Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.

Seats are intentionally limited so everyone gets real attention, and more than half of them are already gone.

If you want to:

• Raise your email questions before heading into 2026

• Hear what’s been working for fellow good-doing B2Bs who sent emails this year, and what they’re planning for next year

• And know what’s actually new and relevant now in the inbox (not the recycled advice floating around your LinkedIn feed)

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit:

https://lnkd.in/gdWFfPDB

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

As an email consultant for good-doing brands, last week was... interesting.

Now that the Black Friday/Cyber Monday/Giving Tuesday craze is (at least officially) behind us, here are my takeaways:

1. Sales aren't the problem - misalignment is.

Every business needs to sell. Audiences are better off spending with brands that create a positive impact than with brands that don't. But good businesses can't make the BFCM decision lightly. When the tactics used during that one weekend contradict how you operate the other 51 weeks of the year, you risk wiping out years of trust-building. Trust is hard to build, easy to lose, and incredibly difficult to regain.

2. Can we stop calling it "Green Friday"?

The goal is sales - sales with better impact, sure, but sales nonetheless. The semantic shift doesn't fool anyone.

3. Too many B Corps and 1% for the Planet brands copy-pasted the standard BFCM playbook.

Multiple emails per day. ALL CAPS SUBJECT LINES. Fake urgency and scarcity. "Surprise" deadline extensions that everyone expected. Poor segmentation.
These tactics were never designed for values-driven businesses and their audiences. The question isn't just "Did it work?" but "At what cost?" A short-term sales spike might come at the expense of long-term brand credibility. These companies must include such hard questions in their post-sale debriefs.

4. B2Bs stayed silent, as usual.

Most B2Bs I work with avoid this parade entirely. But what could a strategic BFCM promotion with "better practices" achieve? The gap in the market is right there…

5. The numbness is real.

After last week's email avalanche, more people are growing immune to Black Friday promotions. Values-driven businesses might need an entirely different sales strategy - and if anyone's going to pave that path, it'll be the bold, innovative B Corps, 1% for the Planet companies, and like-minded brands.

Did anything stand out in your inbox last week?

It doesn’t matter what I think.

Clients often ask me things like: 

• “Do you think this topic will work?”

• “Should we move the button here or there?”

• “What do you think people will click on?”

And my answer is always the same:

“It doesn’t matter what I think, it matters what your audience shows us.”

Your subscribers are already telling you what’s working and what’s not.

Every open, click, and scroll paints a picture of what resonates and what doesn’t.

Sometimes that “tiny” change, like a different button color, or moving your CTA to a more natural spot, can finally drive real ROI.

Not because it’s trendy, but because it’s true to how your audience behaves.

If you’re making email decisions based on gut feelings or what you hope would be right, instead of data, it’s time to start listening differently and become more curious about your audience.

Because they’re already giving you the answers.

Need help making better email decisions that are aligned with your brand values and drive ROI?

Book a disco call here: https://lnkd.in/gUTyunWE

Jane Kisnica

Jane Kisnica Design

Don't let the complexities of the digital world stop you from realising your dreams.

- Logo Design 
- Web Design
- Brand Design
- Editable social media templates (Canva)
- Posters
- Brochures
- Presentation templates
- Business cards
- & other digital assets

Graphic Design Extraordinaire

Oyster Partnership

Content design for internal and external use
Motion graphics
Assisting with internal recruitment
Designing and ordering merchandise
Paid Ads - Instagram & Facebook
Newsletters
Social media management 
Assisting with events
Designing Presentations 
Photography
Video content 
Google analytics
Project management
Website managing, keeping information up to date
Annual marketing plan creation & delivery 
Monthly reports and KPI summaries
Podcast Management

