Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

Email marketing can feel pretty isolating these days, especially when you're trying to do it thoughtfully.

So I'm starting a monthly call for email marketers - consultants, in-house folks, freelance strategists - who want to talk shop with people who get it.

This month, we're discussing what's worth paying attention to in 2026, what's just noise, and how to approach email marketing this year without getting sucked into every shiny new tactic that shows up in your feed.

Share what you're dealing with, hear what others are trying, and connect with peers who understand the work.

First one's January 22nd at 6pm GMT / 12pm EST. Limited to 10 people.

RSVP here: https://lnkd.in/ev5s8BvK

P.S. CMOs and CEOs at purpose-driven B2B companies - I run a different monthly roundtable for you! 

January's focus is turning that "improve email marketing" line in your 2026 plan into concrete execution, before another quarter passes and email stays in the same spot. Join my newsletter, and the invite will get to your inbox tomorrow: ethicalemails.co/subscribe

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

Every so often, I get a project inquiry that looks amazing on paper… until it absolutely doesn’t.

The brief is solid.

The budget is generous.

The potential is huge.

And then the client casually drops a line that makes my stomach turn:

“Yeah, we’ve added people to our list without permission.”

Unfortunately 1: I hear this from both eCommerce and B2B brands.

Unfortunately 2: I’m not surprised anymore.

Unfortunately 3: It’s still deeply disappointing.

Because apart from being illegal in most parts of the world, adding people to your list without their consent is one of the stupidest tactics a brand can use.

As consumers, everyone hates it. They report it as spam. They talk about it publicly. They remember who did it.

And from a business perspective:

Spam complaints tank domain reputation. Domain reputation controls deliverability. And when deliverability drops, even your happy, willing, eager subscribers stop seeing your emails.

So yes, the damage is real, expensive, and slow to fix.

Which is why, when these inquiries come in, I ask one simple question:

“How do you plan to grow your list from now on?”

If someone wants to do better, amazing. We move forward.

But if their answers are evasive, vague, or “we’ll see”… That’s all the information I need.

And that’s when I say (gently, but firmly): I’m not the right partner for you.

Not because I’m on a moral high horse. Not because I think every business can afford to say no. And not because I’m pretending to be perfect.

But because Ethical Emails has red lines I won’t cross, and consent is one of them.

To me, saying “no” to such projects and inquiries is part of being a solution in an industry with far too many problems.

And honestly, it’s easier to hold these boundaries when I’m surrounded by clients who actually give a damn.

They don’t just talk about their values, they document them. They publish them. They hold themselves accountable to them.

So last year, I followed their example and finally published EE’s long-overdue manifesto: my commitments, boundaries, and uncrossable lines.

Because the question that keeps coming back to me is:

What do you want to be known for when this is all said and done?

Not just what you achieved, but how you achieved it.

The businesses that will be remembered aren’t ones that took the fastest shortcut, but that stood for something and actually lived it.

If you’re curious about the boundaries I hold (for myself and for the brands I partner with), you can read the full manifesto here:

https://lnkd.in/gdDRG_B3

Your 2026 marketing strategy says *something* about email:

Improve conversions, get consistent with it, or finally figure out what you're doing with it.

The first monthly roundtable of the year is about that gap: the distance between the line in your marketing plan and actual execution.

One hour with fellow CEOs and founders at purpose-driven B2B companies, talking about turning email plans into work that moves the needle.

January 22nd, 4pm GMT / 11am EST. 

Only 10 spots available.

Join my email list to get an invite: ethicalemails.co/subscribe

This is the harsh truth about monthly newsletters…

Most B2Bs send one newsletter a month and call it a strategy.

But if the average person gets 121 emails a day (that’s 3,630 a month), your one lonely newsletter is fighting a LOT of inbox noise.

And if your subscriber sees your brand name only 12 times a year… the likelihood they are going to remember or recommend you is ridiculously low.

They won’t click.

And they definitely won’t buy.

People don’t think about your brand nearly as much as you think about your brand.

You might remember 10 brands that consistently show up with something relevant or valuable in your inbox.

What about sender names you don’t recognize?

You unsubscribe from their list because you don’t even remember who they are.

And no, the answer isn’t “send more emails.”

It's: “send smarter emails, more consistently.”

So if you’re serious about growing your revenue and impact with this channel, stop sending only one email a month.

Start showing up like you actually want to be remembered.

If your email strategy is “send to everyone,” you’re wasting money, momentum, and carbon.

