Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.

Seats are intentionally limited so everyone gets real attention, and more than half of them are already gone.

If you want to:

• Raise your email questions before heading into 2026

• Hear what’s been working for fellow good-doing B2Bs who sent emails this year, and what they’re planning for next year

• And know what’s actually new and relevant now in the inbox (not the recycled advice floating around your LinkedIn feed)

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit:

https://lnkd.in/gdWFfPDB

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

As an email consultant for good-doing brands, last week was... interesting.

Now that the Black Friday/Cyber Monday/Giving Tuesday craze is (at least officially) behind us, here are my takeaways:

1. Sales aren't the problem - misalignment is.

Every business needs to sell. Audiences are better off spending with brands that create a positive impact than with brands that don't. But good businesses can't make the BFCM decision lightly. When the tactics used during that one weekend contradict how you operate the other 51 weeks of the year, you risk wiping out years of trust-building. Trust is hard to build, easy to lose, and incredibly difficult to regain.

2. Can we stop calling it "Green Friday"?

The goal is sales - sales with better impact, sure, but sales nonetheless. The semantic shift doesn't fool anyone.

3. Too many B Corps and 1% for the Planet brands copy-pasted the standard BFCM playbook.

Multiple emails per day. ALL CAPS SUBJECT LINES. Fake urgency and scarcity. "Surprise" deadline extensions that everyone expected. Poor segmentation.
These tactics were never designed for values-driven businesses and their audiences. The question isn't just "Did it work?" but "At what cost?" A short-term sales spike might come at the expense of long-term brand credibility. These companies must include such hard questions in their post-sale debriefs.

4. B2Bs stayed silent, as usual.

Most B2Bs I work with avoid this parade entirely. But what could a strategic BFCM promotion with "better practices" achieve? The gap in the market is right there…

5. The numbness is real.

After last week's email avalanche, more people are growing immune to Black Friday promotions. Values-driven businesses might need an entirely different sales strategy - and if anyone's going to pave that path, it'll be the bold, innovative B Corps, 1% for the Planet companies, and like-minded brands.

Did anything stand out in your inbox last week?

It doesn’t matter what I think.

Clients often ask me things like: 

• “Do you think this topic will work?”

• “Should we move the button here or there?”

• “What do you think people will click on?”

And my answer is always the same:

“It doesn’t matter what I think, it matters what your audience shows us.”

Your subscribers are already telling you what’s working and what’s not.

Every open, click, and scroll paints a picture of what resonates and what doesn’t.

Sometimes that “tiny” change, like a different button color, or moving your CTA to a more natural spot, can finally drive real ROI.

Not because it’s trendy, but because it’s true to how your audience behaves.

If you’re making email decisions based on gut feelings or what you hope would be right, instead of data, it’s time to start listening differently and become more curious about your audience.

Because they’re already giving you the answers.

Need help making better email decisions that are aligned with your brand values and drive ROI?

Book a disco call here: https://lnkd.in/gUTyunWE

JJ Dak Inc.

I help you create and lead a group coaching program that will serve and support your clients as they transform their lives. I help you turn your ideas into an impactful program that your clients are willing to pay to be a part of.

When it comes to group programs, most established coaches experience frustration or overwhelm at any of these points:
• Deciding what to include (& more importantly not include) in your program
• Designing the activities and experiences to lead clients through
• Getting everything done before the looming launch date 
• Leading the actual session 

I share tips, tools, and frameworks that you can put into action to bring your program to your dream clients with ease and some laughs along the way. 


For new programs, I help you determine the outcome as well as design the overall program structure and resources. I can also help you enhance an existing group program.

We work together with my EASE framework (Engaging, Actionable, Supportive, & Effortless) 
to craft the program module by module; session by session. 
We do this in two ways:
      ✯	we help coaches, authors, and experts launch the programs they have been envisioning for years
      ✯	we design and facilitate programs that all include community components that help to ensure the growth is impactful and long lasting

So whether you’re a subject matter expert looking for someone to help you design and develop a program that actually inspires your audience to take action and create change, or someone who could use some support and guidance as you work through your own growth and life transitions, we are here to help. 

Check out our website (www.jjdak.com) and book a Reveal Call with us to find out how we can work together

VP, Emerging Learning Experiences - Group Program Experts

National Money Mart

☑  Presided over company-wide training and development programs in North America influencing 850+ retail store locations and 3,200 employees. 

☑  Partnered with company’s senior directors to lead the design and launch of new programs for turning around business culture, driving employee engagement, enhancing productivity and promoting bottom-line results through sales and service

☑  Internal Organizational and Executive Coach for Transitional and Stakeholder Centered Coaching programs

☑  Led employee engagement survey result interpretation and action planning efforts

Senior Global Director, Learning & Development

☑  Partnered with design and delivery groups to architect company-wide standardized training framework that included functional-based training and new-hire training.