Marketing Assistant

Reception duties:
•	Meet & greet
•	Answering phones, forwarding calls & taking detailed massages
•	Incoming & outgoing post
•	Dealing with couriers 
•	Booking & upkeep of meeting rooms
•	Stationery & confectionery ordering, keeping track of cost
•	Keeping reception, kitchen tidy & fully stocked
•	Printing, laminating, binding, scanning
•	Responsible for disposal of all paperwork in line with GDPR 
•	Updating diary with new starters birthdays & start dates to note anniversary's
•	Organizing cake with a card from the office for birthdays

Office Assistant duties:
•	Updating org chart
•	Preparing new starter packs - training manuals, stationary, diaries notebooks, logins etc.Setting up 
        mobile phones for new starters
•	Ordering work passes
•	Keeping track of all login details for office employees
•	Ordering business cards
•	Office general maintenance including organising repairs, working with the building manager and 
        cleaners as and when necessary
•	Tracking monthly spend on stationery, confectionery and business related travel
•	Dealing with IT issues personally or via external service
•	Updating the website
•	Providing references for all ex temps and perm placements
•	Booking travel, hotels, restaurants, taxis, trains
•	Assisting with new client proposal creation
•	Assisting with presentation & interview info pack creation
•	Designing quarterly presentations
•	Designing social media content, Christmas cards, Birthday cards, posters, T-shirts, mugs 
        and other promotional material for Oyster internal and external use
•	Uploading compliance 
•	General maintenance of CRM system
•	Assisting with event organization
•	General maintenance of the office and equipment
•	Ad hoc admin and duties
•	Organising card, flower, gift basket delivery for occasions like weddings, child birth and any other
•	Ordering food, refreshments for meetings as and when necessary

PA duties for the Managing Director as and when necessary

Receptionist/ Office Assistant

Fitness First UK

Meet and greet all existing, new and potential new members
Answering phones, taking detailed messages, booking classes, answering any general enquiries about the gym
Issuing membership cards to all new members. Booking all new members for their induction session with a personal trainer
Opening and closing the gym including the tills. 
Daily cash reports 
Daily stock count
Weekly banking
Dealing with all incoming enquiry emails
Ordering new stock on weekly/ monthly basis as required
Dealing with member complaints in a polite and efficient manner 
Assisting members with equipment and exercises 
First aid assistance for injuries and writing accident reports
Writing official membership proof letters for members when required 
Upgrading, downgrading or cancelling memberships
Social media content creation and managing social media channels
Cataloguing all invoices, daily till and stock reports
Providing assistance to the sales and marketing team as and when needed

Receptionist

The Old Auctioneer

Main duties:
Meet and Greet
Managing floor staff and kitchen
Taking bookings
Organizing functions
Cashing up tills and banking
Payroll and tips
Rota and holiday requests
Ordering stock
Safety checks
Social Media
Training new staff

Floor Manager

Aspire Club

Main duties:
Training clients one to one
Creating personalized training programs
Group training classes
Gym Tours
Email inquiries
Social media

Personal Trainer

Dot Property

Part of my role at Dot Property was to manage real estate agent and developer client accounts and identifying up-sell opportunities. 

Solving problems in a quick and efficient manner either for users or clients. I worked closely with the IT team on daily basis identifying issues on the website and testing new updates.

I was also involved with the production and distribution of Thailand Property Magazine (10,000 copies nation wide). I did weekly research and put together ideas for our blog and news. This was combined into a weekly online newsletter which I sent out on weekly basis to over 100,00 people on our data base. 

Big part of my job was to manage all English social media channels and marketing - Facebook with over 100,000 likes, Twitter, Pinterest and Instagram. I was in charge of our marketing calendar for our clients which involved scheduled social media posts and personalized email marketing blasts on daily/weekly basis. 

Other duties included booking travel, various research and projects done for the CEO and MD of the company, general admin, sales and marketing support.