Every email has a cost - in deliverability, in attention, and even in environmental impact.

So when my clients say, “Let’s email the whole list,” I always ask:

• Who really needs to see this?
• What’s in it for them?
• Does this email actually move your goals forward, or is it just noise?

That’s exactly what I did with my clients’ annual event promotion strategy.

When we stopped emailing everyone and started being intentional, they hit record highs:

• +39.65% more ticket sales
• +16.28% higher attendance
• Fewer emails sent. Less carbon. More impact.

Email marketing is about reaching the right people, with the right message, at the right time.

If you want to see real ROI from your emails this year, book a no-obligation disco call https://lnkd.in/gUTyunWE

The hidden cost of "sending emails to everyone"

If I were a CEO of an Email Service Provider in 2026, this is what I would’ve invested in to make my company way ahead of the competition:



Many people ask me about my favorite ESP or for a recommendation.

The truth is, this is a near-impossible question to answer.

Because none of them are perfect.

This is also why you haven’t seen me sharing any ESP-sponsored posts (although never say never, and no shade to my excellent, excellent colleagues who do that!).

In fact, I think that most ESPs are investing in all the wrong places... Either to please shareholders who have shiny object syndrome, or to make their users slightly and temporarily happier.

• Releasing more AI features, like subject line checkers and image generation tools
• Developing more pre-built email templates and automated flows
• Giving more options to communicate with subscribers via SMS

When the reality is, these are only band-aids, while a lot of ESPs don’t have super basic functionalities figured out.

(I’m looking at you, ESPs that still can’t automatically tag/segment subscribers when they click on links in emails!)

With the AI hype refusing to dwindle, competition breathing down their neck, and inbox providers making their requirements harder, ESPs' CEOs are under a lot of pressure. 

Which brings me to what I believe would be a game-changer for any ESP that takes both acquisition and retention seriously in 2026 and beyond.

I would love to see an ESP develop a native AI tool that would produce a trustworthy periodic deliverability report (not just “delivery”), and give users real recommendations on what they could improve - and how. 

Because if you can’t even reach the inboxes of your subscribers, all those bells and whistles don’t mean a damn thing.

Deliverability is something I doubled down on in 2025, and I will continue to expand my knowledge of it this year - because my clients deserve the best. And it’s a topic many good brands out there need more guidance on.

But I don’t see any ESPs taking the lead on such a thing when they’re still making their users believe that open rates are as important as 10 years ago...

I would love to be wrong, though.

What are you doubling down on with your email marketing in 2026?

After a year of hosting monthly email-marketing roundtables, a pattern emerged:

The “new challenges” people kept naming… weren’t new at all.

They were the same systemic issues, repeating across dozens of businesses, and are the most common problems that all businesses face now (and have faced for a while).

2026 will include more conversations that will give you additional perspectives, support you, and reshape the way you think about email in the best way.

Want to join these conversations this year? Sign up for my email list - only my subscribers get an invite: 

ethicalemails.co/subscribe

You don't need to follow "new email trends".

I teach disruptive, outspoken coaches how to sell to & convert high-ticket buyers, so you can grow your biz into an empire & make a fugg load of £££, without ever having to be professional, corporate or boring 💁🏻‍♀️

You open LinkedIn, post content, comment on posts, reply to DMs…and still don’t really know where your next 3-5 clients are coming from.

Right now, you’re visible.
But visibility alone isn’t the same as predictable growth.

You’re doing what you’re “supposed” to do,
but LinkedIn still feels like an indirect source of clients,
rather than something you can actually rely on.

That’s the real problem.

This isn’t about lack of skill or confidence.
And it’s definitely not about needing to post more.

You already have:

a solid offer
paying clients
proof that what you do works

What you don’t have yet is a clear way to turn attention into buyers, consistently, on repeat.

So growth stays capped by:

how often the “right” person happens to reach out
how much manual effort you’re putting into DMs
how unpredictable each month feels

That approach might get you clients here and there.
But it keeps revenue effort-heavy and inconsistent.

And unpredictable income is what eventually caps growth,
at any level.

6-figure businesses aren’t built on:

cold pitching
exhausting launches
constantly trying to put yourself on stages

They’re built on systems that do the heavy lifting,
so you’re not guessing who to talk to,
chasing conversations, or starting every month from zero.

And that’s exactly what I help you build.

Hi, I’m Grace 👋🏻

I help wildly talented service pros turn LinkedIn into a client acquisition ecosystem,
so they know who’s warming up, where clients are coming from, and where to focus their energy.

