 
- video
- event
- carousels
- document
- celebrations
-write article (on desktop)

Over my 8+ years on this platform, I not tried two

The celebrations feature got a revamp, but not tried it yet

I have attended several LinkedIn live events, not held one yet

When I talk to founders on the best format to use,
I always boil to 4 main ones. 

The first reason, they have been proven to work
The second one is LinkedIn algo prioritizes them

A few days ago I shared a post on looking into 300+ LinkedIn Creators.

Aside from understanding their LinkedIn positioning, I was noting their primary content formats.

Here is the breakdown; 

1. Text only 

Chris Walker, & Adam Robinson grew to 100k+ using text posts mainly.

And if you are starting out, text post is the best format. 

Importantly, the first 3 lines can make or break the post

I would add, you should consider text structure as well.

2. Image + text caption

If you have noticed, I have boiled my posts to this format.

With a twist though, maxing out on the 3,000 characters

And leaning heavily into on brand visual designs. 

The two factors are crucial for the algo currently
One is 'hacking' the Dwell Time metrics 
Two is about standing out on the Feed

Chris Donnelly, Anthony Pierri, Pierre Herubel
Jake Ward, Vincent Pierri, Nick Broekema 

These are of the best Creators to shadow on visual images/infographics

3. Video + text caption

This format has been a hit & miss for me
Even LinkedIn is indicating mixed feelings 

One quarter, video content is next frontier
The next quarter, my video feature is no more

But if you extrapolate from other platforms
Video is the language of the internet

For LinkedIn, think long form video 
With LinkedIn ads clients, long form does better
Additionally, the platform now has 'total watch time' analytics

One interesting trend am seeing with B2B videos,
Is the rise of video-first LinkedIn B2B Creators
They are contracted to create videos for brands

Ademola Adelakun, Connor Lewis, Todd Clouser
Louis Butterfield, Oyinko K., Alex Sheridan 

These are some example Creators on my feed.

4. Documents

In my experience, this one is a hit or miss format
It's worth testing though. 

Eddie Shleyner does really well with the format
So Jake, Anthony, and Nick that I have mentioned above.

The key difference am seeing boils down to design

The other formats are on demand basis.
Matt Lakajev does well with live events
Andy Mewborn is winning with Polls 

Am putting a 100 examples swipe file.
Comment ' Format ' and I will share it with you


___________________________________________________

tl:dr; 4 LinkedIn content formats to test as a Founder
p.s: follow me Okerosi Davis 🦒 on linkedin marketing

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Yuval Ackerman

Okerosi Davis 🦒

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The Battle

Yuval Ackerman

Okerosi Davis 🦒

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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Performance ScoreYuval Ackerman's LinkedIn Performance