☑  Collaborated with vendor and internal business partners to develop enterprise wide Capabilities model including the creation of Success Profiles and Talent Development programming 

☑  Worked with internal business leaders to assess business needs and company’s personnel development

☑  Architected a 4-week training program that encompassed exponential improvements and training simulations to enable new-hires administer store operations within 28 day period.

☑  Acted as a primary liaison between internal business divisions that included the design group, training specialists, legal, compliance, marketing, retail, IT and operational support.

☑  Promoted a formalized intake process and enhanced professional development guidelines to measure employee performance and provide feedback as required.

☑  Sourced and allocated vendors to recruit full-service learning partners for the development of company-wide talent development initiatives. 

☑  Learning & Development lead for annual District Manager off-site conference. Responsible for goal/purpose finalization, speaker selection, speaker support, and after conference application opportunities

☑  Worked closely with the IT business division to develop training, simulation and testing environment to support company-wide operational changes.

Global Director, Learning & Development

☑  Led North American team through the creation and launch of Operations on-boarding program. 

☑  Resulted in a 7% decrease in hours to competence—gains were made through the increased efficiency of training materials, resources and streamlining field support and coaching.

☑  Developed and executed strategies to increase the effectiveness and impact of the North American curriculum team through the selection of new authoring tools and resources, a new LMS, and the creation of a virtual training strategy.

☑  Pursued and developed strategic partnerships with key internal stakeholders (executive, Retail, Compliance, and IT) and external vendors.

☑  Effectively set learning and development strategy aligned with business goals and corporate direction for newly merged North American Learning & Development group.

☑  Recruited top internal talent from our North American District Trainer and CSR Coach network.

☑  Established design strategies, guidelines, and expectations to decrease time to creation and increase longevity of training content, resources, and tools.

Director of Training and Development, North America

☑   Updated and launched national new hire training program which resulted in a $30K decrease in training costs within the first six months.

☑  Managed continuous development and creation of training programs.

☑  Oversaw a variety of training projects and supervised the training team.

Manager, Training & Development

Sobeys Corporate Office

☑  Engaged directly with department leaders, assessed business needs and lead improved training framework across all departments in 250+ store locations. 

☑  Spearheaded the development and delivery of program modules that included product display standards, stock management, workplace safety and product sales. 

☑  Worked closely with the HR department to assess inefficiencies and re-develop the management training program in Western Canada.

Retail Program Manager

Alberta Blue Cross

☑  Provided numerous training sessions thst included  new employee training, new program training, recursive training, team building activities and brown bag to a department of over 60 people as well as other departments within the organization. 

☑  Involved in the creation and development of all new sessions using my education and experience to develop learner centred experiences.

☑  Recieved very positive feedback from session participants as well as my management team.

Trainer / Documenter

Group Program Expert ☀️ I help established Coaches, Authors & Creatives design & lead a signature group program which delivers real impact

Imagine having your own group program that you can sell over and over again 🙌🏻

A program based on your own proven framework or process

That gives your clients incredible, lasting results

And you- recurring revenue

For a lot of authors and thought leaders, the journey culminates in “the book” 📖

Perhaps you have written and published your own. Congrats! 

The journey doesn’t have to stop there, though. 

If you have your own proven methodology which you can teach to transform lives- you CAN create a successful and profitable group program around it. 

It can be a profitable and scalable business model for authors, coaches, and thought leaders 

This is where I come into your story. 

Hi, I’m Kerry! 🌞

I help authors and thought leaders, like you, create successful group programs. 

Think of me as an architect for complex processes. 

A lot of people fumble when it comes to this part…

And the sad part is that no matter how awesome your ideas really are- if the structure you put around 
your group program is not solid- it won’t work. 

You have to have a thoughtful structure all the way from big- idea to the tiny details. 

You need a map. 

This is the process I guide my clients through. 👇
1️⃣   We begin by defining your Program Promise
2️⃣   We capture what participants will need know, do (experience), and say to meet the Program 
         Promise and feel amazing about their experience in your group
3️⃣   Using my Design with EASE (Engaging, Actionable, Supportive & Effortless) we design the outline of 
        your program
4️⃣   Then, we put together the program, module by module

➕	I am there for you through launch, bringing with me a curated team of collaborators to help you 
        with every aspect of the project

➕	I am with you a year later for a debrief. By this point, you’ve led enough great groups that you’re 
        ready to start creating what’s next for your participants

I think of my work with clients as long-term partnerships. 
And so…

The right fit is very important. 

I work with value-aligned individuals who know their stuff works. 
No quick fixes here. 

I have a public podcast series for authors The Book Desserts Podcast Series available anywhere you listen to podcasts and YouTube.

I also have a private podcast you can sign up for: 
app.helloaudio.fm/feed/441d3a0f-2a17-4328-8039-009fab06fd30/signup

And If you’d like to hop on a call and ask me all the questions I know you have about group programs….you can do that right here 
https://www.jjdak.com/group-program-clarity-session

taplio

The Battle

Yuval Ackerman

Kerry Dobson

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The Battle

Yuval Ackerman

Kerry Dobson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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