My work is about:

collapsing long buying cycles
removing guesswork from sales
building the ecosystem that supports sustainable growth

I help you:

• replace hours of manual DM chasing with a system that guides people to decisions
• turn LinkedIn attention into a repeatable and reliable source of high-quality clients
• identify and prioritise buyers who are already warm and ready to move
• build predictable £8–10k months as a stepping stone to six figures
• scale your business without burning more time or energy

Clients inside my world have:

• increased MRR from €7k to €12k without more hours
• made £5.5k in 5 days with a strategy designed to convert
• sold out 30 spots and £9k in 2 weeks with sharp positioning
• scaled from $100/hr to £30k months with systems, not volume
• moved from £2k to £14k months by shortening their sales cycle

Different businesses.
Same principle: clarity + systems = leverage.

If you want LinkedIn to stop being “nice visibility”
and start being a reliable growth channel for your business,
DM me “LinkedIn” 💅🏻

Grace Lancer 🦄

In November 2019, I left my corporate job. I didn't have a master exit plan. No way to earn money lined up. I left, simply because, I was deeply unhappy.

I hated the rigid structures.
I hated being micromanaged,
monitored, and constantly “corrected.”

My personality was too outspoken,
too questioning, too why-do-we-do-it-like-this
for a traditional 9–5.

I wanted to leave,
but I had no idea what I could go onto.

What I wanted wasn’t a better job.
It was a different way of living.

I wanted:
• Trust over supervision
• Freedom over permission
• Work that fit around my life,
not the other way round
• Unlimited “holiday” without asking
for approval like a child


______________________________________


In 2022, that desire took me to Tel Aviv.
And for the last 4 years, I’ve built a life here.

Just me, my laptop, LinkedIn,
and a city and life that makes me feel
so happy every single day.

No office.
No boss.
No rigid structure telling me who I should be.

Everything I’ve built in my business since,
has been designed to protect that freedom.

That’s why I don’t:

- build businesses around hustle.
- rely on launches or being “on” all the time.

That’s why I care so much about
predictability, simplicity, and calm.

Because I didn’t leave one system
that made me miserable…
Just to recreate it in a different format.


______________________________________


I don't preach the grind or burnout.
I preach work-life balance.

Because I 100% believe (and know!)
you can grow a 6 figure biz
that puts your freedom and your health first.

What was your reason for starting your business?


______________________________________


p.s At the beginning of Feb, I’m running a 6-week group programme teaching wildly talented service pros how to turn their LinkedIn presence into a full client acquisition ecosystem that brings repeat business for you, while you sleep.

Very simply, a system for turning attention and visibility, into predictable leads and clients, that makes £5k months your absolute minimum baseline.

Want to get a founding member spot for just £497? DM me 'LinkedIn'

build a 6-figure biz without any cold pitching · community-led growth strategist for B2C female audiences · turning attention into loyal advocates & natural demand · speaker · obsessed with dogs & personality tests

No alternative text description for this image

THE PODCAST LAUNCH IS BEING DELAYED. OH NO, I HEAR YOU CRY 😉 Real life update + why this is actually a very good thing 💅🏼

Over Christmas I took 2 full weeks off.
At my parents’ house.
In the countryside.
Zero agenda.
10/10 bliss.

And in that space (aka not staring at my laptop like a gremlin), I had a LOT of clarity around what actually matters for Q1.

So here’s my update:

🎙️ The podcast is still launching.
I’m aiming for the end of this month.

BUT…

Right now, the priority is something else.
Because…#priorities.



____________________________



I recorded a 17-minute video 2 days ago and I’m not being dramatic when I say it is absolutely fckin JUICY 😏

Like:
	•	solves a REAL problem
	•	for people who are already showing up
	•	but still experiencing unpredictable income

Now I need to:
✔️ redo the sign-up page
✔️ finalise the email sequence
✔️ create the low-ticket backend offer

And then we’re good to launch #woo



____________________________




Why?

Because if you don’t know who your next 5 clients are in your community, where they’re coming from, or how to identify them, then….

Houston, we have a problem 👽🚀👾☄️🔭🛰️

That is the exact problem
this new lead magnet solves.

And honestly?
It’s what SO many of you need right now.

Dropping next week.
Yes, next week.
Please feel free to hold me accountable 💅🏼

Have you ever committed to something, then had to postpone it cos you realised something more important needed to come first?