Team Assistant, Admin

Woodins Shades

Main duties:
Serving drinks and food
Taking payments cash and card
Phone calls and bookings
Dealing with inquiries and complaints

Bar maid

Rooftop Gallery

Main duties:

Running the gallery and its maintanence
Managing day to day tasks given by the managing director
Booking travel and appointments
Dealing with costumers and their inquiries
Organizing opening events for the exhibited artists
Advertising of the events and gallery itself

Personal Assistant 

Jungle Aid Foundation

As a volunteer worker for Jungle Aid, previously known as Connect3E, I was responsible for collecting donations in the form of food, money, clothes, toys etc. I was also involved with documenting the trips to the remote villages through photography. On each trip we went to a different village on the border of Burma and Thailand bringing donations such as food, water, clothes, toys, books and also basic medical care provided by a certified nurse.  During my time with the organization I also organized a photo exhibition to raise funds and awareness of the charity.

Volunteer

Carrot Cars

Main duties:

Answering phone calls and taking bookings
Taking rent payments from drivers and writing receipts
Provide co-operation to any customer requiring assistance
Dispatching bookings to taxi drivers
Making sure taxis are on time
Planning routes and pick ups
Training and motivating staff
Making sure other employees are doing their tasks up to the standards 
Setting up new drivers with necessary equipment and registering them on the system

Shift Supervisor

I design epic content for exciting brands | Freelance Graphic Designer 🎨 | Gym Lover 🏋️‍♀️ | Mental Health Advocate 🧠

𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗱𝗿𝗮𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗿𝗶𝗻𝗸 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗮𝗻𝗱 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝗶𝘁𝘀 𝗮𝗿𝘀𝗲? 💀

Creating eye-catching designs isn’t just a ‘nice to have’ - it’s essential. So, why isn’t your design game on point?

I’m Jane - an introvert with a design whip and a sarcasm edge. Imagine minimalism and flamboyance having a scandalous affair, resulting in visuals that are the lovechild of a ninja and a disco ball. 

𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:

✅ Your graphics and visual assets are the first thing potential clients see
✅ Just like a dating app you swipe and discard based on visuals.

So, if you’re not grabbing attention and are just feeling meh instead of YASSS. Then you’ve come to the right place.

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁?

Let’s get real. When it comes to killer design, it isn’t enough to just slap lipstick on a logo and hope for the best. Nope, you need way more than that! you need a full 360 authentic visual brand identity.
 
Your visuals are the first step in the buying journey, and first impressions matter - think of it like Tinder for business. You either swipe left, or you engage, it's that simple.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗶𝘀:

➡️ Creativity: To make your visuals stand out in a crowded place and grab attention.
➡️ Precision: To craft designs that speak volumes and make your brand unforgettable.

Lucky for you, I’m the maestro and creative assassin of graphic design. I’ve crafted standout visuals for numerous brands like CityAM, Four Seasons, Château Latour, United Nations, and Lea Turner, to name a few.

But don’t just take my word for it, check out my work and testimonials further down my profile! ⬇️ 

𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂! ⬇️

📌 LinkedIn Domination
Eye-catching LinkedIn graphics that demand attention and elevate your profile.

📌 Branding Mastery
Logos and visual identities for lasting brand impressions.

📌 Design Extravaganza
Lead magnets, slide decks, eBooks, proposals, social media assets, you name it, I design it.

📌 Websites That Slay
Stunning custom and user-friendly websites tailored to your brand for a powerful online presence.

---

🚨 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 

Yes, I rock tattoos and piercings. If that offends you, keep on walking, cowboy.

For anyone who is not trapped in 1984, are you ready to elevate your brand?

If your answer is HELL YEAH, then hit me up, and let's make some magic happen. 📩

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Website: janekisnica.com
Email:  jane@janekisnica.com

taplio

The Battle

Yuval Ackerman

Jane Kisnica

Followers

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Performance ScoreYuval Ackerman's LinkedIn Performance

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taplio

The Battle

Yuval Ackerman

Jane Kisnica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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Performance ScoreYuval Ackerman's LinkedIn Performance