A 6-figure business is not extreme. It’s simply 6 clients paying £1.5k / month. If you hired me today, here’s exactly how I’d help you build that within the next 90 days.

Firstly, we’d stop overcomplicating growth.
Because most people don’t have an ambition problem.
They have a structure problem.

£8–10k months don’t require:
• multiple offers
• huge audiences
• endless launches
• becoming a LinkedIn influencer

They require clarity, simplicity,
and a system for buyers.


_____________________________


Here’s what we’d actually focus on:

1. One clear high-ticket offer
No menus. No bundles.
Just one offer that’s easy to understand,
easy to sell, and easy to repeat.

2. A LinkedIn profile built for decision-making, not followers
So when the right people land on your page,
they immediately know:
“This is for me.”

3. Content that moves people toward a buying decision
Not content that gets “love this 😍”
Content that creates momentum, urgency, and clarity.

4. A simple lead magnet that identifies buying intent
So you know who’s warm, who’s curious, and who’s ready,
without chasing or awkward qualification.

5. A DM flow that filters buyers, not friends
Conversations either move forward,
or they don’t happen at all.

That’s the ecosystem.


_____________________________


No hype.
No hustle.
No complexity.

Just a calm, repeatable way to sign 4–6 aligned clients,
paying between £1.5-2k / month
and get them on long-term retainers,
using LinkedIn as your primary client engine.

This is exactly what we build inside my 90-day ecosystem.

It's MADE for the experienced service pros
who want consistent income,
and sustainable growth to 6 figures,
without building a complex and complicated business.


_____________________________


If you want my help turning your LinkedIn presence into a simple and peaceful 6 figure biz that doesn't involve cold pitching, big exhausting launches, or having to get yourself speaking on stages, DM me '6 figz'.

Carousels absolutely cane my reach (more than normal) lol, but I refuse to give up on them, cos I love them too much 🤣 who loves reading or creating them?

The roadmap to consistent £5k months?

2 hrs 16 minutes. This is a new record, even by my standards 💅🏻


it's the time it took from someone
joining my community today,
as a new follower,
to buying my new £497 offer.

no sales calls.
no objections.
no I'll come back to you at a later date.


When you set up your LinkedIn,
as a client acquisition ecosystem,
that brings you business on repeat,
and becomes a predictable source of clients,
the same happens for you too.


THIS is what I'm teaching you inside my new 6 week programme.

ok it's officially launching next week 🚀
(and I didn't wanna giveaway too much beforehand),
but I'm giving YOU the chance to grab a spot
for the founding price of just £497 (total. YES, you read it right).

(10 spots ONLY available at this price, then it goes up).


Drop '6 weeks' below and I'll send you the spicy details 🥵

what's the fastest someone has bought from you on LinkedIn?

Humour me; I’m genuinely curious 💅🏼 I have almost always exclusively bought, both high-ticket and low-ticket, directly from social media content + observation…

but a number of coaches recently have told mehow they swear by email marketing for bringing most of their clients and sales, so now I want to put it to the public vote to see what the general consensus is 👀

If you have further thoughts on this, or want to elaborate further, drop a comment below.

I’m interested to understand better the buying habits of my community ❤️

How have you bought in the past/how do you prefer to buy? 👀

The author can see how you vote. Learn more

My controversial growth strategy to 10x your community & engagement 👇🏼


• Post daily
• Never have an opinion
• Panic-refresh analytics all day
• Cry when a post underperforms
• Believe every expert on LinkedIn
• Turn every relationship transactional
• Cold pitch everyone with the same message
• Change strategy every time someone goes viral
• Trauma-dump your kitchen floor breakdown
• Complain about the algorithm endlessly
• Delete posts if they flop in minutes
• Warm up the algorithm for hours
• Blame the algorithm
• Ignore comments
• Add “thoughts?”


(this is sarcasm,
pls breathe before you @ me) 😂

If your goal is to build a 6-figure biz on LinkedIn in 2026, you CANNOT keep using outdated 2024-25 strategies 💅🏻 here are my personal findings ⇢

taplio

The Battle

Yuval Ackerman

Grace Lancer 🦄

Followers

Posts

Engagements

Likes

Performance ScoreYuval Ackerman's LinkedIn Performance

Performance ScoreGrace Lancer 🦄's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Yuval Ackerman

Grace Lancer 🦄

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

Performance ScoreGrace Lancer 🦄's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYuval Ackerman's LinkedIn Performance